Website Pages Research Articles

Predicting Early Dropout in a Digital Tobacco Cessation Intervention: Replication and Extension Study.

Detecting early dropout from digital interventions is crucial for developing strategies to enhance user retention and improve health-related behavioral outcomes. Bricker and colleagues proposed a single metric that accurately predicted early dropout from 4 digital tobacco cessation interventions based on log-in data in the initial week after registration. Generalization of this method to additional interventions and modalities would strengthen confidence in the approach and facilitate additional research drawing on it to increase user retention. This study had two research questions (RQ): RQ1-can the study by Bricker and colleagues be replicated using data from a large-scale observational, multimodal intervention to predict early dropout? and RQ2-can first-week engagement patterns identify users at the greatest risk for early dropout, to inform development of potential "rescue" interventions? Data from web users were drawn from EX, a freely available, multimodal digital intervention for tobacco cessation (N=70,265). First-week engagement was operationalized as any website page views or SMS text message responses within 1 week after registration. Early dropout was defined as having no subsequent engagement after that initial week through 1 year. First, a multivariate regression model was used to predict early dropout. Model predictors were dichotomous measures of engagement in each of the initial 6 days (days 2-7) following registration (day 1). Next, 6 univariate regression models were compared in terms of their discrimination ability to predict early dropout. The sole predictor of each model was a dichotomous measure of whether users had reengaged with the intervention by a particular day of the first week (calculated separately for each of 2-7 days). For RQ1, the area under the receiver operating characteristic curve (AUC) of the multivariate model in predicting dropout after 1 week was 0.72 (95% CI 0.71-0.73), which was within the range of AUC metrics found in the study by Bricker and colleagues. For RQ2, the AUCs of the univariate models increased with each successive day until day 4 (0.66, 95% CI 0.65-0.67). The sensitivity of the models decreased (range 0.79-0.59) and the specificity increased (range 0.48-0.73) with each successive day. This study provides independent validation of the use of first-week engagement to predict early dropout, demonstrating that the method generalizes across intervention modalities and engagement metrics. As digital intervention researchers continue to address the challenges of low engagement and early dropout, these results suggest that first-week engagement is a useful construct with predictive validity that is robust across interventions and definitions. Future research should explore the applicability and efficiency of this model to develop interventions to increase retention and improve health behavioral outcomes.

Features of electronic (virtual) internationalisation of higher education in Russia and Kazakhstan

Introduction. The use of information and communications technologies in the sphere of higher education has received its new embodiment in promoting universities into the global educational space. The aim of the study was to find out how electronic internationalisation is implemented in some universities in Russia and Kazakhstan and what the prospects for its development are. Materials and methods. The survey was implemented on the basis of the methodology for scrutinising Englishlanguage pages of university websites, developed by the Russian Council on International Affairs in 2015. Materials from 5 English-language versions of websites of state universities in Russia and 5 websites of state universities in Kazakhstan were used. The used methods involved induction of empirical material collection; comparative method of studying the results; analysis and generalisation. Results. The most stuffed website sections of all selected five Russian universities are “About the University” (100%), “Contacts” (96%), “University History” (90%), “Admission” (96%), “University Mission and Strategic Goals” (93%), “Science and Research” (90%), “Units and Departments” (80%), “Foreign Partners” (80%). In 80% of the universities, all or most (2/3 of the total number) curricula in the English language have no news blocks in English or additional materials about the programmes (presentations, videos, booklets, etc.). The section “Career” in English is the most problematic in almost all of the surveyed universities. It is singled out as a special section only in 60% of the explored Russian universities. The most stuffed website sections of all selected five Kazakhstani universities are “Contacts” (84%), “About the University” (60%), “Admission” (60%) and “Science and Research” (50%). The other sections are less than 50% complete. Moreover, the section “Career” (28%) is the most problematic in terms of data content. The study showed that the Russian state universities which are in the top 5 in terms of student numbers are striving to improve the English-language versions of their websites and translate website sections into other popular languages. The survey of the Kazakhstan universities showed the opportunities for the development of electronic internationalisation in the country. Conclusion. Electronic internationalisation is a new promising form of international communication for universities in Russia and Kazakhstan. Some recommendations were formulated to develop electronic (virtual) internationalisation for both countries: translation of websites into other foreign languages; regular updating of information along with the development of strategic and marketing plans; promoting international identification of universities; use of digital marketing; due account of the immersive nature of internationalisation.

