Visually Appealing Research Articles

Shape variety of food can boost its visual appeal

We investigated whether food shape and its variety within a group affect visual appeal using a four-shaped fast-food chicken product known as Chicken McNuggets®. In Experiment 1, participants rated the visual appeal of each nugget shape both individually and when presented in groups of variously shaped nuggets. The results revealed that the rounder nugget was less visually appealing than those of other shapes. Additionally, assortments featuring various shapes were rated as more appealing than those of a single shape. In Experiment 2, the visual appeal of individual nuggets presented in groups and alone was assessed using a visual analog scale. The visual appeal of one specific nugget (target nugget) was higher when presented in a group than alone. Furthermore, a target nugget presented in a group with various shapes was more visually appealing than when presented in a group with the same shape, regardless of the shape of the target nugget. These results suggest that a food product with low visual appeal can be perceived as more appealing when it is presented alongside various food shapes. Indeed, the variety of food shapes presented in a group affected the perceived appeal both of the group and of the individual food item. These findings offer novel insights into the impact of food's visual variation on its appeal.

Mycelium-Based Composites: Surveying Their Acceptance by Professional Architects

Mycelium-based composites (MBCs) are biomaterials with scientifically proven potential to improve sustainability in construction. Although mycelium-based products are not entirely new, their use in engineering presents challenges due to the inherent properties of this fungal material. This study investigated professional architects’ and interior designers’ perceptions of MBCs, focusing on familiarity, aesthetic appeal, and willingness to use. The first phase of the survey explored respondents’ views on material-related ecological design principles. In the second phase, respondents evaluated ten small architectural objects crafted from MBCs, focusing on form, detail, and visual appeal. The last phase of the survey measured their interest in using mycelium in their design work. The results revealed that MBCs were relatively unknown among the surveyed professionals; only every second respondent knew this material. Despite this, 90% found MBCs visually appealing after seeing the examples. Interestingly, the natural, unprocessed appearance of the material was assessed as less aesthetically pleasing, with thermal treatment improving its perceived value. Architects were more receptive to using MBCs in their professional projects for customers than for personal use. This observation points to a ‘double standard’: professional architects are more open to using MBCs in projects not intended for their own use.

Visual Attraction of K-Pop: A Correlational Study on Visual Aspects of K-Pop Music Videos

Korean Pop is a music genre that is exponentially growing in popularity worldwide and is known for complex visuals in their music videos and performances. This study aims to determine which visual appeal aspect in 4th generation K-Pop music videos makes the video visually appealing that contributes to the most attractive concept to viewers aged 12-18 in the United States. There was minimal research conducted on the topic of visual appeal aspects in K-Pop, but past research expressed that visuals are a crucial factor to K-Pop, identifying gender roles in K-Pop groups and visually expressing messages to appeal to various norms and beliefs. Focusing on the visual appeal aspects in K-Pop closes a research gap while expanding curiosities about K-Pop visuals and its influences on the audience. This research may aid in improving marketing strategies for K-Pop songs, creating visual appeal that best attracts the audience and increasing viewer engagement towards music videos. This correlational research utilized three surveys for the three 4th generation K-Pop music videos, concluding that set design was the most visually attractive aspect of K-Pop music videos and that chaebol crush was the most visually appealing K-Pop concept currently. The findings of this research will help the music industry in the United States develop music videos that are as visually appealing as K-Pop music videos, creating maximum visual appeal for the audience.

Aesthetic and Thermal Suitability of Highly Glazed Spaces with Interior Roller Blinds in Najran University Buildings, Saudi Arabia

Highly glazed spaces are visually appealing and trendy, but effectively managing their temperature in hot arid climates remains a significant challenge. This study evaluates the effectiveness of dark-tinted double low-E glass with internal roller blinds in reducing heat gain in glazed spaces in hot arid climates and investigates architects’ perspectives on these facades. It combines field measurements and a survey to assess the balance between thermal control and aesthetics in such environments. This study reveals that the current glazing significantly attenuates solar radiation ingress, evidenced by a marked indoor-–outdoor temperature differential (ΔT) of approximately 9.2 °C. The mean radiant temperature registers at 1.5 °C above the indoor air temperature, which can be attributed to the glazing’s propensity to absorb and retain solar heat, resulting in an inner glass surface temperature of 43 °C. The implementation of adjustable blinds has a dynamic influence on the heat transfer coefficient (HTC), effectively modulating the temperature by impeding natural convection currents. With the blinds retracted, the HTC stands at an average of 7.1 W/m2K, which diminishes to 5 W/m2K when the blinds are 50% closed and further reduces to 4.2 W/m2K when the blinds are fully closed (100%). Survey results suggest that architects prioritise glazed facades for aesthetics (52%) while facing challenges in thermal and energy efficiency (44%). Future studies should concentrate on developing novel glazing systems that integrate solutions for visual appeal, lighting and thermal efficiency in glazed facades, particularly in hot arid climates.

