Web-based Marketing Research Articles

Tourism Value Chain Determinants Toward Destination Competitiveness and How Increases Tax Base; Mobile Application Usage as a Mediating Variable: A Case of Tanzania

The research paper investigates the influence of tourism value chain determinants on destination competitiveness and tax base, focusing on the mediating role of mobile application usage. It emphasizes the importance of technology, particularly mobile apps, in enhancing the tourism sector's competitiveness and increasing tax revenue. Key factors include perceived advantages, technological self-efficacy, market capabilities, and ICT usage in Tanzania. Despite the lack of an official regional mobile application and low web-based marketing ratings, the study highlights the mediation effect of mobile apps on the relationship between the tourism value chain and destination competitiveness. The proposed model examines mobile app usage's impact on pre-travel, during-travel, and post-travel experiences. Data collected via questionnaires from May to July 2022, with 89 responses, support the theoretical model, showing that mobile app usage enhances destination competitiveness. The study concludes that to compete with other African destinations, Tanzania needs to adopt official mobile applications.

Turist Rehberlerinin Markalaşma Sürecinde Kişisel Web Sitelerinin Rolü

Bu makale, Türkiye'de çalışan tur rehberlerinin kişisel web sitelerini web tabanlı pazarlama bağlamında değerlendirmek ve Avrupa'da faaliyet gösteren turist rehberlerinin web siteleri ile karşılaştırmak amacıyla hazırlanmıştır Araştırmanın amacı doğrultusunda içerik analizi tekniğinden yararlanılmıştır. Türkiye’de ve Avrupa’da faaliyetlerini sürdüren ve kendine ait web sitesi olan sekizer turist rehberinin web siteleri 21 adet ölçüt temelinde incelenmiştir. Araştırma sonucunda 21 ölçüt temelinde gerçekleştirilen analizden 4 ana tema elde edilmiştir. İnceleme sonucunda, hem yerli hem de yabancı turist rehberlerinin kişisel web sitelerinde aktif olarak kullanılan iletişim kanallarından en az 1 tanesine yer verildiği görülmüştür. Ayrıca incelenen web sitelerinde ikinci dil seçeneğine yer verilmemesi önemli bir eksiklik olduğu tespit edilmiştir. Araştırma sonucunda alan yazındaki boşluğun doldurulacağı ve potansiyel-yeni turist rehberlerine kişisel markalaşma ve web tabanlı kişiselleştirilmiş pazarlama noktasında ipuçları sağlanacağı düşünülmektedir. Oluşturulan web siteleri kişisel markalaşma yolunda turist rehberlinin işini oldukça kolaylaştırmaktadır. Burada temel nokta işini iyi yapan turist rehberinin bunu web sitesine olduğu gibi aktararak müşterilerin beğenisine sunmasıdır. Ayrıca web sitelerinin daha etkili birer pazarlama aracı olarak kullanılabilmesi için başta aktivite takvimi olmak üzere sitenin sürekli güncellenmesi gerekmektedir. Turizm sektöründe ve çeşitli ilgili sektörlerde hizmet veren işletmelerin web sitelerine yönelik içerik analiz tekniğinden yararlanılarak yapılmış çalışmalara alan yazında rastlamak mümkündür. Ancak turizm sektörünün önemli paydaşlarından turist rehberlerinin web sitelerine ilişkin böyle bir araştırma bulunmamaktadır.

Rancang Bangun Sistem Informasi Penjualan Berbasis Web Pada UMKM ZXID Di Kota Batam

The development of technology is currently growing, one of them is the online development, which is very fast, many companies have started to offer their spare parts online in order to make the most profit, so the competition between companies is growing "spare parts" services. Company. This is why UMKM ZXID needs to create a web marketing information system so that consumers can easily access spare parts information as they can order directly և pay for spare parts through the website. The method used is the SDLC waterfall model, which consists of needs analysis, design, software coding, testing, marketing, and maintenance. The result of this research is a web-based marketing information system that allows consumers to easily order products to order spare parts and saves employees time and money.

