Social Media YouTube Research Articles

Lithuanian Intelligence Services’ Strategic Communication: 2012–2022 National Threat Assessments, Activity Reports and Recruitment Videos

This study examines the communication of the State Security Department of the Republic of Lithuania and the Second Investigation Department under the Ministry of National Defence in 2012–2022. It identifies the aspects relevant to the strategic communication of the intelligence services, analyses specifics of the texts and tendencies in national threat assessments and activity reports, and examines how these institutions present themselves. The study applies the theory of securitisation and critical discourse analysis. It includes other research related to the topic, practices of foreign intelligence services in publishing annual reports and using the YouTube social media platform, media publications and other sources. The study concludes that strategic communication for intelligence agencies is essential for the long-term success of their operations. By focusing on strategic objectives, they inform and educate the public about themselves and national security and develop a cooperative relationship, contributing to deterrence. Both institutions examined in this study are becoming not only formally more open to the public, but also aim to build and maintain a high institutional reputation, connect with their audience and create an image of professionalism, modern accountability and openness to the public.

Variasi Bahasa pada Konten Youtube Majelis Lucu: Kajian Sosiolinguistik

Many content creators convey Arabic material in a funny and witty way. It is not uncommon to convey Arabic content videos via Youtube in informal language and evem use slang to make it seem more communicative. The aim of this research is to find out the variations of Arabic found in the funny assembly youtube content, as well as find out the social language found in it. The research method used is a qualitative content analysis approach with the research subject being one of the videos from the Majelis Lucu’s youtube account. The research instrument used was observation in one of the videos with analysis of each Arabic sentence delivered and documentation to record the time the sentence was delivered in the video in question. The result of the reseach show that in the videos submitted in humorous forums, a total of 12 variation of Arabic were found, with details of 7 of language interferences, 2 language integrations, 1 code switching. And 2 arabic code mixings in youtube content. Meanwhile, the social language in the video found 2 social language with the type of slang and vulgar. The influence of conveying Arabic through youtube social media has a big impact on people’s understanding of Arabic.

Optimalisasi Media Sosial Youtube sebagai Media Berwirausaha

YouTube is a website that allows people to upload and exchange videos. YouTube is an effective social media platform for companies to introduce their products through video content. YouTube is developing into an effective tool for business. YouTube offers live broadcasts of product or service demos, YouTubers can record and post videos about the offers they want, and these offers can attract clients. With millions of videos produced every day, YouTube social media has a good chance of getting videos seen, so you have the opportunity to succeed in online business using YouTube media. Another advantage of social media is that YouTube can improve their marketing techniques and gain a better understanding of their audience by using the analytical tools that YouTube offers. Therefore, YouTube serves as an important tool for doing business online, besides being a place to share YouTube videos. Considering the background information provided, optimizing YouTube social media aims to motivate and improve the abilities of Dawis mothers who want or are currently entrepreneurship in utilizing YouTube as an online business medium. Mrs. Dawis can improve viewers' understanding and retention of knowledge by producing more visually interesting informational material or videos on YouTube. People are more likely to understand and retain knowledge when it is presented on YouTube in an original and engaging way. Therefore, optimizing social media is needed to help Dawis mothers develop their capacity to produce interesting and successful YouTube videos. Thus, Dawis women can use YouTube as a platform for online commerce and entrepreneurship more effectively. This community service aims to optimize the use of YouTube social media as an entrepreneurial tool for Dasa Wisma (Dawis) women in Amposari Village, Pedurungan District, Semarang City. This program was implemented by the Community Service (PKM) team from the Muhammadiyah Semarang Institute of Statistics and Business Technology in March 2024. This activity included theoretical and practical training involving 25 participants from various RTs in the village. The methods used include interviews, discussions, lectures, and questions and answers, with the aim of exploring online business ideas and improving the entrepreneurial spirit of participants

Implementasi Pembelajaran Pendidikan Agama Islam melalui Media Sosial Youtube di Kelas IV SDI Alexandria Kota Tangerang

