Shanghai World Expo Research Articles

The Effect of University News Production Practices in Large Sports Events - A Study of Zhejiang Gongshang University's Coverage of the Hangzhou Asian Games from User/Producer Perspective

The Hangzhou Asian Games, a key international sports event in 2023, provides China with an opportunity to showcase its global standing, following the Beijing Olympic Games and Shanghai World Expo. Zhejiang Gongshang University's Culture and Sports Centre serves as the handball competition venue, with about 1,200 teachers and volunteers engaged across various Asian Games sites. Despite this, the university's media impact falls short compared to peers in Hangzhou with Asian Games venues. This research explores the news production practices of universities during large-scale international sports events, focusing on improving Zhejiang Gongshang University's media coverage and influence. Utilizing in-depth interviews and The Uses and Gratifications theory, the study analyzes news production related to the Asian Games on the university's official website, social media, and newspapers. Interviews include both producers and audiences of this news.Findings indicate a disconnect between media reports and the diverse needs of media users, with news production primarily driven by informational and promotional objectives. Recommendations include diversifying themes and forms of media coverage, enhancing creativity and interactivity, adopting a proactive and strategic approach to media communication, and leveraging new media platforms for more engaging content.

A Method for Retrieving Cloud Microphysical Properties Using Combined Measurement of Millimeter-Wave Radar and Lidar

Clouds are an important component of weather systems and are difficult to effectively characterize using current climate models and estimation of radiative forcing. Due to the limitations in observational capabilities, it remains difficult to obtain high-spatiotemporal-resolution, continuous, and accurate observations of clouds. To overcome this issue, we propose a novel and practical combined retrieval method using millimeter-wave radar and lidar, which enables the microphysical properties of thin liquid water clouds, such as cloud droplet effective radius, number concentration, and liquid water content, to be retrieved. This method was utilized to analyze the clouds observed at the Shanghai World Expo Park and was validated through synchronous observations with a microwave radiometer. Furthermore, the most suitable extinction backscatter ratio was determined through sensitivity analysis. This study provides vertical distributions of cloud microphysical properties with a time resolution of 1 min and a spatial resolution of 30 m, demonstrating the scientific potential of this combined retrieval method.

Computational Evaluation and Quantitative Analysis of the Impact Factor of Large-Scale Events: A Case Study of the 2010 Shanghai World Expo

This paper conducts a computational evaluation and quantitative analysis of the impact of the Shanghai Expo on the economy of Shanghai, utilizing Shanghai’s GDP as the primary economic indicator. Initially, a vertical assessment of the Shanghai Expo’s influence on Shanghai’s GDP is undertaken, establishing a trend model that shows a periodic increase in the Expo’s impact on GDP. Subsequently, a horizontal evaluation of the Shanghai Expo’s impact on Shanghai’s GDP is performed, focusing on the Shanghai Expo alongside eight other Expos as research subjects. Five measurable indicators—participating countries, attendance numbers, exhibition area, and pre- and post-Shanghai Expo GDP situations—are selected for analysis. Utilizing fuzzy clustering analysis, a horizontal impact evaluation model of the Shanghai Expo on Shanghai’s GDP is developed. The study concludes that the Shanghai Expo and the Osaka Expo fall within the same classification using the Fuzzy C-mean Clustering Algorithm (FCA).

Prevalence of taste and smell dysfunction in mild and asymptomatic COVID-19 patients during Omicron prevalent period in Shanghai, China: a cross-sectional survey study

ObjectivesCOVID-19, which is caused by SARS-CoV-2, is a severe threat to human health and the economy globally. This study aimed to investigate the prevalence of taste and/or smell dysfunction and...

Development of offshore wind power and foundation technology for offshore wind turbines in China

The government of China has committed to bring carbon dioxide emissions to a peak before 2030 and to achieve carbon neutral before 2060 to tackle climate change. Renewable energy plays a key role in the energy strategy of China in order to achieve the targets for reducing greenhouse gas emissions while ensuring energy security. China has abundant offshore wind resource, distributed along its 18,000 km long coastline and 6000 islands. The first offshore wind farm of China was built in 2008 and put into operation in 2010. It provided green energy for 2010 Shanghai World Expo and then launched an era of offshore wind power development in the coastal areas adjacent to highly populated regions. Over the last decades, many thousands wind turbines have been installed, with an accumulated installed capacity of over 13 GW. This paper reviews the development of offshore wind power and foundation technology used for offshore wind turbines in China using published information, data, and web sources. An ongoing offshore wind farm project is taken as an example to describe the foundation technologies involved.

