Visual Impact Research Articles

Person in Uniforms Re-Identification

Person in Uniforms Re-identification (PU-ReID) is an emerging computer vision task for various intelligent video surveillance applications. PU-ReID is much understudied due to the absence of large-scale annotated datasets, also this task is extremely challenging because many individuals captured in surveillance videos wear same clothing, introducing significant interference for retrieval tasks owing to the high visual similarity of outfits and subtle differences among individuals. This research initiates the exploration of person in uniform re-identification, a novel and challenging task tailored for real industrial scenarios. To address these issues, a novel framework is proposed for PU-ReID, which aims to reduce the visual impact of similar uniforms and learn the unique cues derived from human parts and detailed visual features. Specifically, several novel techniques are built in this study: first, a uniform feature separation method with orthogonal constraints is proposed to extract non-uniform features. Second, multi-view subspace feature alignment is introduced to integrate soft-biometrics including optics-related visual features, contextual information of human parts, and cloth-invariant biometric features. In addition, to close the gap between academic research and real world settings, a new person in uniforms ReID dataset named PU-151 is constructed, which consists of 151 gas station employees in uniforms from 1,488 videos. At last, extensive experiments conducted on five datasets demonstrate that the proposed approach significantly outperforms the state-of-the-art methods. This advancement can drive further developments in re-identification and person search technologies.

Exploring hybrid models for identifying locations for active mobility pathways using real-time spatial Delphi and GANs

The spatial planning process is considered an extremely complex system, as it comprises different variables that interrelate and interact with each other. Effectively addressing this spatial complexity necessitates a multidisciplinary approach, as unified methodologies may prove insufficient. Specifically, in urban planning, it is increasingly crucial to prioritize bike lanes, bike stations, and pedestrian zones, for functional transportation infrastructures. This approach can enhance cities by improving air quality, reducing emissions, and boosting public health and safety through physical activity and accident prevention. However, implementing these changes requires careful planning, community engagement, and stakeholder collaboration. This paper proposes a hybrid model for identifying optimal locations for bike lanes, bike stations, and pedestrian zones adopting Real-Time Spatial Delphi and Generative Adversarial Networks (GANs). The Real-Time Spatial Delphi is a modified version of the traditional Delphi method that incorporates real-time feedback and visualization of group response in real-time, aiming to achieve a convergence of opinions among experts on the territory. Nevertheless, these judgments are a spatial representation not visible in reality, and with the spread of artificial intelligence models, different implementations can support the planning process, such as the use of GANs. In this case, GANs can be exploited by adopting pre-existing location images resulting from experts’ judgments to illustrate the proposed intervention’s visual impact. To demonstrate the effectiveness of our hybrid model, we apply it to the city of Dublin. The results showcased how the method helps stakeholders, policymakers, and citizens in visualizing the proposed changes and gauging their potential impact with greater precision.

“The Aesthetics of Film and Television” under the Theory of Visual Metaphor: Taking Howl's Moving Castle as an Example

Howl's Moving Castle is a film by the famous Japanese animator Hayao Miyazaki, depicting the story of Howl and Sophie's redemption of each other and their joint endeavour for peace against a backdrop of fighting. A large number of symbolic visual symbols are used in this film, which give visual impact on modelling through exaggeration and representation, and also better promote the characterisation and the development of the storyline. Taking Howl's Moving Castle as an example, this paper turns from the popular topic of characterisation explored at home and abroad to the visual representation technique, and explores the treatment of the film's visualisation by mining the symbolic meanings in different contexts. Vision is the most important form of the senses in cinema. This paper discusses how to perfect the visual expression effect and make reasonable use of symbolic metaphoric rhetoric, so as to enhance the meticulousness of the visual effect, enrich the amount of information in the scene, and improve the texture of the film.

Creativity, Fashion, Art and Marketing: The Case of the Miu Miu Brand in the Construction of the Discourse of Contemporary Fashion Brands

This scientific article analyses the link between creativity, fashion, art, and marketing in the construction of the discourse of contemporary fashion brands, with an emphasis on the influence and contributions of the Miu Miu brand. The integration of these areas - art, fashion, photography, film, technology, and design - enables them to exchange and collaborate, diluting borders and expanding horizons. One of the great challenges of this alliance is finding a balance between creative innovation and what the consumer is looking for. Through a literature review and in-depth analysis of a case study, the challenges, and advantages of this strategy in the context of the fashion industry are investigated. The research reveals that the association of creativity, fashion, art, and marketing offers brands the opportunity to differentiate themselves in the market, allowing them to express their identity authentically and create visual impact as well as notoriety. This link also allows them to create unique experiences for consumers and establish lasting emotional connections. On the other hand, however, challenges are identified, such as finding a balance between creative innovation and what the consumer is looking for. In the light of the Miu Miu brand’s journey, this research highlights the importance of bringing together fashion, arts and marketing professionals and academics, providing relevant information on how to use creativity and art as optimised tools for building successful contemporary fashion brands.

