Wine Store Research Articles

New wine merchants and gentrification: spatialization of discourses and local commercial landscapes

The status, image and role of the wine professional have evolved simultaneously in France with the metamorphosis of the wine trade and wine consumption. In the French society of the 1960s and 1970s, wine conveys a positive image that is mainly rooted in the rather traditional and earthy French identity. Building on this cultural trait, supermarkets emerge by relying on generous wine shelves (several hundred references), special events (wine fair — foire aux vins), and low prices, to attract a broad and diversified clientele. However, geographically speaking, this deployment of mass distribution is not uniform, it tends to be concentrated mainly on the outskirts of towns, somewhat sparing the city centres. This spatial pattern helps specialized wine stores to maintain themselves by deploying its stores in those centres. Since the early 2000s, New wine merchants and shops have appeared in the major metropolitan centres. This article aims at showing that these new shops assert their specificity through the very figure, although renewed, of the wine merchants. We will see how their personalities, but also their life courses, have been put into use in a process of commercial singularization in the urban space. In this way, they lay the foundations for a distinctive wine discourse in phase with a specific urban setting and commercial landscape, born out of the dynamics generated by the commercial gentrification.

Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension

AbstractThis research examines when the narrative transportation induced by storytelling influences taste. In a field experiment conducted in two wine stores, we first demonstrate that storytelling enhances actual taste through narrative transportation, but only when the package type matches the product. In the next experiment, we determine that product dimension (hedonic vs. utilitarian) is another boundary condition. We specifically show that the effect of storytelling through narrative transportation on expected taste is positively stronger for utilitarian products than hedonic products. This article contributes to the research on storytelling, narrative transportation, and sensory marketing by showing that storytelling indirectly enhances taste for products with matching packages and utilitarian products. This article also offers important implications for marketers and retailers who aim to enhance the perceived taste of their products.

Трезвенное движение как реформистское в период «выбора пути» в России в 1907-1914 гг.

The aim of the article is to prove the author's hypothesis that the vast temperance movement (TM) increased the potential of the reformist development in Russia. The objective is to learn the exact mechanism of its influence on the society. The research methodology includes analysis, synthesis, objectivity, historicism and interdisciplinarity. The sources of the material are: reports and periodicals of temperance societies, papers by the movement participants, notes of the anti-alcohol congresses, articles by administrative bodies, newspapers. The analyzed territory is Russia without Poland and Finland. TM was the society's response to the alcohol policy by the tsarism. Its influence was increasing. As of 1 January 1911, there were 1,873 temperance societies in Russia with nearly 500,000 members. 74.5 % of the societies were located in villages with most members from the peasantry; 25.5 % were in urban settlements, with most members from workers. 1,782 societies (95.14 % of the total number) were religious with 1,771 of them Orthodox. Their leaders were mostly priests. Of 91 civil societies, 56 were Estonian, 15 Latvian, 2 Finnish and 18 international ones. The manifestation and outcomes of the movement were the following. (A) Locally, (1) the participants of the movement adopted a sober lifestyle, peace and wealth came into families; (2) the participants became a part of a group of soulmates, many of them found a high meaning of life; (3) some societies were involved in educational and charity work; (4) the societies encouraged people to take part in useful activities; (5) due to the societies' impact, open alcohol abuse, hooliganism and criminal activity were decreasing, sober traditions were emerging, communities made public verdicts to close down state wine stores and to ban illegal alcohol sale. (B) On the state and regional levels, on 11 December 1907 the III State Duma established the Anti-alcohol Panel. On 16 November 1911 the Duma adopted the law providing for essential educational and restrictive measures. In 1909-1912 All-Russia congresses against alcohol abuse were held. In 1913-1914 abstinence festivals in both capitals and in more than 50 other provinces were organized. Nicholas II saw the movement as a way to reinforce the political situation in the country; in April 1913 he began to openly support it and in January 1914 proceeded to change the alcohol policy in the country. A circular of the Minister of Finance of 11 March 1914 indicated that it was necessary to satisfy the petitions of rural societies to ban the sale of vodka on their territory. In February-July 1914, the government approved 800 such petitions. A campaign began, during which local governments and state authorities took new educational and restrictive anti-alcohol measures. So, the temperance movement, reformist in character, contributed to the improvement and strengthening of Russia. It urged the authorities to take measures that increased the stability of society and the possibility of development along a peaceful path. This was the “rise of Order out of Chaos”. At the same time, during the rapid anti-alcohol campaign of 1914, opposite processes began.