The Advancement and Application of New Media Technology in Traditional Journalism

Regarding the challenges of global digitization and network technology, whether traditional media and new media are a game or a topic of integration has attracted much attention in recent years. It has become a research hotspot for scholars at home and abroad. With the constant emergence of various new media, the pattern of mass communication is undergoing tremendous changes, and traditional media have also begun their way of media integration. In this regard, this article takes the Shanghai World Expo news report as the starting point and deeply studies the exploration and practice of new media technology by traditional media in the World Expo report. Also analyzed the streaming media, other new media technologies, paths and effects. This paper declares that the development of new media is changing traditional media's communication methods and concepts. Under the background of the vigorous development of new media, traditional media must adapt to the needs of new media, change their strengths, and pursue news planning and in depth reporting. It has been proved that traditional media will not weaken through the bonding and interaction with new media. With the advantages of new media, traditional media can also enhance brand influence and popularity.

Analysis on the Situation of Tourists in Shanghai MICE Tourism Industry

Nowadays, Chinese convention and exhibition industry and tourism industry are in the rising period of development with more opportunities as well as various challenges. After reform and opening-up, conference and exhibition tourism began emerging in China, especially since the 21st century. With the successful holding of international and professional exhibitions such as the 2008 Olympic Games, 2010 Shanghai World Expo, APEC annual meeting, Shanghai China International Industry Expo, one belt and one Road International Cooperation Summit Forum and Davos forum, MICE tourism has developed rapidly and made great contributions to Chinese economic growth and social progress. Based on the theory and research content, this paper designs a targeted questionnaire that is distributed on the Internet. Data from the questionnaire are collected and analyzed on the basic characteristics of the consumption behavior of MICE tourists in Shanghai. The results show that the main purpose of MICE tourists in Shanghai is to participate in exhibitions, and the time of shopping and sightseeing is shorter.

Design and Application of a Digital System for Information Management and Synchronous Analysis in a Foundation Pit Group

When several adjacent foundation pits are excavated simultaneously and alternately, the foundation pit group has the interactions which will aggravate the excavation-induced adverse impact on surrounding environment. However, due to the massive construction information and monitoring data during excavation, the effect of interactions on performance of the foundation pits is hardly examined. In this study, a digital system is developed to manage the construction information and monitoring data of the foundation pit group. On the one hand, a visualization management system based on Autodesk Revit is developed to record information such as geometry information, excavation stages, and instrument layout. The complex construction information can be inquired dynamically. On the other hand, a dynamic and synchronous analysis system is developed based on SQL Server external database, Visio, and Excel software. The SQL Server software is capable to facilitate data classification and standardization management. The excavation process and monitoring data are fused through the secondary development of Visio and Excel software to help visualize, respectively. The developed system is applied to the foundation pit group of Shanghai World Expo Project. The lateral deflection of diaphragm walls is investigated and the rebound phenomenon of diaphragm wall is interpreted. It confirms that the developed system can improve the information management so that the deformation behavior of the foundation pit group can be analyzed efficiently.

Assessment of Reductions in Emission-driven Air Pollution during the Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games and Wuhan COVID-19 Lockdown

