As a maritime nation, fish is a staple in the Indonesian diet, rich in nutrition and a crucial protein source. It is imperative to maintain the freshness of fish to ensure the quality of fish production. However, the practice of mixing fresh and non-fresh fish poses a serious threat to consumer health and diminishes the overall quality of fish production. Therefore, the development of an automated and efficient method is necessary to distinguish between fresh and non-fresh fish. This research proposes the application of the Naïve Bayes method in classifying fish freshness based on color analysis in the eye area image. This approach involves the extraction of entropy features after segmenting fish images using the RGB and YCbCr color models. A total of 40 datasets of fish eye images were used for training and testing the model. The research results indicate that the proposed classification method achieved an accuracy rate of 97.5%. This success signifies the potential of the color analysis method and entropy features in distinguishing levels of fish freshness. These findings contribute to the development of automated techniques for monitoring and processing fish quality in the fisheries industry.