Word Of Mouth Variables Research Articles

Pengaruh Lokasi, Harga, dan Word of Mouth Terhadap Keputusan Pembelian pada Rumah Makan Mie Mustanir Cabang M. Yamin Kota Samarinda

This research aims to determine the effect of location, price, and word of mouth on purchasing decisions partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used in this study was accidental sampling technique with a sample of 105 respondents from consumers of Mustanir Noodle Restaurant, M. Yamin Branch. Hypothesis testing in this study using statistical software SPSS version 26. The results showed that partially the price and word of mouth variables had a significant effect on purchasing decisions, but the location variable had no significant effect partially on purchasing decisions. Simultaneously, the three variables have a significant effect on purchasing decisions at the Mustanir Noodle Restaurant, M. Yamin Branch.

PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Air Terjun Sikulikap)

This study aims to evaluate the impact of digital marketing and word of mouth on the decision to visit Sikulikap Waterfall. The research method used is quantitative research with an associative approach. The population studied was Sikulikap Waterfall visitors. Sampling was done with purposive sampling technique. Data collection was done through questionnaires for primary data and literature study for secondary data. The analysis was conducted with validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing. The results of the research conducted show that the digital branding and word of mouth variables have a partial and significant effect on the decision to visit. Digital marketing and word of mouth variables also have a simultaneous and significant effect on decision making. The coefficient value also shows the relationship between digital marketing and word of mouth on visiting decisions is very strong with an R value of 0.710 or 71%. Adjusted R Square value is also known that digital marketing and word of mouth on visiting decisions is 49.4% while the remaining 50.6% is influenced by other variables not discussed in this study.

CREATING STUDENTS’ LOYALTY IN THE AVIATION CAMPUS

CREATING STUDENTS’ LOYALTY IN THE AVIATION CAMPUS

PENGARUH MEREK DAN PEMASARAN GETOK TULAR TERHADAP LOYALITAS KONSUMEN: KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MODERASI

<em>This study discusses the influence of brand trust and 'word of mouth' communication as a marketing strategy on purchasing decisions and consumer loyalty of a packaged chili product. This study conducted an online survey method with purposive sampling technique. Analysis using Structural Equation Modeling. The results showed that the brand trust variable had a direct or indirect effect on consumer loyalty. While the word of mouth variable has an indirect effect on consumer loyalty. The purchase decision variable is used as a mediating variable in the study. The biggest influence is on the brand trust variable and overall the biggest contribution of the indicator is on the company characteristic indicator. Manufacturers need to increase brand trust by improving services and being responsible if there are damaged products and developing word of mouth by marketing products through public figures or influencers on social media.</em>

The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.

ANALISIS PENGARUH WORD OF MOUTH, KUALITAS PRODUK, DAN ETIKA BISNIS ISLAM, TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERATING

The purpose of this study is to determine the influence of word of mouth variables, product quality, and Islamic business ethics on purchasing decisions with consumer satisfaction variables as moderating variables. A sample of 100 respondents used purposive sampling techniques. The data analysis technique used is SPSS 23. The results of word of mouth have no significant effect on purchasing decisions. Product quality has a significant and positive impact on purchasing decisions. Islamic business ethics have a positive and significant influence on purchasing decisions. and consumer satisfaction has a positive and significant influence on purchasing decisions. Meanwhile, in MRA testing, word of mouth variables, product quality, and Islamic business ethics have a positive and significant effect on purchasing decisions with customer satisfaction as a moderating variable. This means that customer satisfaction can strengthen the influence of word ofmouth variables, Islamic business ethics and product quality on purchasing decisions.

Utilization of Social Media Marketing and Word of Mouth and Their Impact Towards Increasing New Student Acceptance at The Karya Anugerah Education Foundation.

This study aims to determine the use of Social Media Marketing and Word of Mouth to Increase Acceptance of New Students of Karya Anugerah Education Foundation. The research method used is quantitative research with survey methods that use questionnaires as research instruments to collect data. The population in this study is the number of students who register Karya Anugerah Education Foundation in 2023 with a population of 182 students, The sample in this study is 125 students. Multiple linear regression research tests are used as an analytical tool to find out how the influence between independent and dependent variables. The results of this study show that both partially and simultaneously the variables of Social Media Marketing and Word of Mouth have a significant effect on increasing the acceptance of new Karya Anugerah Education Foundation. Social Media Marketing and Word of Mouth variables were able to explain the variation that occurred in the Increase in Acceptance of New Students by 62.9%. This is due to the use of Social Media Marketing and Word of Mouth to increase the acceptance of new students.