Veterinary clients prefer benefit-focused online communication while clinic websites uncommonly communicate benefits of preventive care services.

To explore client preferences for how value is communicated via written means and to assess the consistency of this preference with how veterinary clinic websites present this information for preventive care services. First, a questionnaire was developed to assess clients' preference between 2 researcher-developed paragraphs recommending senior pet screening (one focused on the function of screening, the other on pet benefits of screening) and distributed from August 17 to November 2, 2023. Second, veterinary clinic websites were retrieved with a search engine using predefined search phrases related to 4 preventive care topics (flea and tick prevention, heartworm prevention, dental cleaning, and senior bloodwork). Each website was coded for the frequency of 4 codes related to how the value of the preventive care service was communicated (feature, function, pet benefit, or client benefit). From the questionnaire, 58.0% (166/286) of participants preferred the benefit-focused communication. Those who saw the benefit-focused paragraph were more likely to indicate being "extremely likely" to discuss senior pet screening with a veterinarian. Of the 128 website pages coded, the mean text percentages for each code were 13.3% feature, 10.5% function, 6.4% pet benefit, and 1.0% client benefit. Results suggest that opportunities exist to increase communication of the benefits of veterinary care on veterinary clinic websites, which may align more with clients' preferences. Through online communication, veterinary professionals may have an opportunity to increase client engagement with preventive care services by emphasizing the benefits of preventive care services in addition to the function.

Introducing online narrated video animations to facilitate patients' understanding of cardiac procedures in a high-volume tertiary centre

Abstract Introduction Discussions about the benefits and risks of invasive procedures, including their alternatives, are an integral part of certain patient consultations in Cardiology. However, patients absorb only a fraction of the information shared during a single encounter, often due to time constraints, leading to an incomplete understanding. Video animation tools were designed to better facilitate communication and consolidate patient (and family members) understanding in advance of their procedure. Purpose We are a high-volume tertiary cardiac centre, and we aimed to assess real-world patient feedback having introduced an online cardiac video animation tool into our organisation. Methods In July 2022, we obtained unlimited patient access to a digital tool that offers short, multi-language narrated video animations covering the breadth of cardiac procedures (cardiac intervention, electrophysiology, structural and cardiac surgery). It is accessible on any device, including a desktop, laptop, or mobile phone. Specifically, we purchased password protected access to 31 video animations in three local languages. Web-links and QR codes for each video animation were designed. These were shared with patients and family members during different stages of the patients’ journey through the hospital. We sampled qualitative feedback from a cohort of patients attending pre-assessment clinic, measured on our electronic patient record via a 3-point Likert scale. Results As illustrated in Figure 1, we adapted our patient pathway to integrate use of this resource in the patient journey by 1) notifying patients during their out-patient cardiologist consultation; 2) emailing video links integrated within an e-consent process; 3) introducing video links as QR codes in patient letters; 4) reminding patients during their nurse-led pre-assessment clinic; 5) via hospital poster advertisements; 6) and on the front page of the hospital website. Since its introduction 18 months ago, 20,607 animation views have occurred, with 90% watched to completion. The three most popular animations were "angiogram/angioplasty" (4135), atrial fibrillation ablation (1415), and TAVI (1243). From July 2022 to December 2023, 1,878 patients have attended our nurse led pre-assessment clinic, and we sampled qualitative feedback from about 20% (342 patients). As demonstrated in Figure 2, 84% of patients felt the procedural video animations were quite helpful/very helpful. The remaining 16% found it "not helpful", with anecdotal reasons being "inability to access the technology", "feeling already adequately informed", or "not wanting to know". Conclusion In our high-volume tertiary centre, online narrated video animations discussing cardiac procedures were successfully implemented into our patient pathway and deemed helpful by the majority of our patients.Fig1.Process map of the patient journeyFig2.Patients’ feedback regarding video

Social Networks as a Tool for Promoting Intangible Cultural Heritage of Ukrainian Regions (based on the materials of the information and communication content of Vinnytsia Regional Centre of Folk Art)

