The article critically examines the implementation and impact of the Digital Urban Waste Tracking System (DUWTS), a ‘smart’ waste management technology deployed in several towns in Poland to enhance urban waste segregation practices. By integrating critical discard studies with critical data studies, the article introduces the concept of ‘waste data reflectivity’ to investigate how data representation in DUWTS influences perceptions and responsibilities within waste management. The study highlights how DUWTS employs advanced dataveillance technologies to monitor waste disposal, creating distorted reflections that obscure the complexities of municipal waste management. These distortions are analyzed through the metaphorical lenses of three mirrors – concave, kaleidoscopic, and ceiling – which reveal the illusory effects on municipalities, waste disposal companies, and residents. Additionally, the article discusses how DUWTS exemplifies ‘technologies of (un)knowing’, which systematically obscure or misrepresent waste management issues, leading to the marginalization of true responsibilities and challenges. The findings demonstrate that while DUWTS represents a technological advancement, it can also perpetuate the existing challenges in waste management by masking the true nature of waste issues and obscuring the responsibilities of different stakeholders. The article concludes by emphasizing the socio-technological consequences of such systems and the importance of a critical analysis in evaluating the effectiveness and ethics of data-driven waste management technologies.