Visual Attractiveness Research Articles

Interpreting The Impetus of Artificial Intelligence (AI) On Customer Satisfaction in The Digital Banking Landscape

Artificial Intelligence (AI) transforms digital banking technology by augmenting the consumer banking experiences. This study explored the stimulus of AI attributes-trendiness, visual attractiveness, and problem-solving on customer satisfaction in digital banking. To accomplish this, a descriptive and quantitative research approach was embraced, gathering and analysing 120 sample using SPSS 23.0. The correlation analysis exposed positive association between AI attributes and customer satisfaction. Trendiness indicated a modest correlation, Visual Attractiveness and Problem Solving exhibited robust correlations. The regression analysis proved that visual attractiveness is exceptionally significant, problem solving exhibited significant impact and trendiness did not forecast substantial customer pleasure. This study emphasizes the significance of visual attractiveness and problem-solving in shaping positive customer experiences in AI-induced digital banking, stressing the necessity for the constant innovation in the competitive business environment.

Accelerated oxygenation for the production of fortified (mystelle-type) sweet wines: effects on the chemical and flavor profile.

Fortified wine is an important category in the wine world with very famous wines such as Porto or Jerez-wine type. The quality of fortified wines increased significantly with barrel aging not only because of a long oxidation process, but also because, in Porto wines such as Ruby or Vintage styles, the long period in bottle permits their fining. Reducing the time of oxidation can favor the development of this technique even for less known sweet wines, making them good quality and less expensive. In the present study, we have used Gamay red variety subjected to postharvest controlled dehydration at 20-22 °C and 70-75% relative humidity with an airflow of 1 m s-1. Then the grapes were pressed, and alcohol was added to the must up to an alcohol content of 15.85% (mystelle-type wine). The mass was split into six glass jars, three were oxygenated (OX) and three not (Control), and the oxygenation lasted 62 days. Wine that was oxygenated had a slightly higher volatile acidity, lower alcohol content (13.00%), and lower anthocyanins and polyphenols content. In term of volatile organic compounds (VOCs), the Control wine had a higher content of alcohols, whereas the OX sample had a higher content of lactones, furans and esters. Sensory evaluation confirmed the VOCs analysis; the two wines had a statistically different profile depending on the oxidation treatment. In general, OX wine was more appreciated in terms of visual attractiveness, taste and olfactory pleasantness. In conclusion, the technique described in the present study could be a valid alternative to traditional aging of fortified sweet wines, reducing time and costs. © 2024 Society of Chemical Industry.

Experiencing therapeutic soundscapes in rural tourism destinations

Rural tourism is perceived as an escape from noisy urban settings to tranquil rural environments to improve tourist well-being. However, the dynamics of how tourists engage with and benefit from rural soundscapes, particularly at night when visual stimuli diminish and auditory experiences become more pronounced, remain underexplored. This article investigates the effects of rural soundscapes on tourist well-being throughout different periods of the day. Using a mixed-methods approach, this study reveals that tourists’ experiences of therapeutic rural soundscapes are relational and contextual. Therapeutic rural soundscapes are primarily experienced during nighttime, facilitated by the absence of visual distractions and man-made sounds and the presence of familiar natural and rural sounds, alongside a prevailing sense of safety in the silence and darkness. Nevertheless, the majority of tourists are one-day visitors and thus largely excluded from these therapeutic soundscape experiences, which are overshadowed by visual attractions and the intrusion of man-made sounds. The findings advance the theory of therapeutic sensescapes by revealing the interplay between the senses of vision and hearing in shaping tourists’ safety perceptions and well-being experiences in rural destinations. This study also offers practical implications for enhancing the appeal of rural destinations by improving tourists’ auditory experiences across diverse spatio-temporal contexts.

