Web Page Views Research Articles

The Natural Products Magnetic Resonance Database (NP-MRD) for 2025.

The Natural Products Magnetic Resonance Database (NP-MRD; https://np-mrd.org) is a comprehensive, freely accessible, web-based resource for the deposition, distribution, extraction, and retrieval of nuclear magnetic resonance (NMR) data on natural products (NPs). The NP-MRD was initially established to support compound de-replication and data dissemination for the NP community. However, that community has now grown to include many users from the metabolomics, microbiomics, foodomics, and nutrition science fields. Indeed, since its launch in 2022, the NP-MRD has expanded enormously in size, scope, and popularity. The current version of NP-MRD now contains nearly 7× more compounds (281 859 versus 40 908) and 7× more NMR spectra (5.5 million versus 817278) than the first release. More specifically, an additional 4.6 million predicted spectra and another 11 000 spectra simulated from experimental chemical shifts were deposited into the database. Likewise, the number of NMR raw spectral data depositions has grown from 165 spectra per year to >10000 per year. As a result of this expansion, the number of monthly webpage views has grown from 55 to 20000 and the number of monthly visitors has increased from 7 to 2500. To address this growth and to better support the expanding needs of its diverse community of users, many additional improvements to the NP-MRD have been made. These include significant enhancements to the data submission process, notable updates to the database's spectral search utilities and useful additions to support better NMR spectral analysis/prediction. Significant efforts have also been undertaken to remediate and update many of NP-MRD's database entries. This manuscript describes these database improvements and expansion efforts, along with how they have been implemented and what future upgrades to the NP-MRD are planned.

Interactive Media-Based Approach for an Exception From Informed Consent Trial Involving Patients With Trauma

Exception From Informed Consent (EFIC) research requires community consultation (CC) and public disclosure (PD). Traditional methods of conducting CC and PD are slow, expensive, and labor intensive. To describe the feasibility and reach of a novel interactive, media-based approach to CC and PD and to identify the similarities and differences between trial sites in website views, survey responses, online community forum attendance, and opt-out requests. This survey study analyzed the CC and PD campaigns conducted for the TAP trial (Evaluation of BE1116 in Patients With Traumatic Injury and Acute Major Bleeding to Improve Survival), an EFIC trial of the early administration of prothrombin complex concentrate in patients with trauma. The CC and PD campaigns consisted of social media advertisements, linked websites, community surveys, and online community forums. These activities were coordinated from a central site and approved by a central institutional review board. This study focused on the first 52 of 91 TAP trial sites (level I trauma centers) in the US to have completed their CC and PD campaigns. Community members in the catchment areas of the participating trauma centers were targeted. Data analysis was conducted between October 2023 and February 2024. Social media advertisements, surveys, and online community meetings conducted as part of the CC and PD campaign for the TAP trial. Social media campaign reach and engagement, web page views, survey results, online community forum attendance, and opt-out requests. Fifty-two trial sites were approved for participant enrollment. Social media advertisements were displayed 92 million times, reaching 11.8 million individuals. The median (IQR) number of people reached in each location was 210 317 (172 068-276 968). Site-specific websites were viewed 144 197 times (median [IQR] viewings per site, 2984 [1267-4038]). A total of 17 206 fully or partly completed surveys were received, and survey respondents had a median (IQR) age of 40.1 (15-65) years and included 10 444 females (60.7%). Overall, 60.6% survey respondents said they would want to be entered into the trial even if they could not give consent, 87.7% agreed that emergency care research was necessary, and 88.0% agreed that the TAP trial should be conducted in their community. Online community forums were attended by a median (IQR) number of 38 (20-63) people. Four opt-out requests were received. The interactive media-based approach to CC and PD for the ongoing TAP trial showed the feasibility and benefits of executing an efficient, coordinated, centrally run series of locally branded and geographically targeted CC and PD campaigns for a large EFIC study.

Combating Disparities in a Pandemic: Increasing Dissemination of Coronavirus Disease 2019 Resources in Spanish.

