Abstract
The purpose of this study is to identify the key factors affecting the competitiveness of companies producing innovative in general and robotic products in particular. The article also analyzes the features of business strategies for promoting products in the high-tech market. The methodology of the study included the application of the Delphi method. 35 companies participated in the study. As a result of the study, quantitative estimates were obtained (in percentage terms) regarding the main characteristics that affect the competitiveness of innovative products and, as a result, the success of their promotion. The main reasons that have a negative impact on the activities of these companies were also identified.
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