What Really Counts? was a sound art installation created in 2019 through a collaboration between a sociologist and a multidisciplinary artist, working with in-depth interviews with young men recorded as part of a British feminist social research project in 1990, exploring sexualities and the threat of HIV/AIDS. In this article, we describe the evolution and staging of the sound art installation project, situating it within interdisciplinary literatures on the use of sociological archives and reanimation of analogue media in a digital age. Working within a fractured tradition of curated sociology, we consider the potential of interdisciplinary collaboration for refreshing sociological analytic practice, revealing the unrealised potential of archived data sets and utilising temporal displacement as a generative analytic strategy for feeling history. We are working with a 30-year time span characterised by a stretching of intergenerational experience in relation to expectations for and mediation of sex/gender. The project attempts to realise the potential for an experimental sociological practice through the staging of open-ended past–present encounters.