Effects of colour and scene dynamism on visual fatigue in animated films

Animated films are highly popular in society, particularly among children and adolescents. During film production, selecting an adequate colour palette and scene dynamism is crucial for creating a visual impact on the audience. However, the influence of visual aesthetics, such as colour and scene dynamism on visual fatigue remains unexplored. In the present study, visual fatigue was assessed and compared in 30 young participants after viewing two popular films: Spider-Man: Across the Spider-Verse, an active, fast-paced film, and My Neighbour Totoro, a more relaxed film. Both films were viewed twice, once with the original colour palette and once in greyscale. Watching Spider-Man film induced a greater degree of visual fatigue than My Neighbour Totoro in two subjective questionnaires evaluating visual fatigue, and in the vergence facility and binocular accommodative facility tests. Moreover, important differences in the visual dynamics and colour aspects between both films were found. These results demonstrate that the high-paced and high-colour aspects of films directly affect visual fatigue. Future animated film producers should consider these factors that are relevant to their audiences.

Performance evaluation of pigmented fair-faced concrete under various environments: mechanical properties, apparent properties, and color stability

Fair-faced concrete is green concrete that is directly decorated by its texture. For a more stunning visual impact, pigmented fair-faced concrete with more colors on the surface is prepared. However, the effects of different pigments and service environments on pigmented fair-faced concrete need to be explored. Therefore, four iron oxide inorganic pigments were employed to prepare pigmented fair-faced concrete, and the changes in its fresh properties and mechanical properties were studied through slump, slump flow, and compressive strength tests. Meanwhile, camera analysis and colorimetry were utilized to evaluate the changes in its apparent properties and color stability under four different distinct service environments in this experiment. Results indicate that incorporating pigments reduces both the slump and slump flow of the fresh mixture, and its fresh properties gradually decrease as the pigment content increases. The slump and slump flow of concrete with 6% iron oxide yellow (IOY) were 30.00% and 44.00% lower than the control. Adding IOY and iron oxide red (IOR) can improve the 7-d and 28-d compressive strength of concretes. The 28-d compressive strength of concrete with 2%-6% IOY increased by 7.72%, 11.78% and 15.09% over the control. Meanwhile, the surface pore area of concrete with IOY is the lowest and that of concrete containing 2% IOY is 3.97 cm2/m2. Additionally, the color stability of concrete performs best in water immersion environments and worst in natural environments. It is noteworthy that the concrete added with IOY exhibits excellent color stability under all four service environments. This study aims to evaluate the effects of different pigments on concrete properties and investigate the color stability of four types of concrete under diverse service conditions. The findings will promote the application of pigmented fair-faced concrete in construction and provide technical insights for future research.

Implications of Retrograde Behaviours on Visual and Cycling Behaviour of Normal Cyclists

In China and other developing countries, some bicycle riders exhibit retrograde behaviour, which affects the riding safety of normal cyclists. The effect of retrograde behaviour on visual search and cycling behaviours of normal cyclists is investigated and quantified in this study. First, cyclists are instructed to wear an SMI iView ETG head-mounted mobile eye tracker and a mobile phone equipped with a Global Positioning System real-time location monitoring function to cycle on a road to obtain the times of fixation, saccade and blink, as well as the pupil diameter, gaze position and velocity in normal and retrograde conditions. Subsequently, the effect of retrograde behaviour on the attention of normal cyclists is analysed using three indexes: proportion of fixation time, coefficient of variation of pupil diameter and area of interest. Then, the effect of cycling behaviour is analysed using three indexes: the cycling trajectory, the velocity at three stages and the coefficient of variation of velocity. Finally, polynomial regression analysis is performed to analyse the visual and cycling behaviour impact indexes under the retrograde condition. The results show that retrograde behaviour significantly affects the vision and cycling behaviour of normal cyclists and that the two indexes are positively correlated.

Techniques for using backlighting to enhance the expressiveness of photographs

This article examines the historical and contemporary aspects of backlighting in photography, focusing on its visual and psychological impact and the technical and color features that enhance its effectiveness. Drawing on principles established during the Baroque era by artists like Caravaggio and Rembrandt, the study explores how modern photographers integrate these techniques with advanced lighting technologies and color theories, particularly those of Johannes Itten. Through a comprehensive analysis of backlighting applications in portrait and food photography, the research highlights how this technique enhances depth, texture, and emotional resonance in images. The findings demonstrate that mastery of backlighting, combined with technical proficiency and an understanding of color interactions, allows photographers to create compelling and emotionally impactful works. The novelty of this work lies in its synthesis of historical practices with modern technological advancements, offering new insights into the creative possibilities of backlighting in professional photography.

