Website Adoption Research Articles

Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners

This qualitative inquiry delves into the transformative impact of digital technology adoption, specifically websites and social media, on the operational and promotional strategies of homestay business owners in Negeri Sembilan within the burgeoning technology-driven tourism sector. It critically examines the integration of these digital tools into marketing and communication frameworks, evaluates their role in enhancing business visibility and shaping public perceptions, and offers comprehensive insights into the associated benefits and challenges. Initial results indicate that the adoption of websites has significantly redefined marketing paradigms by broadening customer outreach and intensifying engagement, while social media has been instrumental in increasing visibility and improving interactive communications with prospective clients. However, this digital transition also poses challenges, including the need for continuous content development and bridging the digital skills gap.

Challenges in adopting and using online recruitment tools from employers’ perspective

Purpose This paper aims to contribute to the existing literature by providing a unique exploration of the challenges in the adoption and usage of corporate websites, job aggregators, digital job boards, professional social media and artificial intelligence (AI)-enabled tools for recruitment. Design/methodology/approach In this exploratory study, interviews were conducted with 15 experts in digital companies with AI, recruitment or human eesources expertise. Findings The findings suggest three major themes, including technological, human–technology interaction and peripheral challenges. Moreover, seven sub-themes of challenges emerged from this study, namely, inefficient facilities and resources, inefficient data accumulation, resistance to change, distrust in technology, restricting regulations, toxic work culture and economic and social obstacles. Finally, this study proposes important implications and practical solutions to help professionals, companies and employers overcome challenges associated with adopting and using online recruitment tools. Originality/value Electronic human resource management has not studied the challenges associated with online recruitment tools in the context of Iranian digital organizations. This paper provides a unique exploration of the challenges in the adoption of AI in recruitment.

A website to support people with dementia and their family caregivers in advance care planning: Results of a mixed-method evaluation study

ObjectiveThis study aimed to evaluate a theory-based website to support people with dementia and their families in the advance care planning (ACP) process. MethodsWe conducted an eight-week evaluation study with a convergent parallel mixed-methods design involving people with mild to moderate dementia and their family caregivers who used the website at their convenience. Interviews were conducted at baseline and after 8 weeks to evaluate usability, acceptability, feasibility, experiences, and effects on ACP knowledge, attitudes, perceived barriers to engaging in ACP, self-efficacy and skills to engage in ACP. ResultsWe included 52 participants (21 people with dementia and 31 family caregivers). In the interviews, all participants considered the website useful and valued the ACP content. Morever, participants reported that family caregivers mostly used the website alone or with the person with dementia. Participants' ACP knowledge, self-efficacy, and skills improved after 8 weeks compared the beginning of the study. ConclusionThe website may be an ideal introduction for those wanting to start ACP, providing user-friendly content and features for initiating and exploring ACP. Practical implicationsACP in dementia requires a tailored approach. Extra support is crucial for website adoption, emphasising the role of family caregivers while respecting individuals' autonomy.

The Effectiveness of e-Recruitment Adoption: A TAM Approach Examining User Perspectives

E-recruitment and its effective implementation is necessary for organizations that focus to channelize hiring, reduce costs, and attract a diverse talent pool in the present era. It is vital to understand and analyse the adoption of e-recruitment websites by job-seekers in India by focusing on factors like perceived usefulness, perceived enjoyment, and perceived ease of use. The main goal of this study is to establish the relationship between these antecedents and the user acceptance of e-recruitment in the Indian context. This cross-sectional study with descriptive research design used purposive sampling. The responses on pre-tested research instrument was collected from 612 respondents that validated the degree of relationship among the chosen factors. Perceived ease of use and pleasure positively correlated with perceived usefulness. Perceived usefulness positively impacts e-recruitment website usage. This research examined job-seekers’ acceptance of online recruiting using the Technology Acceptance Model (TAM). This study is beneficial for Human Resource (HR) recruiters, research scholars, HR professionals, job seekers, manpower consultants, and those who use technology to recruit employees. The study found that perceived enjoyment and perceived usefulness of the technology were two major drivers of job-seekers attitude towards adoption of e- recruitment websites in India at (p<0.001). The research would assist decision-makers understand recruiting website adoption antecedents. The widespread adoption of this technology will help in economizing for both firms and job-seekers, apart from knowing the job-seekers behavioural intent to adopt internet recruitment websites.