The purpose of the article is to comprehensively investigate the materials of the informational and communicative content of the Internet site and Facebook page of the Vinnytsia Regional Centre of Folk Art and to reveal the essential aspects of the use of social networks in the conditions of a full-scale invasion as an effective tool for the presentation and popularisation of the intangible cultural heritage of Vinnytsia as a region of Central Ukraine. The research methodology consists of general scientific and specific cultural approaches, principles and methods of scientific knowledge. The systemic-structural approach was applied to the study of the organisational and methodological activities of the Vinnytsia Regional Centre of Folk Art, aimed at popularising the intangible cultural heritage of the region. The internal connections and interaction of various components of the cultural and educational activity of the Centre for Cultural and Educational Activities, aimed at the presentation and popularisation of intangible cultural heritage in the conditions of a full-scale invasion, are revealed by the results of monitoring the materials of the Internet pages of the Centre (the Internet site and Facebook pages). Formal and comparative methods were used to analyse the institutional features of work in the Vinnytsia region as a region of Central Ukraine. The method of content analysis was used to generalise the publications of the Internet site and the information of the Facebook page of the Vinnytsia Regional Centre of Folk Art, dedicated to the intangible cultural heritage of Vinnytsia, contributed to the objective determination of the main thematic trends related to the investigated problem. The scientific novelty consists in substantiating, revealing and proving the effectiveness of the use of social networks as a really effective tool for expanding the role of regional centres of folk creativity in the presentation and popularisation of the intangible cultural heritage of Vinnytsia in the information field, in particular in the conditions of a full-scale invasion. On the basis of a practical study of the materials of the informational and communicative content of the Internet site and Facebook page of the Vinnytsia Regional Centre of Folk Art, the traditional culture of Vinnytsia, which contains a preserved living folk artistic culture with a classical / traditional folklore paradigm. The interaction of the Vinnytsia regional centre of folk creativity with institutions, cultural institutions and the external environment in the matter of preservation and popularisation of the intangible cultural heritage of Vinnytsia region was revealed. Conclusions. Summarising the positive experience on the materials of the information and communication content of the Vinnytsia Regional Centre of Folk Art (website and Facebook page) demonstrated concrete achievements in the presentation, popularisation and preservation of the intangible cultural heritage of Vinnytsia in the conditions of a full-scale invasion. It is argued that the digital representation of the content of the intangible cultural heritage of the regions of Ukraine, in particular Central Ukraine, in social networks is a really effective tool for popularising the intangible cultural heritage in the information field. It is concluded that the traditional culture of Vinnytsia contains a preserved living folk artistic culture with a classical / traditional folklore paradigm. It was noted that the employees of centres of folk creativity need to have the skills to work in the spheres of SEO and SMM, which requires constant improvement of professional qualifications and stimulation of scientific and creative approaches in this direction and is a continuously relevant requirement of the time.

Effects of using multi-category web pages on rank estimation of Google search engine results page

It is essential to use search engines to get the needed information. A search engine uses result matching to match the user’s query with appropriate web pages. Users see the search results in a certain order based on how they are ranked. A website or web page may be made better using search engine optimization (SEO), which will increase the amount of organic traffic it receives from search engines. If we can’t manage efficient SEO techniques to rank at the top of organic search results, a lot of money will be spent on sponsored adverts for certain keywords. The process of building rank estimate algorithms for search engine results pages (SERP) or applying data analysis to find the best SEO tactics has been employed in several research projects. The datasets of existing studies were undiversified since they only included web pages from one or a small number of categories. This research will improve rank estimation algorithms by using multi-category web pages in the training datasets and will provide demonstrations of improvement on SERP rank estimation algorithms for English web pages. Since Google receives more than 90% of all internet search submissions, scraping will be used there. For the chosen web pages, a collection of on-page SEO variables will be retrieved. The methodology starts with choosing a set of search terms and scraping search engines, then crawling SERP web pages to extract certain SEO criteria from the contents of web pages, and lastly getting to data preprocessing. Various machine learning techniques were used to compare performance and choose the optimal approach. The main finding of research is the enhancement of SERP rank estimation by more than 25% on performance with the proposed dataset improvements for building models.

