Interest Of Visitors Research Articles

Unsafe building: documenting heritage at risk through robotic and semi-autonomous survey

The National Trust cares for many places where access to heritage is restricted, for safety or other reasons, limiting the opportunity for monitoring, recording and visitor engagement. The remains of the Atomic Weapons Research Establishment (AWRE) testing facility, built between 1954 and 1962 at Orford Ness on the Suffolk coast of England, represent such a case. The AWRE structures are a Scheduled Monument and sit within a wider landscape of twentieth century defence heritage. The buildings have attained a mythical status in popular culture and attract substantial visitor interest. However, they are unsafe to enter, and their long-term conservation strategy is to allow their gradual decline to a point where significant evidence is lost, with their ultimate loss to coastal erosion anticipated. Recognising these challenges, our work has sought to develop and assess a prototype use of robotic and semi-autonomous survey technology for heritage at risk in challenging environments. A suite of complementary technologies, including Boston Dynamics quadruped robots, caged and conventional drones combining laser scanning and digital photogrammetry were used. This paper provides an account of practicalities, benefits and limitations of robotic and semi-autonomous survey for documenting heritage assets.

Profiling Geoguides at Stong Geopark: Enhancing Local Expertise for Sustainable Ecotourism

Stong Geopark is a prominent natural attraction site in Kelantan, characterized by its rich biodiversity and variety of species, catering to diverse visitor interests such as wildlife enthusiasts and tourists. Geoguides play a vital role in helping visitors comprehend the significance of the geopark's geological features, the interconnectedness of the ecosystem, and the knowledge of indigenous communities. However, the tourism industry faces challenges in meeting the requirements for various forms of tourism services, including geoguiding. This study aims to profile the geoguides at Stong Geopark and better understand their areas of expertise. The research employs a quantitative approach, surveying 39 geoguides, to provide a comprehensive profile. The findings reveal three distinct clusters of geoguides' areas of expertise: Cluster 1 - Nature and Adventure, Cluster 2 - Nature, and Cluster 3 - Adventure. The study also highlights the need for the majority of geoguides to receive additional training in English communication skills and continuous professional development courses. Overall, this study offers valuable insights into the profiles of geoguides at Stong Geopark, emphasizing the importance of supporting and developing local geoguides' expertise to enhance the effectiveness of geopark management and visitor satisfaction. Furthermore, the study provides a spatial understanding of Stong Geopark by highlighting the locations of active geoguides in relation to the distribution of geosites. The findings can inform policymakers, tourism authorities, and geopark management in developing targeted strategies for capacity building and professionalization of geoguides, ultimately contributing to the sustainable development of Stong Geopark as a thriving ecotourism destination.

Analisis Omzet Penjualan Era Pandemi dan Pasca Pandemi Covid-19: Studi Kasus pada D’orbit Bistro, Lounge & KTV

This research aims to analyze the impact of the Covid-19 pandemic on the sales revenue of D'Orbit Bistro, Lounge & KTV and the strategies implemented for recovery during the period 2019-2022. During the pandemic, there was a drastic decrease in revenue by up to -64%, due to social restrictions and a decline in visitor interest. The outlet responded with CHSE strategies, discounts, and customer-centric approaches. Post-pandemic, there was an increase in revenue by 61%, with the implementation of entertainment, recruitment of new employees, and promotions on social media. The analysis of revenue changes provides a percentage overview of the decline and increase from the lowest point to the recovery of the outlet during the research period. This study offers insights into business adaptation and strategies amid significant environmental changes.

