E-waste has become the fastest-growing waste stream worldwide. China is the highest producer of e-waste in Asia and faces severe e-waste recycling challenges. To analyse the influencing factors of consumers regarding different e-waste disposal types, this study conducted an empirical analysis using a questionnaire survey, chi-square test, and multiple correspondence analysis. A questionnaire was designed, and 1152 valid questionnaires were collected through pre-investigation and distribution. Descriptive statistics were administered for the household appliances (rice cookers, storage-type electric water heaters, and range hoods), the processing behaviour of the respondents, and material flow. The differences in the different types of e-waste disposal behaviours were tested through a chi-square test and multiple correspondence analysis. The empirical results showed (i) significant differences in consumers’ disposal behaviours of different types of household waste appliances, (ii) a heterogeneous correlation between consumers’ disposal behaviour of household appliances and socioeconomic variables, and (iii) regional differences in the disposal behaviour of different types of household waste appliances. Storage-type electric water heaters were repaired in rural areas and in cities were recycled, and rice cookers were recycled in rural areas and discarded in cities. The results emphasise the necessity for formal recycling companies to adopt different incentive policies for different types of household waste appliances to encourage consumers to actively participate in formal recycling.