Fluorescent nectar in non-flying mammal-pollinated plants – observations and considerations in some Asparagaceae

Background and aims – Fluorescence is the emission of light by a fluorophore that has absorbed light of shorter wavelengths. While the role of fluorescence in visual communication has been documented in some animals (budgerigars, gelatinous zooplankton), it is controversially discussed in plants. Floral nectar fluorescence has been mainly found in flowers pollinated by bees. It has been suggested as direct visual cue by which bees can evaluate the available quantity of nectar, thus being important for pollination and foraging efficiency. However, this function has been questioned, since fluorescence is said to be obscured by floral reflections due to low quantum efficiency. The aim of this study was to examine the nectar of plants pollinated by non-flying mammals, namely Eucomis regia, Massonia grandiflora, M. echinata, and M. pustulata (Asparagaceae) from South Africa. Material and methods – To detect possible fluorescence in flowers, the plants were illuminated in a darkened room under UV light and photographed with a camera equipped with a UV/IR cut filter (transmitting at 400–700 nm). Key results – Within the inflorescences, the nectar of all species showed blue to bluish fluorescence and UV absorption. Separated nectar also fluoresced. Conclusion – As fluorescence in flowers occurs not only in bee-pollinated plants but also in plants pollinated by wind, and by nocturnal or crepuscular pollinators (non-flying mammals, bats, moths) for which floral scent is an important attractant, floral fluorescence seems to have no adaptive value for the attraction of flower visitors. We discuss the potential role of fluorescence in flowers as just a by-product of compounds that might have other functions such as visual attraction by reflection (or UV absorbance), protection of genetic material in pollen from UV induced damage, or as a floral filter causing nectar to be bitter, repelling ineffective pollinators but not effective ones.

Exploring the Power of Visual Aesthetics in Advertising

Marketing plays a crucial role in determining the success of any organisation. Businesses can achieve significant growth by implementing a strategy that prioritises the needs and preferences of their customers. A recent study has emphasised the crucial significance of visual attractiveness in attracting customer attention and involvement. A favourable aesthetic experience can enhance the user's involvement with the interface. This article seeks to examine the capacity of utilising visual aesthetics to mould brand identity, impact consumer perception, and affect behaviour in advertising campaigns. This study will use Gestalt theory principles to enable advertisers to create more impactful and captivating advertising that captures viewers' attention, facilitates information processing, and improves brand recall. The study will utilise a quantitative methodology, using data collected via a self-administered questionnaire. The data analysis will employ structural equation modelling (SEM). The study's findings will unquestionably equip advertising marketers to improve product promotion techniques and tailor advertising campaigns.

Brighteness-dependent visual attractiveness of the human body for horse flies (Diptera: Tabanidae): a field experiment.

The landing patterns of blood-sucking females (Diptera: Tabanidae) are largely influenced by their visual perceptions. When attacking humans, the shape of different body parts and overall brightness of the body could be the factors determining the place of blood-sucking. The visual attractiveness of the human body for tabanids was investigated through a black and a white mannequin in the Danube floodplain, Slovakia. The mannequins were covered by glue once a week. On both of the mannequins, 332 horse flies were stuck. The trapped horse flies on the mannequins belong to the genera Tabanus Linnaeus, 1758, Hybomitra Enderlein, 1922, Chrysops Meigen, 1803, Haematopota Linnaeus, 1758 and Atylotus (Linnaeus, 1767). Based on the trapped tabanids, the black mannequin is 6.06 times more attractive than the white one. The most tabanid carcasses were found on the lower limbs (56.32%) and the least occurred on the head (2.1%), the difference in their occurrence between the lower limbs and head of both mannequins was significant (P < 0.001). A similar significant difference was observed on certain parts of both mannequins on the taxonomical level of the genera Tabanus, Hybomitra, and Atylotus, the carcasses of which aggregated mostly on the lower limbs, rather than on the upper limbs and head.