Analytical examination of dynamic elements in modern architectural facades for advanced structural aesthetics

Introduction: The visual appeal and distinctiveness of a building’s external appearance can be enhanced by incorporating aesthetically pleasing and structurally coherent components, such as diagrids and external bracings. These components not only contribute to the building’s visual appeal but also communicate its structural logic. The aim of this research is to investigate how architectural surfaces can contribute to a building’s urban identity by integrating visually appealing and structurally sound structural systems.Methods: The research focuses on analyzing and understanding the formal structure, generating diverse patterns, and assessing their impact on stability. The goal is to develop architectural surface components that are both aesthetically pleasing and proficient in their application. The study involves analyzing architectural projects that address surfaces in alignment with structural connections and various connecting and modulating mechanisms. Significant architectural achievements from different historical periods were examined to construct a comprehensive knowledge framework.Results: The research conducted a detailed analytical and descriptive investigation into the intricate mechanisms of form surfaces within Modernity and Deconstruction architecture and their impact on structural relationships. The study revealed that by integrating structural connections and modulating mechanisms, it is possible to create architectural surface components that enhance a building’s visual appeal, artistic expression, and urban identity while maintaining structural stability and balance.Conclusion: The research concludes that integrating structural connections and modulating mechanisms into architectural surface components can significantly enhance a building’s visual appeal, artistic expression, and urban identity. By developing aesthetically pleasing and structurally sound elements, such as diagrids and external bracings, architects can create buildings that not only communicate their structural logic but also contribute to the overall urban fabric. This study provides valuable insights for architects and designers seeking to enhance the visual and structural qualities of their buildings.

Assessing the Influence of Product Page Design on Purchasing Influence of Products in Online Marketplaces

In the era of e-commerce, online marketplaces have become indispensable platforms for businesses to reach a global audience. This study investigates the impact of product page design on purchasing influence within online marketplaces, focusing on the relationship between key design elements and consumer behavior. The research addresses a gap in understanding how layout, visual appeal, and the strategic placement of elements affect purchase intent and behavior. Employing a quantitative research design, the study sampled 186 online market consumers within Nairobi County in Kenya, across six major e-commerce platforms, including Amazon, Jumia, and Alibaba. Data were collected through structured questionnaires and analyzed using descriptive and inferential statistics. Key findings indicate that visually appealing designs, clear product information, and well-positioned call-to-action buttons significantly enhance user engagement and purchasing decisions. The study concludes with recommendations for optimizing online product pages to increase sales and reduce cart abandonment rates. Ethical considerations were adhered to throughout the research, ensuring participant confidentiality and data integrity. This research highlights the need for e-commerce platforms to prioritize user-centric design strategies that align with consumer preferences, driving better engagement and conversion rates.

Enhancing Clarity and Quality: The Role of Clarifying Agents in Horticulture Foods and Formulations

This abstract explores the multifaceted role of clarifying agents in the realm of horticultural foods and their vital functions within formulations. Clarifying agents serve as essential tools in the food industry, aiding in the removal of impurities, cloudiness, and undesirable particles from fruit juices, wines, and various horticultural products. These agents are instrumental in enhancing the visual appeal and quality of these products, improving their marketability. The uses of clarifying agents extend beyond aesthetics; they play a crucial role in stabilizing formulations, preventing sedimentation, and preserving the natural flavors and nutritional value of horticultural foods. Additionally, clarifying agents contribute to product consistency and shelf-life extension, ensuring a consistent and appealing product for consumers. This abstract delves into the diverse types of clarifying agents employed in horticulture and their specific functions within various formulations. It highlights their significance in maintaining product integrity and meeting consumer preferences for clear, visually appealing, and high-quality horticultural foods.

