Wine Packaging Research Articles

Packaging Implications for Wine and Alcoholic Beverages

This is a review of the most commonly available wine packaging types currently on the market. This includes glasses bottles, polethylene terephthalate bottles (PET), bag-in-box (BIB), aluminum cans, and Tetra Pack. This review focuses on the pros and cons of each packaging type in relation to wine and alcoholic beverages.

전통적 지역문화성이 강화된 쑤저우교 미주(米酒) 패키지 리뉴얼 디자인 연구 - 생성형 인공지능 툴 활용 중심으로 -

전통적 지역문화성이 강화된 쑤저우교 미주(米酒) 패키지 리뉴얼 디자인 연구 - 생성형 인공지능 툴 활용 중심으로 -

Evolution of Maotai Wine Packaging Design in Maotai Town Guizhou China

Packaging design has become a critical tool for marketers and producers in the wine industry. Consumer behavior is influenced by the effectiveness of design and development strategies, and therefore the study focuses on the changes in the packaging design of Maotai wine. This study intends to explore the evolution of Maotai wine packaging design in Maotai Town, Guizhou, China, known as the production site of Maotai wine. To satisfy the objectives of the study, a qualitative study was developed so that researchers could gain an in-depth understanding of the phenomenon. Semi-structured interviews were conducted with designers and marketers in Maotai Town, Guizhou, China. This flexible approach allowed the evaluation of the perceptions of key stakeholders in the design and marketing of Maotai wine can be captured. The findings of the study offer substantial insights and strategies which can be applied to the design of culturally significant products. The findings offer insights into the overall strategy and vision used by Maotai in the packaging and preparation of Maotai wine. This study, therefore, intended to contribute to a broader understanding of the significance of packaging design along with shedding light on the factors that have impacted Maotai wine packaging design over the years, such as innovation, tradition, and consumers.

Optimization of regional cultural modern liquor packaging design based on computer vision algorithm

<p>In alcohol packaging, graphics, colors and text are social symbols. This article first uses the relevant principles of visual grammar to conduct a multimodal discourse analysis on the packaging pattern of Fen Liquor blue and white vases from multiple angles. Then, this paper uses human visual characteristics to improve product packaging styling effects. At the same time, a Gaussian filter is used to denoise the noisy wine packaging image, and then the image is used as an input image for grayscale transformation to obtain the guidance image. Research shows that in the multimodal discourse of Fen Liquor blue and white bottles, various forms such as images, text and colors can constitute and convey product information, mapping the history and culture of the product. This stimulates consumers’ visual senses and arouses consumers’ spiritual resonance to achieve the goal of promoting consumption.</p>

Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices

Traditional glass bottles are the wine industry's major source of carbon emissions. Those wishing to reduce the carbon footprint embedded in wine have been looking to alternative packaging, such as PET, aluminium cans, and bag-in-box (BIB) to mitigate the impact. However, these alternative formats pose challenges with consumer acceptance and knowledge of the eco-benefits of each format. This paper uses a discrete choice experiment and latent class analysis to investigate the possible effects of message content and style (abstract vs concrete) on wine purchase in the context of brand size, brand prestige, and pricing. The analysis reveals the presence of two customer segments, which highly emphasise the pack format. Of the four non-glass packs tested, BIB and flat glass lookalike PET bottles score the highest preference after glass bottles. Message content and appeal type score low in their ability to alter preferences, whilst mid-to-low prices increase the chances of alternative packaging to be chosen.

Label design, packaging, and the Canadian Millennial/Gen Z wine consumer

ABSTRACT The purpose of this study was to examine how Canadian Millennial/Gen Z wine consumers use packaging cues when purchasing wine. Focus groups (ages 19–33) were used to qualitatively evaluate package design preferences. A simulated shopping experience was combined with a series of led discussion questions and sorting exercises. The results showed that when considering wine packaging, Millennials/Gen Z show a preference for simple and modern packaging. They were more likely to experiment with products with non-traditional designs when consuming wine at home or casually with friends. They are concerned with value over quality and expect and perceive modern designs to be well-priced. When the aspirational nature of being a wine drinker and the importance of family and professional recommendations are combined, it was observed that traditional wine labels are still important in this market. Designs that appeal to this age group for personal/casual consumption are simple and streamlined. As this consumer group matures, observing and discussing the shopping behaviors of wine in real time can provide unique insights into their potential shift from traditional to more modern packaging design in the Canadian wine industry.