Influence Brand Awareness, Product Variations and Word of Mouth Towards Customer Satisfaction at Coffee Shop Tuku Cipete Branch, South Jakarta

This study aims to determine the influence of the independent variables of this study in the form of brand awareness variables, product variation variables and word of mouth variables on the dependent variables of this study with customer satisfaction variables at Coffee Shop Cipete South Jakarta Branch. The method in this study is descriptive-quantitative with a population in the form of respondents or, more specifically, consumers of Coffee Shop Tuku. The sample of research respondents was 100 using non-probability sampling techniques. In using non-probability sampling techniques, the pieces are expected to meet the conditions or criteria required in this study. The data used was in the foata through the distribution of questionnaires with model tests in the form of multiple linear regression processed using SPSS 25. The results were obtained after data processing analysis with the following conclusions: Brand Awareness, Product Variations, and Word of Mouth positively and significantly affect Customer Satisfaction. It was previously tested against statements that were declared valid and reliable.

Analysis of Brand Image, Product Innovation, and Word of Mouth on Purchasing Decisions Tekiro in Surabaya

This study aims to determine the effect of brand image, product innovation, and word of mouth on purchasing decisions of Tekiro in Surabaya. This study uses a quantitative method, namely by using 98 people as a research sample. The respondents were taken using a non-probability sampling method with a purposive sampling technique. The data collection method was carried out through the distribution of conventional questionnaires and was measured using a Likert scale. The analysis used is Partial Least Square (PLS). The results of this study indicate that brand image and word of mouth variables have a significant influence on purchasing decisions, but product innovation variables do not significantly influence purchasing decisions for Tekiro in Surabaya.

Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Pada Konsumen Angkringan Cahsaiki Bekasi

This research was conducted aiming to analyze whether there is influence of word of mouth on product purchasing decisions for Angkringan Cahsaiki Bekasi consumers. Where the independent variable, namely Word Of Mouth (X), affects the Purchase Decision (Y) as the dependent variable. The population in this study were Angkringan Cahsaiki Bekasi consumers with a sample of 140 respondents through the distribution of research questionnaires filled in by the respondents. Then the data obtained were analyzed using simple regression analysis. This analysis includes validity test, reliability test, simple regression analysis, t-test, and analysis of the coefficient of determination (R²). Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In the normality test normally distributed. Testing the hypothesis using the t-test shows that the word of mouth variable is proven to significantly influence the dependent variable in purchasing decisions. Purchasing decision variable can be explained by word of mouth, the rest is explained by variations of other independent variables that are not included in the researcher's simple linear regression model.

Analisis Citra Merek, Periklanan dan Word of Mouth terhadap Keputusan Pembelian Kosmetik Wardah

The purpose of this research is to find out whether the brand image. Advertising, word of mouth has an effect on purchasing decisions on buying wardah cosmetics. The population in this study were 100 case study respondents from students majoring in management at the University of Semarang and were included in the sample of this study. The research method to be carried out is quantitative research. The type of data used is primary data. Methods of data collection using questionnaires and documentation. The analysis technique used is the validity and reliability test, the classical assumption test (normality test, multicollinearity test and heteroscedasticity test), t test, F test and the coefficient of determination (R2). Test the hypothesis of this study with the help of SPSS version 23. The results of this study indicate that partially there is no effect between brand image variables and purchasing decision variables on wardah cosmetics, there is a significant positive effect between advertising variables and purchasing decision variables on purchasing wardah cosmetics, and there is significant positive effect between the word of mouth variable and the purchase decision variable on the purchase of wardah cosmetics. in the simultaneous test of brand image, advertising and word of mouth variables have a significant effect on purchasing decisions. In the determination test it is known that the purchase decision variable can be explained by the independent variable of 76.3% and the rest is explained by other variables outside the model

Pengaruh dari Mulut ke Mulut dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan PT. Tokopedia Tower Jakarta