Disparities exist in access to coronavirus disease 2019 (COVID-19)-related health information. We aimed to close a gap in online traffic between English and Spanish COVID-19-related health information on our institution's publicly-facing website by 50% within ten months. We used A3 improvement methodology. Outcome measures were the mean monthly difference between English and Spanish COVID-19 online traffic vis-a-vis (1) total webpage views and (2) unique webpage visits. Process measures were stratification of outcome measures by language. Plan-Do-Study-Act cycles included: Recurring advertisements on a local Spanish television station disseminating up-to-date COVID-19 information, including our institution's Spanish COVID-19 online resources, incorporation of QR codes into clinic discharge paperwork linking to institutional Spanish COVID-19 resources, and leveraging social media to expand reach. Control charts assessed impact over time. There were 1,226,196 total webpage views (369,983 Spanish; 856,213 English) and 1,065,536 unique webpage visits (350,518 Spanish; 715,018 English). Both outcome measures displayed sustained, special cause improvement from a mean monthly difference of 25,397 to 11,321 webpage views (55.4% reduction, June 2021) and 25,066 to 7080 unique webpage visits (71.8% reduction, February 2021) corresponding to special cause improvements in process measures. Improvements were not temporally associated with an intervention but coincided with emergency use approval of the COVID-19 vaccine for children aged 12-15 years (May 2021). Although our interventions did not directly show improvements in our measures, we noted increased page views of Spanish COVID-19-related health information on our institution's publicly-facing website in times of high demand for linguistically appropriate services, including pediatric vaccine roll-out.

Can a Targeted Social Media Campaign Increase Reach of, and Engagement With, Heart Failure Self-Management Resources in Culturally and Linguistically Diverse Communities in Victoria, Australia? An Evaluation Including Cost.

This study investigates whether a targeted social media campaign increases reach and engagement of heart failure self-management educational resources among culturally and linguistically diverse communities in Victoria, Australia. A targeted six-week Facebook social media campaign (from 3 October 2022 to 13 November 2022) was performed using the Precision Public Health Framework. Animated heart failure educational videos were developed, translated, and publicised among Mandarin-, Vietnamese- and English-speaking communities in Victoria, Australia. Data from Facebook, Google Analytics and social marketing costs were analysed. An independent, two sample t-test was applied to investigate differences in the performance (views and cost-per-click) of the English and translated Mandarin and Vietnamese social media campaigns. Webpage views (of the promoted heart failure webpage) during the campaign were compared to the same period 12 months prior. A total of 664,434 English and 182,294 translated Vietnamese and Mandarin video advertisements were placed and seen in individuals' social media feeds (impressions) over the six weeks. Per capita reach was proportionally higher for Vietnamese and Mandarin video advertisements (54% versus 15%). The percentage of those who watched the educational video in the social media posts, for at least 15 seconds (a 'ThruPlay'), was significantly higher in Mandarin and Vietnamese-speaking communities (75% versus 40% among the English-speaking community p<0.0001). However, those viewing in English had significantly longer engagement and watched at least half of the video (2.5% versus Vietnamese and Mandarin viewers (0.31%), p<0.0001). The click-through rate and cost-per-click were significantly higher for the translated social media posts compared with the English (0.77% vs 0.62%, p=0.0185 and AUD$4.48 vs AUD$3.22, p<0.0001). A targeted six-week Facebook social media campaign using translated video animations in Vietnamese and Mandarin had significantly higher reach, initial views (first 15 seconds) and higher click-through rates, but fewer views of at least half of the video, compared with the Facebook English videos. Higher costs-per-click were associated with the translated campaign. Further research is needed to understand the extent that social media translated campaigns can influence health behaviour.

Testing Multiple Methods to Effectively Promote Use of a Knowledge Portal to Health Policy Makers: Quasi-Experimental Evaluation.

