This study explores the optimization procedures that are critical to enhancing WBAN communication efficacy in an environment of public health initiatives. In order to observe someone's physiological characteristics continuously and non-invasively, wireless body area networks (WBANs), are an essential piece of innovation for distant health observation. The WBAN individual nodes, yet, might relocate and lose reception from a distant base station over time. Thus, an effective inter-WBAN interaction approach is required to address this issue. In order to lower cost associated with networks and maximize cluster lifespan towards the network's effectiveness, this research develops a clustering-driven routing approach that uses cluster head serving as a gateway. For efficient cluster head selection, a novel customized chicken swarm optimization (CCSO) technique was introduced. Various parameter adjustments are made in multiple trials to verify the suggested approach effectiveness. The research conduct comprehensive comparison analysis of suggested and existing algorithms, several tests are conducted. The results show that the approach technique can increase the effectiveness of WBAN engagement and create clusters more quickly than the other methods in the framework of public health initiatives.
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