Continuance intention toward VR games of intangible cultural heritage: A stimulus-organism-response perspective

Virtual reality (VR) games have become a popular method to preserve and transmit intangible cultural heritage in recent years. However, empirical studies pertaining to motivations behind the continuance intention to play VR games featuring intangible cultural heritage have been limited. The objective of this study focuses on answering an essential question: what factors influence user’s continuance intention to play intangible cultural heritage VR games? Both Stimulus-Organism-Response Theory and Technology Acceptance Model (TAM) are considered to develop twelve hypotheses and build the research framework. A survey of 190 respondents was conducted, and the results were analyzed by using PLS-SEM. The results show that visual attractiveness, interactivity, and immersion are significant indicators in measuring users’ continuance intention to play. Additionally, perceived usefulness, perceived ease of use, and perceived enjoyment of VR games positively influence their continuance intention. This study enriches the research of intangible cultural heritage VR games. It also provides theoretical implications for scholars and design strategies for VR developers and designers.

The Effect of Attractiveness, Expertise, Visual Attractiveness and Interactivity on Online Impulsive Buying Behavior

An innovative approach to product marketing through live streaming on TikTok can potentially encourage impulsive buying behavior among Indonesian customers, offering opportunities for e-commerce business owners to increase sales. This research focuses on identifying factors influencing impulsive purchasing decisions for fashion products through live streaming on TikTok, namely attractiveness, expertise, visual appeal, and interactivity. Using the Stimulus-Organism-Response (SOR) theoretical framework, this study explores consumer reactions and behaviors caused by stimulus factors which are then analyzed using Structural Equation Modeling (SEM) PLS techniques with the SmartPLS application based on 156 valid respondents on TikTok. The results are expected to guide fashion business actors in social commerce to design effective marketing strategies using TikTok live streaming by emphasizing aspects of perceived enjoyment to encourage impulse buying.

Investigating the influence of eye-catching effect on mental workload in highway tunnel entrances: a comprehensive analysis of eye blink behavior

Objective The objective of this study was to investigate the relationship between eye-catching effects and mental workload at highway tunnel entrances. Specifically, the study aimed to analyze drivers’ eye blink behavior to gain a comprehensive understanding of how visual attraction at tunnel entrances affects cognitive workload. Methods 50 participants were recruited for the naturalistic driving experiment. Four different visually attractive driving scenarios (baseline, landscape-style architecture, tip slogan, and billboard) were selected. Eye-tracking technology was utilized to record and analyze the eye blink behavior of participating drivers. Various metrics, including blink frequency, blink duration, inter-blink interval, and pupil diameter after a blink, were measured and compared across different scenarios. Results The results of the study demonstrated significant differences in drivers’ eye blink behavior across the different experimental scenarios, indicating the influence of visual attraction conditions on mental workload. The presence of eye-catching stimuli (landscape-style architecture, tip slogan, and billboard scenarios) at tunnel entrances resulted in decreased blink frequency, shorter blink duration, longer inter-blink intervals, and larger pupil diameter after a blink compared to when no specific eye-catching stimuli were present (baseline condition). These findings suggest that visual attractions capture drivers’ attention, leading to increased cognitive workload and attentional demands. Conclusions The findings of this study contribute to the existing literature on driver attention and mental workload, particularly in relation to eye-catching effect in tunnel environments. The presence of eye-catching stimuli at tunnel entrances can distract drivers and increase their mental workload, potentially compromising driving performance and safety. It is crucial for transportation authorities and designers to carefully consider the design and placement of visual attractions in tunnel entrances to minimize distraction and cognitive workload. By doing so, driving safety and performance can be enhanced in tunnel entrances.

Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli

This research aims to analyse the current level of accuracy in predicting consumer behaviour in response to brand stimuli using artificial intelligence, comparing the results with an analysis conducted using neuromarketing biometrics. The study aims to determine the accuracy achieved in predicting consumer levels of attention and visual attraction towards visual stimuli, compared to the results recorded in a neuromarketing investigation with real users, through eye tracking. The implications of these comparative analyses are discussed in the final part of the article, concluding that the emotional intelligence tool provides very accurate predictions of consumer behaviour in response to visual stimuli. The results of this study revealed that the prediction of the percentage of users who would view each area of interest is very good, and regarding visual attraction (time until the first viewing of each area of interest), it is quite similar to the order observed by the consumer group; consequently, the level of approximation to reality of AI is very good.