Quantifying and comparing the effectiveness of different emission control strategies can provide insights for policy design and air quality management. In our previous work, we developed a wind-pollution decomposition (WPD) method that provides a robust tool to quantify meteorology-driven and emission-driven impacts on changes in air quality. In this study, we applied this method to quantify emission-driven impacts on the observed air quality changes during the three largest international socioeconomic mega-events in China, namely, Shanghai World Expo in 2010, Beijing Olympic Games in 2008, and Guangzhou Asian Games in 2010. We also applied the method to the air quality variation during the lockdown period in Wuhan due to COVID-19 and compared the emission-driven impacts on air quality among these events. The results quantitatively show that the emission-driven factor generally played a much stronger role (> 86%); the meteorology-driven factor promoted pollution mitigation during Wuhan, Beijing and Guangzhou events but worsened the air quality during Shanghai event. The emission-driven pollution reduction was largest in the Wuhan COVID-19 lockdown (64% NO2, 54% PM2.5 reductions), followed by Beijing Olympics (42% PM2.5, 31% NO2 reductions), The Wuhan COVID-19 impact on air quality improvement is not as effective as expected especially for O3, which implies the difficulty of air quality attainment under normal, non-lockdown daysComparison of these events show that shutdown or emission control measures applied to industries and power plants were generally benefit for PM2.5, SO2 and NO2 reduction, while those applied to on-road traffic control are less-effective for reducing NO2 and not works for the mean O3 reduction. The results imply that advanced control measures for vehicle exhaust and control strategies considering the interaction between O3 and NOx/VOC/PM are necessary. In addition, the ongoing supervision of control strategies implementation is one of the key issues for future air quality management in China.

To Explore the Inheritance of Computer Multimedia Art Design Based on Traditional Chinese Cultural Elements

With the development of computer digital media technology, computer multimedia art has emerged as a new art form.In China, it is very important to embed multimedia art in traditional Chinese culture, draw nourishment from traditional Chinese cultural elements, and give it a national character.This paper USES computer multimedia technology to discuss how to inherit and realize multimedia art design based on traditional Chinese cultural elements by analyzing the opening ceremony of the Beijing Olympic Games and the China pavilion of the Shanghai world expo, because they are the perfect combination of Chinese traditional culture and multimedia art.

WMO Typhoon Landfall Forecast Demonstration Project (WMO-TLFDP) Progress and Future Plans

ABSTRACT The “WMO Typhoon Landfall Forecast Demonstration Project (TLFDP)” was started in May 2010 in conjunction with the start of the Shanghai World Expo 2010. The project was successful in terms of assisting the local forecasters in providing an efficient tropical cyclone (TC) forecast service for World Expo 2010, demonstrating the performance of the most up-to-date techniques in TC forecasting, and enhancing the ability of forecasters to effectively use products based on advanced TC forecasting techniques. The first phase was completed in December 2012 and the second phase was completed in December 2015. The third phase (TLFDP-III) started in 2016. During its first (2010-2012) and second (2013-2015) phases, TLFDP collected real-time TC forecast products from 15 Typhoon Forecast Product Providers (TFPPs). The products include deterministic track and intensity forecasts, ensemble track and intensity forecasts, deterministic wind radii forecasts, wind probability forecasts, and gridded model outputs. The products were disseminated through the project’s website and the operational website of the Shanghai Typhoon Warning Center. TLFDP has made significant progress in TC forecast verification, including setting up the tools for both realtime and post-season TC forecast verification, developing and integrating several new verification techniques, carrying out a survey on the operational status of TC forecast verification in the western North Pacific region, and contributing to the WMO document “Verification of tropical cyclone forecasts”. The post-season forecast verification was reported to the Session of the UNESCAP/WMO Typhoon Committee since 2013. New consensus methods for TC track and intensity forecasts were also proposed either based on Ensemble Prediction Systems (EPSs) products or multiple deterministic NWP model products. Two training workshops on TC forecasting were organized by the TLFDP and held in Shanghai, China, in May 2010 and June 2012, respectively, and seven research fellowship projects were implemented as jointly supported by the UNESCAP/WMO Typhoon Committee, Shanghai Typhoon Institute and Hong Kong Observatory. In its third phase (TLFDP-III, 2016-2018), the project will continue its effort on demonstration and evaluation of the newly developed forecasting techniques for TCs, and developing and documenting advanced guidance for the verification of TC forecasts, with special attention to TC intensity and precipitation.

