Abstract
Statement of the problem. This article discusses the means of authorization and addressing used by Internet experts when writing blogs – one of the top forms of Internet communication today. Review of scientific literature on the problem. The scientific basis of the research is the works devoted to the study of linguistic personality and sematic syntax. The author of the article focuses his attention on the modus part due to the fact that this aspect is less studied in comparison with the dictum. Purpose of the article is to identify indicators of authorization and addressing on the language material, including the posts of 25 expert blogs, collected using the method of continuous sampling in the social network VKontakte. The methodology (materials and methods). For the analysis of the selected material, descriptive analytical and comparative methods were also used. Research results showed the importance of subjective categories for expert blogging. Depending on the goals of the author and the target audience, Internet experts use various means of authorization and addressing.
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