Groups Of Visitors Research Articles

축제 방문 동기에 따른 축제방문객 시장세분화 연구: 설악문화제 중심으로

The purpose of this study was to find out what the motivation factors for visiting the festival are for visitors who participated in the Gangwon State Seorak cultural festival and to divide festival visitors based on the derived motivation factors for visiting the festival. Factor analysis, cluster analysis, and ANOVA analysis were used as research analysis. As a result of performing factor analysis on 14 festival visit motivation items, four factors (novelty, escape, family affinity, and sociability) were derived. Through market segmentation analysis, visitors who attended the festival were classified into three groups. Cluster 1 was a group of 88 people (25.7%) out of the total survey respondents of 349, and was a group of general festival visitors who showed a little curiosity about the festival. It called as ‘common festival visitor’. Cluster 2 was 131 people (38.3%) and had strong ties with families. It called as ‘family festival visitor’. Cluster 3 was an enthusiastic festival visitor 123 people (36.0%) that actively accepts all parts of tourism motivation. It called as ‘enthusiastic festival visitor’. In result, cluster 2, and Cluster 3 were derived as major target to developing marketing strategies and several recommendation were suggested.

Intraspecific plant chemodiversity at the individual and plot levels influences flower visitor groups with consequences for germination success

Abstract Chemodiversity, the diversity of specialised (secondary) metabolites, plays a crucial role in mediating interactions between plants and animals, including insect herbivores and mutualists. Chemodiversity can be observed at both the individual and the population level. However, the impacts of chemodiversity at these two levels on interactions between plants and floral visitors, mainly pollinators and floral herbivores (florivores), are only poorly understood. This study aimed to investigate the effects of chemodiversity at both individual (chemotype) and plot level on pollinators and florivores, examining their mutual interactions. To investigate these questions, we used individuals of the perennial Tanacetum vulgare differing in their terpenoid composition, representing different chemotypes. We planted individuals of five distinct chemotypes in a common garden design with homogeneous (five plants of the same chemotype) and heterogeneous (five different chemotypes) plots and observed flower visits in dependence of individual chemotype and plot type. Seeds were collected from a subset of plants and germination rates determined. Our findings revealed that chemodiversity at the plot level significantly influenced pollinator visitation, with more visits on plants of heterogeneous plots. We also observed marginally more pollinators on one of the chemotypes grown in homogeneous plots. In contrast, chemotype but not plot type had a significant effect on florivore visits. Pollinator and florivore species richness did not vary with plot type. Furthermore, a negative correlation was observed between pollinator and florivore visits in 1 year. Germination rates were positively correlated with pollinator visits and affected by chemotype but not by florivore visits or plot type. Synthesis. Our study emphasises the significance of the spatial level at which plant chemistry is perceived by flower visitors, potentially influencing the germination success of plants. Exploring the ecology of these visitors and the varying selection pressures they exert on floral chemistry can help to elucidate the evolutionary processes that maintain chemodiversity in natural environments. Read the free Plain Language Summary for this article on the Journal blog.

Pollination ecology of Dracula erythrochaete (Orchidaceae): brood-site imitation or food deception?

Abstract Pleurothallidinae is the most diverse Neotropical subtribe in Orchidaceae and is almost exclusively pollinated by insects of the order Diptera. Dracula, a genus of 138 species in the Pleurothallidinae, is known to attract Zygothrica (Drosophilidae) flies, common macrofungi visitors, by imitating fungal volatile compounds and lamellae. Interestingly, Dracula orchids do not appear to offer any rewards to their floral visitors. While brood-site imitation of macrofungi has been suggested as their pollination system, the exact behaviour of flies during their extended visits to the orchid flowers has yet to be confirmed. In this study, we document the pollination mechanism of Dracula erythrochaete. We characterize the floral structures involved in the mechanism using anatomical and morphological evidence. Additionally, through in situ observations and camera recordings, we describe the insect behaviour. We show that flowers of D. erythrochaete share the same group of visitors as nearby macrofungi, including different Zygothrica species, seven of which were determined as effective pollinators. Male and female flies were attracted to the flowers and displayed feeding behaviour. Accordingly, proteins were detected in high concentrations on the papillae at the base of the movable lip and in papillary trichomes of the sepals, near the column. The concept of brood-site imitation is debated, as no oviposition events were observed and no eggs were found on the flowers. Therefore, a mixed strategy of congregation/brood-site imitation and food reward is proposed for pollination.

Art museum visitors: how do they perform class distinction?