Exploring the Multisensory Attractiveness of Cosmetic Packaging: A Study of Visual and Tactile Design Elements and Attractiveness Factors

Exploring the Multisensory Attractiveness of Cosmetic Packaging: A Study of Visual and Tactile Design Elements and Attractiveness Factors

Attachment Wear in Different Clear Aligner Therapy: A Comparative Study

ABSTRACT Background: Because of its ease and visual attractiveness, clear aligner therapy has grown in popularity as an orthodontic treatment option. On the other hand, the results of therapy may be impacted by attachment wear. Comparing attachment wear in three distinct clear aligner systems—System A, System B, and System C—was the goal of this investigation. Methods: The research comprised 60 individuals receiving clear aligners as part of their orthodontic treatment. Depending on whatever clear aligner system was being utilised, the patients were split into three groups. Attachment wear was evaluated using a standardised scoring method regularly. The various systems’ attachment wear was compared using statistical analysis. Results: Compared to Systems B and C, System A showed less attachment wear. There were notable variations in attachment wear ratings between the systems. System C’s attachments had the most wear, whereas System A’s attachments had the least. Conclusion: Different clear aligner systems showed varying degrees of attachment wear, with System A exhibiting the least amount of wear. To maximise treatment procedures and guarantee treatment efficacy and longevity in clear aligner therapy, it is vital to comprehend attachment wear patterns.

Public Space in the Metropolitan Area of Monterrey. Analyzing Parks: El Capitán, Clouthier, and La Silla

Urban parks have a significant impact on citizens' daily lives. Parks have become a visual attraction within the city, creatingopportunities for cultural enrichment and promoting diversity in social activities. It is well known that cities worldwidehave parks of different scales, with various urban equipment and functions. The present study was developed inMonterrey, México, where three different types of urban parks and their future projection were analyzed and compared.The article explores the sectors currently operating in these public spaces and which are best received by users. To thisend, surveys were carried out, and direct users were asked about the frequency of use of the parks. This methodologyallowed us to map the busiest places and make suggestions for the 2030 master plan of the municipalities. For the study,the parks selected were Río la Silla, Capitán, and Clouthier. The aim was to observe and document the effect that each ofthem has on the daily dynamics of Monterrey's public space.

The Impact of Fast-Food Video Advertisements Through The Eyes of Young Creative Industry Practitioners

Video advertising has become a crucial marketing strategy for fast-food restaurants. While previous studies have identified factors influencing video advertisement effectiveness, these factors have yet to be investigated in light of current market preferences. In bridging this gap, it is crucial to consider the perspectives of young industry creative practitioners, who, with their dual roles as professionals and members of the target market, offer fresh insights into the factors influencing video advertisement effectiveness in alignment. Therefore, this study was conducted to investigate the fast-food video advertisements effectiveness in today’s market, specifically through the eyes of young creative industry practitioners. This study examines the effectiveness of fast-food video advertisements, focusing on content engagement, emotional arousal, information trustworthiness, and visual characteristics. Informant interview was utilized in the study, with data saturation achieved after collected insights from six interviewees who fulfilled the sampling criteria. The collected data underwent analysis using NVivo, involving coding and thematic analysis. The findings have substantiated strong relationships between visual attractiveness, content engagement, and the fast-food video advertisements effectiveness. However, it was determined that emotional arousal and information trustworthiness do not have a significant relationship with the fast-food advertisements effectiveness. Overall, this study contributes valuable insights for advertising agencies and offers a theoretical enhancement to existing models. Keywords: Fast-food restaurants, video advertisement, young creative industry practitioners, advertising effectiveness, advertisement content.