Branding Positioning, Marketing Kit, and Marketing Plan : Praktik Pengabdian di Kafe Bangsal Kopi Bantul Yogyakarta

This service is to increase the brand awareness of cafe Bangsal Kopi through the creation of a video profile, marketing kit and marketing plan. The implementation method of this service involves educating and assisting. The evaluation instruments used in this activity include observation and interviews, which are analyzed descriptively. The results of this service show that Bangsal Kopi can consistently and effectively manage content on Instagram by utilizing the prepared marketing plan. The visually appealing social media theme templates help strengthen the visual appeal and brand identity of Bangsal Kopi. The created video profile provides a comprehensive overview of the cafe, menu, and customer experience, maintaining the emotional connection with potential visitors. The analysis of social media performance before and after the implementation of the strategy indicates an increase in followers, engagement, and visitors. This suggests that the marketing efforts have successfully enhanced brand awareness, interaction, and interest in Bangsal Kopi. It is also expected that there will be an increase in revenue associated with the rise in the number of visitors and higher engagement levels.

Classifying visually appealing elements in parks using social media data-assisted eye-tracking: Case study of Shinsui parks in Tokyo, Japan

To meet the growing outdoor recreational needs of urban residents, it is essential for researchers to comprehend how visitors perceive and evaluate landscape elements in outdoor recreational spaces. Parks are central places for urban residents to conduct short-term leisure activities. Through a case analysis of four Shinsui parks in Tokyo, Japan, this study validated the significance of visually appealing elements for park scenes and proposed a new method for evaluating and classifying them. In this study, the method relies predominantly on eye-tracking experiments involving 17 participants to screen visually appealing elements and determine their visual appeal and quality. Geolocation information and texts from 2821 tweets posted by social media users were used to aid in the material selection for eye-tracking experiments and to comprehend the sharing tendencies and sentiments of site visitors towards elements. Through clustering and content analysis, the 20 visually appealing elements were divided into five groups for interpretation. By demonstrating the operation process and classification results, this method is expected to help managers improve landscapes in a targeted manner and provide a pleasing visual environment and positive emotional experience for visitors. Management implicationsFor managers, establishing a proper evaluation and classification system will help them to comprehend and improve park elements. To improve visitor satisfaction, it is important for park managers to have access to information about the location, content, and quality of visually appealing elements in parks. This study found that visually appealing elements such as animals, flowering plants and children playing with water often had high visual quality and sentiment value for visitors. It also indicated that visually appealing elements such as fitness and play equipment, signboards and other features had low visual quality, and hence it is important to explore how they could be improved so they are not only functional, but also add aesthetic value to parks. The method used here provides a new orientation for outdoor recreational space management starting from landscape details. It could be applied in other settings to better understand visually appealing elements in parks.

Towards attractive texture modified foods with increased fiber content for dysphagia via 3D printing and 3D scanning

As life expectancy increases so do age related problems such as swallowing disorders, dysphagia, which affects 10%–30% of people over 65 years old. For dysphagia patients the texture and rheological properties of the food, and the bolus, is critical to avoid choking and pneumonia. Texture modified foods, timbals, are often served to these patients due to their ease of swallowing. The main concern with these foods is that they do not look visually alike the food they replace, which can decrease the patient’s appetite and lead to reduced food intake and frailty. This study aims to improve both the visual appearance of texturized food as well as the energy density and fiber content of the timbal formulation. 3D scanning and additive manufacturing (3D Printing) were used to produce meals more reminiscent of original food items, increasing their visual appeal. Rheology was used to ensure the original flow profile was maintained as the timbal was reformulated by reducing starch contents and partially replacing with dietary fibers. The amount of starch was reduced from 8.7 wt% in the original formulation to 3.5 wt% and partially replaced with 3 wt% citrus fiber, while maintaining properties suitable for both swallowing and 3D printing. The resulting formulation has improved nutritional properties, while remaining suitable for constructing visually appealing meals, as demonstrated by 3Dprinting a chicken drumstick from a model generated with 3D scanning.

