Abstract The co-occurrence of people and sharks within nearshore areas raises concerns about human safety. Unprovoked shark bites are one of the most renowned negative human–wildlife encounters. White sharks (Carcharodon carcharias) are implicated in most fatal unprovoked shark bites globally, but there is limited knowledge of white shark behaviour in the presence of people. We used drone-based methods to analyse human–shark and wildlife–shark interactions. We found a higher probability of a white shark interaction with a nearby person (0.81) in comparison to an animal (0.65). Fishers had the highest, and swimmers had the lowest probability of a white shark interaction. White sharks exhibited investigative behaviour in most interactions, with directional changes towards a nearby person or animal in 85.9% and 94.0% of interactions, respectively. There was a higher probability for white sharks to increase their speed towards animals (0.16) than people (0.01). The likelihood of white sharks altering their speed or direction when people were present depended on human activity. Overall, our study highlighted the value of drone technology in providing insights into white shark behaviour. It also supported the contention that, while people and white sharks coexist within nearshore areas, the probability of a negative human–wildlife encounter remains low.