This research was conducted with the aim of knowing the effect of Word Of Mouth and Product Quality on Purchase Decisions at the Tokopedia Online Media Shop at PT. Tokopedia Tower Jakarta, South Jakarta. The sampling technique used is a random sampling system. The data used is primary data by distributing questionnaires to consumers of PT. Tokopedia Tower Jakarta as a respondent. The data analysis technique used is descriptive analysis, multiple linear regression analysis, coefficient of determination analysis, and correlation coefficient analysis. The results showed that: 1) The wordof mouth variable has a positive and significant influence in improving purchasing decisions, 2) The product quality variable has a positive and significant influence in improving purchase decisions, 3) The word of mouth and product quality variables have a positive and significant influence in improving purchase decisions

Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta

Rocca Space as a sports community that has not been established for too long, Rocca Space wants its brand to be recognized by the wider community in Jakarta to all regions in Indonesia. The form of effort made is to test and analyze in terms of service quality, price perception, brand image, and customer satisfaction that can create positive word of mouth from individuals to other individuals. This study aims to determine, test, and analyze the relationship between word of mouth variables, with independent variables, service quality, price perception, brand image, and customer satisfaction as mediating variables, resulting in research implications. This study uses a descriptive research type method with a quantitative approach. The population of this study were Pound Fit Rocca Space Jakarta customers, with a minimum sample size of 145 respondents. The data processing carried out in this study was SmartPLS. The results of this study indicate that service quality, price perception, brand image, and customer satisfaction have a significant effect on word of mouth. Customer satisfaction does not affect the relationship between price perception and word of mouth. Price perception also has no significant effect on customer satisfaction. The contribution of this research can develop the repertoire of management science, especially in the field of marketing management. Namely related to discussing research on service quality, price perception, brand image, satisfaction, and word of mouth so that the theoretical studies in this study can be used by future researchers and can be developed again on other variables such as brand awareness, brand trust, and reputation.

PENGARUH DARI MULUT KE MULUT DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PT. TOKOPEDIA TOWER JAKARTA

<em>This research was conducted with the aim of knowing the effect of Word Of Mouth and Product Quality on Purchase Decisions at the Tokopedia Online Media Shop at PT. Tokopedia Tower Jakarta, South Jakarta. The sampling technique used is a random sampling system. The data used is primary data by distributing questionnaires to consumers of PT. Tokopedia Tower Jakarta as a respondent. The data analysis technique used is descriptive analysis, multiple linear regression analysis, coefficient of determination analysis, and correlation coefficient analysis. The results showed that: 1) The wordof mouth variable has a positive and significant influence in improving purchasing decisions, 2) The product quality variable has a positive and significant influence in improving purchase decisions, 3) The word of mouth and product quality variables have a positive and significant influence in improving purchase decisions</em>

The Influence of Price, Product Quality, and Word of Mouth on Purchase Decisions for Gayo Coffee Products

The purpose of this study was to determine the effect of price, product quality and word of mouth on purchasing decisions for Gayo coffee products, and the effect of price, product quality and word of mouth simultaneously on purchasing decisions for Gayo coffee. The research method used is a quantitative method. The population in this study are consumers who have purchased Gayo Coffee Products in Jabodetabek. The number of samples is 100 respondents using purposive sampling. To find out the results of this study using analysis tools validity test, reliability test, classic assumption test, multiple linear regression (R2), t test, f test, and determination test. The testing tool used is SPSS 26. The results of this study indicate that partially the Price and Word of Mouth variables have a significant effect on the Purchase Decision of Gayo Coffee Products and the Product Quality variable has no significant effect on the Purchase Decision of Gayo Coffee Products, while simultaneously the price variable, Product Quality, and Word of Mouth have a significant effect on the Purchase Decision of Gayo Coffee Products.

The Impact of Dental Satisfaction Questionnaire (DSQ) and Word of Mouth on Patient Satisfaction Educational Dental and Oral Hospital

The realization of satisfied patients provides benefits, including harmonious relationships with patients to hospitals, providing a good foundation for patient loyalty and recommending WOM. The general purpose of this survey is to find out the effect of satisfied patients through the dental satisfaction tools approach on the interest in recommending to others at the Unsoed Dental and Oral Education Hospital. This research is an analytic observational study with a cross sectional approach. With a total sample of 106 respondents, where the respondents were RSGMP patients. The research data collection method was carried out by collecting data directly in the field, namely through the questionnaire or questionnaire method where the questionnaire was a Dental Satisfaction Questionnaire, patient satisfaction variables and word of mouth variables. The results of the overall analysis concluded that dental patient satisfaction had a positive effect on RSGMP patient satisfaction and word of mouth had an effect on RSGMP patient satisfaction. Future research is expected to use interview or observation methods other than questionnaires as research instruments so that patient data can be obtained that are outside the sample criteria. Thus the data collected will be more varied.