The Use of AI-Generated Product Photography for Marketing Purposes

In the rapidly evolving landscape of digital marketing, the integration of AI technology has paved the way for innovative approaches, notably in the realm of AI-generated product photography. This paper presents a detailed examination of the impact of AI-generated background images in perfume marketing campaigns, shedding light on their potential as a cost-effective and visually appealing option for marketers. Our study, while providing compelling evidence of the positive reception of AI-generated background images, acknowledges the need for further exploration in this emerging field. Future research directions could delve deeper into additional factors influencing consumer preferences, including the impact of different AI-generated backgrounds on brand perception and the potential for AI-generated images to enhance the storytelling aspect of perfume marketing. While our research focused only on the perfume industry, the results can be easily extrapolated for a wide range of industries and products where the visual presentation plays a crucial role in marketing said product to potential customers. As the integration of AI technology in marketing practices continues to evolve, this study not only contributes to the current understanding of AI-generated imagery but also highlights avenues for future research and innovation. It is anticipated that further advancements in AI-generated imagery will shape the landscape of marketing in various industries, particularly within the fragrance market, where visual appeal and consumer engagement play pivotal roles in successful campaigns.

Perspectives of people with dysphagia and their supporters on the potential for 3D food printing to improve mealtime-related quality of life

Purpose To understand the views of people with dysphagia and their supporters on the feasibility of using 3D food printing to improve the visual appeal of texture-modified foods and their mealtime experiences. Materials and Methods Nine people with dysphagia and four of their supporters engaged in a virtual 3D food printing experience and interview over Zoom© about their impressions and usability of the printer and potential for it to improve their mealtime experiences. The in-depth interviews were analysed using thematic analysis and usability heuristics. Results Four content themes in the interviews impacted on the feasibility of 3D food printing. They related to the practicality, design acceptability, population suitability, and cost of 3D food printing. Usability heuristic analysis revealed that print quality, user control, error prevention, and handling of food consistencies would impact on use. Perceived low efficiency and increased time required to create food shapes meant participants were cautious in their overall impressions of the role of the device. Conclusion After an immersive virtual experience with a 3D food printer, people with dysphagia and their supporters identified a wide range of usability issues that would need to be addressed prior to implementation and in the future design of user-friendly 3D food printers for people with dysphagia. Future research should include people with dysphagia and their supporters in 3D food printer design and implementation trials. Implications for Rehabilitation 3D food printing may provide people with dysphagia who require texture-modified food a way to produce visually appealing texture-modified food if usability issues are addressed. 3D food printing could improve participation in meal preparation if the person with dysphagia chooses the food and the shape and size of the printed food shape.

Cognitive and Graphic Design Principles for Creating Well-Organized, Visually Appealing Slide Decks

Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate human cognitive architecture, and the graphic design school, focused on using visual appeal as a tool for conceptual organization. I synthesize representative models from each school to provide theoretically derived and empirically supported principles for designing slide decks that are both well-organized and visually appealing.

What is Beautiful is Secure

Visual appeal has been shown to influence perceptions of usability and credibility, and we hypothesize that something similar is happening with user judgments of website security: What is beautiful is secure . Web certificates provide reliable information about a website’s level of security, presented in browser interfaces. Users should use this to inform their trust decisions online, but evidence from laboratory studies and real-world usage suggests that they do not. We conducted two studies—one in lab, and one online—in which participants view and interact with websites with high and low visual appeal, and various security levels, and then make security-related judgments. In both studies, participants consistently rated visually appealing websites as more secure, and indicated they would be more likely to enter sensitive information into visually appealing websites—even when they were less secure. Our results provide evidence that users rely on visual appeal when making security and trust decisions on websites. We discuss how these results may be used to help users.

Effect of graded levels of Sorghum bicolor on proximate composition, lipid oxidation, microbial load and sensory properties of rabbit meat floss

