The Skills for Jobs White Paper and Lifelong Learning Entitlement (LLE) have been anticipating changes in UK policy. Participation in adult education and work-based opportunities has been in decline for over 15 years, but without a clear information, advice and guidance (IAG) strategy and framework, there is reasonable doubt if the intended outcomes will be met. Using a narrative literature review relating to IAG, mature students and lifelong learning, this article finds the key to the success in supporting the adult education agenda involves collaboration. This should involve regional-level partnerships to map out provision with education providers, employers and local government, ensuring representation of the group through targeted initiatives, personal support and guidance.