Reviewed by: Domestic Occupations: Spatial Rhetorics and Women’s Work by Jessica Enoch Kate Rich Jessica Enoch, Domestic Occupations: Spatial Rhetorics and Women’s Work, Carbondale: Southern Illinois University Press, 2019. 260 pp. ISBN: 9780809337163 Some interventions are long overdue, and Jessica Enoch knows how to make valuable interventions in the overlooked localities of gendered ideas. In Domestic Occupations, she attunes rhetorical studies to a historiography of where women work. Across the humanities, the spatial turn to recognize the politics of place considers race, gender, and sex.1 Yet, we still lack a lexicon for how places might transform the labor of marginalized people over time. Enoch approaches this task with rhetorical theory to examine how the domestic duties within private spaces, like a home, were rhetorically extended to less traditionally feminine tasks in public spaces. [End Page 240] The book begins with a rich variety of scholarly work in rhetoric, geography, and gender studies to make the case for the gendered and rhetorical history of spaces. For Enoch, “There is no arhetorical space” (9). Throughout the book, her archival work attends “to the material, ideological, pictorial, emotive, discursive, and embodied site of the home and the ways this site’s spatial rhetorics constrained and made possible women’s work outside the domestic arena” (171). These texts are representative of dominant discourses that centered white middle-class women and excluded what she calls other women. She cleverly guides readers through the spatio-rhetorical transformations of the schoolhouse, the laboratory, and the child-care center, making a notable claim in each case. Her first transformation is centered around New England schoolhouses in the nineteenth century. The notable claim that arises in this chapter is the idea that spaces perform gender like humans do. Aligning herself with Judith Butler, she argues, “when a space takes on new gendered meanings, the bodies expected to inhabit it and the identities constructed within it also change” (33). Initially, the home was imagined as offering a feminized place of stability and comfort while the classroom was likened to a masculinist prison wherein students were harshly disciplined. When the harshness of the schoolroom was critiqued and remodeled, the classroom gradually became a space for women once it was reconfigured to be more like the feminine home. The subsequent entry of women into the teaching profession resulted in class mobility for some women while also devaluing the teaching profession as a whole, due to its perception as a form of feminized labor. Domestic scientists towards the end of the nineteenth century serve as the second transformative case study. The notable claim here is that ethos can be revised through spatial rhetoric. Domestic scientists, Enoch argues, revised the home into a site of scientific complexity. While these women, often conservative and white, frequently distanced themselves from the women’s rights movement, Enoch insightfully points out that their cautious rhetorical reconfiguration of the home allowed many women to pursue science education. Through domestic advice manuals and public kitchen demonstrations, homemaking was transformed into a practice that required a laboratory. Enoch acknowledges that this transformation was very white and relied on some normative conceptions of femininity, but it raises an intriguing set of implications. Of all the chapters in the book, this is perhaps the richest in scholarly opportunities. Those invested in how white women engage in rhetorical strategies of whiteness may find this chapter useful. Additionally, scholars in the rhetoric of science, medicine, and technology might see potential to approach their objects of study with spatio-rhetorical analysis. The final case study is devoted to how the wartime child care center was transformed into an acceptable place to offset domestic labor and how it reverted back to an undesirable place at the end of World War II. In this chapter, Enoch makes the notable claim that spatial rhetorics are capable of being emotive. The maternal qualities of the home had to be rhetorically [End Page 241] transferred to the wartime childcare center to get women working during the war. Enoch skillfully asserts that visual rhetorics and the enargeia of childcare employees cuddling with children communicated that the center could operate as a secondary home To convince women to return to...
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