How family firm advisors understand their clients: a mixed-methods analysis of social capital signaling in web-based marketing

PurposeDespite similarities, research across family business and business advising forwards contradictory conclusions when considering family business advising. The authors seek to integrate these literature and in doing so uncover both the hurdles facing family business advisors attempting to adapt tools developed in corporate advising to the family business context as well as the potential for greater integration of these streams in ways that contribute to both family business and advising research and practice.Design/methodology/approachPrimary data were collected both in the form of a survey questionnaire and website marketing content. In the survey, 47 family business advisors evaluated the distinctiveness of their family business clients across structural, cognitive and relational social capital dimensions. Motivated by unexpected findings, a content analysis of advisor websites uncovered specific marketing themes that illustrate the divides between family business advising and scholarship.FindingsFamily business advisors reliably acknowledge structural and cognitive social capital as preeminently characterizing the distinctiveness of their family business clients. Expanding on this, the authors’ findings suggest that the urgency signaled in advisor marketing via their websites may inspire tactics misaligned with the long-term time horizon typically characterizing family businesses strategy.Originality/valueThe few family business advising studies that exist predominantly consider post-hoc evaluation of advising by family business clients. The primary data the authors collect are unique in the literature in that the data detail how family business advisors perceive and engage with potential clients.

Supervisi Desain Kemasan Dan E-Marketing Berbasis WEB Teknologi SMS Getaway Produksi Kripik Pisang Bekasi

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

Web-Based Rapid Application Development (RAD) for Marketing of Ende Lio Traditional Bond Motif Woven Fabric

The marketing of Ende Lio traditional bond motif ikat woven fabric predominantly relies on conventional market stalls. However, with the growing demand for diverse products derived from ikat weaving, such as garments, bags, tunics, and accessories, there is a need for a more efficient marketing strategy. This study aims to implement Rapid Application Development (RAD) and design a web-based marketing system for the Marketing of Ende Lio Traditional Bond Motif Woven Fabric to enhance accessibility and increase public awareness of the products. The objectives of this research include developing an intuitive and interactive web-based platform for marketing Ende Lio's woven ikat fabrics, improving the efficiency of the marketing process, ensuring a seamless user experience, and evaluating the system's impact on sales and customer satisfaction. The RAD methodology, renowned for its incremental and time-constrained software development approach, was employed. The design process involved the use of Use Case Diagrams, and unit testing was conducted to validate the functionality and performance of the application.

Perancangan Sistem Informasi Penjualan pada UD. Kripik Singkong Riziby Berbasis Website (Web)

UD. Kripik Singkong Riziby is a business in various variants of cassava chips sale. The variants are Balado, Sweet Spicy, Original, and Tela-tela cassava chips that the system used by UD. Kripik Singkong Riziby is still using marketing facilities from facebook because they don’t have e-commerce yet, so it’s a problem in the Trading Business sales system. By using the facebook facility as a sales tool, the scope of sales and promotion is still tiny because only people who are affiliated with UD. Kripik Singkong Riziby’s Facebook account only. The study aimed to know how to create and apply a website-based sales system to assist marketing and income at UD. Kripik Singkong Riziby. For this reason, it was necessary to design a sales system, namely e-commerce. Developing an e-commerce web-based marketing system is beneficial to expand the scope of marketin, promoting, and facilitating users in transactions as well as increasing revenu. The author designed a sales information system for UD. Kripik Singkong Riziby was web-based e-commerce and implemented this information system at UD. Kripik Singkong Riziby. The website design produced in this study is at https://ud-keripiksingkongriziby.m48g.com.

Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study.