The use of YouTube Social Media is a new thing in learning Islamic Religious Education at SDI Alexandria Tangerang City. The implementation of YouTube Social Media on the material Aku anak Saleh is expected to be able to make students reflect the attitude of Saleh in their daily activities. This study aims to determine how the implementation of Islamic Religious Education Learning through YouTube Social Media in Class IV SDI Alexandria. This research uses descriptive qualitative methods using data collection techniques in the form of interviews, observations and documentation studies. Data validity checks using triangulation. Data were analyzed through the steps of data collection, data reduction, data presentation and conclusion drawing. Interviews were conducted with an Islamic Religious Education teacher and 5 class IV students. The results of this research are that the implementation of Islamic Religious Education Learning via YouTube Social Media in class IV SDI Alexandria is said to be effective and improves students' ability to understand the material of I'm Saleh's Child in accordance with the research focus.

Perbincangan Fans Mengenai Performa Klub Sepakbola Arsenal (Studi Netnografi Highlights Pertandingan Arsenal di YouTube)

The aim of this research is to find out and analyze whether the reaction to discussion of Arsenal's performance consistently follows Arsenal's performance in the match or is the opposite of Arsenal's performance, and also to analyze how the discussion is on the big accounts of Arsenal fans and the trend of words used in performance discussions. Arsenal and also a look at the culture of football conversation on YouTube as a whole. The method used in this research is netnography. This research was carried out by observing conversations between Arsenal fans on Arsenal's official account on the YouTube social media platform. The object of this research is 3 video highlights of Arsenal matches with different scores. The results of the research show that of all the comment columns that have been studied, the discussion pattern or trend of discussion about Arsenal in the match highlight comment column on YouTube is a pattern that tends to be positive, where any moment or incident in the match is faced and responded to with a positive outlook.

DO YOUTUBE SOCIAL MEDIA SHOWS AFFECT THE POLITE OF ELEMENTARY SCHOOL STUDENTS?

Along with developments in the current era of communication technology, the use of gadgets has penetrated into elementary school-age students, this has caused many concerning phenomena that have an impact on the behavior and speech that children imitate, one of the phenomena caused by content on YouTube social media is related to manners, such as following speech that is not politely spoken. The study aims to describe the influence of YouTube social media impressions that occur in elementary schools in East Karawang District, Karawang Regency using a descriptive qualitative approach research method. Data collection techniques were carried out using observation interviews with field note techniques and questionnaires. The results of this study found that students behave disrespectfully, especially in terms of speech, namely rude speech obtained from watching YouTube social media content that is not good. But on the other hand, the results of this study were found from watching positive YouTube social media, namely content that inspires students to do good such as conducting social donation activities to people in need. Thus, the influence of YouTube social media broadcasts on students' polite behavior is quite influential.

Social Media Influences for the English Students’ Speaking Ability at SMP Negeri 1 Kuala Batee

Speaking is one of the most important skills when learning English. Speaking is also a way to convey ideas and thoughts clearly and intelligently through sentences addressed to the listener or interlocutor. The purpose of this study is to determine whether there is an effect on students' English speaking ability using social media at SMP Negeri 1 Kuala Batee. This research used quantitative approach with pre-experimental method with One-Group Pretest-Postest design. The sample of this research is the class of VIII students. MIA.1 which amounted to 23 students. Data collection was carried out using a test instrument. This study was analyzed using the data normality test to test the distribution of data and paired sample t-test to analyze the data. Based on the results of the Kolmogorov-Smirnov Test calculation is 0.200, this result is more than 0.05 which is the general significance level, which indicates that the Pretest data is considered normal, on the post test using the Kolmogorov-Smirnov test, the p-value obtained is 0.119, more than 0.05, this indicates that the post test data is considered normal. The increase in mean scores observed in the paired-samples t-test table shows the positive impact of using YouTube social media as a learning medium in improving students' English language skills. The results obtained in this study are the influences of social media for the English students’ speaking ability in class VIII.MIA.1 SMP Negeri 1 Kuala Batee.