Factors Determinant Behavior Masters Student in Adopt OJS Website

Study this aim for confirmation factors determinant master student in adoption of the Online Journal System (OJS) website. To compose a skeleton conceptual about behavior adoption technology information , researcher use two theory base i.e. acceptance model technology (TAM) and theory acceptance and use technology integrated (UTAUT). Sample in study this is Master of Management students at University X amounted to 105 students. Structural model testing techniques using LISREL for verify structural model and validation hypothesis research. Research results identify that there is correlation between 8 factors determinant behavior student in OJS website adoption, factor the is (1) facilitating conditions; (2) perceived usefulnes; (3) perceived easy to use; (4) social approval; (5) result demonstrability; (6) innovation awareness and (8) voluntariness of use. Ability factor determinant the by simultaneously capable shape behavior adoption by 73%. Test results hypothesis reported that four factor like condition facilitating condition, perceived usefulness, perceived easy to use and social approval have significant influence to adoption of OJS websites, and social approval have most significant influence to adoption of OJS website. Implication practical on results study this is important for OJS manager for designing convenient OJS features and templates user to submit articles, as well as important for to do maintenance application.

The Impact of Web 2.0 on the Website Use of Small Italian Hotels

Purpose: The digital revolution is causing profound transformations, characterised by how companies and customers approach the market, helping to significantly transform the tourism sector. Traditionally, the Internet was used to search for timetables, find information and compare prices, or book basic tourist products. Today, thanks to Web 2.0, people can create their own trips by following the advice and examples of other users on the Net who have shared the contents of their tour and expressed opinions on their own travel experience. The study aims to investigate how small accommodation enterprises use their website for marketing following the development of Web 2.0, which differs from the initial concept of the Internet because it departs from the classic static websites. Study design/methodology/approach: After the analysis of the literature, which relates to the relationship that has gradually developed over the years between small businesses in the tourism sector and the use of the Internet for marketing purposes, it was decided to carry out an empirical survey on a sample of websites of small Italian hotels. The research hypothesis is that website adoption is conditioned by the marketing communication of the tourist experience that favours interactive tools. Sixty websites of micro-enterprises with less than thirty rooms were analysed, revealing an important use of social media for marketing communication. Findings: The research results show that small hotel enterprises present a limited use of the website, limited to the web presence, while the customer relationship is managed through social networks. Originality/value: This work is believed to provide useful ideas for starting a more substantial study activity in the field of small accommodation to understand the reasons behind the low use of the website.

Going online: Forecasting the impact of websites on productivity and market structure

We develop a unifying framework to investigate the effects of firms' internet presence on productivity and market structure. Using information on website adoption as an indicator of online trading, we treat the decision of entering an e-commerce market equivalent to the decision of entering a foreign market. Our theoretical framework draws from a dynamic model of international trade, which accounts for firms' heterogeneity in productivity levels and in the returns to productivity enhancing investments. We test the predictions of our model using UK and Spanish company account data, over the 1995–2010 period merged with information of companies' online status. The period analysed is associated with the early stage of internet diffusion and our sample countries represent fast (the UK) and slow (Spain) diffusion. Our results show that website adoption is associated with higher productivity growth and with a reduction in market concentration in both countries. The increase in competition operates via a negative selection mechanism, whereby productivity growth is inversely related to the pre-entry productivity levels. We also find that productivity gains decline over time.

A Tale of Three Technologies: A Survival Analysis of Municipal Adoption of Websites, Twitter, and YouTube

This study addresses and compares the adoption rate of three technologies by Dutch municipalities: the adoption of websites between 1994 and 2000, the adoption of Twitter between 2008 and 2018, and the adoption of YouTube between 2006 and 2018. It analyses the municipal adoption curves of websites, Twitter, and YouTube, relating to DOI theory. Survival analysis is conducted of Twitter and YouTube adoption by municipalities, assessing the relationship between technology adoption and organizational and environmental factors. Additional survival analysis is conducted of the relationship between municipal adoption, media coverage of the technology, and user engagement with the technology. Media coverage appears to be a strong predictor for municipal adoption of websites, Twitter, and YouTube, as well as the level of user engagement. Twitter was adopted the fastest by municipalities, followed at a greater distance by website and YouTube adoption. Other findings include that municipalities already using YouTube were quicker to adopt Twitter, but not the other way around. Recently amalgamated municipalities were slower to adopt Twitter, as well as municipalities with a relatively larger presence of IT professionals.