Complementary Configuration Research of New Combined Cooling, Heating, and Power System Driven by Renewable Energy under Energy Management Modes

To optimize the use of distributed energy, this work builds a combined cooling heating and power system (CCHP) driven by distributed energy, including three subsystems: the electricity subsystem, CCHP subsystem, and ground source heat pump (GSHP) subsystem. Then, energy, economic and environmental performance indicators are constructed using a natural gas‐driven CCHP system (NG CCHP) as the frame of reference. Thirdly, three system operation modes are put forward, including following the thermal load (FTL) mode, following the electric load (FEL) mode, and electric load combine thermal load (ECT) mode. In the meantime, three kinds of system operation modes are proposed, including optimization of energy rate (ER), total operation cost (TOC), and carbon dioxide emission reduction (CER). Finally, Shanghai World Expo is analyzed as a simulation object. The results show that the optimal target operation strategy can balance the results of different optimization by increasing the partial load rate of the gas‐steam combined cycle system and reducing the pumping ratio of the steam turbine. Compared with the NG CCHP system, the new CCHP system performs better. The sensitivity analysis shows, as the coefficient of performance of the chiller increases and the price of NG decreases, the performance of the new CCHP system will become better.

Kafka “Shanghai-Ed”: Orientalist China in Kafka’s Fiction and Kafkaesque Phenomena in China

During a visit to Shanghai in August 2019, I attempted to use the auto-ethnographic method to answer a few general questions: what is the image of China in Kafka’s literary imagination, what is Kafkaesque in Shanghai, and what is Shanghai-esque in Kafka? Because the combination of theoretical interest, spontaneous ethnographic observations, and personal reflections proved insufficient to respond to these questions, I also analyzed Kafka’s ‘Chinese’ stories, namely The Great Wall of China, In the Penal Colony, The Message from The Emperor, An Old Manuscript, and The Letters to Felice, and two Kafkaesque phenomena in China: the Shanghai World Expo and the Chinese Ghost Cities. I concluded that Kafka’s fiction contains certain Orientalist elements and that, through the perspective of contemporary material Kafkaesque phenomena, are more western than the West.

Kafka “Shanghai-Ed”: Orientalist China in Kafka’s Fiction and Kafkaesque Phenomena in China

During a visit to Shanghai in August 2019, I attempted to use the auto-ethnographic method to answer a few general questions: what is the image of China in Kafka’s literary imagination, what is Kafkaesque in Shanghai, and what is Shanghai-esque in Kafka? Because the combination of theoretical interest, spontaneous ethnographic observations, and personal reflections proved insufficient to respond to these questions, I also analyzed Kafka’s ‘Chinese’ stories, namely The Great Wall of China, In the Penal Colony, The Message from The Emperor, An Old Manuscript, and The Letters to Felice, and two Kafkaesque phenomena in China: the Shanghai World Expo and the Chinese Ghost Cities. I concluded that Kafka’s fiction contains certain Orientalist elements and that, through the perspective of contemporary material Kafkaesque phenomena, are more western than the West.

RESEARCH OF THE ECOLOGICAL ENVIRONMENT IN SHANGHAI WORLD EXPO PARK

The conceiving of future cities converged at the 2010 Shanghai World Expo from 246 different countries and regional organizations. With a focus on the world energy crisis, the expo’s design, construction and exhibitions offer solutions to this issue. Energy planning is integrated into the overall planning of the expo to continue and diffuse the follow-up effect of the Shanghai World Expo in the social, economic, environmental aspects. In order to obtain a deeper understanding of the urban “heat-island effect” distribution causes and a series of climatic factors closely related to urban heat environment. In this paper, we combine the Ecotect software and CFD software, simulating the thermal environment of the city in the Shanghai World Expo. With broad application, these research methods can also be introduced in future urban planning, formulate design guidelines for corresponding urban climate environments according to different geographical and climatic characteristics of cities. We extract the application and exhibition of a future city’s construction and technology from the World Expo venues. The statistical analysis provides information on the construction trends of future cities.