Developing information technology for evaluating and enhancing application-layer DDoS attack detection methods

The subject matter of this article is the methods to detect distributed denial-of-service (DDoS) attacks at the Hypertext Transfer Protocol (HTTP) level with the purpose of justifying the requirements for creating software capable of identifying malicious web server clients. The goal of this article is to develop an information technology to evaluate the efficiency of DDoS attack detection methods, which will quantify their operating time, memory consumption, and approximate classification accuracy. In addition, this paper proposes hypotheses and a potential approach to improve existing application-layer DDoS attack detection methods with the intention of increasing their accuracy and identification speed. The tasks of this study are as follows: to analyse modern methods for detecting application-layer DDoS attacks; to investigate their features and short­comings; to develop a software system to assess DDoS attack detection methods; to programmatically implement these methods and experimentally measure their performance indicators, specifically: classification ac­curacy, operating time, and memory usage; to compare the efficiency of the investigated methods; to formulate hypotheses and propose an approach to improve existing methods and/or develop new methods based on the results obtained. The methods employed are abstraction, analysis, systematic approach, and empirical research. In particular, the datasets generated by DDoS utilities were processed using the synthetic minority oversampling technique (SMOTE) to balance them. Furthermore, the studied DDoS attack detection methods were implemented, including fitting the required parameters and training artificial neural network models for evaluation. The following results were obtained. The average classification accuracy, operating time, and random-access memory (RAM) consumption during Internet traffic classification were determined for six DDoS attack detection methods under the same conditions. This study has demonstrated that the development of a novel method to detect DDoS attacks at the HTTP level with enhanced accuracy and classification speed is strongly required. The experimental results demonstrate that the time series-based method exhibited the shortest operating time (1.33 ms for 5000 vectors), whereas the deep neural network-based method exhibited the highest average classification accuracy (ranging from 99.07% to 99.97%) and the lowest memory consumption (39.09 KB for 5000 vectors). Conclusions. In this study, a software system was developed to assess the average accuracy of DDoS attack classification methods and measure the computational resources utilized. The scientific novelty of the obtained results lies in the formulation of two hypotheses and a potential approach to the creation of a novel method for detecting DDoS attacks at the HTTP level, which will have both high classification accuracy and a short operating time to surpass previously studied analogues in these respects. The first hypothesis is based on the additional usage of HTTP request attributes during Internet traffic classification. The second hypothesis is to analyse a graph of user transitions between website pages. The article also superficially describes a potential approach that involves the implementation of the described hypotheses as well as the proposed software architecture of an application-layer DDoS attack detection system for the Kubernetes platform and the Istio framework, which addresses the issue of collecting web request parameter values for websites that use the cryptographically secured HTTPS protocol.

Korban kekerasan dalam pacaran yang sulit meninggalkan hubungannya

Dating violence (KDP) is one of the most prevalent cases in Indonesia. Most victims of the cases choose to stay in the relationship and forgive their partners. This study aims to investigate whether emotional regulation strategies mediate the role of romantic attachment components on affective and cognitive empathy toward victims of dating violence. Participants in the study were victims of dating violence aged 18-29 years (N= 367) who live in Java Island. Research samples were collected using volunteer techniques (opt-in) panels where participants agreed to be involved through an invitation on a website page without being formally recruited. This study employs The Basic Empathy Scale to measure the dimensions of empathy, the Experiences in Close Relationships Inventory to measure the type of romantic attachment components, and finally Emotion Regulation Questionnaire to measure the type of emotional regulation strategies. By model 4 of Hayes's analyses, the results showed that the reappraisal strategies type mediated the role of avoidance attachment toward empathy, both affective and cognitive. As practical implications, counselors are expected to establish secure attachments, particularly with their clients who experience dating violence in order to stabilize cognitive and affective empathy so they are able to live free of violent relationships.

Opini Lirik “Gala Bunga Matahari” Lagu Sal Priadi

Nowadays, song lyrics have become an expression of the writer's heart which is then sung by singers with a certain style and distinctive characteristics. The song then becomes a 'prayer' from the writer for the listener, which invites the listener to feel love and joy and also undeniably invites a feeling of sadness together. This research is a type of qualitative descriptive research which uses a communication science approach, specifically focusing on mass communication, one of the objects of research is the lyrics in question. Meanwhile, the data collection method used in this research is Ferdinand Saussure's semiotic theory, observation is also of course documentation to strengthen and serve as authentic evidence. Meanwhile, the sources for this research also come from the researcher's book, search results from several research supporting articles on confirmed website pages as well as supporting documents both outside the network and on other networks. The next step is for the collected data to be immediately analyzed. The results of the analysis are data education regarding the theory used, explanation and conclusions

Information System Design and Application of the Critical Path Method (CPM) Determining the Optimal Time for Implementing Activities

