The relevance of the article lies in the fact that the activity under consideration — web development as a whole is a popular programming industry. Many companies transfer their business processes to the Internet, and provide users with access to their data, solutions and services. In this regard, there is a shortage of IT specialists of this qualification — web developers. And if we take into account the rather rapid change of technologies, which concerns both programming paradigms and just the release of new versions of software, such as server, programming languages, programming system, frameworks, then methods of professional development of web developers become especially relevant. The purpose of the study is to determine the most effective way to develop a web developer in the company. This includes determining the needs of the company and the skill level of the developer and reducing the difference between these indicators. The task is to determine the method of optimal assessment of the level of qualification, offer points of measurement of this level, and analyze the effectiveness of advanced training. The article raises the problems of effective professional development of employees of web development companies. The way of development of a ready-made specialist is considered, depending on the skill level of the developer, the level of project requirements and updating of the main software. Methods used: empirical research, classification methods. The methods of evaluation and training of employees were analyzed using the example of companies leading web development. The result of the research is a model of web developer competencies, recommendations for assessing the levels of knowledge and skills of employees, recommendations on the level of implementation of new technologies.
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