Factors influencing the adoption of e‐government websites in Afghanistan from the citizens' perspective

AbstractThe report by the United Nations in 2020 stated that Afghanistan was ranked 118th position in the e‐participation index which shows the low level of adoption among the Afghan citizens to online services offered by the e‐government websites in Afghanistan. As no previous research has been conducted to explore the influential factors on the adoption of e‐government websites in Afghanistan, this research fills the research gap by exploring the impact of website quality factors, trust factors, and technology adoption factors on intention to use e‐government websites from the citizens' perspective in Afghanistan. This research also investigates the impact of factors on the adoption of governmental websites at three levels (information, interaction, and transaction) of e‐government maturity. As part of the current research, the unified model of e‐government adoption (UMEGA) model was extended by integrating website quality factors and trust factors, which were extracted based on an extensive literature review. To validate the model, a survey of 294 Afghan citizens was conducted in four provinces of Afghanistan. The data were then analyzed using the partial least square‐structured equation modeling (PLS‐SEM) technique. The result revealed that websites quality, technology adoption, and trust factors have major impacts on the adoption of e‐government websites in Afghanistan, the impact of which varies depending on the level of e‐government maturity. Public administrators, officials, policymakers, website designers, and researchers have potential implications from the findings of this research regarding the adoption of governmental websites in Afghanistan.

Digital marketing activities by Dutch place management partnerships: A resource-based view

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digital marketing activities are being employed varies widely among PMPs. However, studies investigating the factors that influence the uptake of digital marketing activities are lacking. This study applies a resource-based view to fill this gap, using data from an online survey about collective digital marketing activities among 164 official representatives of PMPs in urban shopping areas in the Netherlands. Regression analyses were employed to examine the extent to which the resources of PMPs influence the adoption and update frequency of the two most often used digital marketing channels: websites and social media pages. The results revealed that while the adoption of collective digital marketing channels is strongly influenced by the physical resources that characterize the shopping area itself, the update frequency of these channels is influenced more by the organizational resources of PMPs. In addition, the strategic choice of PMPs to deploy human and financial resources for the benefit of collective digital marketing activities leads to increased use of these activities. This effect is reinforced by the fact that digital marketing skills gained through experience contribute to a higher update frequency of the adopted channels. As such, this study provides empirical evidence on the influence of PMPs shared resources upon their digital marketing activities.

Internet use and uptake of a web-based prevention and risk reduction intervention for persons who use drugs in New York City – WebHealth4Us study (2013–2016)

Background: Data on Internet utilization is needed, particularly during a time when in-person services are limited or only available virtually. The purpose of this study was to identify characteristics of Internet use among persons who use drugs and assess adoption of an interactive, risk reduction informational website – WebHealth4Us. Methods: Participant recruitment occurred in pharmacies participating in the New York State pharmacy syringe access program (n = 209). ACASI surveys were conducted on-site to ascertain Internet use and related sociodemographics and risk behaviors. Internet users (use ≥ once/month) were shown a website WebHealth4Us highlighting social services and risk reduction information on four topic areas: mental health, HIV, HCV, and other STI; users could also sign-up for weekly text messages for any topic area. Follow-up ACASI occurred at four weeks to assess user experiences and website adoption. Results: Study sample (n = 196) was mostly male (60%), average age 46, black/Latinx (76%), had a history of incarceration (79%), and reported past/current injection (53%) or non-injection (51%) drug use. Internet use was high (79%), accessed >4 times/week (60%) most commonly for: housing (61%), health issues (54%), and drug treatment (45%). Over one-third accessed WebHealth4Us during follow-up, and 35% of those opted for weekly text messages (mental health most common topic selected). After adjustment, younger age (AOR = 0.96) and alcohol use (AOR = 2.26) predicted WebHealth4Us access. Conclusion: Internet use was high with considerable WebHealth4Us access, and specifically for mental health needs. Web-based interventions warrant large-scale investigation in high-risk communities, prioritizing social determinants and behavioral health.