Harmony in virtual space: Forum Kerukunan Umat Beragama (FKUB) development communication in creating digital literacy based on religious moderation Pusat Pengajian Komunikasi, Universiti Sains Malaysia

This article aims to analyze the role of the Medan City Religious Harmony Forum (FKUB) in shaping harmony in digital literacy-based virtual communities. FKUB has a central role as an institution that ensures that the aspirations and interests of religious communities can be accommodated effectively. In addition to making real improvements, FKUB also initiated its moderating role through the digital realm. This research adopts a qualitative method using a phenomenological approach. Primary data was obtained through interactions with key informants, while secondary data sources involved articles, books, reportage related to the context of the research theme. Data collection was conducted through interview, observation, and documentation techniques. Data analysis used the Miles and Huberman analysis model with the steps of data coding, data presentation, and conclusion drawing. The results showed that FKUB initiated digital literacy-based religious moderation through two development communication models. The first model is a linear model where FKUB acts as a community educator. The second model is a participatory model that is usually uploaded on Instagram, FaceBook and Youtube social media. This model allows the community to comment and have two-way communication with the FKUB. Both models are oriented towards creating collective intelligence as an indicator of building virtual harmony. Through digital literacy-based development communication, FKUB can be a mediator in meeting the Sustainable Development Goals (SDG’s), namely: Peace, justice and strong institutions, as well as promoting equality and reducing inequality.

Sentiment Analysis of Public Responses on Social Media to Satire Joke Using Naive Bayes and KNN

This study examines the use of Satire Joke as a humorous communication style in conveying criticism of the government through social media. Satire Joke is often used to depict the government's inability to address important social issues, such as slow bureaucratic processes and unfulfilled political promises. The aim of this research is to analyze public sentiment towards Satire Joke expressed on the YouTube social media platform. The methods used in this study are Naïve Bayes and K-Nearest Neighbors (KNN) due to their effectiveness in data classification. The results of this study are expected to help gain an understanding of social issues for the community and public knowledge. This research is also expected to contribute to the development of sentiment analysis methods in the future. The analysis results show that 400 data have neutral sentiment, 850 data have negative sentiment, and 947 data have positive sentiment. Based on testing, both Naive Bayes and KNN methods show good performance. The Naive Bayes method achieved the best accuracy of 90.29%, while the KNN method achieved an accuracy of 60.75%.

Analisis Sentimen Komentar Youtube Terhadap Food Vlogger Dengan Menggunakan Metode Naïve Bayes

YouTube is currently the media most frequently accessed by internet users in Indonesia with a percentage of 88%, then WhatsApp at 83%, Facebook at 81%, and Instagram at 80%. One of the themes that is often uploaded is about food reviews and people who upload them are called food vloggers. Food vloggers influence millennial audiences, namely before and after food consumption. The purpose of food review videos is to provide reviews of food in terms of taste, price, quality, atmosphere, etc. Other people also have the freedom to comment on food review videos. This research aims to analyze public sentiment towards food vloggers using data from YouTube social media. This research aims to analyze sentiment using the Naïve Bayes algorithm method for food vloggers used to analyze sentiment with an accuracy value of 44.8276%, precision of 16% or 0.16%, recall of 100% or 1.00%, and f1-score of 27% or 0.27%. This sentiment analysis can be a reference in understanding food vlogger preferences.