Banjar Traditional House Bubungan Tinggi Teluk Selong Ulu Banjar Regency

Banjar Traditional Houses, such as Rumah Bubungan Tinggi, are an important representation of Banjar's cultural identity and are protected as cultural heritage. Facing the challenges of globalization and changing times, it is important to maintain and preserve local culture through education, participation in cultural activities, and tourism promotion that highlights local uniqueness. This study aims to describe the condition of the Bubungan Tinggi Traditional House in Selong Ulu Bay as a tourist attraction and to explore its preservation efforts. Using descriptive qualitative methods through observation, interviews, and documentation, this study found that although the Bubungan Tinggi Traditional House still functions as a tourist destination, its condition is fragile due to the age of almost 200 years and there is a lack of promotion and information about this traditional house. The visit activities are carried out free of charge, but the use of social media and collaboration with young people are needed to increase visitor interest and preserve culture. The conclusion of this study is that although the Bubungan Tinggi Traditional House is still active as a tourist attraction, regular cultural preservation and cultural development are needed to increase economic benefits for the local community and ensure the sustainability of the cultural heritage.

The Future of Art Museums: Reflections on a Young Audience

Art museums in Poland have been undergoing a very profound transformation over the last decades and have been transformed from institution based on the concept of the object-centered museum to the institution based on the concepts of the client-centered museum and the community-centered museum. This direction of the transformation seems to be very rational and completely justified, as the functions that museum institutions can fulfil are highly dependent on visitor interest. However, these changes may not be fully successful, because art museums have very little interest from young adults, who are a very important segment of the cultural audience, as the future of museum institutions will depend on them. The aim of this article is to analyse – based on the results of a qualitative study carried out – the way in which young adults perceive the institutions of art museums and to identify those directions of change that could cause them to become more attractive. The conclusions formulated based on the study make it possible to define the directions of the desired transformations, and their implementation may induce young adults to take a greater interest in the cultural offer proposed by museums.

The Influence of Experiential Marketing and Service Quality on Repurchase Intention

The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support increased visitors as an impact of repurchase interest carried out by visitors. This study uses a descriptive and verification research design, with a quantitative research method. Descriptive testing in this study is done by using continuous line analysis and its verification analysis using path analysis. The results of the analysis show that experiential marketing carried out by managers is included in the good category, this is supported by the quality of service provided by managers according to respondents' responses is good. Based on the analysis carried out, shows that the relationship between the variables studied has a positive relationship, and experiential marketing and service quality both simultaneously and partially have a significant effect on consumer repurchase interest. Of the two variables studied, experiential marketing has a greater influence than service quality on the repurchase interest of visitors to Jans Park Jatinangor.

Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm

This research aims to reveal the facts of the phenomenon to the marketing communication strategy carried out by Pasar Kamu in increasing visitor interest. This type of research is field research with a qualitative approach. Data collection techniques are carried out by interviews, observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, namely by collecting data, condensing data, presenting data, and drawing conclusions. The results of this study indicate that Pasar Kamu carries out a marketing communication strategy using several components of the marketing communication mix in increasing visitor interest, namely advertising activities, sales promotion activities, interactive marketing activities, and public relations activities. The implementation of marketing communication strategies increases visitors to Pasar Kamu, which is around 1,000 to 2,500 visitors per week and has attracted visitors from within and outside the country.

Pengaruh Strategi Marketing Mix 7P terhadap Tingkat Penjualan di Mini Kopi Green Ville

Business people today face great pressure to increase creativity in product marketing strategies to remain competitive in a dynamic market. The company's main goal is to achieve maximum profits, so understanding and implementing marketing strategies is very important. One business that is currently trending is a café. In Jakarta, many entrepreneurs are developing culinary businesses, especially cafes. However, with so many cafes, entrepreneurs face various conflicts such as declining sales and lack of visitor interest. Quantitative research is the method of choice. Utilizing a purposive testing technique and a non-likelihood examining methodology, 100 respondents were chosen for the example. This study utilizes numerous straight relapse examination. The consequences of the t test show that the factors item (X1), advancement (X3), and actual proof (X7) meaningfully affect the degree of deals (Y). This is known. However, deals level (Y) is significantly influenced by the factors value (X2), location (X4), individuals (X5), and process (X6). The consequences of the F test showed that the promoting blend factors (7P) at the same time affected where to go. As needs be, the goal of this study is to conclude the 7P publicizing mix strategy (X1) for More modest than ordinary Kopi, Green Ville's arrangements level (Y). This study's methodology is based on quantitative research techniques. The study's primary objective is to learn more about how Green Ville's Mini Kopi marketing strategy affects sales. The use of contextual analysis strategies is the essential focal point of this quantitative review. Meeting, noticing, and recording are a portion of the techniques utilized in this review to gather information.