The Role of Photography in Breaking News Events: The Trump Assassination as an Example

This paper explores the role of photography in breaking news events through photographs taken by Evan Vucci during the Trump assassination. Using content analysis, the study analyzed 105 public articles to explore the visual guiding power of photography and how the media uses images to influence public opinion. The study found that photography can quickly attract public attention and influence the emotional level, while media can shape a specific narrative framework through selective display. The life of a news report lies in vividness, truth, and vividness. The same is true of news photography. Capturing real moments with both visual and emotional impact is the best news photo [1]. Meanwhile, it points out the shortcomings of China’s WeChat in reporting, such as ignoring the victims and the deep-rooted causes, and suggests that the media should reflect on the problems in reporting and take social responsibility. The study also offers suggestions for future reporting practices, emphasizing the key role of photojournalism in shaping public perception and the importance of media ethics. The limitation of the study is that the sample mainly focuses on WeChat, with a short timeframe, and future research will expand the sample and deepen the analysis of the audience’s psychological and emotional responses.

Analysis of Digital Marketing Strategies in the Interactive Entertainment Industry: A Case Study of ‘Valorant’

This study aims to analyze the digital marketing strategies in the interactive entertainment industry and to conduct an in-depth discussion using Valorant as an example. With the advancement of technology and the change in people’s online habits, digital marketing plays an increasingly important role in the interactive entertainment industry. Understanding consumer behavior and intentions can help reflect and improve advertising and related fields. By distributing questionnaires to collect and analyze consumers’ attitudes and reactions to different marketing strategies, the study finds that the synergy between digital marketing and outdoor advertising significantly increased brand awareness and user engagement. Social media advertising attracts potential users, while outdoor advertising enhances brand visual impact and loyalty. Through the analysis of the successful “Valorant” case, this study reveals the critical factors of digital marketing in user acquisition, retention, and stickiness. It explores these strategies’ replicability and innovation in other interactive entertainment products. Meantime provides a valuable empirical reference for the industry.

Revisiting building height restriction policy in the historic center of Seoul: Exploring performance-based height management using view shadow simulation

This study empirically explores 3D isovists to explore an alternative approach to a 90 m height cap in Seoul’s historic center. We introduced the concept of “view shadow” in the city center to explore potential room for growth: (1) areas hidden by existing buildings and (2) areas visible but not altering the current skyline. The proposed approach integrates the concept of view shadow cast by existing towers to minimize visual impact and preserve iconic and historic views. The simulation findings indicate that a significant portion, approximately 31 sites or 58.5% of the total, can accommodate taller towers than 90 m without compromising the integrity of the historic skyline. The study demonstrates the ability to increase the floor area by 74% and up to 137% from existing conditions to revitalize Seoul’s historic center.

Analysis of Influencing Factors of Green View Index Based on Street View Segmentation

Abstract. The calculation of green view index in street view image has become an emerging choice for many researchers. This article proposes a PSAT-Net semantic segmentation model and specifically designs a pyramid pooling attention module. This module cleverly integrates channel and spatial information, implicitly implementing a three-dimensional attention mechanism, and significantly improving performance indicators. By performing detailed semantic segmentation on street view image, this article deeply analyzes the impact of different street view parameter configurations on green view index, and studies in detail how these parameters affect the visual perception of urban greening. The experiment found that: (1) The Green view index(GVI) of most sampling points decreases as the FOV increases. The increase in GVI is mainly affected by the crown width and pitch angle, and the high-value points of GVI are more easily affected. (2) Pitch angle usually causes a slight increase in GVI, which is mainly affected by the distribution of tall trees and low vegetation. Tall trees cause an increase in GVI, while low vegetation causes a decrease in GVI. Similarly, high value points of GVI are more likely to produce larger differences. (3) The Heading parameter has no obvious impact on the overall visual impact of GVI. The difference in independent sampling points comes from the angle between the lens acquisition direction and the road forward direction.These findings not only enrich the theoretical connotation of green view index research, but also provide valuable references for practical applications.

