КОМПАРАТИВНИЙ АНАЛІЗ ЕФЕКТИВНОСТІ ПІДПРИЄМНИЦТВА В ТУРИЗМІ ТА СІЛЬСЬКОМУ ГОСПОДАРСТВІ ЯК СТРАТЕГІЧНИХ ГАЛУЗЯХ ЕКОНОМІЧНОГО РОЗВИТКУ РЕГІОНУ

Abstract

The role of entrepreneurship as a factor in the development of territorial communities, the region, and the national economy was studied and its analysis was carried out in the Trans Carpathian region. The concept of efficiency is proposed and a comparative analysis of the results of entrepreneurship in tourism and agriculture of the region as strategic spheres of development and competitiveness of Transcarpathia and its territorial communities is carried out. An explanation of the behavior of entrepreneurship in tourism and agrarian entrepreneurship in conditions of environmental instability is presented. Taking into account the needs of consumers of tourist and agrarian products, the potential for the development of the tourist segment and agrarian business in the region was revealed. It has been established that the potential for the development of entrepreneurship in tourism is significantly higher than the potential for the development of entrepreneurship in the agrarian sphere, which must be taken into account when training personnel in the region, forming a network of consulting centers, and forecasting the development prospects of the region. Entrepreneurship acts as an important factor in the development of territorial communities, the region and the country as a whole, solves the task of building the strategic competitiveness of territories and their economic systems. Entrepreneurship in tourism is more dependent on environmental challenges than agriculture, which has stable production volumes despite environmental challenges. To determine the strategy for the development of entrepreneurship in the field of tourism and agriculture, it is advisable to take into account the focus on the needs that will be satisfied and their financial support. An important direction in the development of entrepreneurship is its innovative orientation, the office will bring new products, technologies and opportunities for both business and consumers. It has been proven that innovative entrepreneurship is a strategic factor of development in agriculture, while entrepreneurship in tourism, in addition to innovation, has great extensive potential.