ПЕРСОНІФІКАЦІЯ ВИМОГ СПОЖИВАЧА ДО ТОВАРІВ НАРОДНОГО ВЖИТКУ ЯК НАПРЯМ УДОСКОНАЛЕННЯ ВИРОБНИЧОЇ ТА ТОРГОВО-РОЗПОДІЛЬЧОЇ ЛОГІСТИКИ

Abstract

The evolution of the consumer goods requirements formation in production and trade and distribution logistics is investigated. In the course of this evolution of the goods parameters and the delivery conditions requirements formation, the dictates of production were replaced by those of sellers. Currently, goods are produced and delivered on the basis of requests from trade and distribution logistics networks. The next stage in the development of production and trade and distribution logistics of consumer goods should be the formation of orders directly by buyers. The features of the formation of user requirements for consumer goods as an element of production and trade and distribution logistics are considered. The concept of "specification of goods" of the buyer is introduced, which is an individual set of requirements for individual characteristics of the goods, taking into account the degree of importance of each of the characteristics. A functional dependence for the "specification of goods" is proposed. It is noted that the "specification of goods" is dynamic and can changed both in preparation for purchase and during the purchase. The features of e-commerce based on the widespread use of information technologies for the creation of "virtual" stores have been studied. This important element of the production and trade and distribution logistics of consumer goods reduces the cost of material trade infrastructure maintaining and makes goods available to geographically distant buyers. The expediency of using modern software and hardware tools for collecting and ordering data on "specifications of goods" from potential buyers is indicated. In cases of individual products properties variability is allowed, as well as a change in its configuration, it is convenient to form a “product specification” in a dialogue mode, sequentially setting the properties of the product and providing the user with the opportunity to visually assess the changes. The features of the production of certain types of consumer goods and changes in production and trade and distribution logistics in the case of production and delivery of goods, taking into account the consumerі,requirements are analyzed.