The evolution of Chinese public diplomacy and the rise of think tanks

The evolution and change of Chinese public diplomacy can be seen from panda diplomacy, the Confucius Institutes, Chinese mass media’s “going out” strategy as well as various international events such as the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. Some substantial studies have found that these Chinese public diplomacies could not help much in terms of improving China’s image or enhancing Western understanding of China. This article aims at examining the latest Chinese policy instrument—think tanks—to see if they can boost Chinese soft power. In addition, this article illustrates the Chinese think tanks from an institutional perspective by studying their contribution in the One Belt One Road (OBOR) Initiative through the case studies of the Chinese Academy of Social Sciences (CASS) and Chongyang Institute for Financial Studies at Renmin University of China (RDCY). The Chinese think tanks have played an important role in targeting foreign publics and working on track II diplomacy. However, there is still room for improvement. The major sources of this article are derived from published materials, websites of Chinese institutions and interviews.

The Image of the 2010 World Expo: Residents’ Perspective

Cities are now playing an increasingly important role in today’s world. The concept of city branding is widely promoted and exploited now. Organizing and hosting mega-events has been one of the most effective means for city branding. In recently years, many Chinese cities are competing to hold an array of large-scale international events in order to improve the image of the city and expand the city’s international reputation. This paper uses the 2010 Shanghai World Expo to exemplify how mega-events affect city branding and urban marketing. It also explores how mega-events impact on residents’ perception of their city through analyzing statistical data from questionnaires and how the public think of the Shanghai World Expo concept via studying statistical data of the mean, variance, coefficient of variation, which further demonstrates the establishment of a structural equation model and an index system of how mega events affect the urban culture, environment, economy, science and technology. The results of the study illustrate that hosting the World Expo causes positive impacts on developing a multicultural city, improving the urban environment, enhancing economic strength as well as innovating science and technology. It also proves that the Shanghai World Expo has played a positive role in the city marketing and city branding of Shanghai. But it is difficult to say that mega-events can impact on the city's competitiveness and urban influence, which has not been validated by the Structural Equation Model. And such key issues as the urban-rural disparity, social relations more concerned by Chinese government are difficult to be resolved through one-time mega-event. DOI: http://dx.doi.org/10.5755/j01.ee.28.2.3048

Thirst in the global brandscape: Water, milk and Coke at the Shanghai World Expo

This article draws on ethnographic fieldwork at the Shanghai World Expo in 2010. It examines the socio-material life of three brands of refreshments featured at the 2010 World Expo: the local Chinese water purification company Litree, the Inner-Mongolian dairy manufacturer Yili and the soft-drink multinational Coca-Cola. Whereas international events nowadays play a key role in the intensification of the circulation of information, this article pays attention rather to the carnal dimension of the Expo and to the importance of the sensuous experience of the event in the promotion of these brands. It shows that close attention to the materiality of branding practices and the varieties of a brand’s existence can unveil a universe of constant tensions, uncertainties and immanent adjustments, even in the pacified and sanitized ecology of the World Expo.

Back to the future: The politics of culture at the Shanghai Expo

Mega-events such as the Olympics and international expositions have long been understood as staging platforms upon which host countries offer displays of nation-state splendor. This article examines representations at the 2010 Shanghai World Expo, a largely state- and corporate-funded mega-event, to consider contemporary China’s particular narrative of the nation as it emerges as a global power in the 21st century. Through an analysis of Expo films, displays, and architecture, this article argues that the Shanghai Expo offered a model for the future that linked future progress to past glory, wedding traditional Chinese practices and belief systems to contemporary economic growth and technological advancement. While recognizing that the representations at the Expo were largely aspirational, the article demonstrates that studying such idealized forms of national identity can reveal much about China’s attempts to position itself as a prototype for global futures.

Analysis of the relationship between environmental policies and air quality during major social events

Based on an analysis of major recent social events in China, such as the 2008 Beijing Olympic Games, 2010 Shanghai World Expo, 2014 Nanjing Youth Olympic Games, and 2014 Beijing Asia Pacific Economic Cooperation Conference, mandatory, temporary, and indemnificatory quantitative policies aimed at protecting air quality, which were carried out by both central and local governments, made substantial contributions to changes and improvements in air quality. To some extent, the findings show that command and control measures play a significant role in protecting air quality, while the law and economic and voluntary environmental safeguard measures do not during major social events. Therefore, it reminds us the air quality could and will improve not only during major social events but also in the regular days if we implement appropriate environmental policies and safeguard measures.