ABSTRACT Previous studies predominantly used sociodemographic factors to categorize art museum visitors, overlooking an in-depth exploration of the motivations guiding their museum experiences and relying heavily on aggregated data. Building upon Bourdieu’s (1984, Distinction: A Social Critique to the Judgment of Taste. Cambridge: Harvard University Press) theory of cultural consumption and Peterson’s (2005a. “Problems in comparative research: The example of omnivorousness.” Poetics 33:257–282. doi:10.1016/j.poetic.2005.10.002; 2005b. “Changing Arts Audiences: Capitalizing on Omnivorousness.” https://culturalpolicy.uchicago.edu/sites/culturalpolicy.uchicago.edu/files/peterson1005.pdf) omnivore/univore theory, this study aims to investigate the distinct segments of art museum visitors, considering their experience expectations and cultural preferences. Specifically, utilizing two-step cluster analysis, we explore the experiences sought by art museum visitors, considering their cultural preferences. Analyzing 411 questionnaires from visitors to Lyon’s premier fine arts museum, two distinct visitor groups emerge. Thus, the findings suggest that conventionally labeled ‘museum-goers’ represent diverse visitor types, emphasizing the holistic importance of considering a combination of factors. The results affirm Peterson's theory adding to the literature that these groups exhibit distinct cultural and culinary preferences, aligning with Bourdieu's social distinction theory. The study offers both theoretical and practical implications.

A choice experiment economic valuation of cultural heritage tourism ecosystems

Economic valuation studies of non-market goods in culture and tourism have a long and recognised track record. Many studies focus on evaluating well-defined examples such as monuments, institutions or events, leaving the valuation of cultural heritage tourism ecosystems as an important and less explored challenge. This work addresses the evaluation of a cultural tourist ensemble in which factors such as the natural landscape, elements of tangible historical heritage and intangible technological knowledge are integrated, all referring to a specific territorial demarcation, which acts as a driver of tourist appeal. Choice experiment methodology is applied to obtain the value allocated to different attributes of the ensemble by various groups of visitors, according to their origin or type of stay: first, local, national and foreign visitors; and second, the canonical distinction between excursionists and tourists. In general, locals report a greater contribution to preserve cultural expressions while nationals and foreigners do so for tourism services. Tourists report greater appreciation for cultural consumption while excursionists do so for drivers of cultural and territorial brand. Our approach and results can provide a better basis to implement strategies of management and preservation of cultural ecosystems as niches for tourism activity and economic impact.

Urban walkability and tour bus travel

Urban walkability is receiving increasing research attention due to the environmental and health benefits of walking in comparison to driving, yet little is known regarding the walking behaviors of urban visitors who arrive by tour bus. The purpose of this study is to investigate the walking behaviors of diverse tour bus user groups visiting a spatially complex urban destination to better understand urban walkability, barriers to walking, and the derived benefits to walking for tour bus participants. Using an immersive mixed-methods approach, researchers collected eight days of on-bus/off-bus data to document information specific to walking activities, site-to-site transport, tour bus cruising/idling, operational efficiency, mobility, access, and safety. Four target visitor groups included school age, adults, international, and senior citizen veterans. Pedestrian miles traveled ranged from 2.0 to 10.5 miles during tours that lasted between 4.30 and 14.15 h, while primary barriers to walking included itineraries, weather, and safety considerations. Addressing the psychology of walking to evolve from utilitarian to a purposefully integrated leisure activity within tour bus itineraries is the key to decreasing dependency on tour buses for site-to-site transport in urban destinations. Management implications•Spatially complex urban park designs should consider walkability factors such as access, connectivity, path quality, safety, and aesthetics.•Policies that highlight and reward smart mobility should be prioritized to increase utilitarian and leisure walking in urban parks.•Tour mode bundles should purposefully embed walking activities in itineraries to increase physical benefits and participant satisfaction.

Digital Promotion of Geoheritage along a Tourist Route in M’Goun UNESCO Geopark (Central High Atlas, Morocco) and Visitor Typology Analysis

In the digital era, highlighting the heritage resources of a mountainous region involves describing and advertising them to promote their visibility and attractiveness. Previous studies mainly assess the natural resources of such regions through a multi-indicator descriptive evaluation. This study aims to develop an effective evaluation of such indicators along the main tourist route of the M’Goun UNESCO Global Geopark, located in the central High Atlas of Morocco. The implementation of an experiential method to assess the tourism characteristics of this region is a notable aspect of our study. It includes analyzing the criteria for choosing this destination by segmenting tourists’ consumption experiences. Statistical data analysis has identified five dimensions of destination choice and four visitor groups. Additionally, we created an interactive map and made it accessible online to promote the natural geoheritage of this region. This article proposes to discuss the findings of this research and their applicability in terms of tourism destination management and decision-making, which can assist local governments in allocating tourism resources and land use rationally.

Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach

Abstract The purpose of this paper is to examine the behaviour of heritage site visitors using a consumer decision-making styles framework and to identify different groups of visitors based on their behavioural patterns and criteria when selecting a heritage site. To investigate the behaviour of heritage site visitors and identify different groups, an empirical research was conducted. Data were collected from 332 respondents and analysed using descriptive statistics, exploratory and confirmatory factor analysis, Cronbach’s alpha coefficient, and k-means cluster analysis. The current study found that seven out of eight consumer decision-making styles related to visiting heritage sites were identified. In addition, k-means cluster analysis revealed that respondents could be classified into three clusters based on their consumer decision-making styles. These findings have important implications for the marketing strategies of heritage sites. At the end of the paper, implications are discussed and recommendations for future research are suggested.

Exploring environmental equity and visitation disparities in peri-urban parks: A mobile phone data-driven analysis in Tokyo

Peri-urban parks play a crucial role in enhancing urban living conditions and promoting contact with nature. However, assessing environmental equity and visitor disparities in peri-urban parks requires a thorough understanding of visitation patterns, which has been lacking in previous research. To bridge the gap, this study utilizes mobile phone big data from over 40,000 visitors to peri-urban parks in Tokyo. We applied Local Moran's I, Lorenz Curve, Gini coefficient, and K-means clustering methods to scrutinize accessibility and disparities among residents of Tokyo's 23 special wards and within distinct visitor groups. The findings reveal significant insights: Firstly, mobile-based indicators expose disparities, underscoring the relevance of human activities in assessing peri-urban park accessibility, variations in these indicators highlight the need for a multi-dimensional approach. Secondly, Gini coefficient analysis of mobile-based and two-step floating catchment area (2SFCA) indicators suggest that extending the service radius beyond 10 km could mitigate environmental inequity. Furthermore, visitation disparities are more distinctly illustrated through mobile-derived visitor subgroups compared to age-demographic groups. These findings offer valuable insights for decision-makers in park planning policy, enabling the development of strategies that address accessibility inequity while establishing effective classifications for peri-urban park visitor groups.

Development Betawi Cultural Village Setu Babakan Tourist Destination Through Marketing Strategy Ass Add Value

This research focuses on the development of the Setu Babakan Betawi cultural village tourist destination through marketing strategies as an added value. The research will discuss the development opportunities of this tourist destination and highlight the approach to be taken, namely the marketing strategy to increase the added value of the destination. This research discusses the marketing strategy of artificial tourist destinations, such as the Setu Babakan Betawi Cultural Village Tourism Destination, is very important in the context of cultural heritage preservation and local economic development. This research can have significant positive impacts. First of all, the research can provide in-depth insights into the preferences, expectations and motivations of tourists visiting artificial tourist destinations. The object of this research is in the UN Setu Babakan in Srengseng Sawah Village. This research method uses qualitative with a SWOT analysis approach. This research aims to explore the marketing strategy of artificial tourist destinations, especially focusing on the Setu Babakan Betawi Cultural Village Tourism Destination. The results concluded that through the development of appropriate marketing strategies, this destination can become more attractive to various groups of visitors. The interactive experience that Setu Babakan offers through cultural, artistic, and culinary activities is its main strength

Contradistinctive floral attributes, pollination guilds and their consequence on the outcrossing rate in two elevational morphs of Rhododendron arboreum Sm.

Infraspecific floral trait variations may appear in response to elevational differences in alpine plant species. There is enormous information on the selection of such morphs mediated by biotic and/or abiotic variables. Whether such differences contribute to differences in reproductive strategy and mating outcomes is rarely investigated. We investigated these aspects in two distinct elevational floral morphs (Red and Pink) of Rhododendron arboreum Sm. in Western Himalaya. The red morphs occupy the lower elevations while pink morphs the higher elevations. The two morphs differ in floral traits like phenology, dimension, display, quality of floral rewards, and pollinators that happen to influence interaction with available pollinator pool at each elevation. The pink morph exhibits entomophily, while the red ones show ornithophily. Although experimental pollinations established that both the morphs are self-compatible, selfing results in significantly lower fruit-set than either cross- or open-pollinations. The outcrossing rate in the red morph, as determined by using simple sequence repeat (SSR) markers, was higher (tm=0.82) than that in the pink morph (tm=0.76), with a tendency of the latter to be shifting towards mixed-mating strategy. However, the extent of biparental inbreeding was comparable among the two morphs. It is inferred that the differences in the mating outcomes among the morphs in the tree species are linked to those emerging from floral traits and the pollination by different functional groups of floral visitors.