Achieving the circular economy through environmental policies: Packaging strategies for more sustainable business models in the wine industry

AbstractThe environmental and economic benefits of adopting a circular economy (CE) approach could be significant for firms. The CE and packaging constitute a fundamental binomial for our economy, yet there are still few studies of the advantages for food value chains, especially in the wine sector. Therefore, in this paper, we address this research gap by measuring the environmental and economic performance of a circular business model (CBM) adopting the wine industry as a reference. We apply a combination of Life Cycle Assessment (LCA) and Life Cycle Costing (LCC) methods to a small Italian winemaking firm, which implements a circular strategy through the take‐back and refurbishment of wine packaging components. Results show that by implementing this sustainable and CBM, a firm can reduce greenhouse gas (GHG) emissions from 8 to 90% and save from 6 to 63% of its economic costs.

Case study-based scenario analysis comparing GHG emissions of wine packaging types

Case study-based scenario analysis comparing GHG emissions of wine packaging types

An economic and environmental analysis of wine packaging systems in Italy: A life cycle (LC) approach.

The main aim of this study was to perform a combined life cycle assessment and life cycle costing of the most used wine packaging systems in Italy. Packaging plays a key role in food and beverage production and supply chain, but the increasing volume of packaging used causes many environmental concerns. The wine sector is no exception, especially in Italy that is the largest producer in the world. Eight packaging alternatives were compared in environmental and economic terms assuming a functional unit of three litres and a cradle to grave approach: one aseptic carton system, two bag-in-box systems, two PET bottle systems, and three glass bottle systems. The results were analysed with an eco-efficiency portfolio approach. There was consistency between the LCA and LCC results for most of the packaging systems. From both the environmental and economical point of views, aseptic cartons and bag-in-box systems were the most sustainable alternatives, while the glass systems had the worst global performances due to the high weight and consequent huge energy consumption during bottle production. The size of the containers was the key factor that most affected the results both in environmental and economic terms.

Sustainability trends in the wine industry: Cognitive biases and methodological insights from a PRISMA review

Sustainability — the characteristic, property, and goal of every responsible, mature, rational, and environmentally sensitive organization — has gained undeniable and incredible traction in the wine industry over the last few decades, influencing wine-making procedures and packaging. Determined actors inside and outside the industry have identified key environmental concerns, such as energy efficiency or recycling, that support promoting a sustainable industry. To explore how sustainability is implemented in the wine sector, we, the authors of this paper, conducted a systematic literature review methodology. The PRISMA model served as our primary criteria for focusing the literature search and was utilized in its execution. Our study analyses thirty scholarly publications, which are categorized according to three primary themes: (1) Wineries and Sustainability; (2) Wineries and Cognitive Biases; and (3) Wineries and Sustainability and Cognitive Biases. The novelty of the study lies in its use of a systematic literature review (SLR) to investigate the complex interaction between wine, cognitive biases, and sustainability with a combined focus. The findings point to the understudied domain of consumers' cognitive biases regarding alternate wine packaging. Our results show that there is potential for improvement in the wine sector in terms of sustainable packaging and the consumer behavior of accepting or rejecting specific packaging options. These areas are considered worthy of future holistic approach investigation because alternative packaging is critical to making the industry more environmentally friendly. Still, if consumers cannot accept and purchase wine thus packaged, such raises further questions. Our study may be helpful to stakeholders in the wine sector as practitioners increasingly seek to incorporate and promote sustainable practices in their operations.

DESIGN OF A SMART PACKAGING FOR SHERRY WINES THROUGH HOLONIC ENGINEERING

The purpose of this study is the introduction of the Holonic framework for the conceptual design of an "intelligent packaging" in the Sherry Wine´s Industry. This purpose is based on the search for an effective design, that is, a design that produces the desired effect on the user, thus fulfilling their expectations and leaving aside the existing problems in the traditional wine packaging. Due to the lack of specific methodologies, the holonic model has been chosen as an integrating framework for the design and development of conventional products. In addition, this model allows to support the combined use of other classical methodologies such as: AHP, QFD, FAST, TRIZ among other, allowing to use in the model, the advantages provided by each of them separately. The result is the methodological application to the design of an intelligent package that achieves the desired goals while improving the consumer experience. The proposed packaging design allows its direct reuse, being advantageous for obtaining certifications and audit approval. In addition, the use of intelligent technologies allows effective control and correct use of the product. Keywords: Sherry wines; holonic engineering; bottle; smart packaging; sustainable design; industrial design.