COVID-19, Camus, Aquinas, and Me

COVID-19, Camus, Aquinas, and Me

내추럴와인전문점의 관계혜택이 고객만족과 전환의도에 미치는 영향

Purpose - The purpose of this study is to explore the effect of relational benefits, customer satisfaction of natural wine store and switching intention. Design, data, and methodology -The survey for customers of natural wine store in Seoul was progressed. And relational benefit was divided into Four main components: ‘social benefits’, ‘psychological benefits’, ‘customization benefits’ and ''economic benefits''. Based on previous studies. Result -Among the relational benefits of natural wine store, ‘social benefits’ and ‘psychological benefits’ had a significant impact on customer satisfaction. ‘social benefits’, ‘psychological benefits’, and ''customerization benefits'' affected the intent of switching intention. In addition, Customer satisfaction affected switching intention. Conclusions -In many previous studies, most relational benefits had a positive impact on customer satisfaction and had a negative impact on transition intent, but ‘customization benefits’ and ‘economic benefits’ did not affect customer satisfaction in this study. ''customization benefits'' had a positive effect on switching intention. Natural wine stores need to focus more on a comfortable and friendly atmosphere and trust in wine quality and stores than on small economic benefits to maintain existing customers, the results showed.

Facial Mask Use and COVID-19 Protection Measures in Jefferson County, Kentucky: Results from an Observational Survey, November 5−11, 2020

Introduction: The transmission of respiratory infectious diseases such as COVID-19 can significantly decrease by mask-wearing. However, accurate information about the extent and proper use of the facial mask is scarce. This study’s main objective was to observe and analyze mask-wearing behavior and the level of COVID-19 protection measures in indoor public areas (PAs) of Jefferson County, Kentucky. Methods: For conducting the observational survey study, targets were indoor PAs, and zip codes were defined as surveying clusters. The number of selected PAs in each zip code was proportional to the population and the total number of PAs in that zip code. The PA pool in a zip code was divided into four groups, followed by random selection without replacement from each group. Results: A total of 191 PAs were surveyed: 50 of them were grocery stores, 56 were convenience stores or pharmacies, 39 were wine and liquor stores, and 46 were other stores. At least one unmasked and one incorrectly masked staff were observed in 26% and 40% of the sampled PAs, respectively. Also, in 29% and 35% of the PAs, at least one unmasked and one incorrectly masked visitor were observed, respectively. The rates varied by PA size and county district. Eighty percent of unmasked staff and 75% of the unmasked visitors were male. The rate of unmasked males varied from 50% to 100% across districts. About 66% of unmasked staff among all Jefferson County districts were young adults. More than one-fourth of all the PAs provided hand sanitizer for visitors’ use, and only 2% of the PAs provided masks to their visitors. Conclusion: Messaging about mask use and correct usage may need to particularly target the 19-44-year-old male population, as these individuals were the most prevalent among those unmasked and masked incorrectly. Additionally, businesses’ protective measures may depend on their resources to operate in such a manner. Hand sanitizer is easier to offer visitors, while staffing to regularly sanitize carts or funds to provide a sufficient number of wipes, gloves, or masks may present further opportunities for government assistance.

와인전문점의 체험요소가 고객만족과 재구매의도에 미치는 영향 : 소매점과 대형할인마트의 차이를 중심으로

본 연구의 목적은 와인전문점의 체험요소가 고객만족과 재구매의도에 미치는 영향을 밝히는 것에 있다. 특히 와인소매점과 대형할인마트의 차이를 연구하였다. 제품이나 서비스품질을 넘어 그 이상의 독특한 경험을 중시하는 소비경향으로 인해 와인업계는 경험을 강조한 고객 지향적 마케팅에 주력하고 있다. 이에 본 연구는 와인전문점을 이용하는 소비자들을 대상으로 체험요소가 고객만족 및 재구매의도에 미치는 영향을 규명하기 위해 구조방정식 모형을 이용하여 분석하였다. 설문지는 2019년 9월 6일부터 27일까지 22일 동안 배포 및 수거가 진행되었으며, 총 216부의 설문지를 회수하였고 206부를 최종 분석에 사용하였다. 본 연구의 최종 연구모형 결과, 와인 소매점과 대형할인마트간 차이가 있는 것으로 나타나 가설1은 채택 되었다. 체험요소는 고객만족에 부분적으로 유의한 영향을 미치는 것으로 나타났으며, 가설2-1, 가설2-3은 채택되었다. 마지막으로 고객만족은 재구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 가설3은 채택되었다. 연구 결과를 바탕으로 본 연구에서는 와인전문점의 경쟁력 확보를 위한 시사점을 제시하고자 한다. 또한, 한층 더 높은 수준의 지식과 와인산업에 관여를 함으로써 와인분야에서 국내 소비자의 소비를 촉진하는 마케팅전략을 수립할 수 있다.