Emotional Design and Validation Study of Human–Landscape Visual Interaction

The formal beauty of “objects” is the main focus of modern rural landscapes, ignoring human interaction with the environment and the emotional reflection in this behavioral process. It is unable to satisfy the emotional needs of younger people who aspire to a high-quality life in the rural environment. The research idea of this paper is ‘first assessment—then design—then validation’. First, A 5-point Likert scale was used to investigate differences in contemporary young people’s emotional perceptions of the four rural natural landscapes in terms of instinct, behavior, and reflection. Then, using architectural design methods, a visual attraction element (viewing platform) was added by selecting samples that varied in all three dimensions (visual richness, behavioral attraction, and depth of thought). After that, a desktop eye tracker was used to record the eyeball characteristics of participants viewing the current images of natural landscapes and images of modified natural landscapes (pupil diameter, fixation duration, gaze point, etc.), and these data were combined with the subjective psychological perception scale score to determine whether or not the subjects’ positive emotions are evoked by the modified natural environment. The findings indicate that placing visually attractive elements between people and the natural world can cause subjects to feel good, think deeply, and feel more a part of the surroundings. Furthermore, we confirmed that subjects’ emotions can be evoked by 2D natural environment pictures and that the length of time subjects gaze at a picture is unaffected by the size of any individual element.

A multifunctional role for riboflavin in the yellow nectar of Capsicum baccatum and Capsicum pubescens.

A few Capsicum (pepper) species produce yellow-colored floral nectar, but the chemical identity and biological function of the yellow pigment are unknown. A combination of analytical biochemistry techniques was used to identify the pigment that gives Capsicum baccatum and Capsicum pubescens nectars their yellow color. Microbial growth assays, visual modeling, and honey bee preference tests for artificial nectars containing riboflavin were used to assess potential biological roles for the nectar pigment. High concentrations of riboflavin (vitamin B2) give the nectars their intense yellow color. Nectars containing riboflavin generate reactive oxygen species when exposed to light and reduce microbial growth. Visual modeling also indicates that the yellow color is highly conspicuous to bees within the context of the flower. Lastly, field experiments demonstrate that honey bees prefer artificial nectars containing riboflavin. Some Capsicum nectars contain a yellow-colored vitamin that appears to play roles in (1) limiting microbial growth, (2) the visual attraction of bees, and (3) as a reward to nectar-feeding flower visitors (potential pollinators), which is especially interesting since riboflavin is an essential nutrient for brood rearing in insects. These results cumulatively suggest that the riboflavin found in some Capsicum nectars has several functions.

Laser-induced color reversal on metal surfaces in acetic acid solution

Laser coloring for decoration and visual attraction has been widely used in daily life. To fulfill the requirements of timely correction or modification of colors, color erasure has also become an important part in marking technology. The thickness of the oxide layer and the concentration of oxygen elements are key factors affecting the quality of color erasing. The conventional method is to erase the color in air, which is difficult to remove the oxide film. Acetic acid, as an environment-friendly solution, which provides a low oxygen environment and can undergo chemical reactions with titanium dioxide under laser heating, is selected as a liquid environment for laser-induced color erasure. Oxygen concentration in the erased area decreases from more than 50% to 10%. The color difference ΔEab* between the erased area and original metal surface is around 1.4, which shows almost no difference to the naked eyes. Furthermore, the color difference ΔEab* between laser re-coloring and laser coloring before the erasure is around 1.5, which means that the re-coloring under the same laser processing parameters after the erasure maintains a high level of consistency with the colors initially drawn. Here we successfully realize the reversal process from laser coloring to laser erasure and laser re-coloring on metal surfaces. This technology has considerable applications in the field of anti-counterfeiting and information storage. Meanwhile, acetic acid assisted laser color erasing as a safe and green method greatly improves the erasure quality and enhances the development of laser color marking technology.