Information is the result of processing data from one or various sources, which is then processed so that it provides value, meaning and benefits. In the modern era, the use of technology plays a very important role as a means of information and promotion, especially in the field of websites in conveying information. The activity implementation plan carried out by the institution to determine the time period for completing activities still uses estimates as a guide. These estimates result in uncertain completion times. This is of course a problem in the implementation of activities, because late completion times result in time differences with the initial planned targets. Based on these conditions, the delivery of information is felt to be less than optimal because it does not yet have a website page, so the author feels that the West Sumatra Center for Public Policy Studies (PSKP) requires an information system that is able to support activities and provide information about the institution to be more effective and efficient. Then a schedule of the activity implementation process is needed from start to finish. One method that can be used for scheduling is the critical path method (CPM). This method is part of the work network method which is oriented towards determining schedules and estimating them which are deterministic (certain). With this CPM method, all activity processes are in accordance with the initial target

What’s Art Got to Do With It? Using Visual Thinking Strategies to Develop Critical Thinking Skills

Visual Thinking Strategies (VTS) is an experiential exercise readily adapted to the management classroom. Through this exercise, instructors use a structured process to help students develop and apply critical thinking skills, with a focus on clearly articulating a concept, explaining their reasoning and use of evidence to inform their claim, interrogating assumptions, and exploring a range of perspectives. The exercise involves guiding students to interpret first visual artwork and then other texts through the use of guiding questions and specific facilitation strategies, followed by a practice and a debriefing. Additional adaptations discussed in the appendix, such as using VTS with graphic organizers from a course text, the landing page of a multinational company website, a SWOT analysis, or quantitative datasets, are a testament to the versatility and flexibility of this strategy in building students’ critical thinking skills across management contexts.

E-Community Policing

Community policing is a philosophy, part of the policing work carried out by the police, whose main aim is to create and maintain public safety. The emergence of social media in policing also led to optimism about the potential of it to transform and improve police-citizen relations. The study introduces the concept of e-community policing, a set of problem identification and solutions generated by communication activities between the two parties in the online sphere. The main questions of the research examine the platforms, methods and tools used by the Hungarian Police to meet these communication challenges. The research observes the interfaces of the organisation’s official website, Instagram profile and Facebook page. The corpus of the research analyses the news items that appeared on all three platforms (n = 28) from the posts of the first month (22 June 2020 – 21 July 2020) (N = 843). The quantitative data of the results show that the platforms share content in line with the expectations of other target groups, and the qualitative data show that social media platforms are trying to respond to the challenges of the information society and to develop a more direct relationship with citizens, both in style and in language.

Lessons to be learned when designing comprehensible patient-oriented online information about temporomandibular disorders.

Temporomandibular disorders (TMD) are a prevalent ailment with a global impact, affecting a substantial number of individuals. While some individuals are receiving treatment from orthodontists for TMD, a significant proportion of individuals obtain knowledge through websites. Our purpose had been to evaluate, from a patient-oriented perspective, the readability of home pages of websites scored in the 10 most prominent devoted to TMD. We also determined what level of education would have been needed to get an overview of the information on the websites under scrutiny. This approach ensures that our findings are centred on the patient experience, providing insights into how accessible and understandable websites about TMD. We determined the top 10 patient-focused English language websites by searching for 'temporomandibular disorders' in the 'no country redirect' plugin of the Google Chrome browser (www.google.com/ncr). The readability of the texts was assessed using the Gunning fog index (GFI), Coleman Liau index (CLI), Automated readability index (ARI) Simple Measure of Gobbledygook (SMOG), Flesch Kincald grade level (FKGL), Flesh reasing ease (FRE) (https://readabilityformulas.com). The mean Flesch reading ease index score was determined to be 48.67, accompanied by a standard deviation of 15.04 and these websites require an average of 13.49 years of formal education (GFI), with a standard deviation of 2.62, for ease of understanding. Our research indicates that a significant proportion of websites related to TMD can be defined as a level of complexity that exceeds the ability to read comprehension of the general population.