Neighbourhood context and binge drinking from adolescence into early adulthood in a US national cohort.

Underage binge drinking is a serious health concern that is likely influenced by the neighbourhood environment. However, longitudinal evidence has been limited and few studies have examined time-varying neighbourhood factors and demographic subgroup variation. We investigated neighbourhood influences and binge drinking in a national cohort of US 10th grade students at four times (2010-2014; n = 2745). We estimated odds ratios (OR) for past 30-day binge drinking associated with neighbourhood disadvantage, personal and property crime (quartiles), and number of liquor, beer and wine stores within 5 km, and then evaluated whether neighbourhood associations differ by age, sex and race/ethnicity. Neighbourhood disadvantage was associated with binge drinking before 18 [OR = 1.54; 95% confidence interval (1.14, 2.08)], but not after 18 years of age. Property crime in neighbourhoods was associated with a higher odds of binge drinking [OR = 1.54 (0.96, 2.45)], an association that was stronger in early adulthood [4th vs 1st quartile: OR = 1.77 (1.04, 3.03)] and among Whites [4th vs 1st quartile: OR = 2.46 (1.03, 5.90)]. Higher density of liquor stores predicted binge drinking among Blacks [1-10 stores vs none: OR = 4.31 (1.50, 12.36)] whereas higher density of beer/wine stores predicted binge drinking among Whites [one vs none for beer: OR = 2.21 (1.06, 4.60); for wine: OR = 2.04 (1.04, 4.03)]. Neighbourhood conditions, particularly those related to economic circumstances, crime and alcohol outlet density, were related to binge drinking among young adults, but associations varied across age and individual characteristics.

When e-cigarettes go boom

On 23 November 2016, as he stood behind the counter of a wine store in New York City, Otis Gooding felt an explosion on his right thigh. The e-cigarette he’d been carrying in his pants pocket had suddenly erupted like a small fireworks display. As a security camera later showed, the 31-year-old Gooding struggled to pull the burning device out of his pants. Gooding would later need a skin graft and 51 staples, and he may never recover the full use of his hand.

Self-concept, product involvement and consumption occasions

PurposeThe purpose of this paper is to examine the extent to which consumer self-concept (self-esteem) and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion. The predictive effects of self-concept on this interaction were also explored.Design/methodology/approachData collection was in the independent specialist fine wine store environment in Sydney, Australia. Central to the study was the development of a 33-item multi-dimensional fine wine involvement scale (Cronbach’s α =0.846 for 26 final items) for measuring consumers’ involvement.FindingsWine product involvement deepens with age but low involvement consumers perceiving risk in making the wrong product choice may well purchase fine wines for situations where self-concept is a moderating factor. In the case of low involvement wine consumers a positive association exists between situational wine choice and self-concept but no significant differences exist for self-concept across any of the consumption occasions. Age and self-concept were both confirmed as linked to levels of consumption. The findings support the notion that wine consumers aged 45 years and older are significantly more disposed to purchase fine wine products.Practical implicationsFor self-concept to be relevant to purchase it follows that the wine consumption occasion must be conspicuous.Originality/valueThis study is the first to examine the extent to which consumer self-concept and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion.

Entertainment marketing, experiential consumption and consumer behavior: the determinant of choice of wine in the store

The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be perceived by the customer׳s senses, and each stimulus offers many variable options. Mehrabian and Russell׳s framework specifies that individuals react to their environment along at least three dimensions: Pleasure, Arousal, and Dominance (PAD). Dismissing (avoidance) and approaching are the behavioral responses of the consumer to these dimensions. There were 130 responding participants in the store. The relationship between emotions stimulated in the store and behavioral responses, which was mediated by environmental stimuli, were central in the results.

