Коммуникативные стратегии широкого и узкого плана, тактики речевого и неречевого поведения (на материале немецкой военной блогосферы)

Abstract

This article describes blog discourse from a communicative point of view. The phenomenon of blogging and microblogging seems to most accurately reflect all the markers of Internet discourse, such as multimedia, virtuality of environment, interactivity, hypertextuality, creolized texts and dialogueness. The speech interaction of bloggers is stored in a written from in the global network, which provides a possibility of a thorough analysis of written colloquial speech. The peculiarities of the language personality of a German military blogger are reflected in his communicative intentions, verbalized in various situations of communication. The results of the analysis make it possible to speak about the most frequently used communicative strategies of the German segment Instagram bloggers. The analysis is focused on semantic and lexical composition of posts and comments on them in the virtual discursive space of one social group – military bloggers. The conclusion is the following one: there can be formed an idea about German military bloggers worldview, typical situations of their communication, patterns of speech impact on the recipient, structure of their social interaction, lexical and grammatical features of their language / speech. The results of the research can be used in a generalized description of the German military blogger speech personality.