Korean Celebrity Brand Ambassador in Indonesia Advertisement: A Study Exploring Figure of Speech and Communication Strategies

Effective communication in advertisements hinges on clarity and relatability. Choosing the right figures of speech and communication strategies can significantly enhance the effectiveness of an advertisement. This study aims to identify the types of figures of speech and communication strategies technique used in advertisements featuring South Korean celebrity brand ambassadors for Indonesian product. Using a descriptive qualitative method based on the theories of Kim Wook Dong (2002) and Tatang (2016), data source were collected from advertisements on social media YouTube by using the method of listening to the note-taking technique. An interactive analysis model was used to analyze the data. Based by predetermined criteria, data was reduced to a total of nine Indonesian product advertisements with containing South Korean celebrity brand ambassadors from 2016 - 2023. The findings reveal that various figures of speech and communication strategies were employed to evoke consumer emotions in conveying the message and the purpose of the advertisement. By employing figures of speech that evoke emotions, advertisers can increase the effectiveness of their campaigns by strategically selecting linguistic elements that resonate with the target audience.

OPTIMASI PENGGUNAAN MEDIA SOSIAL OLEH MAHASISWA HUKUM EKONOMI SYARIAH: ANALISIS STRATEGI EFEKTIF PADA PLATFORM YOUTUBE

This research aims to analyze effective strategies in optimizing the use of social media, especially on the YouTube platform, by students of Sharia Economic Law. The focus of the study is on students' efforts to utilize social media as a relevant and beneficial tool within the context of social media business from an Islamic perspective, while also identifying legal protection issues related to YouTube social media content. The qualitative research method involves strategy analysis through surveys, interviews, and observations of Sharia Economic Law students, particularly those who are content owners (youtubers) actively using YouTube as a platform for content uploads. The content produced by youtubers is acknowledged as copyright that needs protection. The obtained data is then analyzed to explore and document comprehensive aspects within the JABODETABEK region. The research findings provide profound insights into the optimization of social media usage by Sharia Economic Law students, revealing inadvertencies in mentioning and attributing specific parties disseminated in the public domain. This may lead to prohibited defamation in Islam and conflict with the ITE Law. Islam emphasizes the importance of conveying information truthfully and avoiding manipulation or exploitation of facts. Other findings indicate that the presence of hackers has an impact on the protection of YouTube by youtubers. The implications of this research can contribute to the development of innovative learning strategies and enrich the understanding of students regarding the implementation of Sharia Economic Law in the digital era.

Rational Value in the Identity Political Discourse of 2024 RI Presidential Candidates

In politics, discourse plays an important role as a stage for political actors to utilize language as a tool to build, reveal, or strengthen their power domination. Political discourse is a crucial element of political communication, providing a platform for political actors to utilize language to establish, reveal, or reinforce power dynamics. Repetition is a common feature in political discourse, often used by politicians to emphasize key messages and concepts. This research aims to identify and explore the various dimensions of identity politics, including social, ethnic, religious, professional, regional, gender, and cultural identities. This research will use the critical discourse analysis (AWK) method to process and analyze data. The type of research conducted is descriptive qualitative. The data to be analyzed are the campaign speeches of RI 2024 presidential candidates delivered in the form of language utterances, especially focusing on grammatical relational values that reflect identity politics, obtained from YouTube social media. The data source comes from the video of the campaign speech of the 2024 RI presidential candidate uploaded on the Kompastv account on YouTube. The data collection techniques to be used include documentation, listening technique, and note-taking technique. Through the use of command sentences, the speaker gives instructions to his supporters to perform certain actions and aims to influence the listeners' behavior and actions. Meanwhile, the use of statement sentences reinforces a clear and unequivocal message regarding the social relationship between the presidential candidate and his supporters, emphasizing commitment and continuity in the relationship. In addition, the use of relational modality creates an atmosphere of hope and belief in the positive outcome of the struggle and the desired change, strengthening the emotional attachment between the speaker and his supporters.