Health policy makers and advocates increasingly utilize online resources for policy-relevant knowledge. Knowledge brokering is one potential mechanism to encourage the use of research evidence in policy making, but the mechanisms of knowledge brokerage in online spaces are understudied. This work looks at knowledge brokerage through the launch of Project ASPEN, an online knowledge portal developed in response to a New Jersey legislative act that established a pilot program for adolescent depression screening for young adults in grades 7-12. This study compares the ability to drive policy brief downloads by policy makers and advocates from the Project ASPEN knowledge portal using a variety of online methods to promote the knowledge portal. The knowledge portal was launched on February 1, 2022, and a Google Ad campaign was run between February 27, 2022, and March 26, 2022. Subsequently, a targeted social media campaign, an email campaign, and tailored research presentations were used to promote the website. Promotional activities ended on May 31, 2022. Website analytics were used to track a variety of actions including new users coming to the website, page views, and policy brief downloads. Statistical analysis was used to assess the efficacy of different approaches. The campaign generated 2837 unique user visits to the knowledge portal and 4713 page views. In addition, the campaign generated 6.5 policy web page views/day and 0.7 policy brief downloads/day compared with 1.8 views/day and 0.5 downloads/day in the month following the campaign. The rate of policy brief page view conversions was significantly higher for Google Ads compared with other channels such as email (16.0 vs 5.4; P<.001) and tailored research presentations (16.0 vs 0.8; P<.001). The download conversion rate for Google Ads was significantly higher compared with social media (1.2 vs 0.1; P<.001) and knowledge brokering activities (1.2 vs 0.2; P<.001). By contrast, the download conversion rate for the email campaign was significantly higher than that for social media (1.0 vs 0.1; P<.001) and tailored research presentations (1.0 vs 0.2; P<.001). While Google Ads for this campaign cost an average of US $2.09 per click, the cost per conversion was US $11 per conversion to drive targeted policy web page views and US $147 per conversion to drive policy brief downloads. While other approaches drove less traffic, those approaches were more targeted and cost-effective. Four tactics were tested to drive user engagement with policy briefs on the Project ASPEN knowledge portal. Google Ads was shown to be effective in driving a high volume of policy web page views but was ineffective in terms of relative costs. More targeted approaches such as email campaigns and tailored research presentations given to policy makers and advocates to promote the use of research evidence on the knowledge portal website are likely to be more effective when balancing goals and cost-effectiveness.

Teaching of Web Design and Programming as a Role-Playing Team Building Game

The paper examines a form of training whose aim is to teach technologies for designing and styling responsive web page views and implementing web site events by students in an academic environment. In this form of training a role-play, taken by the practice of a software company is simulated. Data collection and evaluation of the results was carried out through qualitative methods of participant observation, survey, interview, and quantitative comparative analysis. The article analyzes in details the role-playing games, training content, stages of implementation and other aspects of the organization of experimental form of training in Web Design and Web Programming. Teaching, as a simulated role-playing game, is performed during six school hours, in two consecutive weeks and consists of four stages. In the role play, students apply knowledge and teamwork skills in HTML, CSS, JavaScript, jQuery etc. Each team is made up of five students with roles of manager, web designer, graphics designer, web stylist and web developer. The teams’ organization is based on work products adaptation of the Rational Unified Process Methodology. The end product of the role-playing game is the development of a website by the team, while its final result for the learning process is the knowledge and skills acquired during formal training by the teacher, and the informal training that took place between the students during their teamwork.

Latent adversarial regularized autoencoder for high-dimensional probabilistic time series prediction

Many practical applications require probabilistic prediction of time series to model the distribution on future horizons. With ever-increasing dimensions, much effort has been invested into developing methods that often make an assumption about the independence between time series. Consequently, the probabilistic prediction in high-dimensional environments has become an essential topic with significant challenges. In this paper, we propose a novel probabilistic model called latent adversarial regularized autoencoder, abbreviated as TimeLAR, specifically for high-dimensional multivariate Time Series Prediction (TSP). It integrates the flexibility of Generative Adversarial Networks (GANs) and the capability of autoencoders in extracting higher-level non-linear features. Through flexible autoencoder mapping, TimeLAR learns cross-series relationships and encodes this global information into several latent variables. We design a modified Transformer for these latent variables to capture global temporal patterns and infer latent space prediction distributions, where only one step is required to output multi-step predictions. Furthermore, we employ the GAN to further refine the performance of latent space predictions, by using a discriminator to guide the training of the autoencoder and the Transformer in an adversarial process. Finally, complex distributions of multivariate time series data can be modeled by the non-linear decoder of the autoencoder. The effectiveness of TimeLAR is empirically underpinned by extensive experiments conducted on five real-world high-dimensional time series datasets in the fields of transportation, electricity, and web page views.

Scope for change.

Scope for change.

User Engagement With Mood-Related Content on the National Cancer Institute Smokefree.Gov Initiative Cessation Resources.

This study aimed to examine engagement with mood-related content on the Smokefree.gov Initiative's smoking cessation resources. Smokefree.gov website analytics (July 2018-July 2019) were analyzed for user interactions with mood content on informational webpages and interactive self-assessment tools (mood quizzes, smoking quit plans). We also examined mood feature engagement (texting or pressing a command button for mood support) among text program and app users (July 2018-July 2019). Mood webpage views comprised 1.5% of all Smokefree.gov webpage views. Depression quizzes represented 82.9% of quiz completions, and stress quizzes represented 0.4% of quiz completions. Stress, anxiety, and low mood were the most reported smoking triggers on quit plans. Approximately 7,000 text program users and 3,000 app users sought real-time mood support. Given the importance of mood management in the smoking cessation process these findings demonstrate promising opportunities to increase the reach of mood support resources.