Heated tobacco products (HTPs), including I Quit Ordinary Smoking (IQOS), are new tobacco products that use an electronic device to heat compressed tobacco leaves to generate an aerosol for consumers to inhale. Marketing of HTPs is prevalent on Instagram, a popular social media platform. This study aims to characterize posts related to HTPs on Instagram and their associations with user engagement. Through the Instagram application programming interface, 979 Instagram posts were collected using keywords related to HTPs, such as "IQOS" and "heat-not-burn." Among them, 596 posts were related to IQOS and other HTP marketing. The codebook was developed from a randomly selected 200 posts on the post content by hand coding, which was applied to the remaining 396 Instagram posts. Summary statistics were calculated, and statistical hypothesis testing was conducted to understand the popularity of Instagram posts on HTPs. Negative binomial regression models were applied to identify Instagram post characteristics associated with user engagement (eg, count). Among Instagram posts related to HTP marketing (N=596), "product display" was dominant (n=550, 92.28%), followed by "brand promotion" (n=41, 6.88%), and "others" (n=5, 0.84%). Among posts within "product display," "device only" was the most popular (n=338, 61.45%), followed by "heatstick only" (n=80, 14.55%), "accessory" (n=66, 12%), "device and heatstick" (n=56, 10.18%), and "capsule" (n=10, 1.82%). A univariate negative binomial regression model with pairwise comparisons across "product display" types showed that the number of likes for posts with HTP heatsticks was significantly lower compared to posts with HTP devices, accessories, and device-heatstick sets. Multivariate negative binomial regression models showed that HTP-related Instagram posts with a model or lifestyle elements (;=.60, 95% CI 0.36-0.84) or without obvious product advertising information (=.69, 95% CI 0.49-0.89) received more likes. It is shown that posts with product displays were dominant among HTP-related posts on Instagram. Posts with model or lifestyle elements are associated with high user engagement, which might be one of the web-based marketing strategies of HTPs.

Networks-Based Marketing Technology Small and Medium Enterprises (UKM) D'triejie Kalimango Village, Alas District, Sumbawa Regency

In the current era of globalization, the development of technology and information is very fast and increasingly widespread. As well as the sudden restriction of human movement due to the covid-19 pandemic. Utilization of information technology in running a business or often known as e-commerce for small and medium enterprises (SMEs) can provide flexibility in production, enabling faster delivery to customers. Designing, creating, implementing and knowing influencer use system information marketing web based for sale through electronic media (e-commerce) in D'Triejie Small and Medium Enterprises (UKM). Study this including in type research and development. Development packaged e-learning in online form on website: https://c89f-114-122-140-135.ap.ngrok.io/yanti/index.php Development the e-commerce use application programs open source Joomla which is uploaded and installed on the domain and hosting that has been rented During one year. This e-commerce has validated by experts material and media experts, as well has follow stages in development revised until obtained results expected e-commerce. Developed e-commerce then tested on the community. E-commerce own excess could displays goods accompanied with supporting multimedia files as images, video, audio and also flash animation. How to design, create, implement and sell sales results using a web-based marketing information system for sales through electronic media. Knowing the effect of electronic (e-commerce) usage on D'TrieJie's small and medium. Enterprises (UKM) D'TrieJie's small and medium enterprises (UKM) are located on Jl. Prona Rt.02. Rw.03 Kalimango village, Alasdistrict, Sumbawa Regency small and medium enterprises (UKM) D'TrieJie's is one of the home-based businesses engaged in culinary, fruit, juice, plastic etc. Initially D'TrieJie's small and medium Enterprises (SMEs) sold several types of fruit, including oranges, grapes, apples, pears and so on. Over time D'TrieJie's small and medium Enterprises (SMEs) expanded their business by adding more products to the market, namely fruit salad, fruit salad pudding and various fruit drinks. Furthermore, D'TrieJie's small and medium enterprises (UKM) businesses increased their products by marketing packaging containers for salads, drinks and so on.

Sistem Informasi Pemasaran Produk Pada Toko Online Agsel

The marketing information system at the existing Agsel Online Store still uses a manual system (dor to bang, wa, brochures and facebook), so the product marketing process takes a lot of time, does not update, is not efficient and spends a lot of money to print banners and brochures resulting in high income. accepted by the minimal agsel shop. For this reason, Agsel online shop wants to use web-based marketing to increase revenue, save time because the web can be accessed at any time, is accurate and more efficient. The purpose of this research is to analyze and design a Product Marketing Information System at Agsel Online Stores. The method used by the author is the prototype design method according to the title that the author takes, namely the analysis and design of a marketing information system at the Agsel online store. It is hoped that with this web-based marketing and sales, it can increase revenue at the Agsel store with more and more Agsel store products being known more widely by the entire community. It is hoped that further researchers at the Agsel store can create a website application that can combine product sales predictions with the Weka application and real web creation, not just design.