Architectural Dynamics in Tolkien’s Novel, The Hobbit: A Literary and Cinematic Perspective

This study investigates the dynamic interplay between architectural elements and narrative construction in J.R.R. Tolkien’s novel The Hobbit (1937) and its cinematic adaptations directed by Peter Jackson. By focusing on both literary and cinematic mediums, this research elucidates how architectural elements contribute to world-building, character development, story progression, and thematic expression. The fantasy genre, with its potential for spatial constructs, provides fertile ground for this exploration. Through comprehensive analysis, it is revealed that Tolkien’s strategic use of spaces such as the Shire, Erebor, and the Woodland Realm enhances the narrative's depth and realism. These spaces are integral to the narrative, reflecting the cultural and moral attributes of their inhabitants and influencing the story's progression. In parallel, Jackson's films reinterpret these architectural spaces, employing cinematic techniques to amplify their visual and emotional impact. The adaptation showcases the integration of architectural elements with narrative and character development, creating a different kind of experience for viewer. This study adopts an interdisciplinary approach, drawing from literary analysis, film studies, and architectural theory, to offer new insights into the significant role of architecture in storytelling. The research highlights how architectural principles are translated into narrative devices in literature and visual representations in film. The findings underscore the transformative potential of architectural elements in narrative construction, highlighting their importance as central components rather than mere background settings. This research contributes to a deeper understanding of the multifaceted relationship between architecture, literature, and film, and calls for further interdisciplinary exploration to fully appreciate the impact of spatial dynamics in narrative art.

Public Art and Cultural Identity: Analysing the Keris Sculpture under Municipal Hang Tuah Jaya, Melaka

In the Malay community, the Keris served not only as a self-defence tool but also as a significant symbol reflecting the Malay community and cultural heritage. This study explores the symbolic meaning and cultural significance of the public sculpture Keris at Jalan Air Keroh, installed by the Municipal Hang Tuah Jaya, Melaka Councils. Applying Feldman's art criticism theory, which encompasses four main aspects - description, analysis, interpretation, and judgement, this research seeks to investigate the design and meaning of the sculpture. Despite its prominent visibility and visual solid impact along the roadside, its deep cultural significance and influence on the local community remain enigmatic. By providing a comprehensive analysis of the symbolic and artistic elements of the Keris sculpture, this study aims to bridge this knowledge gap by utilising a systematic descriptive qualitative approach based on Feldmans's theory. The findings of this study are expected to provide comprehensible information that can enhance both local and tourist understanding and appreciation of the sculpture. It can also strengthen interactions and appreciation of Malay culture in Melaka. Findings showed the potential of public sculpture in Melaka, which serves as an aesthetic element and a crucial component to bringing a closer understanding and appreciation in promoting the cultural and historical significance of the Malay community to the general public.

PERSEPSI TAMPILAN PEWARNAAN HIDANGAN AKIBAT TEMPERATUR WARNA CAHAYA DAN DAMPAKNYA PADA SELERA BERSANTAP DI CAFE

Correlated Color Temperature/CCT from artificial lighting in casual dining area at cafés is used to guide visitors visual perception through the interior atmosphere and dish display when served. Its visual impact triggers a non-visual response in the form of the visitors perception to rise appetite. This research aims to see the strength of causal relationship between perception of the dish display and the appetite for dining. A descriptive approach is used through questionnaire to examine the magnitude of this relationship using simple linear regression. The results show that the clarity of the dish display impact strongly on visitors perception on dish display (R Square 87.81%). Then, perception on dish display gives strong impact on appetite (R Square 87%). This research concludes that neutral CCT preferences give higher impact on dining appetite since the perception on the dish display has previously evaluated positive

Impact of contextual and lip-sync-related visual cues on speech intelligibility through immersive audio-visual scene recordings in a reverberant conference room

Recent hearing research has benefitted from the latest Virtual Reality systems that allowed the reproduction of immersive Audio-Visual scenarios to achieve more ecological listening tests. Indeed, efforts have been spent to identify the aspects that convey actual ecological validity, particularly investigating the effects of visual cues and self-motion on Speech Intelligibility through tests mainly based on simulated scenes. However, work must still be addressed when sceneries developed through real recordings inside reverberant environments are concerned. This study used 3rd-order ambisonics recordings and stereoscopic 360° videos inside a reverberant conference hall to create three virtual audio-visual scenes where speech intelligibility tests were performed, introducing informational noise from different angles. A 16-speaker spherical array synced with a headmounted display was used to administer the immersive tests to 50 normal-hearing subjects. Firstly, tests only composed of the auditory scenes were compared, based on the achieved scores, with tests also providing contextual and positional source-related visual cues, both with and without self-motion, for a total of four different test configurations. Then, to complete the investigation of the visual cues' impact on speech intelligibility, ten normal-hearing subjects were recruited to performaudio-visual tests incorporating lip-sync-related visual cues for the target speech.