Virtual psychosocial services for the adult population in a large community oncology practice.

283 Background: Psychological and social supports are essential to address the emotional impact of cancer. The Covid-19 pandemic exacerbated emotional distress for patients with cancer and impeded many of the traditional service delivery models for supportive services. An increase in patient reported distress from routine distress screenings highlighted the need to transition to virtual Social Work (SW) services. Methods: Patients were referred to virtual SW services three ways: self-referral, distress screenings, and clinic staff. A virtual support group registration site was created to increase awareness which was promoted by our marketing team. Three different SW facilitated virtual support groups were offered: Stronger Together, Empower Your Recovery: A Program for Healing and Growth for Living Beyond Cancer©*, and Paving the Way for Your Journey: A Cancer Support Program (PTW). Of note, the PTW six-week psychoeducation support group curriculum was developed by six employed SW facilitators. Groups included closed and open formats with scheduled frequencies. In addition to virtual support groups, standard social support including, psychosocial assessments, Advance Care Planning, virtual counseling visits were offered virtually with patients via the VSee telemedicine platform. Results: Social Work referrals increased by 154% from 949 in 2019 to 2413 in 2020 due to positive distress screening. From March 2020-21, 14,948 patients received SW services which was an increase from 10,208 seen from March 2019-20. Of these, 372 received virtual psychosocial telemedicine services from March 2020-21. There were 4092 unique webpage views to the support group information and registration website. Total number of all virtual registrants in the 3 groups from May 2020 to February 2021 was 326. Conclusions: The COVID19 pandemic required us to use, technology and virtual tools to ensure continued patient access to psychosocial services and expand access to support groups, in addition to the in-person SW services that remained. Limitations of virtual support groups and telemedicine included lack of internet access felt to be from socioeconomic barriers. Further research is needed to evaluate the benefits of providing structured psychoeducational virtual support groups to patients with cancer. Virtual counseling and support groups may continue to benefit patients with cancer.

Efficiency and Exposure: Reconciling the Effects of Website Browsing Behaviors for Non-transactional Outcomes

Organizations invest heavily in developing and maintaining websites to meet various transactional (e.g., online purchases) and non-transactional (e.g., influencing brand attitude and disseminating product information organizational goals. In considering non-transactional outcomes—specifically brand attitude formation and information dissemination—one finds that two literature streams emerge, although they present different recommendations. First, cognitive attitude formation research recommends designing interfaces to promote an efficient experience that takes less time and requires less movement among webpages. On the other hand, the mere exposure literature recommends that longer durations and more exposure to related ideas should improve non-transactional outcomes. To understand the relationship between these two perspectives, we tested related hypotheses in a within-subjects observational experiment with a follow-up survey 10 days later. Building on theory regarding task characteristics, we also included goal-directedness as a hypothesized moderating variable. We found that more time spent on a website was associated with greater brand attitude improvement and product knowledge retention, but that more webpage views was associated with reduced product knowledge. In addition, the task type influenced the relationships between webpages viewed and brand attitude and between time spent and product knowledge retention.

Parent Website Engagement and Health Equity Implications in a Child Care–Based Wellness Intervention

ObjectiveTo evaluate demographic differences in parent website engagement in a child care–based wellness intervention. DesignParent-reported demographic characteristics and observed website engagement were averaged by child care centers participating in the web-based intervention arm of a cluster randomized controlled trial of wellness interventions. Setting and ParticipantsParents of preschoolers in 17 Maryland child care centers. Main Outcome MeasuresWebsite engagement: (1) webpage views, (2) average time on webpage, and (3) intervention activity completion. InterventionParents received access to a website containing content on wellness-promoting topics (eg, parenting, nutrition, physical activity) and their child care center's activities. AnalysisCross-sectional differences in website engagement by demographic characteristics were assessed using ANOVA. ResultsCenters with a high proportion of parents who identified as other than non-Hispanic White and had less than a bachelor's degree had significantly fewer webpage views, and completed significantly fewer intervention activities compared with centers with parents who were predominantly non-Hispanic White and had more than a bachelor's degree. Conclusions and ImplicationsDemographic differences in parents’ child care center website engagement represent disparities that could contribute to health inequities in parents’ access to wellness-promoting material. Future efforts could identify factors that eliminate demographic disparities in parent engagement in web-based interventions.