Ongoing Trust and Tourism O2O Platform Continuance: A Two-Trustee Involved Model With Moderating Variable

Continuous use is critical for the survival and success of any tourism online-to-offline (O2O) platforms. Much prior research has focused on initial trust on initial adoption of e-commerce websites but pays less attention to the effect of ongoing trust on continuous use. This study presents an integrated model, including two categories of ongoing trust to test their contributions on tourism O2O platform continuance. It also examines their different antecedents, impacts, and the interactions between them. Drawn from a web-based survey with 418 responses, empirical results show that ongoing trust in O2O platforms positively influence platform continuance, whereas ongoing trust in offline destinations positively influence ongoing trust in platforms. Confirmations of expected product and service quality are significant to ongoing trust in destinations, but confirmation of expected convenience is not. Confirmations of expected platform quality, specific guarantees, and loyalty program benefits are significant to ongoing trust in platforms. In addition, the antecedents and effects of ongoing trust in platforms are different between experienced and less-experienced customers. These findings have useful implications on how academics and practitioners work together to ensure the sustainable development of their tourism O2O businesses.

Adoption of Multilingual State Emergency Management Websites: Responsiveness to the Risk Communication Needs of a Multilingual Society

ABSTRACT This article draws on the risk communication and responsiveness literature for theoretical context to investigate the adoption of multilingual websites at state emergency management agencies. It analyzes the 50 state websites on their multilingual presence of emergency-related information available to the public. It uses a binary logistic regression to model the determinants of their multilingual e-government usage for risk communication. The study reveals that state emergency management agencies adopt multilingual websites (1) to be responsive to the needs of populations who may not speak English, (2) to reduce state and immigrant vulnerability to disasters through effective risk communication, and finally (3) when better economic conditions prevail in their states. The study also supports the idea that public administrators are not driven by prevailing political and ideological sentiments in the states when making policies to communicate risk. By adopting multilingual websites, states are demonstrating that a multilingual society constitutes an important collective voice.

The importance of websites for organic agri-food producers

Spanish agri-food producers, particularly organic producers, have faced commercial problems for years. Websites are able to combine informative, relational and transactional functions. This ability makes them attractive sales channels in sectors such as the organic agri-food sector, which has traditionally had major commercial shortcomings in these three areas. This study is built on this premise. The study explored whether organic agri-food producers and conventional producers differ in terms of their use of websites as a sales channel and their degree of interaction with users. The extended model of Internet commerce adoption (eMICA) and fuzzy-set qualitative comparative analysis (fsQCA) were used. Other statistical techniques were also used. The fieldwork began with a sample of 998 producers (239 organic and 759 conventional). The results reveal differences between organic and conventional olive oil producers regarding website adoption and use. In terms of attracting website visits, the results also reveal the relevance of being an organic producer and having a capitalist or cooperative company structure.

Can Gamification Concepts Work With E-Government?

This article predicts the adoption of e-government websites and services by focusing on gamification and enjoyment factors. The sample uses ranked use of points and coupons as the most suitable schemes, while excluding the use of quests and puzzles. In predicting the intention to use e-government, five constructs were used: perceived usefulness, perceived ease of use, enjoyment and innovation, positive influence on government image and negative influence of government images. Results indicated a significant role for enjoyment and innovation based on the gamification context. The influence on government image (positive and negative) were not significant in predicting the intention to use e-government. The coefficient of determination of the regression model was 0.655, which explains 65.5% of the variance in ITU.

Why do you use Yelp? Analysis of factors influencing customers’ website adoption and dining behavior

The number of review websites has increased within the past years since more people rely on online reviews to help their decision-making process. Previous studies have either focused on the attributes of the content posted on review websites (i.e., reviews) or customers’ behavior concerning their selection of review website on which to post reviews. This study, however, extends the Technology Acceptance Model (TAM) to investigate the factors that influence individuals’ restaurant review website adoption behaviors to read reviews and make dining decisions. In addition, this study will look at the differences in individuals’ perceptions of various restaurant review websites (i.e., Yelp vs. others). The findings revealed the role of influential factors on individuals’ review website adoption and dining decisions as well as the differences in proposed structural relationships among various restaurant review websites.

Website Adoption for Agritourism Companies

The purpose of this article is to analyze the influence of the key features of agritourism companies' websites on customers purchasing decision-making process, by measuring the level of perceived relevance and satisfaction of customers about the website's features. Empirical research was conducted based on a four-stage website adoption model, adapted from previous literature. A web-based questionnaire was addressed to a sample of Italian tourists who experienced a stay at an agritourism after selecting it through the website. By combining the perceived satisfaction and importance attributed to a series of website features, the priorities to take into account to design a website and to establish its main on-line services have been identified. In order to identify which variables have more influence in defining the overall evaluation of a website, a regression analysis was conducted. This study provides useful guidance on the main features of a website on which investments for improvement may be addressed, and which on-line services should be activated.