Visual Impact Assessment Method for Cultural Heritage: West Lake Cultural Landscape in Hangzhou, China

Visual Impact Assessment (VIA) is a critical tool in managing cultural heritage, evaluating the impacts of development and construction projects on the visual aspects of heritage values. However, VIA is often constrained by subjectivity, low public participation, and a lack of generalizability. This study aims to develop a methodological framework for a more objective and comprehensive assessment of visual impacts on cultural heritage. The study establishes criteria for indicators based on the value attributes of cultural heritage, develops an assessment indicator system, and integrates visual sensitivity assessment through multi-factor calculations with visual perception assessment using the AHP method and questionnaire surveys. This constructs an assessment framework that combines both objectivity and subjectivity. The Shangri-La Hotel East Building project at the World Heritage site of the West Lake Cultural Landscape of Hangzhou, China, is employed as a case study to empirically demonstrate the framework’s practicality and effectiveness. The results indicate that the Shangri-La East Building significantly impacts the attributes of the West Lake. The conclusion demonstrates that the indicator system, grounded in the attributes of cultural heritage, enhances the framework’s applicability across different contexts. The integrated assessment framework, which includes both a quantitative assessment of visual sensitivity and a public-participation-based assessment of visual perception, is shown to be effective in predicting the visual impacts of proposed projects on heritage values. The study also underscores the importance of Heritage Impact Assessment as a preliminary evaluation.

The Impact of Journalistic Cultures on Social Media Discourse: US Primary Debates in Cross-Lingual Online Spaces

This cross-lingual project examines how social media posts of Spanish- and English-language media impact incivility in user comments during the 2020 primary political debates in the United States. We analyzed Facebook posts of news organizations that hosted the debates and used a state-of-the-art machine-learning model to analyze the corresponding comments. Our findings reveal distinct journalistic cultures on the post-level: English-language media are significantly more likely to use interpretation while Spanish-language media employ more audience-engagement and factual reporting strategies. We argue that in order to understand incivility in social media discourse during political debates, we need to consider journalistic cultures: While interpretative reporting explains lower levels of incivility in the English-language discourse, factual reporting explains lower levels of incivility in the Spanish-language discourse. We suggest that we need to consider how features of news reporting (textual and visual) impact discourse quality directly but also indirectly via emotional arousal in comments.

Quantifying the visual impact of wind farm lights on the nocturnal landscape

Wind farm lights are a conspicuous feature in the nocturnal landscape. Their presence is a source of light pollution for residents and the environment, severely disrupting in some places the aesthetic, cultural, and scientific values of the pristine starry skies. In this work we present a simple model for quantifying the visual impact of individual wind turbine lights, based on the comparison of their brightness with the brightness of well-known night sky objects. The model includes atmospheric and visual variables, and for typical parameters it shows that medium-intensity turbine lights can be brighter than Venus up to ∼4 km from the turbine, brighter than α CMa (the brightest star on the nighttime sky) until about ∼10 km, and reach the standard stellar visibility limit for the unaided eye (mv = +6.00) at ∼38 km. These results suggest that the visual range of wind farms at nighttime may be significantly larger than at daytime, a factor that should be taken into account in environmental impact assessments.

Study on Cyberpunk Style in Movies

Cyberpunk is a fusion of cybernetics and punk, also known as digital punk. It originates from science fiction and primarily explores the future development of humanity in relation to artificial intelligence. The purpose of this thesis is to study the influence of cyberpunk style on film-making's theme, graphics, and post-effects. The movies theme mainly centers around anti-Utopian ideas, exploring the future fate of mankind and artificial intelligence with a pessimistic prediction. It explores the potential threat that artificial intelligence poses to the future society under the civilization of high mechanical development so as to criticize the contemporary society and cause self-reflection of human beings. Cinematography mainly utilizes colorful sci-fi elements such as skyscrapers and neon lights to create a futuristic world. In terms of color matching, dark scenes use low saturated dark colors to create a gloomy rainy day feeling while bright scenes employ reds, purples, and other highly saturated hues for a magical atmosphere that increases contrast between light and dark colors for visual impact. The post-film picture effects and background sound effects are very important for cyberpunk movies. Picture effects adjust the hue, saturation and lightness of the bright parts and enhance 3D buildings and cars to create a futuristic intoxicating atmosphere. Meanwhile, the music combines industrial, rock and other music styles to collide with special effects and sound effects, creating a virtual future space. Analyzing the western movie The Matrix and the Chinese movie Heaven Sent confirms our viewpoints and put forward expectations for human society. Ultimately, it comes to the conclusion that cyberpunk is not only a style, but also a way to convey new ideas.