Museum Visitors Research Articles

Representasi Kunjungan Museum Monumen Perjuangan Rakyat Jawa Barat dalam Meningkatkan Nilai Nasionalisme Mahasiswa Institut Pendidikan Indonesia

The West Java People's Struggle Monument is one of the important historical places in Bandung that has a strategic role in transforming collective memory and educating the younger generation about national values. This study aims to explore the representation of the museum visit program in increasing the value of nationalism of students of the Indonesian Institute of Education. This study uses qualitative research methods, this study collects data through in-depth interviews with museum guides, direct observation in museums can internalize nationalist values in students. The results of the study show that the West Java People's Struggle Monument Museum has a deep significance in awakening the value of nationalism. Through historical documentation, artifacts, and stories of struggle, the museum has succeeded in presenting a concrete representation of the nation's struggle, especially the values of unity, unity and unlimited sacrifice. A visit to the museum.

Sociocultural Influences on Subjective Well-Being: Evidence from Syrian Migrants in Turkey

We aim to examine the participation of Syrian migrants in social and cultural activities in Turkey and compare the frequency of participation with Turkish respondents. The second aim is to study the role and influence of participation in social and cultural activities on subjective well-being (SWB). Syrians who read Turkish books and visit museums and historical sites, those who invite or are invited by Turkish friends, and those who have Turkish friends are more likely to experience high SWB than Turkish respondents do. The findings also emphasize the critical role of socioeconomic factors, such as education, wealth, and income, in sociocultural participation. Thus, this study shows that integration and social inclusion should not be attributed solely to immigrants but should also rely on the efforts of the recipient societies since financial constraints and income disparities can potentially make it more difficult for migrants’ sociocultural participation.

Using Digital Art and Attachment Priming in a Web-Based Serious Game to Reduce Pain and Social Disconnection in Individuals With Chronic Pain and Loneliness: Randomized Controlled Trial.

Arts engagement using virtual reality and serious games represent promising nonpharmacological self-management treatment approaches to chronic pain. This study is the first randomized controlled trial to explore the impact of a web-based serious game that simulated a visit to an art museum on pain and social disconnection among individuals living with chronic pain and loneliness. This study aimed to test the joint and separate effects of exposure to digital art and attachment figure priming on pain and social disconnection among individuals living with chronic pain and loneliness. This randomized controlled trial used a 2 (digital artwork present and absent) × 2 (secure attachment and avoidant attachment prime) repeated measures factorial web-based experimental design with a hanging control condition. Mediation and moderation analyses examined how feelings about the social world triggered by the artwork and frequency of museum visits impacted the effects of the interventions on pain and social disconnection. The results are based on 308 participants. Mean age of the participants was 42.78 (SD 13.11; range 18-76) years, and 60.2% (n=186) were women. Posttest pain was lower than pretest pain for the artwork present (P=.001) and absent (P=.001) conditions. Similarly, posttest pain was lower than pretest pain for the secure (P=.001) and avoidant (P=.001) attachment priming conditions. Relative to the control group, artwork present (P=.001) and absent (P=.01) conditions had decreased posttest pain. The secure (P=.001) and avoidant (P=.001) attachment priming conditions also had lower posttest pain scores relative to the control group. Moreover, social disconnection decreased from pre- to posttest for both the artwork present (P=.04) and the secure attachment priming (P=.002) conditions. Relative to the control group, posttest social disconnection was lower for the artwork present (P=.02) and secure attachment priming condition (P=.03). The artwork-secure attachment (P=.001) and artwork-avoidant attachment (P=.006) conditions had lower posttest pain scores compared with the control group. Social disconnection decreased from pre- to posttest for the artwork-secure attachment (P=.01) and no artwork-secure attachment (P=.05) conditions. Posttest social disconnection was lower for the artwork-secure attachment condition compared with the control group (P=.04). Positive feelings about the social world triggered by artwork exposure and frequency of museum visits in the last year played a mediating and moderating role in these effects. Positive feelings about the social world were associated with decreased pain (B=-.53) and social disconnection (B=-.25), and these effects operated on individuals exposed to digital artwork at low, medium, and high frequency of physical museum visits. Relative to a control group, visiting a web-based art museum reliably decreased pain and social disconnection among individuals living with chronic pain and loneliness. Engaging with digital artwork that triggers positive feelings about the social world may mitigate the burden of chronic pain.

