Abstract
The aim of the study is to identify the features of biopharmaceutical industry representation in the external discourse of international pharmaceutical organizations. For the first time, the ways of representing the international biopharmaceutical industry, determined by the strategies of reputational discourse in the field of pharmacy, are studied in the context of a cross-disciplinary comparison of the discursive practices of pharmaceutical, consulting and statistical organizations using discourse analysis and frame analysis, which explains scientific novelty of the study. As a result of comparing these discursive practices, the role of reputational discourse in the choice of concept nomination and methods of framing/reframing of the most significant topics is shown.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.