Socialization of Sports Massage for Visitors of Pakui Park in Makassar City

This study investigates the impact of sport massage socialization on the knowledge and interest of visitors to Pakui Park in engaging in physical activity. A total of 100 visitors, comprising 50 men and 50 women, participated in this study. The results reveal that sport massage socialization significantly enhances the knowledge and interest of visitors to Pakui Park in participating in physical activity. Furthermore, the socialization of sport massage improves visitors' understanding of the benefits of sport massage in preventing injuries and enhancing physical performance. The findings suggest that sport massage socialization is an effective strategy for promoting physical activity and a healthy lifestyle among visitors to Pakui Park. This study contributes to the existing body of knowledge on the role of sport massage in promoting physical activity and provides insights for policymakers, health professionals, and park administrators to develop targeted interventions aimed at encouraging visitors to engage in regular physical activity and adopt a healthy lifestyle.

Pengaruh Media Sosial (Instagram) dan Daya Tarik Pengunjung Terhadap Minat Berkunjung Ke City Light Jalan Tunjungan Surabaya

This research was conducted of analyzing the influence of social media and visitor attraction on interest in visiting City Light Jalan Tunjungan Surabaya as a tourist attraction and marketing via Instagram as a medium on the interest of tourists or visitors to visit this tourist attraction. This research uses quantitative methods. The results of this research show that social media does not have a significant effect on interest in visiting City Light Jalan Tunjungan Surabaya. Meanwhile, attractiveness has a significant influence on interest in visiting City Light Jalan Tunjungan Surabaya.

KEMAMPUAN DAYA DUKUNG WISATA DAN KEPUASAN WISATAWAN DI NUSA LEMBONGAN

This study investigates the tourism carrying capacity and factors influencing tourist satisfaction in Nusa Lembongan, emphasizing the importance of preserving its environmental quality. Using a mixed-methods approach with 110 respondents, the research identifies a daily carrying capacity of 12.044 visits, with observed visits in August surpassing the sustainable limit. The findings highlight the correlation between cleanliness, security, facilities, and attractions with heightened tourist satisfaction. Recommendations include addressing plastic waste concerns and fostering intergovernmental cooperation for sustainable tourism development. This study contributes valuable insights for preserving Nusa Lembongan's allure, emphasizing the delicate balance between tourism and environmental conservation to ensure prolonged visitor interest and satisfaction. Keywords: Tourism, Carrying, Capacity, Tourist, Satisfaction

A new city hospitality experience model

The original city hospitality experience (CHX) model outlined essential components of urban visitor experiences and the dynamics inherent in guest–host relationships. Its primary aim was to comprehend the essence of hospitality in destinations, striving to establish a harmonious equilibrium among diverse engaged stakeholders. A new model appears necessary to respond more effectively to societal developments, the escalating complexity of city hospitality within urban contexts, and the evolving academic discourse on customer experiences. Meta-theoretical research provided a conceptual basis for the new CHX model. Recognizing the multitude of perspectives and stakeholder interests, an initial iteration of the revised model was disseminated among scholars and practitioners, prompting valuable input and recommendations that helped to refine the model. The new CHX model encompasses further elements including relationships between stimuli and responses and evaluative outcomes, while acknowledging contextual and contingency factors. The new model adds to the urban tourism literature and supports practitioners to understand how city hospitality experiences arise and develop. From a societal perspective, the new model enables understanding, measuring and sustaining experiences of stakeholders. It aims to support destinations addressing major challenges, such as having hospitable, open and friendly images of places that offer safe, yet stimulating experiences, in a responsible manner, while recognizing the interests of visitors, residents and businesses. The model helps to explain the impact of developments in digitization, sustainability and overtourism through a multi-stakeholder experience lens. Furthermore, the new CHX model serves as a framework for designing and testing specific interventions that lead to a balanced experience while fostering positive community effects.

