The difference in the density of oil shale significantly affects the structural characteristics of the kerogen, which brings the change in the pyrolysis behavior, thus leading to different retorting oil yields. The primary reaction (the cleavage of weak covalent bonds into free radicals) in the pyrolysis of oil shale greatly affects the retorting oil yield and quality. In this work, the structural characteristics and primary reaction products of the kerogens in Longkou oil shale (LKOS) with three different densities (<1.3, 1.4 − 1.5, 1.8 − 1.9 g/cm3) were investigated by supercritical ethanolysis, 13C nuclear magnetic resonance (13C NMR) and Fourier transform infrared spectroscopy (FTIR). The weak covalent bonds in the kerogens were broken by ethanolysis at 350 °C to obtain small molecular substances (SMSs) with the carbon conversions of 28 %, 47 % and 54 %, respectively. The SMSs can be divided into aliphatic acid esters, aromatics, alkanes and N-containing organic compounds (NCCs). Among the SMSs, the relative contents of the aliphatic acid esters, whose aliphatic chain lengths distribute in C3-C23, C1-C24 and C1-C28, are the highest. The aromatics are mainly monocyclic, and the NCCs mainly exist as amines. The possible pathways for these ethanolysis products were proposed. The 13C NMR and FTIR analyses of the kerogens and their ethanolysis residues show that the aliphaticity (fal) and average methylene chain length (Cn) increase, while the aromaticity (fa) and average aromatic cluster size (Xb) decrease with the increasing oil shale density. After ethanolysis, the value of fa gradually increases, while that of fal and Cn decrease. Furthermore, the contents of C=O and O-C=O decrease, while that of O-C-O and C-OH increase. The results suggest that the SMSs are connected to the kerogen matrix by weak covalent bonds. The cleavage of C=O, O-C=O and C-O bonds dominates the early stage of the oil shale pyrolysis. During the pyrolysis of oil shale, these weak covalent bonds are first broken and the above SMSs are the most primary reaction products and then undergo the second reactions to yield oil and gas.