Consumer Brand Loyalty in the Chilean Wine Industry

Worldwide, the wine industry has become tremendously competitive, with new world wine countries, such as Chile, Australia, New Zealand, and South Africa becoming relevant players. Consumers are increasingly offered a broad range of wine brands in supermarkets, restaurants, and wine stores. Consequently, wine marketing managers are required to develop strategies for building consumer brand loyalty for their own wines. This study attempts to investigate this issue and tests a model of antecedents of wine brand loyalty with 300 consumers from Chile, a new world wine producer. Results are analyzed with structural equation modeling (SEM). Our results indicate that wine brand satisfaction has the strongest relationship with wine brand loyalty. Additionally, wine experience is positively related to brand trust and brand satisfaction.

Las patentes en la introducción del hormigón armado en España: caso de estudio de la Alhóndiga de Bilbao

Reinforced concrete structures are introduced in Spain mainly by French influence. This happens in the late nineteenth century, following the scheme operating through proprietary systems prevailing in Europe. Systems initially have poor scientific support reaching, even early twentieth century, an impediment to the development of concrete structures, due to the lack of knowledge shown, as well as due to a series of accidents. Therefore, from the end of the first decade of the past century are enacted a series of regulations in many countries, that will change the design and calculation of reinforced concrete structure. The knowledge of the environment of the patent systems, its beginnings and the circumstances of their application allow us to understand the constraints of the early concrete structures, as presented in the Bilbao wine store (1906).

온라인 와인매장 사이트 품질, 지각된 가치, 온라인 구매의도 간의 구조적 관계

생활수준의 향상과 건강에 대한 관심 증가는 와인소비를 증가시키고 있으며, 유통 경로 또한 다양해지고 있다. 외국에서는 온라인 구매가 보편화 되어 있는 와인의 경우, 국내 인터넷 사이트 및 블로그를 통하여 다양한 정보들이 교류되고 있어, 와인구매에 도움을 받고 있다. 본 논문에서는 소비자가치 이론(customer value theory)을 바탕으로 온라인상에서의 와인 구매의도 파악을 목적으로 하며, 문헌연구를 통해 온라인 와인 구매의도의 주요 영향요인으로 사이트품질과 지각된 가치를 도출하였다. 실증연구를 통해 사이트품질, 지각된 가치 및 온라인 와인 구매의도 간의 구조적 관계를 검증하였고, 연구결과는 다음과 같다. 첫째, 정보품질은 지각된 가치(품질가치, 가격가치, 정서적 가치, 사회적 가치)에 영향을 주지 않았다. 둘째, 온라인 와인매장의 시스템품질이 품질가치, 가격가치, 정서적 가치에 긍정적인 영향을 주는 것으로나 나타났다. 셋째, 온라인 와인매장의 서비스품질이 품질가치, 가격가치, 정서적 가치 및 사회적 가치 모두에 영향을 주는 것으로 나타났다. 넷째, 온라인 와인매장의 중개활동을 통해 구매한 와인(오프라인, 온라인 구매 모두)에 대해 고객이 지각한 품질가치, 정서적 가치 및 사회적 가치가 온라인 와인구매의도에 영향을 주는 것으로 나타났다. 본 연구의 시사점은 온라인 와인 구매의도의 주요 결정요인을 실증연구를 통해 검증하고, 나아가 온라인 와인 스토어의 활성화를 위한 주요 성공요인을 제시한데 있다. With the increasing number of online wine stores, customers are increasingly seeking to purchase wine online. On the other hand, purchasing wine online is prohibited by law or regulation in Korea. Therefore, customers mainly search for wine information, inquire about wine products, and make a pre-purchase at an online wine store. Online wine stores play important roles in customer's purchase decision-making, and are likely to be a useful wine distribution channel in the near future. Therefore, the aim of this study was to identify the determinants of the online wine purchase intention, and examine the structural relationships between the determinants and online wine purchase intention. The site quality of online wine stores (information quality, system quality, service quality), and perceived value (quality value, price value, emotional value, social value) were selected as the determinants of online wine purchase intention based on literature review. The data was collected from those who had experience using an online wine store to purchase wine, and the data was used to test the proposed research model. The findings showed that the information quality was not related to the perceived value (quality value, price value, emotional value, social value). The system quality was proven to be positively and significantly related to the quality value, price value, and emotional value, whereas it had no impact on the social value. In addition, the service quality was found to affect the perceived value (quality value, price value, emotional and social value). Finally, the results showed that the quality value, emotional value, and social value have a positive impact on the online wine purchase intention, whereas the price quality is not related to the online wine purchase intention. These results are expected to make a contribution to a better understanding of how the quality of online wine stores and the customer's perceived value affect the online wine purchasing intention.