Assessing inclusion and representativeness on digital platforms for health education: Evidence from YouTube

BackgroundStudies confirm that significant biases exist in online recommendation platforms, exacerbating pre-existing disparities and leading to less-than-optimal outcomes for underrepresented demographics. We study issues of bias in inclusion and representativeness in the context of healthcare information disseminated via videos on the YouTube social media platform, a widely used online channel for multi-media rich information. With one in three US adults using the Internet to learn about a health concern, it is critical to assess inclusivity and representativeness regarding how health information is disseminated by digital platforms such as YouTube. MethodsLeveraging methods from fair machine learning (ML), natural language processing and voice and facial recognition methods, we examine inclusivity and representativeness of video content presenters using a large corpus of videos and their metadata on a chronic condition (diabetes) extracted from the YouTube platform. Regression models are used to determine whether presenter demographics impact video popularity, measured by the video’s average daily view count. A video that generates a higher view count is considered to be more popular. ResultsThe voice and facial recognition methods predicted the gender and race of the presenter with reasonable success. Gender is predicted through voice recognition (accuracy = 78%, AUC = 76%), while the gender and race predictions use facial recognition (accuracy = 93%, AUC = 92% and accuracy = 82%, AUC = 80%, respectively). The gender of the presenter is more significant for video views only when the face of the presenter is not visible while videos with male presenters with no face visibility have a positive relationship with view counts. Furthermore, videos with white and male presenters have a positive influence on view counts while videos with female and non − white group have high view counts. ConclusionPresenters’ demographics do have an influence on average daily view count of videos viewed on social media platforms as shown by advanced voice and facial recognition algorithms used for assessing inclusion and representativeness of the video content. Future research can explore short videos and those at the channel level because popularity of the channel name and the number of videos associated with that channel do have an influence on view counts.

Implementation of Social Media for Marketing of The Jungle Waterpark, Bogor

Social media today is an important part of business, to be used as a medium for marketing their products and also to reach a wider target market. The Jungle Waterpark located in Bogor, West Java, Indonesia, is a water park that offers many attractions and adequate facilities. This research aims to explore how The Jungle Waterpark utilizes social media as their marketing strategy. This type of research is qualitative, using qualitative descriptive analysis. Data collection was carried out by direct observation and data collection from social media accounts such as Facebook, Instagram, Twitter, TikTok, and YouTube owned by The Jungle Waterpark. The results showed The Jungle Waterpark makes excellent use of social media platforms. Their photo and video posts include, product promos, sharing information, interesting content, and much more. However, their YouTube social media account needs a better improvement, because some of the content on their YouTube account is not as updated as their other social media platforms.

Variasi Morfologis Bahasa Slang dalam Transkrip Podcast

This research aims to: (a) to describe the morphological variations of the slang lexicon in podcast transcripts, and (b) to explain the process of forming these morphological variations. The research methodology used is descriptive in nature. Qualitative data obtained from the research is described based on the research objectives. The data sources for this research are the YouTube accounts of Volix media, HAS Creative, and Slap Show. The data collection technique involves several stages: (1) opening the YouTube social media application, (2) reviewing video transcripts from the Volix, HAS Creative, and Slap Show YouTube channels, (3) identifying data in the form of various slang terms found in the video transcripts, (4) documenting the data in a notebook. The data analysis technique consists of four stages: (1) identifying the collected data, (2) classifying the data based on the research objectives using a predefined format, (3) analyzing the classified data, and (4) formulating conclusions based on the analysis results. The research findings show that the slang lexicon used in the podcast transcripts can be categorized into two forms: (a) monomorphemic (68 instances), such as okay, spontaneous, shy, and ego, and (b) polymorphemic (57 instances), such as rupiah slave, baperan, and prepare. The formation of the slang lexicon in podcast transcripts involves several processes: (a) affixation (15 instances), such as complaining, ignya, and teasing, (b) reduplication (10 instances), such as guessing, carelessly, and saying goodbye, (c) composition (2 instances), such as rupiah slaves and hourly average, and (d) acronymization (18 instances), such as AC, VPN, and KTP.