Centralized multi-visitor trip planning with activity reservations in crowded destinations

We study the problem of centralized planning of leisure trips in congested areas for visitor groups with reservations for activities. We develop an algorithm that through a combination of customization and coordination can improve average happiness considerably. Extensive numerical experimentation with both synthetic and real-life data show that our algorithm strongly outperforms the classical First-Come-First-Served reservation policy, both in terms of visitor happiness and in terms of fairness among visitors. Moreover, our results show that our algorithm leads to good solutions for small-sized problem instances (with errors typically within 5%–10% from an optimal solution obtained via Integer Linear Programming). Finally, the computational effort with regard to number of visitors is bounded by the capacity and the number of activities, while the increase in computation time for the number of attractions is bounded by the average number of activities that fit into a trip. As a result, our approach leads to good solutions within minutes in realistic settings with more than 10 thousand visitors a day.

Museums for Older Adults and Mobility-Impaired People: Applying Inclusive Design Principles and Digital Storytelling Guidelines—A Review

The research problems addressed in this article pertain to the limited understanding and insufficient availability of digital storytelling guidelines for elderly and physically impaired individuals in museum presentations. The objective of this review is to explore digital storytelling guidelines along with the latest technology in museums catering to older adults and those with mobility impairments. This literature review included databases such as Scopus, ScienceDirect, and Google Scholar, covering the period from 2000 to 2023. Researchers comprehensively examined and employed content analysis to categorize all papers into three primary themes: (1) inclusive design for museum presentations; (2) trends in technology for digital storytelling in museum presentations; (3) guidelines for digital storytelling in museum presentations. This review article could enhance understanding and promote diversity, accessibility, and motivation among two specific groups of museum visitors, both onsite and online.

Translating gardens into accessible multisensory tours for blind and partially sighted visitors: an exploratory case study

AbstractThis paper presents an exploratory case study which illustrates the first stage of our multi-stage methodology for translating gardens into a multisensory and accessible tour for blind and partially sighted (BPS) visitors and gathering feedback to be used in a future project on producing a smart audio descriptive guide to assist BPS visitors to appreciate gardens in a multisensory way. The key research questions are: how can the multisensory potential of gardens be translated into an accessible experience for BPS visitors? and to what extent can a smart audio descriptive guide enable access to gardens and provide multisensory visitor experiences primarily for BPS visitors? Our multi-stage methodology begins with an exploratory case study in which a group of BPS visitors were led by a human guide on a tour of the historic Hillsborough Castle and Gardens. The first stage involved the tour guide and accessibility expert working closely together to plan the multisensory garden tour. Then the actual tour of the gardens was carried out with a small group of BPS visitors. In-tour questions for the BPS visitors stimulated reflection and feedback, and interviews were carried out at the end of the tour. The paper presents some of the more significant observations which emerged from the tour, and draws conclusions about the extent to which a smart audio descriptive guide could provide many of the benefits of a human guide, and its advantages and inherent limitations. Some of these findings are relevant to those planning similar visits in other garden venues, including for broadening the application for universal access.

Temporary forms of performative space: Impact of temporary architecture on audience diversification

Abstract The term temporary forms of performative space was coined out of the need to define the group of objects under study that use temporality and the architectural input into a non-theatrical space, and serve as boundaries for performative content. One such space was designed and built in the previous part of the research. By analysing the space during its functioning, supported by examples from abroad, we offer an example of one of the possible solutions to the problem of theatre attendance. In the conducted study, we aim to support by a practical experiment the premise that temporary architectural forms intended for performance art can diversify and broaden the audience, thus making the theatre more inclusive. The method at hand involves the analysis of two performances. In the Jera show, we analyse the impact of an object located in a public space on the composition of the audience. The object adopts characteristics taken from examples from abroad. The Elektra performance serves as a reference example, where the object is present but not necessary for the relevance of the data obtained. The gathering of information – monitoring the influence of the architectural form on the composition of the audience – takes the form of questionnaires distributed before the performance. The individual questionnaires were processed into a spreadsheet from which research questions with follow-up responses were abstracted. Due to the insufficient number of comparable performances delivered, we can currently confirm the premise of the functioning of the temporary architecture as an attractor of the wider theatre audience only on the basis of the number of spectators who learned about the performance from the QR code, posted in a public space a week before the performance together with the installation of the object itself. This group of visitors surpassed 17%, which we consider a positive result that encourages us to create more testing events in various environments.