와인의 온라인 구매의 주요 결정요인에 관한 연구

본 논문은 온라인 거래의 많은 장점에도 불구하고 온라인 와인 거래가 활성화 되지 않는 이유를 파악하고, 이를 기반으로 온라인와인 구매의도에 영향을 미치는 요인을 규명하고자 한다. 이를 위하여 본 연구에서는 기술 수용모형(TAM)에 신뢰를 적용한 온라인 와인 구매 의도 모형을 설정하여 실제 온라인상으로 와인을 구매할 때 소비자의 구매의도에 영향을 미치는 요인을 검증하였다. 또한 독립변수(유용성, 사용용이성, 주관적 규범, 이미지)와 온라인 구매의도간의 관계에 대한 온라인 와인 사이트 신뢰의 매개효과도 분석하였다. 실증분석 결과는 다음과 같다. 첫째, 유용성과 사회적 영향(이미지, 주관적 규범)이 온라인 와인 사이트의 신뢰형성에 기여하는 반면, 사용용이성은 온라인 와인 사이트 신뢰와 관련성이 없는 것으로 나타났다. 둘째, 유용성, 사용용이성, 주관적 규범이 온라인 와인 구매의도와 관련성이 높고, 이미지는 온라인 와인 구매의도와 관련성이 없는 것으로 나타났다. 셋째, 온라인 와인 사이트 신뢰가 온라인 와인 구매의도의 주요 선행요인으로 검증되었다. 마지막으로 온라인 와인 사이트 신뢰가 유용성, 주관적 규범과 온라인 와인 구매의도간의 관계에서 매개역할을 하는 것으로 나타났다. 본 연구결과는 향후 온라인 와인 판매 사이트에서 고객의 구매 의도를 향상시키는 방안으로 활용될 수 있을 것이다. This paper was to figure out why online wine purchasing is not activated despite of the many advantages of having online transactions and to fine key determinants of online wine purchasing intention. Thus, the purpose of this study was to identify the determinants of online wine purchase intention, and examines the relationships between the determinants and online wine purchase intention. Data was collected from those who have experienced in using online wine store to purchase wine, and data was used to test the proposed research model. The findings showed that perceived usefulness and social influence(subjective norm, image) were key determinants of online wine site trust, but they were not related to online wine site trust. It also was found that perceived usefulness, perceived ease of use and subjective norm were positively and significantly related to online wine purchase intention whereas it had no relationship with image. In addition, online wine site trust was shown to influence on online wine purchase intention. Finally, the mediating effects were found in the relationships between perceived usefulness, subjective norm, and online wine purchase intention. Based on the results of the study, implications for future research are drawn.

온라인 와인 매장 품질, 신뢰와 지각된 위험간의 구조적 관계

As the issue of selling wine online has been raised in an attempt to implement FTA programs in a more effective way, wine will be available online in the near future in Korea. Thus, this study aimed at identifying key factors which will contribute to reduce various kinds of risks perceived by online customers, and investigating the structural relationships between those factors and perceived risks. Site quality of online wine shop(information quality, system quality), trust in online wine shop were selected as key predictors of perceived risks and research model was established using those factors. Data were collected from those who have experienced in using online wine store, and the research model was tested using valid data. Results of testing research hypotheses using data from survey respondents showed that information and system quality exerted an impact on trust in online wine shop. It was proven that information and system quality posited an impact on time risk whereas they was not related to performance and psychological risk. In addition, trust in online wine shop was shown to be related to time risk, performance risk, and psychological risk.

