Abstract
In order to minimize the contradictions between innovative business and state institutions, deepening effective communication channels, it is proposed to use adaptive and simultaneous strategies of state regulation. It is proved that the task of adaptive strategies is to stimulate the growth of innovation potential, growth of human competencies, gradual removal of risks and uncertainty in the institutional environment. Simultaneous strategies, on the other hand, should be formed taking into account global trends in the world economy, as well as assessing the prospects for innovation in the context of planning or forecasting new products and production, which will bring revenue to the state, ensure socio-economic development. It is concluded that in the context of conflict management in the context of the COVID-19 pandemic, digitalization and sustainable development, these strategies are justified.
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