The Principles Of Marketing 3.0 Of Electronic Commerce On The Next Web

In web-based marketing, the constant growth of the Internet has thrown up inconceivable opportunities and problems. Web 3.0, the most recent version of the web, is believed to be a technologically sophisticated medium that allows users to Read/Write/Execute and also allows robots to perform some of the thinking formerly reserved for human beings, but also as a game changer on the existing business models on which digital marketing is conducting nowadays. The emerging economics burgeoning Internet population will soon have an array of Web 3.0 in which to work and play. Although some strategies of web 3.0 platforms have been proven to be successful for attracting user acceptance in the developed countries, the effects of these strategies are questionable in the market of emerging economics. In this study, we investigate the Web 3.0 market and e-commerce strategies. Based on the uses and gratifications theory, this study compares the different strategies of these local companies, and tries to explain which difference of e-commerce strategies between these competitors, and how can these Web 3.0 competitors survive in the environment of emerging economics. Limitations and Implications are discussed in the end.

Towards The Era Of Web 3.0 And The Marketing 3.0

In web-based marketing, the constant growth of the Internet has thrown up inconceivable opportunities and problems. Web 3.0, the most recent version of the web, is believed to be a technologically sophisticated medium that allows users to Read/Write/Execute and also allows robots to perform some of the thinking formerly reserved for human beings, but also as a game changer on the existing business models on which digital marketing is conducting nowadays. Online marketing with web 3.0 is also known as intuitive Web, which is a Semantic Web that allows web services to communicate with one another whilst web users are engaged and rewarded. Individualized and behavioral Web 3.0 will be the norm. Web 3.0 has generated new tools and technology for aiding web-based marketing in a short amount of time and in full transparency. To begin, this article addresses certain Web 3.0 concepts, development, and features. We explored the influence of web 3.0 on marketing in this study, as well as the many aspects that contribute to marketing uplift. Web 3.0 is a word used to describe the interaction that occurs as a result of the evolution of Web use and the transformation of the Web into a decentralized database. Smart web with intelligence analysis, personalization, interoperable web, virtualization (virtual 3D environments), blockchain technologies supporting smart contracts and multimedia are some of the most significant elements of these technologies. The broad adoption of Web 3.0 technologies in marketing settings has resulted in the creation of e-marketing 3.0. Web 3.0 is defined by facilitating cooperation and is powered by co-creation tools.

PENGEMBANGAN KETERAMPILAN GURU MELALUI PELATIHAN PENGELOLAAN MEDIA PEMASARAN BERBASIS DIGITAL

Untuk mencetak tenaga kerja siap pakai (TKSP) untuk Dunia Usaha dan Dunia Industri (DUDI) di era industri 4.0 mengharuskan lembaga pendidikan seperti Sekolah dapat memenuhi capaian kurikulum berbasis wirausaha melalui program Sekolah Pencetak Wirausaha (SPW) yang telah ditargetkan oleh Pemerintah untuk mendukung menciptakan lulusan yang memiliki jiwa, pengetahuan dan keterampilan dalam hal pemasaran produk menggunakan media digital. Untuk mendukung hal tersebut maka salah satu upayanya adalah melalui pelatihan pembuatan aplikasi pemasaran berbasis web dan strategi digital marketing untuk Guru agar dapat menggunakan tools CMS berupa aplikasi wordpress dan strategi pemasaran menggunakan tools Google Adsense guna memberikan pemahaman dan keterampilan yang dibutuhkan. Adapun tujuan dari pelatihan keterampilan ini adalah agar mebantu para Guru untuk dapat memiliki inovasi dalam kegiatan belajar mengajar dan membuat acuan materi ajar yang diberikan kepasa peserta didik di kelas serta bahan evaluasi untuk peningkatan capaian mutu pada Standar Pendidik dan Tenaga Kependidikan. Mitra kegiatan pengabdian kepada masyarakat ini adalah Sekolah Menengah Kejuruan (SMK) Negeri 40 Jakarta. Metode yang dihunakan pada kegiatan ini adalah ceramah dalam pemberian materi dan pelatihan keterampilan untuk Guru. Adapun sebesar 20,8% responden cukup mengerti, 50% responden mengerti dan 29,2% responden sangat mengerti terhadap materi yang diberikan pada saat pelatihan keterampilan yang diberikan.