Perceived risk, risk-reduction strategies (RRS) and consumption occasions

Purpose – This exploratory study aimed to examine the relationship between perceived risk, risk-reduction strategies (RRS), and the occasion-based purchase of wine, a product widely regarded as representing a complex buying situation for consumers in a retail setting. Design/methodology/approach – Data was collected in a specialty wine store in Adelaide, Australia using a self-administered questionnaire. A 22-item Perceived Risk Scale (PRS) was developed and operationalised in this study returning a Cronbach alpha coefficient of 0.717. Findings – The highest perceived risk dimension, namely financial risk, did not differ between risk segments, while the high perceived risk segment observed more social risk than the low perceived risk segment. The high-perceived risk segment also observed more psychological risk. Information seeking was the most important RRS used across seven different wine consumption occasions. The decreasing order of importance in consumption occasions had an inverse relationship to the closeness of the relationship the wine consumers had with those with whom they may consume the wine they had purchased. Research limitations/implications – Marketers and managers have the opportunity to target consumers mindful of their specific perceived risks, and help reduce these uncertainties through the use of individualised RRS management focused on consumers' occasion-based wine purchases. Originality/value – This study is of value to academic researchers and wine industry practitioners alike. It contributes to the knowledge base by developing a new Perceived Risk Scale (PRS) to investigate the relationship perceived risk has on the types of RRS wine consumers use when purchasing wine for various consumption occasions.

Did the Great Recession change the regional reputation premium for wine in the US?

Wine is an experience good and also (at least under certain circumstances and to a certain extent) a conspicuous consumption good. As such, wine buyers should be willing to pay a premium for regional reputation to avoid risk and to send signals about their wealth and social status. At the same time, wine is an annually produced good; every year new bottles arrive to wine stores. Accordingly, a wine store's manager has to periodically clear the store's inventory. Statistical analyses indicate that, during the Great Recession in the US, two developments—a substantial decline in income and a rise in information sharing via the internet and social media—had a dampening effect on the regional reputation premium and lowered the price-quality ratio differences among different wine regions. Moreover, during the same time period, the discount rates necessary to clear inventories significantly increased.

The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting

This study aims to investigate the effect of item reduction on assortment satisfaction within the red wine category. The study conducted an online experiment using a simulated online wine store. Lowest selling wines were removed after the first buying phase, and the respondents repeated the browsing process in the reduced assortment. A questionnaire measured the shift in perceptions. The results show that assortment perceptions can be maintained in the face of item reduction. There is also a strong association between category familiarity and assortment satisfaction, with differing levels of assortment satisfaction between high and low category familiarity groups. The presence of a favourite item also plays a role in maintaining assortment perceptions. The results suggest that retail managers can reduce assortments by removing low selling items while not affecting customers' assortment perceptions. Furthermore item reduction can be used to increase consumers' satisfaction if they are unfamiliar with the product category. This particular study is limited in the sense that the results were obtained exclusively in an online environment. Future studies may therefore be useful in validating these results in brick and mortar wine outlets.

The Portuguese online wine buying consumer

PurposeThis purpose of this paper is to investigate the main characteristics, buying habits, motivations, influences, and overall satisfaction of Portuguese online consumers of wine, as well as to assess whether this market segment can be considered a niche.Design/methodology/approachA survey was conducted in a Portuguese online wine shop during the last three months of 2009. The questionnaire included questions about the consumers’ socio‐demographic characteristics, motivations, buying habits and factors influencing online buying behaviour. The questionnaires were delivered by e‐mail to regular and new customers when a transaction was processed online. Of the 82 questionnaires received, 74 were sufficiently complete to be used in the study.FindingsThe online wine market can be considered a niche in Portugal. As the authors’ empirical work shows, this segment is mainly composed of young, male, well‐educated, high‐income consumers who buy wine online from home often less than once a month. They are motivated by convenience, a wider selection of wines, availability, and price. As decision factors, they value the origin/brand of the wine, the price, the recommendation of the online shop, and their own experience. A comparative analysis with international online wine consumers found differences based on profile and consumer buying behaviour (patterns and influences).Research limitations/implicationsThe non‐probabilistic sample contained only data from a Portuguese online wine store. Thus, future studies should examine other online wine stores to determine the level of generalisation of the findings to the entire community of online wine consumers.Originality/valueTo the best of the authors’ knowledge, this is the first research conducted in Portugal to identify the main characteristics, buying habits, motivations, influences, and overall satisfaction of the Portuguese online consumers of wine. The paper provides useful insights into the topic, as well as a basis for future studies.