Travel patterns and multi-destinations of visitors: Toward marine park management strategies

Understanding visitor movements within Marine Protected Areas (MPAs) is crucial for their management. This study identifies the choice of destination and heterogeneity of visitors to Hikkaduwa National Park (HNP) in Sri Lanka and explores how this information could be used to inform MPA management. Face-to-face interviews were completed with 241 visitor groups. Results revealed that single-destination visits were undertaken by 70.1% of survey respondents, with 29.9% multi-destination visits. The trip duration, group size, distance between origin and first destination, and recreation time influenced multi-destination visits. Visits also varied based on the frequency of visits, length of stay, and on-site recreation diversity. The findings of this study suggest improving available multiple recreational opportunities to ensure the viability of destination, and recreation in HNP should be managed sustainably to promote recovery of the degraded coral reef and to ensure the long-term survival of the marine ecosystem while increasing contribution to the economy.

The influence of social context and activity on the emotional well-being of forest visitors: A field study

The influence of contact with nature on emotional well-being is well-documented. Yet less is known about how social context and engaging in activities in nature settings affect emotional well-being. This field study aimed to address these issues. A questionnaire was distributed among visitors to six forests in Israel (N = 559). The questionnaire included demographic variables, type of activity (relaxing, hiking, or sport), the social configuration of visitor groups, group size, presence of children, and emotional well-being variables (positive affect, negative affect, vitality, and happiness). The results showed that engaging exclusively in relaxing activities is associated with a lower level of positive affect than engaging in all three types of activities (relaxing, hiking and sport) or than engaging in a combination of hiking and sport. The results also showed that being alone in the forest is associated with lower levels of happiness and vitality than being in the company of others. Being with children in the forest was associated with lower levels of positive affect than being there without children. Nevertheless, as the number of adults in the group with children increased, positive affect increased accordingly. The research findings extend our understanding of the emotional benefits of engaging in physical activity and being with others while spending time in natural environments. Moreover, the findings indicate that research on natural restorative environments must take the social context and forms of activity into consideration.

Discovering the authenticity of a Liberation Cultural Heritage experience in South Africa: a market segmentation approach

ABSTRACT This research addresses a significant gap in the literature concerning the authenticity of tourism experiences, particularly in the context of cultural heritage sites. It focuses specifically on visitors to Liberation Cultural Heritage Sites in South Africa, enriching the discourse on authenticity within cultural heritage tourism. The primary aim was to identify distinct visitor segments at these sites, employing multiple segmentation bases. These bases included socio-demographic variables, visitation behaviour, motivation, and indicators of perceived authenticity, encompassing both object-based and existential aspects and evaluating supporting facilities and services. The study utilises a quantitative methodology, employing a digitally administered survey to gather data. A two-step cluster analysis identified two primary visitor segments: ‘Comprehensive authenticity seekers’ and ‘Emerging authenticity seekers’, with the former constituting the larger segment. This segmentation is pivotal for cultural heritage site managers, marketers, and policymakers, as it enables the development of tailored strategies that cater to each visitor group's specific needs and preferences. This research provides valuable insights for optimising resource allocation and enhancing the visitor experience. Such insights are crucial for promoting sustainable growth and competitiveness in cultural heritage tourism.

Príležitosti a limity pre návštevníkov s komorbiditou ako súčasť galerijnej skúsenosti

The paper presents the gallery as a space that is intended not only for the exhibition of artworks, but also for the commercial sphere. It is a space, that as a highly stimulating environment, can be limiting for different groups of visitors with comorbidities. Findings from international research are compiled with an emphasis on concretizing opportunities to improve and complete the conditions of the gallery as a space accessible to all visitors. The possibilities and limits of the gallery in relation to visitors with autism spectrum disorder are described in the context of a pedagogical experiment.

Does nationality affect landscape perceptions of urban sacred forests? A Japan–China cross‐cultural comparison

AbstractThis study explores the cultural ecosystem services of sacred forests in urban areas, focusing on the Meiji‐Jingu Shrine's forest in Japan. We assessed the forest's sublimity and landscape perceptions among Japanese and Chinese visitors using a mixed‐method approach. Data were gathered from 359 geotagged photographs and a questionnaire completed by 30 participants, evaluating sublimity and psychological aspects. GIS analysis identified scenic hotspots, and statistical methods compared landscape perceptions between the two visitor groups. Text mining analyzed differences in their forest evaluation. Key findings include (1) Cultural differences in perceiving landscape hotspots, (2) insights into the sublime nature of Meiji‐Jingu Shrine's forest, and (3) varied perceptions of forest sublimity between Japanese and Chinese visitors. This cross‐cultural study provides valuable insights for sacred forest conservation.