교육 분야의 요인분석 방법 실태 및 사회과학 연구분석 가이드 프로그램 개발

Objectives In this study, we intend to develop a factual situation of factor analysis methods in the field of education and a social science research analysis guide program. Methods In order to investigate the factor analysis method of the literature in the field of education, an analysis layer tool is selected, and the selected tools are used to analyze the education-related literature of the last five years (2019-2023). Based on the analyzed contents, a survey is conducted on educational researchers, and based on the results, a Delphi technique is conducted to determine the cause. Based on the identified causes and data, a model of the social science research analysis guide program will be selected, and the program of the selected model will be developed. Results Big data harvesting was selected as the analysis layer tool, and as a result of using it, 74.6% (1,400 articles) used the right angle rotation method as a factor rotation method among 1,876 documents that released factor analysis methods among 55,400 documents in the field of education over the past five years, and 25.4% (476 articles) used the square rotation method. Nevertheless, as a result of analyzing the cause of why most of the square rotation methods are not used, research in the field of education tends to rely on experts or companies due to lack of reference, advice, and statistical knowledge, and it can be found that the selection of research methods is influenced by the excellence of past practices and results, and the need for statistical knowledge is emerging due to the generalization of previous studies. It provided data on the causes of analysis method selection and preferred statistical knowledge acquisition for a group of experts in the field of education and statistics, and analyzed opinions on the social science research and analysis guide program model. It was divided into eight characteristics: automation of research methods, practical applicability, learning forms, provision of various analysis methods, user convenience consideration, update and maintenance, consideration of non-majors, and measures to overcome limitations. Based on these characteristics, the development of the social science research and analysis guide program was completed by dividing it into one main program and two auxiliary programs, and dividing it into three website pages. Conclusions The social science research analysis guide program will be operated free of charge after continuous update, revision, and supplementation by establishing a dedicated website. By allowing anyone to utilize all development components through the Git Hub, it is intended to help develop a more suitable and complete social science research foundation by improving the statistical lack of knowledge and the conventional form of using prior papers. Even if the statistical understanding was high while developing the program, there was a limit to fully presenting all social science research and analysis methods. This will improve through continuous updates, revisions, and supplements, but fundamentally, just as arguments conflict depending on whether statistical methodology is important like factor analysis or whether interpretation and use of results are important, various analysis methods are also difficult, and the developed program presents soft answers. It is hoped that more suitable research and analysis guides will be developed with shared data in the future.

Sistem Informasi Pendaftaran Calon Kepala Desa Pada Panitia Pemilihan Desa Suka Medan Berbasis Web

Data innovation has advanced rapidly through various programming created with today's tools. Special advances sometimes become more modern, we can see it in various everyday matters, for example local correspondence and public administration around the world, simply using email or other web-based media or to register candidates for city heads, interacting with the web and opening site pages creates each of our exercises is simpler and more productive. The aim of this research is to build a website for registering village head candidates through online media. This website was developed in the PHP programming language, MySQL database. This website can facilitate the registration of village head candidates and information about village head candidacy in the village because it only requires an internet connection, and registration can be done anywhere and at any time. The village-level election committee also makes recording data on new village head candidates easier because they can check registrant details directly via the website.

The Influence of Kalman Filtering on the Received Signal Strength Indicator in Multi-node Bluetooth Low Energy Communications

Bluetooth Low Energy (BLE) is one of low power Wireless Personal Area Network (WPAN) Technology. BLE has high data transfer rate at a low range, but implementation of BLE is easier than other WPANs. Distance conversion in wireless communication is a challenge in itself for the accuracy of distance estimation, one of them is the RSSI parameter. The RSSI fluctuating value generated by BLE caused by multipath fading and noise phenomena in observation environment. This article aims to apply the Kalman Filter to fine-tune the RSSI value so that the distance estimation to be precise. Testing was carried out in environment with many obstacles, on a BLE multi-node systems. The test results prove that the Kalman filter can correct the distance estimation error by 27.48\%. In addition, the results of this distance conversion are sent by LoRa communication to be displayed on the website page.

ROLE OF CONVERSION RATE OPTIMISATION (CRO) IN MARKETING

Conversion rate optimisation (CRO) is a crucial aspect of digital marketing that empowers businesses with websites to acquire real customers and boost revenue. CRO significantly impacts the efficiency of website optimisation and promotion, advertising campaigns, and overall marketing processes. Therefore, investigating the role of CRO in marketing is highly relevant. The article aims to study the role of optimising the conversion rate in marketing and the impact of CRO on the company's marketing activities. The article defines the essence of the “optimisation” concept as a set of measures to optimise website pages to increase the conversion of visitors into customers. Essential techniques that increase conversion are indicated, including focusing the landing page on a single offer, optimising lead forms, adding company information, content structuring, and personalisation. It emphasises the importance of CRO for search engine optimisation (SEO) of websites and PPC advertising activities. The article also highlights the need for CRO when designing landing pages. SEO specialists were surveyed to determine whether they should be involved in website conversion rate improvement. Finally, a plan for implementing CRO activities into a company's marketing activities was developed. The following methods were utilised for conducting the research: inductive analysis, synthesis, content analysis of articles on the significance and trends of CRO, literature review, abstraction, surveying SEO specialists regarding the importance of CRO for SEO, tabular and graphical modelling of the role of CRO for PPC, and studying best practices for website optimisation. This scientific article holds practical value for digital marketers, web specialists, and business owners who plan to integrate CRO into their marketing activities. The global research perspectives include developing a CRO audit methodology and analysing the impact of such an audit on website effectiveness.