Consumers are increasingly seeking healthier and more sustainable meat products. Rabbit meat is generally considered a healthier alternative to red meat because of its low fat and cholesterol content. However, people accustomed to consuming red meat may find it less visually appealing because of its pale appearance. Plants rich in beneficial phytochemicals like Sorghum bicolor (Sorghum) have been used to impart desirable colouration and sensory properties to processed foods. In this study, Rabbit Meat Floss (RMF) was prepared with graded levels of powdered sorghum stalks thus: Treatment 1/Control (RMF +0% Sorghum), Treatment 2 (RMF+ 1% Sorghum), Treatment 3 (RMF+2% Sorghum) and Treatment 4 (RMF+3% Sorghum). The RMF were analysed for Yield (%), Microbial load (logCFU/g), Lipid oxidation (mgMDA/kg), Proximate composition (%), and Sensory properties at intervals of 0, 10, and 20 days. The RMF analysed on days 10 and 20 were packed in Ziploc bags and kept at room temperature. The experimental design was completely randomised, and all analyses were done in triplicates. All treatments with Sorghum inclusion had higher yields than the Control, with Treatment 3 (RMF+2% Sorghum) having the highest yield (107.98). All RMF with sorghum had higher crude protein than the control. Treatment 2 (RMF+1% sorghum) had the highest crude protein at days 0 (50.67) and 20 (47.85). Ash content was also higher in RMF with sorghum, and Treatment 4(RMF+3% Sorghum) had the highest values at days 0 (9.00) and 20 (8.49). At day 0, Treatment 3 (RMF+2% Sorghum) was rated highest in tenderness (7.00) while Treatment 2 (RMF+1% Sorghum) was rated highest in juiciness, and Treatment 4 (RMF+3%Sorghum) rated highest in colour (8.10). On day 20, all RMFs with sorghum had higher colour scores, with Treatment 4 (RMF+3%Sorghum) having the highest score (8.10). There were no significant differences in microbial load during the study. The inclusion of Sorghum bicolor in rabbit meat floss significantly improved its crude protein and ash content. It also improved visual appeal, while overall acceptability was not severely comprised up to twenty days of storage.

Allied Health Professionals' Views on the Use of 3D Food Printing to Improve the Mealtime Quality of Life for People With Dysphagia: Impact, Cost, Practicality, and Potential.

Much is promised in relation to the use of three-dimensional (3D) food printing to create visually appealing texture-modified foods for people with dysphagia, but little is known of its feasibility. This study aimed to explore the perspective of allied health professionals on the feasibility of using 3D food printing to improve quality of life for people with dysphagia. Fifteen allied health professionals engaged in one of four 2-hr online focus groups to discuss 3D food printing for people with dysphagia. They discussed the need to address the visual appeal of texture-modified foods and watched a video of 3D food printing to inform their discussions on its feasibility. Focus group data were transcribed verbatim, de-identified, and analyzed using thematic content analysis. Participants verified summaries of the researchers' interpretation of the themes in the data. Participants suggested that 3D food printing could improve the mealtime experience for people with dysphagia but noted several barriers to its feasibility, including the time and effort involved in printing the food and in cleaning the printer. They were not convinced that 3D-printed food held higher visual appeal or looked enough like the "real food" it represented. Allied health professionals considered that 3D food printing could benefit people with dysphagia by reducing the negative impacts of poorly presented texture-modified foods. However, they also considered that feasibility barriers could impede uptake and use of 3D food printers. Further research should consider the views of people with dysphagia and address barriers reported in this study.

Nucleation increases the visual appeal of lager but does not alter overall likeability or drinking rate

BackgroundGlassware can be an effective vehicle to recruit customers, revive brands, build profits and increase alcohol consumption by capitalising on the immediacy of glassware to the point of consumption. The design of glassware can also contribute to harm reduction by slowing and reducing consumption. Nucleated bases have been added to lager glasses in recent years which allow carbon dioxide (CO2) to be more rapidly released and ascend through the solution. The aim of these studies was to investigate the effect of nucleated glasses on the likeability and drinking rate of lager in alcohol drinkers.MethodsIn Study 1, participants (n = 116) were asked to taste two glasses of lager (280 millilitres (ml) each) in separate 5-min taste tests and fill out a likeability questionnaire after each glass in a within-subjects design with one factor of glass (nucleated, non-nucleated). The primary outcome was the likeability of lager and the secondary outcome was volume consumption during taste tests. In Study 2, participants (n = 160) were asked to consume a pint of lager (568 ml) and fill out a likeability questionnaire in a between-subjects design with one factor of glass (nucleated, non-nucleated). The primary outcome was time taken to consume a pint of lager and secondary outcomes were the likeability of lager, mood and alcohol craving.ResultsThere was no clear evidence that likeability of lager differed between nucleated and non-nucleated glasses in either study. In Study 1, a paired-samples t test found strong evidence that lager in nucleated glasses was more visually appealing (single item from likeability measure) than lager in non-nucleated glasses (mean difference (MD) = 10.2, 95% confidence interval (CI) 6.1, 14.2, p < 0.001). In Study 2, a linear regression found no clear evidence that lager was consumed at different rates from nucleated and non-nucleated glasses (nucleated: 16.9 min, non-nucleated: 16.3 min, MD: 0.6 min, 95% CI − 1.5, 2.7, p = 0.57).ConclusionsNucleated lager glasses do not appear to alter the likeability or consumption (volume consumed in Study 1 or drinking rate in Study 2) of lager, although they do seem to increase the visual appeal and refreshment of lager. This may increase the number of drinking episodes by making the drinking experience more enjoyable which may lead to increased alcohol related harm.

