МЕТОДИКА ОЦЕНКИ ИНВЕСТИЦИОННОЙ ПРИВЛЕКАТЕЛЬНОСТИ БИЗНЕС-СРЕДЫ РЕГИОНОВ ПРИГРАНИЧЬЯ В УСЛОВИЯХ МЕЖГОСУДАРСТВЕННОЙ ИНТЕГРАЦИИ НА ОСНОВЕ РЕСУРСНОГО ПОДХОДА

Abstract

The article presents an analysis of the experience in developing European border areas and a theoretical basis for analyzing investment attractiveness of their business environment. The specifics of such regions, the possibilities and restrictions imposed on them by such an arrangement and, accordingly, determining the approaches to the management of business entities on its territory are described. The specificity of the Russian-Belarusian border area in modern conditions is analyzed. On the one hand, the border location of the regions provides its residents with additional opportunities for the implementation of business ideas of international trade and cooperation, and on the other hand, it can significantly change the business environment in comparison with other regions of the state, increasing competition and creating additional risks for entrepreneurs. For Russia and other independent states of the post-Soviet space, the issues of adaptation of the population and economy of the regions of the new and “old” borderlands to the geopolitical changes that have taken place are urgent. The problems of foreign trade cooperation of these border regions have been repeatedly considered in the works of modern scientists. The main focus is on studying the impact of the formation of the Union State on the relationship between business entities of Russia and the Republic of Belarus. Based on the analysis carried out, the article proposes a methodology for assessing the investment attractiveness of the business environment in the regions of the border area of the Vitebsk, Mogilev and Smolensk regions (Dnieper-Dvina region) and assessing changes in the behavior patterns of subjects in this territory under conditions of interstate integration based on the resource approach. The methodology is aimed at identifying imbalances and unused opportunities for economic growth for the subsequent substantiation of options for a strategy for their socio-economic development. The revealed patterns should help explain the reason for the lag of the level of socio-economic development of these regions from the national one.