Современные подходы в формировании системы мотивации молодежи к повышению качества жизни как фактору создания человеческого капитала

Abstract

The subject of the research is the main approaches to creating a system of motivating young people to improve the quality of life as a factor in the formation of human capital through the introduction of principles of healthy lifestyle (HLS) under the influence of global trends: economic instability, digitalization, the COVID—19 pandemic and external challenges and threats. The purpose of the work is to identify the main approaches to the formation of a system of motivation of young people under the influence of global trends, external challenges and threats based on an online questionnaire survey of the population's opinions regarding their health and motivation for self-preservation behavior. The relevance of the study is due to the fact that improving the quality of life of the population plays a key role in increasing the effectiveness of the mechanism for managing the socio-economic development of the human capital of the Russian Federation as a whole and its subjects separately. Therefore, at the state and corporate levels, programs should be implemented to maintain compliance with the principles of healthy lifestyle in the daily life of the population through improving the health of the population and increasing its life expectancy in modern conditions, which are aimed at developing human capital as a set of knowledge, experience, skills, skills provided by improving the quality of life of the population. The article reveals approaches to the formation of a system of motivation of the population, including youth as the basis of the human capital of Russia; examines the attitude of young people to improving their quality of life, taking into account their active participation in public life in Russia (models of perception and interpretation of political and socio-economic reality). Conclusions are drawn that in order to form a system of motivation of young people to improve the quality of life, special attention should be paid to the consumer behavior of young people, which will ultimately affect the development of human capital.