BOOSTING LEARNING INDEPENDENCE: THE ROLE OF YOUTUBE, CREATIVITY, AND PEER INFLUENCE IN VOCATIONAL EDUCATION

In the era of an independent curriculum, students not only follow directions but are actively involved in learning which has a positive impact in facing changes and challenges in the future. This research aims to test the effect of YouTube social media, creativity, and peers on learning independence. This research design uses quantitative descriptive causal research methods. The population in this study were students department of Office Management and Business Services, Public Vocational High Schools 48 Jakarta. The sampling technique uses probability sampling techniques Stratified Sampling. The data used is primary data in the form of questionnaires distributed to respondents. The data analysis method is using SmartPLS 4.0. The results of this study indicate: (1) there is a positive and significant influence between YouTube social media on learning independence, (2) there is a positive and significant influence between creativity on learning independence, (3) there is a positive and significant influence between peer on learning independence. It means that if YouTube social media, creativity, and peers are used well in learning, it can increase student learning independence.

ANALISIS PERSEPSI PENONTON TERHADAP IKLAN MULTIKULTURAL "SASA HADIRKAN RASA UNTUK INDONESIA"

"Sasa Hadirkan Rasa untuk Indonesia" is one of Sasa's commercials shown using a two-dimensional method. Sasa's commercials contain multicultural concepts that are reflected in Japanese animation style, European MIDI music, and culinary culture content in Indonesia. This study used data collection methods in the form of interviews and literature studies. This research aims to: 1) analyze the incorporation of Indonesian cultural elements in typical Japanese animation styles and musical backgrounds with the use of European MIDI music; 2) analyze audience perception of three-cultural collaboration in Sasa advertising; 3) provide a reference in the form of innovation for the development of advertising in Indonesia. This study analyzed the Sasa animated advertising video version of "Sasa Hadirkan Rasa for Indonesia" which had been broadcast in 2021 through social media Youtube. Interviews were conducted on men and women aged 20-35 in Indonesia. To support research data, literature studies focus on audience perception, multicultural advertising, and advertising. Based on analysis it was found that Sasa's commercials were interesting because they reflected international multicultural culture in two-dimensional animation.

Strategi Organisasi Al Jam’iyatul Washliyah dalam Syiar Dakwah Melalui Media Sosial di Kota Medan

The development of da'wah broadcasting in Indonesia is marked by the rise of social media users in various cities, such as social media belonging to the Al Jam'iyatul Washliyah Organization which is one of the strategies for spreading da'wah with the aim of practicing Islamic teachings for the sake of happiness in this world and the hereafter. The Al Jam'iyatul Washliyah organization, better known as Al Washliyah, is an Islamic organization that successfully carries out its missionary activities through mosques, education and also social media. In this research, the researcher raised a special topic regarding the concept of spreading da'wah through social media YouTube, Facebook, Instagram. A qualitative research method was chosen for this research with a descriptive case study approach. Primary data collection techniques were carried out using interviews and direct observation, while secondary data was obtained through literature studies carried out on various reading sources that were relevant to the research topic. The research results show that social media carried out by the Al Jam'iyatul Washliyah organization among the public can make it easier for the younger generation to access information about Islamic da'wah and can also change attitudes to always listen to Islamic da'wah.

Content Analysis and Audience Receptions of Online Da'wah on YouTube Social Media

YouTube social media has provided online da'wah content that the audience can access. This study aimed to analyze (1) the content of online da'wah on YouTube and (2) the audience's reception of online da'wah on social media. This research uses a qualitative approach with content analysis, determining message characteristics and reception analysis to determine the position of audience acceptance of online da'wah messages. The results of the study show that: (1) Online da'wah materials on YouTube social media contain various themes, namely the study of monotheism (Aa Gym Official), Fiqh (Adi Hidayat Official), and ethical issues (Ustadz Abdul Somad Official). The content of da'wah is in accordance with the characteristics of the preacher and the audience's needs; (2) The audience's reception of online da'wah on social media, YouTube is divided into two, namely the dominant position and negotiation, while the opposition is not found. The audience reception is related to the theme of da'wah, the community's needs, and the interactive style between the preacher and the audience. Therefore, the preacher needs to master social media applications, choose the theme of online da'wah according to his needs, and establish a strong relationship with the audience. Keywords: Da'wah online, content of da'wah, audience reception, YouTube, social media.