Thinking outside the bottle: Effects of alternative wine packaging

Packaging communicates intrinsic product attributes to consumers, which can influence consumer response and decision-making; however, little is known about the impact of non-traditional packaging formats. The current research aims to bridge this gap. Across five studies, we demonstrate that non-traditional packaging negatively influenced purchase intention of a complex product, wine, through product appeal and taste perceptions (Study 1A)/expectations (Studies 1B–4). We also demonstrate that the consumer response to non-traditional packaging is a function of individual differences (desire for unique products) and label attributes (eco-friendly labels).

Design and Research of Red Wine Packaging Box with Multi - Point Design

Involves a bottle more balance of solid red wine box, the purpose is to solve the existing in the existing technology of the existing wine only play the role of the packing box, wine bottle in the course of carriage, will produce the shaking, so as to make the wine bottle is easy damaged, economic losses caused by the faults, and puts forward a kind of bottle multiple equilibrium solid red wine packaging.

No More Glass Bottles? Canned Wine and Italian Consumers.

Packaging is an important economic component of the wine industry. However, while glass bottles are the leading wine container globally, their production and handling entail severe problems in increased carbon footprint impact and waste and logistic management. As a result, the wine packaging industry has developed and commercialised several alternatives to glass bottles, including aluminium cans. However, despite producers’ efforts in proposing alternative wine packaging, there are several barriers to their diffusion, especially in countries with a long tradition of wine consumption such as Italy, and it is still uncertain if and to what degree consumers would appreciate a wine in an aluminium can. This research investigates Italian wine consumers’ preferences and willingness to pay for canned wine through a survey and the contingent valuation method. We collected data from 551 consumers regarding attitudes and preferences about their wine consumption, alternative packaging acceptance, and motivations for accepting and refusing to buy it. Only a minority of the respondents declared they would buy canned wine, while the majority would refuse for reasons related to low-quality perception and poor consideration of alternative wine packaging. The lack of knowledge is one of the main obstacles to the diffusion of canned wine. However, canned wines could address different groups of wine drinkers and consumption occasions, increasing the opportunities for winemakers, especially among non-regular consumers.

Device and Method for Measuring Volume in Receptacles for Storing Wine

This study is on the design and method of a volume measuring device installed inside a box used to store liquids mainly wine. Current devices that store wine in boxes have inside these boxes, inner boxes regularly made of rigid cardboard and a sealed plastic receptacle, which has an outlet tap to serve the wine. The device is focused on being used in the new wine packaging in a cardboard box. The measuring device is placed at the bottom of the wine dispenser box and displays a measurement of the volume of the wine even in the box via a measurement tower. The wine storage box contains inside: the device located at the bottom of the box containing the wine (i.e., the liquid), and the plastic container containing the wine above our measuring device. The measuring device will feel the weight of the current wine content in the plastic container and will automatically move a signal indicating the level of the liquid even in the plastic container. The measurement will be visible from the outside of the box by the consumer, the device is included by a receptacle or sealed bag connected to the measurement tower. The weight measurement receptacle is sealed and made of a material with a leak-resistant layer, and which is usually irregularly oval and is filled with at least one form of gas or air and where the packing layer is shaped to fill the bottom of the container and it is placed under the bag for storage and shipping. As the pressure of the liquid weight changes, the receptacle reacts by moving a measuring marker that reflects such changes, thus measuring the current volume of the liquid in the shipping box. There are numerous patents for measuring liquids, particularly for wine, and then we present several of these patents that are the most relevant to our case

Corotating twin‐screw extrusion of poly(lactic acid)PLA/poly(butylene succinate)PBS/ micro‐lamellar talc blends for extrusion blow molding of biobased bottles for alcoholic beverages

AbstractExtrusion blow molding is a well‐established technology for the manufacture of fossil‐based plastic bottles. The process is, however, still little used for the manufacture of bottles with a low environmental footprint, especially those based on bioplastic from renewable sources. In this context, the objective of this work is precisely the study and experimental design of poly(lactic acid) PLA/poly(butylene succinate) PBS/micro‐lamellar talc compounds for the manufacturing of bioplastic bottles, basically for wine packaging. In particular, the design was carried out to ensure, primarily, an adequate processability of the bioplastic material in the blowing process. Second, the compound was loaded with different micro‐lamellar talc content so as to achieve protection from the environmental factors, which is of paramount importance to ensure a long shelf‐life to wine. The bio‐derived polyester resins are very complex to transform, as they are subject to thermo‐hydrolytic degradation phenomena during the processing of the polymer melt. Processability is further limited in the presence of high micro‐lamellar talc content that increases the melt viscosity, thus making the material even more difficult to shape by extrusion blow molding. The experimental analysis involved the use of a co‐rotating twin‐screw extruder for the manufacture of the bioplastic compounds. The compounds were first subjected to thermo‐rheological and physical characterization tests. Second, it was tested in the extrusion blow molding process. The experimental results have shown that blends based on bio‐derived polyester resins can be adequately processed by extrusion blow molding, showing extremely stable rheological behavior both during the extrusion phase of the parison and the subsequent blowing process of the parison itself. These blends have, therefore, an interesting potential to be used as an alternative with a low environmental footprint to oil‐based plastics in the production of wine bottles.

