We theoretically study the stationary-state vortex lattice configurations of rotating spin-orbit (SO)- and coherently-coupled spin-1 Bose–Einstein condensates (BECs) trapped in quasi-two-dimensional harmonic potentials. The combined effects of rotation, SO and coherent couplings are analyzed systematically from the single-particle perspective. Through the single-particle Hamiltonian, which is exactly solvable for one-dimensional coupling, we illustrate that a boson in these rotating SO- and coherently-coupled condensates are subjected to effective toroidal, symmetric double-well, or asymmetric double-well potentials under specific coupling and rotation strengths. In the presence of mean-field interactions, using the coupled Gross–Pitaevskii formalism at moderate to high rotation frequencies, the analytically obtained effective potential minima and the numerically obtained coarse-grained density maxima position are in excellent agreement. On rapid rotation, we further find that the spin-expectation per particle of an antiferromagnetic spin-1 BEC approaches unity indicating a similarity in the response with ferromagnetic SO-coupled condensates.