1426. Increased Visits to Respiratory Protection Webpages during COVID-19

BackgroundCOVID-19 transmission is thought to occur mainly via respiratory droplets produced when an infected person coughs or sneezes. Respiratory protection devices, when properly fitted and used, can prevent this type of illness transmission.MethodsThe Centers for Disease Control and Prevention’s National Personal Protective Technology Laboratory (NPPTL) within the National Institute of Occupational Safety and Health (NIOSH) is responsible for the certification and approval of respirators for use in occupational settings. NPPTL maintains webpages with information on respiratory protection devices. We monitored the number of webpage views for several NPPTL webpages from January 1, 2020 to May 8, 2020. The number of webpage visits was then compared to significant events during the COVID-19 outbreak as well as the previous year’s webpage visits.ResultsThe landing page for NIOSH-approved N95 respirators received the most visits. This page received a total of 1,637,250 webpage visits with a peak of 63,715 on February 26, 2020, a 38,989% increase from the average daily page visits for that same month in 2019. This occurred on the same day as the White House gave its first televised briefing on COVID-19. The page providing general information on filtering facepiece respirators, including N95 respirators received 834,186 webpage visits with a peak of 20,520 on April 3, 2020, a 13,659% increase from the average daily webpage visits for that same month in 2019. This occurred on the same date as new CDC recommendations were provided for using cloth face masks in public places. The counterfeit respirator page maintained a steady, but small number of webpage visits, but increased from 4,261 on March 27, 2020 to 68,145 on March 29, 2020. This occurred as the first reports of fraudulent respirators were being published in the media. It then fell to 18,562 on March 30, 2020 and 13,093 on March 31, 2020. While most webpage visits were from the United States, visits from China, and Canada were higher than previous years.ConclusionDuring COVID-19 there was a large increase in the number of webpage visits for respiratory protection information which coincided with major events and media reports. Accurate, accessible respiratory protection information is an important resource during public health emergencies.Disclosures All Authors: No reported disclosures

Investigations of Possible Multistate Outbreaks of Salmonella, Shiga Toxin-Producing Escherichia coli, and Listeria monocytogenes Infections - United States, 2016.

Investigations of Possible Multistate Outbreaks of Salmonella, Shiga Toxin-Producing Escherichia coli, and Listeria monocytogenes Infections - United States, 2016.

COVID-19 Telehealth for Indian Country: Tribal Response to an Emerging Pandemic

American Indian/Alaska Native communities are at higher risk of poor outcomes from Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). The Northwest Portland Area Indian Health Board’s program Indian Country Extensions for Community Healthcare Outcomes (ECHO) initiated telehealth sessions for health professionals. All resources were centralized at www.IndianCountryECHO.org. In its first six weeks, the program had 4,579 attendees. Participants submitted 563 questions to specialists. There were 22,683 webpage views, more than three times the pre-COVID-19 baseline. Evaluation found 94 percent of clinicians reported knowledge increase and 93 percent reported greater social support, demonstrating that a teleECHO network serving Indian country is an important part of emergency response.

A Replicable Approach to Promoting Best Practices: Translating Cardiovascular Disease Prevention Research.

Significant delays in translating health care-related research into public health programs and medical practice mean that people may not get the best care when they need it. Regarding cardiovascular disease, translation delays can mean lives may be unnecessarily lost each year. To facilitate the translation of knowledge to action, we created a Best Practices Guide for Cardiovascular Disease Prevention Programs. Using the Rapid Synthesis Translation Process and the Best Practices Framework as guiding frameworks, we collected and rated research evidence for hypertension control and cholesterol management strategies. After identifying best practices, we gathered information about programs that were implementing the practices and about resources useful for implementation. Research evidence and supplementary information were consolidated in an informational resource and published online. Web metrics were collected and analyzed to measure use and reach of the guide. The Best Practices Guide was released in January 2018 and included background information and resources on 8 best practice strategies. It was published as an online resource, publicly accessible from the Centers for Disease Control and Prevention Web site in 2 different formats. Web metrics show that in the first year after publication, there were 25 589 Web page views and 2467 downloads. A query of partner use of the guide indicated that it was often shared in partners' own resources, newsletters, and online material. In following a systematic approach to creating the Best Practices Guide and documenting the steps taken in its development, we offer a replicable approach for translating research on health care practices into a resource to facilitate implementation. The success of this approach is attributed to 3 key factors: using a prescribed and documented approach to evidence translation, working closely with stakeholders throughout the process, and prioritizing the content design and accessibility of the final product.