Valuable Content Marketing: Strategies for B2B Success

Conventional promoting strategies, known for their interruptive nature, are losing adequacy in the present computerized scene. Organizations are battling to catch B2B client consideration with meddling techniques like cold pitches and mass publicizing. This examination investigates a strong new methodology: Marketing digital content to businesses. B2B Content Advertising: A Solution to Traditional Marketing Problems B2B digital content marketing is positioned in this study as an inbound marketing strategy. Dissimilar to nosy strategies, inbound showcasing draws in clients by furnishing them with significant and applicable substance. This substance, circulated decisively through website pages, online entertainment, and different channels, encourages trust and lays out the brand as a dependable wellspring of data. Here are a few key focal points: Esteem Added Quality written substance makes all the difference: Making great substance that tends to the particular necessities and difficulties looked by B2B crowds is vital. This content ought to be seen as enlightening, important, drawing in, and convenient. From Offering to Making a difference: A shift in mindset: B2B content promoting requires a huge social shift inside showcasing groups. It requires progressing from a "offering" mindset to a "making a difference" one. This requires an adjustment of promoting goals, strategies, measurements, and ranges of abilities. The Distributer Outlook: Fruitful B2B content promoting requests a "distributing" approach. Brands should foster a profound comprehension of their interest group's data needs and purchasing venture.

Webquest Sebagai Pembelajaran Dimasa Pandemi Covid-19 Pada Mata Pelajaran Sejarah Indonesia Kelas X Di Smk Nurul Huda Poncokusumo Kabupaten Malang

The pandemic disease outbreak due to corona virus disease (Covid-19) has affected learning activities at both elementary and tertiary levels. The government requires students to carry out online learning activities. One online learning alternative that can be implemented is WebQuest. WebQuest is a type of web-based learning that is inquiry-oriented. In developing this WebQuest, the model used is Web-Based Instructional Design with four stages: 1) Analysis Stage, 2) Concurrent Design Stage, 3) Implementation Stage, 4) Evaluation Stage. This research was applied to 40 students of class Results of WebQuest trials with 3 experts. The results of data analysis from design experts obtained an average percentage of 80% suitable for use. The results of media expert data analysis obtained an average percentage of 90% suitable for use. The results of material expert data analysis obtained an average percentage of 88% suitable for use. The results of individual data analysis obtained an average percentage of 86.6% suitable for use. The results of small group data analysis obtained an average percentage of 85.7% suitable for use. The results of field test data analysis obtained an average percentage of 83.1% suitable for use. The number of students who fulfill the SKM reaches a percentage level of 87.5%, so the product is said to be effective. Meanwhile, in individual trials, small groups and field trials, it can be concluded that the WebQuest that has been developed is valid and suitable for use in learning activities. Learning with WebQuest can be the main alternative for online learning during the Covid-19 pandemic. WebQuest makes it easy for students to access study material by simply opening one website page. Apart from the material in WebQuest, there are also assignments/activities that can attract students to learn using WebQuest.Keyword: WebQuest, Study activity in the time of Covid-19 Pandemic, Indonesian History.

Design and implementation of Java-based business shopping web page

Due to the rapid development of the Internet, online shopping is also developing, in which the construction of online shopping platforms is becoming more and more important. However, existing shopping website page designs often lack consideration for user needs, resulting in some negative user experiences for users. This paper aims to research the design and implementation of Java for commercial shopping pages and points out that Java design pages can greatly help enterprises and users. This study achieved a user-friendly improvement of key design elements such as logos, typography, language style, colors, and icons. This design provides diverse user options and improves user satisfaction. The research in this paper can help designers better satisfy the needs of users when designing pages and bring the greatest benefits to themselves or enterprises. The results of this study provide a new path for website page design for related research, which significantly improves user experience and shopping enthusiasm.