How does virtual reality facilitate museum interpretation? The experience of perceived authenticity

ABSTRACT Virtual reality (VR) is increasingly being used in tourism to enhance visitor experiences. However, its impact on perceived authenticity in museum interpretation remains largely unexplored. Drawing upon hermeneutics, this study investigated visitors’ perceptions of a VR museum interpretation experience and examined how VR impacted their perceived authenticity. Using the Palace Museum in Beijing, China, as the study context, 21 participants were invited to use VR headsets for a museum visit; subsequently, semi-structured interviews were conducted about their virtual experience. The findings indicate that visitors perceive emotional authenticity more readily in digital heritage interpretation. Interactive authenticity is influenced by VR features such as presentation, cultural learning, and dialogic interaction. Original authenticity is perceived through the detailed interpretation of artefacts and exhibits, focusing on presentation and cultural learning. The findings suggest that museums should prioritise understanding visitors’ needs and tailor VR platforms to enrich interpretive content. This approach enables VR to effectively convey authenticity in heritage contexts.

Trajectories of students’ momentary interest in evolution during a museum guided tour

ABSTRACT A person’s stable and momentary interest have a positive influence on learning. For understanding global challenges related to e.g. biodiversity loss, interest in and knowledge about evolution is of great importance. Museums can make an important contribution to learning about evolution in terms of interest. So far, there is a lack of studies on how exactly museum visits affect students’ interest. Against this background, the present study investigated to what extent a guided tour of a NHM can arouse the momentary interest of students. Students (N = 251) aged 15–18 were surveyed by questionnaire before and during a museum tour on evolution. One result is that students could be assigned to theoretically describable groups. Students in the responder group showed an increase in momentary interest, while students in the non-responder group showed a low interest level. Students in the high-level responder group showed a relatively high momentary interest level. The results demonstrate that students were most activated when provided a certain level of open-mindedness. Future studies might investigate why visitors’ momentary interest behaves the way we described empirically and how museum guides can respond to students’ interests. This includes identifying cues that trigger trajectories of momentary interest during a museum tour.

Approaches to Identifying Emotions and Affections During the Museum Learning Experience in the Context of the Future Internet

The Future Internet aims to revolutionize digital interaction by integrating advanced technologies like AI and IoT, enabling a dynamic and resilient network. It envisions emotionally intelligent systems that can interpret and respond to human feelings, creating immersive, empathy-driven learning experiences. This evolution aspires to form a responsive digital ecosystem that seamlessly connects technology and human emotion. This paper presents a computational model aimed at enhancing the emotional aspect of learning experiences within museum environments. The model is designed to represent and manage affective and emotional feedback, with a focus on how emotions can significantly impact the learning process in a museum context. The proposed model seeks to identify and quantify emotions during a visitor’s engagement with museum exhibits. To achieve this goal, we primarily explored the following: (i) methods and techniques for assessing and recognizing emotional responses in museum visitors, (ii) feedback management strategies based on the detection of visitors’ emotional states. Then, the methodology was tested on 1000 cases via specific questionnaire forms, along with the presentation of images and short videos, and the results of data analysis are reported. The findings contribute toward establishing a comprehensive methodology for the identification and quantification of the emotional state of museum visitors.

Are We on the Same Page? Chinese General Visitors’ Perception of the Role of Museums in Sustainable Development

The issue of sustainability has emerged as a focal point within the museum sector. This article aims to investigate the perceptions and attitudes of Chinese general visitors towards museums and sustainability. To achieve this, we employed a visitor evaluation approach, with inhabitants of the Chinese mainland serving as the target population. We conducted a survey using an online questionnaire, yielding a total of 1260 valid samples. The study finds that most museum visitors in mainland China see a strong link between museums and sustainable development, with factors like age, gender, education, familiarity with sustainable development, and museum interaction shaping these perceptions. The results indicate that large segments of the Chinese visitors hold a favourable perception of the significance of museums in terms of environmental, social, economic, and cultural sustainability. However, the visitor generally does not wish to sacrifice their own visiting experience to enhance museums’ sustainable development capacities. The article examines the relationship between museums and sustainability and offers recommendations for museum practice and policymaking in China and beyond.