Partner Build Grow: Resources to Sustain Partnerships and Advance Prevention Initiatives

Alignment of programs, practices, and policies by practitioners at the state and local levels can create health-promoting environments for all children. Such alignment, guided by principles of prevention science and public health, can enhance school–community partnerships involved with the mental, emotional, and behavioral well-being and positive development of children and youth. The key to success of such prevention approaches is sustaining the work over time. Partner Build Grow, an online Action Guide, supports sustainability through cross-sector collaborations and systems change to create school–community environments that promote equity. Informed by local and national experts along with field experience and application of best practices, Partner Build Grow presents a framework and provides the support to guide schools and communities through a process to build and sustain school–community partnerships. The Action Guide identifies four components critical for sustainability: Building an Action Team, Mapping Assets, Connecting With the Policy Environment, and Building a Communications Plan, and provides practical implementation tools for each area that can be customized for local contexts. Since the August 2015 Action Guide launch, we have tracked Web page views, unique users, registrants, and other analytics to measure engagement. Partner Build Grow presents Web-based resources and tools for local and state cross-sector collaboration to sustain effective practices and systems for positive and healthy youth development.

Transition Education for Young Adults With Type 1 Diabetes: Pilot Feasibility Study for a Group Telehealth Intervention.

BackgroundYoung adults with type 1 diabetes (T1D) experience a decline in glycemic outcomes and gaps in clinical care. A diabetes education and support program designed for young adults was delivered through group videoconference and mobile Web.ObjectiveThe objective of our study was to assess the feasibility, acceptability, and preliminary efficacy of the program as measured by attendance and webpage views, satisfaction, and pre- and postintervention psychosocial outcomes, respectively.MethodsYoung adults aged 18-25 years were recruited to attend five 30-minute group diabetes education videoconferences during an 8-week period. Videoconferences included an expert presentation followed by a moderated group discussion. Within 48 hours of each videoconference, participants were sent a link to more information on the study website. Feasibility was assessed using data on videoconference attendance and webpage views. Acceptability was assessed via a Satisfaction Survey completed at the conclusion of the study. Descriptive statistics were generated. Preliminary efficacy was assessed via a survey to measure changes in diabetes-specific self-efficacy and diabetes distress. Pre- and postintervention data were compared using paired samples t tests.ResultsIn this study, 20 young adults (mean age 19.2 [SD 1.1] years) attended an average of 5.1 (SD 1.0) videoconferences equivalent to 153 (SD 30.6) minutes of diabetes education per participant during an 8-week period. Average participant satisfaction scores were 62.2 (SD 2.6) out of a possible 65 points. A total of 102 links sent via text message (short message service) or email resulted in 504 webpage views. There was no statistically significant difference between pre- and postintervention diabetes-specific self-efficacy or diabetes-related distress.ConclusionsDelivery of diabetes education via group videoconference using mobile Web follow-up is feasible and acceptable to young adults with T1D. This model of care delivery has the potential to improve attendance, social support, and patient-reported satisfaction. Nevertheless, further research is required to establish the effect on long-term psychosocial and glycemic outcomes.

Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media

Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various combinations of TV and online media formats to inform future media buying decisions. A quasi-experimental interrupted time series approach was employed. The campaign was delivered in seven 1-week bursts using TV, online video (OV), or online display (OD) (e.g., banner ads) formats in isolation and in various combinations over a 13-week period. Campaign bursts were separated by "off-weeks" in which no campaign materials were delivered. Assessed outcomes were the number of campaign response "events" recorded (campaign web page views, calls to a smoking cessation telephone service, and registrations for smoking cessation services). The cost-effectiveness of each individual and combined media format condition in terms of these outcome variables was calculated using attributed production and broadcasting costs. Overall, OD alone was found to be the most cost-effective means of achieving the nominated campaign outcomes, followed by a combination of OV and OD and a combination of TV and OV. The use of TV in isolation was the least cost-effective. The results of this evaluation indicate that online media constitute a promising means of enhancing the cost-effectiveness of smoking cessation campaigns. Future research assessing a broader range of outcomes, especially smoking cessation, is needed to provide a more comprehensive account of the cost-effectiveness of various campaign media.

Automating data citation in CiteDB

An increasing amount of information is being collected in structured, evolving, curated databases, driving the question of how information extracted from such datasets via queries should be cited. While several databases say how data should be cited for web-page views of the database, they leave it to users to manually construct the citations. Furthermore, they do not say how data extracted by queries other than web-page views -- general queries -- should be cited. This demo shows how citations can be specified for a small set of views of the database, and used to automatically generate citations for general queries against the database.