Factors affecting the continued use of e-government websites by citizens

PurposeThe concept of eGovernment has received much focus and emphasis across the public administrative sector, with interest centred on its public performance in terms of effectiveness and efficiency. Accordingly, this paper aims to consider those factors affecting the continuous adoption of eGovernment websites by citizens in the context of Jordan, through the design and development of a conceptual model, five factors included, notably digital literacy, e-service marketing efficiency, e-service quality, compulsory e-service utilisation and public staff assistance in regards the transformation of e-service.Design/methodology/approachTo conduct this paper, a quantitative approach was used, after operationalising variables into indicators; data were gathered through the application and completion of a questionnaire survey, by public-sector subjects making up a sample of 237 individuals purposively sampled, wit structural equation modelling was applied to analyse data.FindingsThe results garnered emphasise digital literacy and e-service quality as important factors amongst citizens in Jordan in regards their intention to use, on a continuous basis, eGovernment websites, providing an explanation across 42 per cent of the variance in this regard. On the other hand, the other three factors of e-service marketing efficiency, compulsory e-service use and public staff assistance in regards the transformation of e-service were not identified as significant in terms of their influence on the intention to adopt the ongoing use of eGovernment websites among citizens in the Jordanian context indicating some issues that challenge the eGovernment success.Research limitations/implicationsThis work’s findings are survey-based, subsequent studies could make use of qualitative methods in mind of achieving more detailed and comprehensive understanding of the links between the factors outlined in this study, further, there is the suggestion that other longitudinal and experimental works be completed to establish the links outlined in this study.Practical implicationsFor eGovernment websites continued usage to be efficacious, several facilitating and supporting conditions are vital, including technical and managerial sustenance, as well as supporting policies and regulations that put eGovernment websites into the compulsory utilisation, which requires all the other affecting factors to be in line with facilitating such compulsory orientation.Originality/valueMany studies have been done on exploring the factors that affect the initial adoption of eGovernment websites; however –and up to the author knowledge – this is the first study that explore the second stage of the adoption process, namely, continued use in the context of a developing country such as Jordan. This work will therefore provide a contribution to the eGovernment literature in specific relation to continued use. This will be done through taking into account all five of these factors.

Semantics-Based Analysis of Content Security Policy Deployment

Content Security Policy (CSP) is a recent W3C standard introduced to prevent and mitigate the impact of content injection vulnerabilities on websites. In this article, we introduce a formal semantics for the latest stable version of the standard, CSP Level 2. We then perform a systematic, large-scale analysis of the effectiveness of the current CSP deployment, using the formal semantics to substantiate our methodology and to assess the impact of the detected issues. We focus on four key aspects that affect the effectiveness of CSP: browser support, website adoption, correct configuration, and constant maintenance. Our analysis shows that browser support for CSP is largely satisfactory, with the exception of a few notable issues. However, there are several shortcomings relative to the other three aspects. CSP appears to have a rather limited deployment as yet and, more crucially, existing policies exhibit a number of weaknesses and misconfiguration errors. Moreover, content security policies are not regularly updated to ban insecure practices and remove unintended security violations. We argue that many of these problems can be fixed by better exploiting the monitoring facilities of CSP, while other issues deserve additional research, being more rooted into the CSP design.

An Investigative Analysis of Factors Influencing Ebusiness Adoption and Maintenance of Commercial Websites in Nigeria

The number of commercial organizations applying electronic commerce systems is on the rise when viewed globally. In the near future, this trend will become not only a tool to simply increase income, but without doubt will be considered an essential means for competition. Although Nigeria has the largest and fastest growing ICT marketplace in Sub-Saharan Africa, e-commerce activities have not progressed at a similar speed. In general, Nigerian retailers have not responded actively to the global growth of online retailing. Using a case study approach, various managers in six organisations from different states of the country were interviewed with a view to unravelling the factors influencing the adoption and maintenance of commercial websites in Nigeria. Analysis shows that consumer readiness is an influential factor for both developed and developing economies. Findings further revealed that most company websites are not maintained due mainly to absence of internal know-how by employees, time, and lack of continuous connectivity. This study contributes to a greater understanding of the factors that influence website adoption and maintenance within developing economies. And it provides insight to businesses contemplating setting up a website in developing economies on the successes and failures in the process of developing a commercial website.