Abstract
In the conditions of the European integration processes and intensifying competition, the improvement of the management of ecologically oriented development of enterprises in the agrarian sector acquires special relevance. At the regional level, the rationale for the competitive development of ecologically oriented entrepreneurship in the agricultural sector involves an analytical assessment of organizational, institutional and economic prerequisites and factors. According to the calculations, in the Carpathian region of Ukraine there is a significant reserve for meeting the needs of middle-class consumers for certain types of organic products. In this regard, it is advisable to focus attention on the implementation of regional programs for the development of the agro-industrial complex. A conceptual scheme of the institutional and economic mechanism of the formation of the competitiveness of ecologically oriented entrepreneurship in the agrarian sector of the region is proposed
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