Exploring the world together: The colonial continuity of family adventure travel

The article examines notions of family holidays in the marketing of family adventure travel, a small but growing segment of the alternative tourism sector in Sweden. In family adventure travel, the family vacation is oriented toward exotic destinations in the Global South. The analysis is conducted through a multimodal discourse analysis of web-based marketing material from seven Swedish travel agencies. It shows that the travel style of family adventure travel is constructed through a novel discourse, filled with overlapping meanings of family life, authenticity, and adventure. The article offers a unique approach to family tourism research by theorizing family adventure travel from a post-colonial perspective. It demonstrates how family adventure travel entails a colonial continuity, where notions of exploring and discovering the world become reproduced and re-negotiated in the context of family tourism. In the marketing of family adventure travel, the family vacation is reimagined as a journey of discovery.

Social Media Use Among Academic Hand Surgeons

PurposeSocial media has become increasingly prevalent among the general population in the past decade. We examined the current prevalence of social media use among academic orthopedic-trained and plastic surgery-trained hand surgeons in the United States.MethodsAll publicly available hand surgery faculty across the nation were analyzed for their public social media usage, including Instagram, Facebook, Twitter, LinkedIn, and personal websites. Comparisons of social media usage between orthopedic-trained and plastic surgery-trained hand surgeons, male and female academic hand surgeons, hand surgeons from different regions of the United States (East, West, Midwest, and South), and years of experience were analyzed.ResultsA total of 469 academic hand surgeons were included. Among academic hand surgeons in the United States, LinkedIn was the most common platform used (40.3%), followed by Facebook (15.78%), a personal website (13.86%), Twitter (12.37%), and Instagram (4.05%). Plastic surgery hand surgeons had more of a presence than orthopedic hand surgeons on Instagram (8.26% vs 2.59%, P < .01)) and Twitter (19.01% vs 10.06%, P < .01). Male hand surgeons were more likely than female hand surgeons to use LinkedIn (41.19% vs 34.85%, P = .04). Southern (18.89%) and Eastern (14.36%) surgeons used personal websites more than Western (6.52%) and Midwestern (4.60%) surgeons (P = .03).ConclusionsDespite the widely known use of social media among plastic and aesthetic surgeons, this study shows the use of web-based marketing strategies to be quite rare in the academic hand surgery setting.Clinical RelevanceOur study shows that throughout the United States, academic hand surgeons use social media at low rates. We suggest that academic plastic surgery and orthopedic hand surgeons throughout the United States consider having a larger social media presence to expand advertising, improve patient education, and enhance networking among their practices. Social media can be a valuable tool and will likely only increase in popularity in the coming years.

Implementasi Sistem Informasi Pemasaran Rumah Dengan Pendekatan Sistem Berorientasi Objek Pada Developer Property

Marketing in this century has developed quite rapidly and is in demand by business actors because it has promising opportunities, including in big cities such as Tangerang. Property developer is a property developer engaged in housing. Until now, the marketing system for property developers is how to sell as much housing as possible in one month. The problem that occurs in the marketing system at property developers is that it is not yet computerized or web-based because the home marketing process is still using the technique of distributing brochures and data processing so far it is still conventional and the list of booking lists and pricelists of house unit prices are not yet detailed. The purpose of the research is to build a housing unit marketing system using conceptual analysis and to find out what supporting and inhibiting factors are on property developers. The research method used is descriptive qualitative. Data collection techniques were carried out by means of observation, interviews and literature study. The results of this study are in the form of software, namely a web-based housing marketing system that can display detailed housing information including housing building specifications, price lists, housing locations, stock units, location maps and payment details

Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study.

