Voice Of Market Research Articles

The companies need the enterprise-wide support environment to build the competency to gather VOM(Voice of Market) in the process of preparing and implementing the strategy and to help establishing and managing the business process in order to secure the continuous competitive edge The enterprise-wide support environment to establish, operate, improve and evaluate the business process must be carried out. In this paper we define the method to define process and business rule in order to enable accurate execution of the process. Furthermore, collection and refection of accurate data concerning the competency of individuals, the subjects of the process execution, allows prevention of weakness of the process execution result and is the basis for identifying the areas of improvement. Therefore, high visibility can be attained through the work knowledge and processes presented in rules, and it can help firmly establish the process centered work culture (or system) in the organization by process improvement strictly based on data.