The results of the studies of the connection of texture parameters and the quality characteristics of commercial batches of the finally rolled or finally annealed tape made of fcc- materials, which differ in the value of stacking fault energy, phase composition and processing technology are considered. Strips of brass L68 and L63 containing ~62.5 and ~64% of copper and aluminum alloy AMg2 were hot rolled from ingots that were cast in water-cooled and electromagnetic casting mould respectively. Cold rolling was carried out with intermediate annealing to the state of complete recrystallization in the resistance heating furnace (AMg2) or in the induction annealing line (brass) to the finite thickness: ~0.3 mm (AMg2) and 0.6–1.0 mm (brass), varying the degree of the finite plastic deformation. During the final annealing of the brass strip in the line of induction annealing and etching, the speed was varied. The tape was tested for breaking, Vickers hardness number, cutting-out and draw-forming of “glasses” in the combination die. In particular, we controlled the characteristics of the anisotropy of plastic properties, the magnitude of the relative earing and intensity 200 and 220 lines of the texture on the general purpose diffractometers in Fe Karadiation by the Schulz reflection method. The texture parameters T and Т, expressing the ratio of the components of the recrystallization texture and the rolling texture of fcc-materials, were determined. It was found that the accuracy of texture control during annealing of brass L63 rolled products using the same texture parameters is reduced in comparison with materials with high stacking fault energy due to the small fraction of {100} <hkl> recrystallization texture component and the dependence of the structure and phase ratio on small, 1.5% for copper, fluctuations in the chemical composition. At the same time, it remains high enough to control the process of organizing feedback when managing the process online. That is, texture control can be extended to annealing materials with very low stacking fault energy, which contain the second phase. At the same time, there are serious restrictions on the degree of deformation during rolling and on the annealing regimes, in which it is reasonable to use the texture control, as well as the absolute need to determine regression dependences of the properties on the texture when changing the technological processing scheme. In each individual case, the necessary condition for organizing the texture control is the presence of the “close” correlation between the texture parameter and the controlled characteristic. The proposed structural scheme of the texture control during rolling is discussed.The authors gratefully acknowledge S. G. Khayutin, Doctor of Technical Sciences, a founder of a texture control research area in Russia, globally pione ering in texture control of mechanical properties, taking part in acquiring some experimental data used in the research paper, and giving important recommendations at the initial stage of preparing the presented paper.