Abstract

The article raises the problem of the lack of up-to-date digital content in the Kazakh language for toddlers (pre-school) (from 1 to 3 years), including “foreign-language children”. The authors associate the expediency of developing effective digital content in the form of animated short films for toddlers primarily with the stage of active formation of their speech at this age and an increased ability to explore the world around them. At the same time, the authors propose the development of such digital content based on the materials of Kazakh children’s folklore (tongue twisters, poems and rhymes). The expediency of such an approach is explained by taking into account the national specifics and the original Kazakh culture contained in the linguistic and cultural material of Kazakh children’s folklore, which if used correctly will contribute to the upbringing of children in the spirit of folk traditions and customs, instilling a national and cultural mentality. Another problem is the need to create scientific-methodological support for the development of such digital animation content. According to the authors, this necessity is due to the lack of scientific justification of the pedagogical educational potential of Kazakh children’s folklore in toddlers’ speech formation, the absence of comprehensive studies of the peculiarities of speech formation in toddlers under the influence of children’s folklore expressed in the form of digital animation content in domestic practice, the lack of interesting cognitive digital content for toddlers, embodying modern methods of early language learning, features of the perception of the material by toddlers, the national identity of the Kazakh children’s folklore. In conclusion, the authors offer their vision of the development of scientific and methodological support for the creation of digital animation content for toddlers based on the materials of Kazakh children’s folklore, which, according to the authors, should include 4 consistently complementary activities designed to ensure the logic of the research implemented by the authors within the framework of the project funded by the Committee of Science of the Ministry of Science and Higher Education of the Republic of Kazakhstan (Grant Project No. AP14870635).

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