Ensuring applied ecology has impact E. J. Milner-Gulland*, Jos Barlow, Marc W. Cadotte, Philip E. Hulme, Gillian Kerby and Mark J. Whittingham Department of Life Sciences, Imperial College London, Silwood Park, Buckhurst Road, Ascot, SL5 7PY, UK; Lancaster Environment Centre, Lancaster University, Lancaster LA1 4YQ, UK; Department of Biological Sciences, University of Toronto, Scarborough, ON, Canada; Department of Ecology and Evolutionary Biology, University of Toronto, Toronto, ON, Canada; Bio-Protection Research Centre, PO Box 84, Lincoln University, Canterbury, New Zealand; British Ecological Society, Charles Darwin House, 12 Roger Street, London WC1N 2JU, UK; and School of Biology, Ridley Building, Newcastle University, Newcastle-Upon-Tyne, NE1 7RU, UK