Universal Transcranial Direct Current Stimulation (tDCS) Headset for targeting the bilateral Dorsolateral Prefrontal Cortex: Towards facilitating broader adoption.

Electrode position affects the brain current flow intensity and distribution induced by transcranial direct current stimulation (tDCS). The dorsolateral pre-frontal cortex (DLPFC) is a common target in neuropsychology and neuropsychiatry applications. A positioning scheme and subsequently a headgear has previously been developed to target the DLPFC automatically - devoid of any scalp ruler or neuronavigation method. This approach minimizes the time cost for pre-treatment measurements without compromising targeting accuracy and induced electric field focality. The goal of this study was to further develop this headgear to facilitate broader adoption while maintaining its core design elements intact. Briefly, we developed the headset to accommodate all adult head sizes (52-62 cm) rather than having multiple sizes, to have increased robustness, enhanced visual aesthetics, and have improved usability.We recruited 8 subjects and tested the accuracy of electrode placement on various head sizes. We also tested usability with the System Usability Scale (SUS) and asked the subjects to rate visual appeal. Our study demonstrated that the newly developed headset had greater usability and was more visually appealing than its predecessor without compromising targeting accuracy.Clinical Relevance- This study introduces a headset for routine tDCS administration targeting bilateral DLPFC. The headset is highly usable, robust, and is expected to facilitate home and high-volume use.

Improving the visual communication of environmental model projections

Environmental and ecosystem models can help to guide management of changing natural systems by projecting alternative future states under a common set of scenarios. Combining contrasting models into multi-model ensembles (MMEs) can improve the skill and reliability of projections, but associated uncertainty complicates communication of outputs, affecting both the effectiveness of management decisions and, sometimes, public trust in scientific evidence itself. Effective data visualisation can play a key role in accurately communicating such complex outcomes, but we lack an evidence base to enable us to design them to be visually appealing whilst also effectively communicating accurate information. To address this, we conducted a survey to identify the most effective methods for visually communicating the outputs of an ensemble of global climate models. We measured the accuracy, confidence, and ease with which the survey participants were able to interpret 10 visualisations depicting the same set of model outputs in different ways, as well as their preferences. Dot and box plots outperformed all other visualisations, heat maps and radar plots were comparatively ineffective, while our infographic scored highly for visual appeal but lacked information necessary for accurate interpretation. We provide a set of guidelines for visually communicating the outputs of MMEs across a wide range of research areas, aimed at maximising the impact of the visualisations, whilst minimizing the potential for misinterpretations, increasing the societal impact of the models and ensuring they are well-placed to support management in the future.

The Golden Ratio and its Effects on the Perceived Visual Appeal of Photos

The golden ratio (GR) has long been proposed to be the most visually appealing geometric proportion (Green, 1995). As a result, many popular sources have claimed that composition guidelines made from the GR such as the phi grid, the golden spiral, and the golden layout can be used to enhance the visual appeal of photographs. However, empirical evidence to substantiate this claim is inadequate. The purpose of this study is to analyze whether three GR composition guidelines, the phi grid, the golden spiral, and the golden layout, can create photo adaptations that are consistently perceived as more visually appealing than their non-golden ratio (NGR) counterparts. A digital survey was created and released on social media, targeting adults ages 18 through 64 with an interest in art. Respondents were presented with 9 pairs of photos, consisting of two photo adaptations, a GR version (made with one of the GR guidelines), and a NGR version. Respondents were instructed to choose the photo which they perceived to be more visually appealing. The results from the survey indicated that there was no inherent preference towards GR photos overall. However, when analyzing the results from each golden ratio guideline, it was found that only the golden layout produced GR photos that were more preferred than their NGR counterparts. Further research must be conducted to fully understand the aesthetic appeal of the golden layout. Until then, creative individuals should be skeptical of recommendations for using the GR to produce visual compositions.