Pengaruh Terpaan Iklan di Instagram terhadap Minat Pengunjung Pariwisata di Dusun Semilir

This research aims to prove whether there is an influence of advertising exposure and brand image on Instagram on the interest of tourism visitors to Dusun Semilir. The study was conducted by distributing questionnaires to 100 respondents who are followers of the Instagram account @dusunsemilir. The respondents answers were analyzed using multiple linear regression and normality tests. The results of this study show through statistical tests that there is a positive relationship. The positive regression coefficient values of X1 (advertising exposure on Instagram) and X2 (brand image), which are 0.335 and 0.396 respectively, indicate a direct relationship with Y (interest of Dusun Semilir visitors) according to the AISAS model. The R square value calculation of 0.543 shows the influence of variable X1 and X2 on Y by 54.3%.

The Influence of Brand Image and Electronic Word of Mouth on Visiting Interest and Visitor Satisfaction as Intervening Variables at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia

This research aims to determine the influence of brand image and electronic word of mouth on visiting interest and visitor satisfaction as intervening variables at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia. This type of research is quantitative descriptive research with the path analysis method. The population in the study consisted of all visitors to Kopi Praja Bintaro, while the sample consisted of 100 respondents who distributed questionnaires using accidental sampling. The research results show: (1) Brand image and electronic word of mouth have a significant effect on visitor satisfaction; (2) Visitor satisfaction has a significant effect on visiting interest; (3) Brand image and electronic word of mouth have a significant effect on visitor satisfaction through visitor satisfaction. Brand image greatly influences visitor satisfaction at Kopi Praja Bintaro by creating positive perceptions about products and services. Expectations built from a strong brand image can increase satisfaction, while a mismatch with a positive image can decrease it. Apart from that, E-WOM also influences visitor interest through visitor satisfaction by providing easy access to online reviews. These positive reviews create high expectations among potential visitors, which, if met, will increase satisfaction and the likelihood of return visits or recommendations.

The Effect of Digital Marketing Through Social Media and Tourism Attractiveness on Visitor Interest

Social media marketing and tourist attraction are among the factors that influence visiting interest. This study aims to analyze the effect of digital marketing through social media on visiting interest in Kandri Tourism Village, Gunungpati, Semarang. The research method used associative causal quantitative research. The sampling technique used was a non-probability purposive sampling technique, and a sample of 100 respondents was obtained. The data collection technique in this study was to distribute questionnaires directly. Data analysis using SPSS (Statistical Program for Social Science) v.26 for Windows software. The data validity test uses validity and reliability tests. The data analysis technique uses inferential data analysis techniques, namely multiple linear regression tests. The results showed that social media marketing and tourist attraction simultaneously positively affected visiting interest in Kandri Tourism Village, which amounted to 49.5%. This research provides references regarding factors influencing visiting interest for future research and for tourist village managers to utilize social media marketing to promote tourist villages more effectively. In addition, efforts to increase tourist attractiveness can also support increased visitor interest.

Nature interpretation in green space of Universitas Sumatera Utara

Universitas Sumatera Utara competes with various other campuses to win the title of the best Green Campus through the UI Green Metric ranking. Tree vegetation at USU is also an added value for the campus. The campus is a favorite location for people to visit and enjoy the environmental services. The interest of visitors who come is certainly an opportunity as well as a challenge for USU to continue maintaining and developing tree vegetation which is a provider of environmental services for the surrounding. Therefore, research on the potential nature interpretation activities in green space at USU needs to be done and studied further. This study used field observation techniques by visiting various locations. Field findings data are described descriptively and tabulatively. The green space of USU has various potential locations for nature interpretation and environmental education, such as; bird watching, rare vegetation species, fruit spots, sports, photography, wildlife behavior, and flowering periods of vegetation. The results are expected to be useful in the learning process about the environment for the academic community and visitors who come, efforts to maintain a microclimate, develop further research, and support efforts to mitigate global warming.