Trajectory Planning Research Based on Rapidly-exploring Random Trees (RRT) Algorithm and Modified Forms

With the rapid advancement of computer technology, robots have become indispensable in various fields. Trajectory planning plays a crucial role in optimizing robot performance by enhancing work efficiency and reducing operational costs. While the widely used Rapidly-exploring Random Trees (RRT) algorithm is effective in path planning, it often generates non-optimal paths with poor smoothness. By incorporating elements from RRT-Connect and reverse optimization, the algorithm can efficiently navigate through intricate and dynamic surroundings. Furthermore, the utilization of cubic polynomial interpolation in optimizing path curves adds a layer of sophistication to the trajectory planning process. This interpolation technique allows for the creation of smoother and more natural path trajectories, reducing jerky movements and enhancing overall motion control precision. The paths produced by the enhanced RRT algorithm demonstrate increased continuity and visual attractiveness, crucial for tasks necessitating accurate and elegant robotic motions. The improved algorithm showcases reduced path length and time consumption, as well as enhanced path smoothness. Particularly, relative to the traditional RRT approach, the time consumption has dropped by 69.15% and the median duration of the paths has fallen by 21.11%. These improvements signify a substantial advancement in trajectory planning for robots, offering more efficient and smoother paths for robotic operations across various applications.

The Role of Edible Flowers in Enhancing Customer Experience in Luxury Hotels

Enhancing the dining experience for patrons, the use of edible flowers into culinary offerings has emerged as a unique trend in upscale hotels. The purpose of this study is to determine how edible flowers affect both the entire eating experience and client pleasure. The study investigates the aesthetic, tactile, and affective impacts of adding edible flowers to food and drink using a mixed-methods approach that includes surveys and interviews with hotel visitors and employees. According to research, edible flowers greatly increase the visual attractiveness and distinctiveness of dishes, which increases customer happiness and creates enduring eating experiences. The study also emphasizes how crucial employee education is to educating visitors about the advantages of edible flowers. Finding premium edible flowers has a significant upfront cost, but the benefits to the visitor experience and the possibility of more repeat business make it worthwhile. Additionally, good social media marketing and brand distinctiveness are aided by the visual appeal of food enhanced with flowers. In summary, the usage of edible flowers in upscale hotels improves the dining experience, encourages repeat business, and bolsters the reputation of the establishment. Subsequent investigations ought to delve into the enduring financial advantages and ecological consequences of this approach inside the hospitality sector. Keywords: Hotel, Flower food, Customer experience.

Relationships between subjective experience, electroencephalogram, and heart rate variability during a series of cosmetic behavior.

Cosmetic behavior is an important daily activity, especially for women, because it increases visual attractiveness, self-confidence, and positive emotions. However, it is unknown whether a relationship exists between physiological measures and subjective experiences during the series of cosmetic behaviors. Electroencephalograms (EEG) and electrocardiograms (ECG) from thirty female participants who were asked to look in a mirror after applying skincare, as well as base, eye, cheek, and lip makeup were recorded. The price range of cosmetic products was also considered. Subjective evaluations of the skin surface, emotions, and self-confidence were equally measured after looking in the mirror at each step of the cosmetic behavior. Linear mixed models were fitted to examine whether the subjective experience could be explained by the variety of cosmetic products and/or physiological responses. The subjective evaluation was summarized into the following three factors using a factor analysis: self-confidence, hedonic perception, and negative emotion. Each theta-band (4-6 Hz) power, alpha-band (8-13 Hz) power of the EEG, and heart rate variability measures were subjected to a principal component analysis separately. The linear mixed models indicated that the variation in the self-confidence score and the negative emotion score was explained only by the steps of cosmetic behaviors, that is, self-confidence increased while negative emotions decreased as the steps of cosmetic behaviors proceeded. On the other hand, the hedonic perception score was explained by the interaction of the steps of cosmetic behaviors and price, indicating that positive tactile perception and positive emotion were higher when luxury cosmetic products were applied than when affordable products were applied. Furthermore, the model indicated that the hedonic perception score was positively associated with the alpha-band power over occipital sites whereas sympathetic nervous system activity was negatively associated with the alpha-band power over lateral central sites. These results suggest that positive perceptual and emotional experiences are associated with greater attention to somatosensory information than to visual information and sympathetic autonomic nervous system activities. The current results also emphasize the possibility of using physiological measurements as objective measures of cosmetic behavior.