In visual perception and information processing, a cascade of associations is hypothesized to flow from the structure of the visual stimulus to neural activity along the retinogeniculostriate visual system to behavior and action. Do visual perception and information processing adhere to this cascade near the beginning of life? To date, this three-stage hypothetical cascade has not been comprehensively tested in infants. In two related experiments, we attempted to expose this cascade in 6-month-old infants. Specifically, we presented infants with two levels of visual stimulus intensity, we measured electrical activity at the infant cortex, and we assessed infants' preferential looking behavior. Chromatic saturation provided a convenient stimulus dimension to test the cascade because greater saturation is known to excite increased activity in the primate visual system and is generally hypothesized to stimulate visual preference. Experiment 1 revealed that infants prefer (look longer) at the more saturated of two colors otherwise matched in hue and brightness. Experiment 2 showed increased aggregate neural cortical excitation in infants (and adults) to the more saturated of the same pair of colors. Thus, experiments 1 and 2 taken together confirm a cascade: Visual stimulation of relatively greater intensity evokes relatively greater levels of bioelectrical cortical activity which in turn is associated with relatively greater visual attention. As this cascade obtains near the beginning of life, it helps to account for early visual preferences and visual information processing.
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