Strategi Dinas Perpustakaan dan Kearsipan Kota Tanjung Balai dalam Meningkatkan Minat Kunjung Pemustaka

This research aims to find out the causes of the decline in visitor interest at the Tanjung Balai City Library and Archives Service, the strategies implemented by the Tanjung Balai City Library and Archives Service to encourage users' interest in coming to the library, find out what obstacles are faced by the City Library and Archives Service Tanjung Balai in arousing interest in visiting the library. This type of research is qualitative research with a field approach. The subjects of this research are librarians who work at the Tanjung Balai City Library and Archives Service and the community around the library. The data collection techniques used include observation, interviews and documentation. The data analysis technique used is based on descriptive analysis, namely data reduction, data presentation and drawing conclusions. From the results of research conducted by the author, it can be concluded that the cause of the decline in interest in visiting the Tanjung Balai City Library and Archives Service is the lack of incomplete facilities and infrastructure and a lack of public awareness about the importance of reading books to increase knowledge. Furthermore, the strategy used by librarians to increase interest in visiting visitors is to create various activities including mobile libraries and several literacy competitions, which are very helpful in attracting people's sympathy for reading.

Pengaruh SMM dan E-Wom Terhadap Visit Intention dengan Destination Image Sebagai Variabel Intervening pada Industri Pariwisata Religi: Studi Kasus Syeikh Zayed Grand Mosque Solo

Tourism has the capacity to significantly contribute to Indonesia's economic expansion by creating employment opportunities and enhancing the country's infrastructure. Nonetheless, in the current digital age, promoting visitor destinations presents the tourism industry with new obstacles. Tourism industry participants are required to implement effective promotional strategies for their respective tourist destinations to pique the interest of prospective visitors. This study used the destination picture as a mediating variable to investigate the effects of SMM and E-WOM on visit intention. In this study, 340 users of social networking sites made up the study sample. In this experiment, purposive sampling combined with a non-probability sampling approach was used. A questionnaire was used to gather information from original sources. Smart PLS was used to help in data analysis. The study's findings indicate that people's impressions of a place and their trip plans are directly influenced by SMM and E-WOM. Furthermore, a person's opinion of a location has a big impact on how likely they are to visit there. The mediation test results showed that the association between SMM, E-WOM, and visit intention is mediated by destination image.

Analysis of Tourists’ Willingness to Pay for the Provision of Tourism Facilities: Case Study in Sunrise Land Beach, Lombok Indonesia

The development of Sunrise Land Beach in Lombok holds significant potential for bolstering tourism, making its advancement imperative and reliant on community support. To assess the allure of Sunrise Land Beach and gauge visitor interest, a comprehensive study was undertaken, aimed at analyzing the willingness of visitors to pay for its attractions. Employing quantitative research methodologies, including multiple linear regression analysis, this study delved into the factors influencing visitors' inclinations. Through a combination of interviews and observational data collection, researchers endeavored to elucidate the research objectives. The findings of this investigation revealed that visitors to Sunrise Land Beach demonstrated a considerable willingness to pay, with an average valuation of Rp. 7,657 (equivalent to 0.49 USD) per visit for tourism facilities. Moreover, the study identified Education and Environmental Awareness as variables that positively and significantly influenced visitors' willingness to pay for the provision of tourism amenities at Sunrise Land Beach.

Gastronomy Cities and Their Survival Strategies During the Early and Acute Stages of the Pandemic

ABSTRACT UNESCO Gastronomy Cities are the main gastronomy centers selected by UNESCO as part of The Global Creative Cities Network. This empirical study investigates how COVID-19 impacted a well-known and very well-marketed destination, Gaziantep, Turkiye during the early and acute stages of this pandemic. Semi-structured interviews with key stakeholders in the city were carried out to collect empirical data. Our research has shown that existing strategies, though important, do not serve their purpose in a devastating crisis like a pandemic as they are ineffective and fail to generate sufficient visitor interest. Adapting to prevailing trends or embodying a distinctive culture is not conducive during times of crisis. The research findings emphasize the role and importance of developing new and effective strategies and responses in gastronomy destinations during the early stages of the health crises. Several theoretical and practical implications are provided along with suggestions for future research.