The Impact Packaging Type Has on the Flavor of Wine

This is a literature review of the most commonly available wine packaging categories. This includes glass bottles, polyethylene terephthalate bottles (PET), bag-in-box (BIB), aluminum cans, and Tetra Pak. This review includes a description and history of each category. In addition, the market share and environmental impacts of each category are discussed. Special attention is paid to the reported impact on packaged wine flavor and aroma for each packaging type. Finally, the potential impacts on consumer preference are discussed. While glass is still the dominant packaging material within the wine industry and by consumer demand, economic and environmental concerns are driving the industry and consumers to investigate and adopt alternative packaging materials.

Design, manufacturing and preliminary assessment of the suitability of bioplastic bottles for wine packaging

The aim of this study is to evaluate the suitability of bioplastic bottles for wine packaging. The wine is largely packaged in glass bottles, although alternative solutions such as laminate, plastic and bag-in-box packaging are decidedly widespread on the market by virtue of their ease of use and low cost, especially for the so-called entry-level products. However, packaging involving the partial or exclusive use of plastic is the subject of discussion in the scientific community, by virtue of the persistence of plastic materials in the environment at the end of the product life cycle. A solution that could reconcile the practicality and low cost of plastic packaging with a reduced environmental footprint is the replacement of fossil-based plastics with compostable bioplastics. The latter biodegrade if properly treated at the end of their life, limiting the environmental footprint of the packaging. Bioplastics are, however, more complex to process than conventional plastics, also presenting a higher cost. The objective of this study is therefore the manufacture of prototype bottles in bioplastic for the packaging of wine by means of an extrusion blow molding process, as well as the evaluation of the main thermo-mechanical and physical properties of the same.

Consumers' perception of Prosecco wine packaging: A pilot study in Padua and Milan

This paper aims to illustrate and discuss the importance of packaging attributes in the wine market. A survey was conducted in the north of Italy to assess how different attributes affect the probability of choosing a bottle of Prosecco wine. Two hundred face-to-face interviews based on a structured questionnaire were administered in Milan and Padua supermarkets to elicit preferences. Each respondentranked three new bottles of Prosecco wine and expressed the importance of different packaging characteristics in its choice.Product attributes include Label's form, Label's colours, the Label in its entirety, the Writing "Prosecco", the Band on the bottle's neck and the Bottle's shape. The interviews allowed us to recognise the bottle customers found the most attractive, and rank-ordered logistic regression was able to disentangle whichpackaging characteristic led to their decision.

Attitudes of a sample of consumers towards more sustainable wine packaging alternatives

Glass is the most commonly used packaging for wine worldwide. However, one of the main causes of environmental impacts of the wine life cycle is the production of glass bottles due to the high incidence of its weight and the consequent huge consumption of energy for its production. Using lighter packaging alternatives (such as bag-in-box, aseptic carton or PET bottles) significantly decreases the environmental impact of the wine life cycle. In Italy, there is widespread scepticism towards wine bottled in alternative packaging. For this reason, this study presents a preliminary survey addressed to a sample of 1000 wine consumers to explore their attitudes and willingness to purchase wine in packaging alternatives that are more sustainable than glass bottles. The results show how most of the respondents (91%) are not willing to consider packaging alternatives for wine and want to buy only wine packaged in glass bottles mainly because they consider alternative packaging not suitable. Despite this, about 62% of them state that they would be willing to re-evaluate the purchase of wine in alternative packaging after being informed that, for most wines, the quality of the wine does not change in alternative packaging and that by using them the wine sustainability could improve. This last sample fraction drinks a little (less than one wine glass a day); their buying choices are affected by neither the main wine features (such as producer company, country of origin and information on label) nor those of the glass bottle (such as weight, colour, and shape). Therefore, this preliminary study has identified and characterized a less traditionalists wine consumer fraction that, therefore, could change their mind regarding the purchasing of wine in alternative packaging. This result shows that these consumers could be favourable towards a greater presence of wine in alternative packaging on the market. This could be a useful hint for wine producers who want to differentiate themselves from competitors by using alternative packaging and gaining interesting market niches.