Abstract
Глобализация мировых экономических процессов и ее влияние на развитие услуг сервиса: структурный механизм сегментирования потребительских предпочтений на потребительском рынке России
Highlights
The relevance of the study of the problems addressed is determined by the establishment of the influence of the globalization process of world economic systems on the formation of consumer preferences in Russia, which in the process of merging and going through convergence, participate in the formation of a global market, whose basis is precisely the changed consumer preferences – universal needs
Diagnostics of the current national market of Russia made it possible to reveal the level of its competitive environment, the degree of citizen satisfaction and the willingness of the national market, including the services market, to be injected into the process of global product and service globalization
The identified potential problems of the development of the service market and the problem zones established during the study allowed us to find ways to solve and level the detected problem zones, to develop an algorithm of actions and establish a forecast vector for the formation of innovative forms in managing the development of the national market of Russia, to increase its effective efficiency in satisfying universal consumer preferences global product market
Summary
Определяя систему сервисного производства как одну из значимых отраслей экономики государства, следует обозначить, что одним из условий общегосударственного роста является, прежде всего, стабильность и безопасность ее функционирования, поскольку в условиях мировых процессов глобализации предпочтением выбора услуг сервиса будет являться не только экономически выгодное и качественное, но и безопасное.
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