PENGARUH HARGA, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG (REPURCHASE INTENTENTION)

The purpose of this study was to determine the effect of price, service quality and word of mouth on repurchase interest. The population in this study were consumers of coffee from Hati D'Kebon Selo Boyolali. The technique of collecting data is by distributing questionnaires with a sample of 100 respondents using the Accidental Sampling method. The research method is quantitative and descriptive analysis of case studies. Testing of data instruments was carried out with validity and reliability tests, for data analysis using normality test, autocorrelation test, t test and f test and determination test (R2) was used to test the hypothesis. Validity test, reliability test and classical assumption test that have been fulfilled are then processed to produce the regression equation: Y = 1.885 + 0.149 X1 + 0.205 X2 + 0.683 X3. Through partial t test hypothesis testing, the price variable does not affect the repurchase intention variable, while the service quality variable and word of mouth affect the repurchase interest variable. It is stated that the results of the determination test (R2) that Rsquare is 0.656, this indicates that the price, service quality, and word of mouth variables together can explain the variable of repurchase interest of 66.7%, the remaining 33.3% can be explained by other variables, in addition to variables. investigated in this study

Pengaruh Digital Marketing, Inovasi, dan Word of Mouth terhadap Keputusan Pembelian

The purpose of this study was to analyze the influence of digital marketing, innovation, and word of mouth on purchasing decisions. This research was conducted on klotok coffee consumers in Yogyakarta. The number of samples in this study were 100 (one hundred) respondents who had made a purchase at Kopi klotok Yogyakarta. The technique of taking this sample data is by using a non-probability sampling technique. Data collection was obtained from the results of distributing questionnaires to klotok coffee consumers in Yogyakarta. Data analysis in this study using multiple linear regression analysis. The results of this study indicate that the digital marketing, innovation, and word of mouth variables have a positive and significant effect on the purchasing decision variables. The results of this study indicate that the higher the digital marketing, innovation, and word of mouth it will have a positive impact that will improve purchasing decisions.
 Keywords: digital marketing, innovation, word of mouth, purchasing decisions

ONLINE KIYAFET MAĞAZALARINDA ELEKTRONİK HİZMET KALİTESİ, SADAKAT VE AĞIZDAN AĞIZA İLETİŞİM TÜRLERİ İLİŞKİSİ

Bu çalışmada online kıyafet mağazalarındaki elektronik hizmet kalitesi, sadakat, sözlü ve elektronik olmak üzere ağızdan ağıza iletişim ilişkisini açıklayan model kurulacaktır. Online kıyafet alışverişi yapmış 313 kişinin anket sonuçlarına göre çalışmadaki ifadelerin kaç tane değişken oluşturacağını kapsayan keşfedici faktör analizi, kurulan hipotezleri test etmek için de doğrulayıcı faktör analizi ve yapısal eşitlik modeli kullanılmıştır. Elektronik hizmet kalitesinin sadakati pozitif yönde etkilediği diğer taraftan sözlü ağızdan ağıza iletişimin şiddetini negatif yönde etkilediği sonucuna ulaşılmıştır. Ayrıca sadakatin tüm ağızdan ağıza değişkenlerini pozitif yönde etkilediği sonucuna varılmıştır.

Consumers and Halal Cosmetic Products: Halal Label, Life Style and Word of Mouth Communication

The lifestyle of consumer behavior is growing very rapidly, especially with regard to the halal lifestyle. The purpose of this study was to test whether the halal label, lifestyle and word of mouth had an effect on purchasing decisions. The type of research used is quantitative research with multiple linear regression. The data in this study are primary data with 100 respondents from the State Islamic University of Walisongo, Semarang, who use Wardah halal cosmetic products. The sampling technique was carried out using the simple random sampling method. The results of this study indicate that the halal label and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, the word of mouth variable has no effect on purchasing decisions. The implications of this study provide an explanation that the use of halal cosmetic products is an option for the millennial generation (Gen-Z) in making a decision to purchase a beauty product.