BackgroundFood is one of the most frequently promoted commodities, and promoted foods are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive brand image, and encourages overconsumption. Limited research is available to describe the extent of food marketing to children on web-based media, and measuring actual exposure is challenging.ObjectiveThis study aims to monitor the extent of children’s exposure to web-based media food marketing as an essential step in increasing the accountability of industry and governments to protect children.MethodsChildren aged 13-17 years were recruited from October 2018 to March 2019. Children recorded their mobile device screen for 2 weekdays and 1 weekend day any time they visited relevant web-based platforms. After each day, the participants uploaded the video files to a secure server. Promoted products were defined using the World Health Organization European Region nutrient profile model.ResultsThe sample of 95 children uploaded 267.8 hours of video data. Children saw a median of 17.4 food promotions each hour on the internet. Considering the usual time spent on the internet on mobile devices, children would be exposed to a median of 168.4 food promotions on the web on mobile devices per week, 99.5 of which would not be permitted to be marketed based on nutrient profiling criteria. Most promotions (2613/4446, 58.77%) were peer endorsed and derived from third-party sources.ConclusionsExposure to brand content that is seemingly endorsed by peers or web-based communities likely heightens the effects of marketing on children. Regulations to protect children from this marketing must extend beyond paid advertising to paid content in posts generated through web-based communities and influencers.

Design of Web-Based Reservation of Residential House Design Application Using the Prototype Method

The purpose of writing this research is to find out an overview of the system that runs on Arch Studio and to create the design of the website on Arch Studio. The method used in making this research is the prototype methodology. The work project in Arch Studio has several activities including designing interior design, construction design, exterior build, and construction renovation. The results of this research are to produce a web-based marketing application that can be a tool for consumers to make transactions of reservation and is useful for consumers to obtain information easier.

PKM PENGEMBANGAN INDUSTRI TENUN LURIK MELALUI MODEL PEMASARAN BERBASIS WEB DI CAWAS KABUPATEN KLATEN

This activity will be carried at Mlese Cawas Klaten, Central Java. This area has potential that has been passed down from generation to generation to produce traditional striated fabrics and processed products. The people living around the area are mostly weavers and weaving workers. The village has the potential to develop lurik weaving skills. The main problems that exist for the craftsmen include management problems, especially marketing problems, production processes that are not optimal and have not carried out efficiency. This service activity will be carried out using several approaches, including conducting training in management and skills, training on web-based marketing methods for craftsmen and applying skir technology for efficiency of the production process.

E-Marketing Audit sebagai Tools Pengendalian Usaha pada UKM di Kota Malang

This study aims to: 1) design an information system related to marketing audits, especially marketing functions in the form of an E-Marketing Audit model design based on conceptual studies and empirical exploration, 2) develop a web-based information system, and 3) apply the E-Marketing Audit model for SMEs Malang City. This study uses a qualitative research methods. Qualitative research is conducted to define the need for marketing audits using depth in interviews to enrich the development of conceptual models and applicable systems. While system development uses the waterfall SDLC model development method. This method is a sequential or sequential approach to the software life flow starting from analysis, design, coding, testing and implementation. The object of research is an SME in Malang City, observation activities are conducted on 20 SMEs in Malang City and depth interview is conducted with 3 SMEs who represent the characteristics needed in this research. This activity is aimed at elaborating on the need for the formation of a model as a basis for designing an applicable model of E-Marketing audit for SMEs in Malang. The results obtained are in the form of a web-based marketing audit system that is ready to be used by prospective users (SMEs). The resulting marketing audit system features recording product sales, recording of production costs and product price variations, recording sales channels (if an SME uses more than 1 distribution channel), auditing promotional activities by connecting the system to social media and measuring its impact. https://doi.org/10.26905/jmdk.v8i2.5097