Abstract
The relevance of the research lies in: (1) the possibilities of digital platforms as drivers of technological and socio-economic develop-ment of regions in promoting the values of society – a healthy lifestyle (HLS) among the younger generation in terms of quitting smoking; (2) increasing tobacco dependence among young people. The object of re-search: a digital project in the field of youth social policy for the development of healthy lifestyle of the younger generation, its pro-motion on digital platforms. Subject: the pos-sibilities of digital platforms in promoting healthy lifestyle among the younger genera-tion through: digital technologies, the use of methods of resistance to change. Research objectives: 1. Research of scientists in the field of the object, the subject of this work. 2. Conducting an empirical study among gen-eration X. 3. The formation of cases among schoolchildren who smoke, quit smoking. 4. Formation of a digital project in the field of the subject of this study. Research methods: systematization, classification, grouping, comparison, logical, source-based, inter-view. The novelty lies in: substantiating the possibilities of digital platforms in promoting the values of healthy lifestyle among young people; improving the social mechanism of the subject of research (5 participants, 10 media of influence); forming the project "#Not belonging to Tobacco!/ Tamakega-YaTugel!", which includes 10 events: using digital technologies (3 events) and changes in the elements of the social mechanism (7 events). Practical significance: formation of the value of healthy lifestyle of schoolchil-dren taking into account the social mecha-nism of healthy lifestyle, taking into account the methods of resistance to change. Con-clusions: the scientific and theoretical foun-dations of this project study are presented, the scientific and practical results of this pro-ject study are obtained.
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