Chat-Bot Based Ticketing System Using Dialogflow and Llama LLM

MyMuseum represents an innovative solution designed to revolutionize the ticket booking process for museums across India, with the primary goal of enhancing engagement and increasing visitor numbers. At its core, the system incorporates a sophisticated conversational AI chatbot that streamlines the ticket booking process, eliminating the hassles traditionally associated with museum visits. This chatbot is complemented by an additional AI-powered feature that interactively presents exhibit information, creating a comprehensive and engaging user experience. The platform boasts a user-friendly interface accessible around the clock, significantly simplifying ticket booking procedures while offering real-time navigation support and comprehensive guides for all participating museums. Key features of MyMuseum include automated event management, a system for notifications and alerts, virtual tour capabilities, and interactive content delivery, collectively forming a holistic solution for museum visitors. This report provides an in-depth examination of the underlying technology stack, which encompasses the ticket-booking chatbot, a Large Language Model (LLM) for disseminating information about museums, their artifacts, and exhibits, integrated payment gateways, and robust backend services. It highlights the myriad benefits of the system, including enhanced automation, scalability, and the generation of data-driven insights. Beyond improving convenience for visitors, MyMuseum is projected to drive increased museum attendance, boost revenue through strategic upselling opportunities, and play a crucial role in enhancing cultural awareness and education. Furthermore, it promises to alleviate operational burdens on museum staff by providing real-time analytics and improving overall efficiency and sustainability in museum operations

EEG-Characteristics of Aesthetic Perception and Evaluation of Artworks During a Museum Visit: А Neuroaesthetic Study

Twenty-eight people (30–70 years old, 12 men, 16 women, artists and non-artists) participated in a comparative neuroaesthetic study in the conditions of real-life visit to M. Vrubel mono-exhibition (Russian Museum, St. Petersburg). During the visit to the exhibition (usually lasted for around 60 min), EEG of participants was recorded. The subjects were looking at the paintings for 30 seconds to 3 min and evaluated the subjective aesthetic “attractiveness” of the paintings by a series of button presses (from 1 to 10). Were analyzed EEG spectral power in the α1 (8–10 Hz)-, α2 (10–13 Hz)-, β1 (13–18 Hz)-, β2 (13–30 Hz)-frequency bands during viewing the most famous Vrubel paintings (“Bogatyr”, “Swan Princess”, “Swan”, “Sitting Demon”, “Flying Demon”, “Pan”, etc.) and event-related EEG synchronization/desynchronization in relation to the subjective emotional and aesthetic evaluation of these paintings. Professional artists showed lower spectral power values in α1 (leads F3, C3, T4, Pz) and α2 (F3, Fz, F4, C3, Cz, C4, P3, Pz, P4)-frequency bands in frontal, central, and parietal regions. The artists were also found to have lower power values in β1,2-frequency bands in frontal (F3, F4, C3) regions and higher power values in occipital (O1, O2 – β1, β2) and posterior temporal (β2) cortical regions compared to the group of subjects with no special artistic education. Moreover, artists decision-making about the high emotional-aesthetic attractiveness of paintings was accompanied by an increase in event-related EEG synchronization for 11.5–27 Hz in frontal and central cortical areas over 580–360 ms before giving the response, compared to non-artists, whereas low emotional-aesthetic evaluation was characterized by 9–27 Hz EEG desynchronization, which started 60 ms before the giving the response and lasted up to 440 ms after it, in the posterior temporal and parietal regions. The differences in frontal cortical areas may indicate a higher engagement of the reward system during the perception of aesthetically pleasing paintings, and the differences in parietal and posterior temporal areas may indicate a continuing visual synthesis (more sustained visual attention) during the perception of subjectively less attractive paintings in artists compared to non-artists.

Museums! How Accessible for Individuals with Disabilities?

The research examines the accessibility of museums in Istanbul for people with disabilities. The aim is to determine the suitability of museums in Istanbul for individuals with physical, visual, and hearing impairments, identify the problems they encounter in museums, identify physical limitations, and develop solution proposals. The qualitative research method was used in the research conducted in 2022-2023 covering museums in Istanbul. The research consists of two parts. In the first part, the museums to be visited were determined. Then, the checklists were submitted for approval to two expert academics. Opinions regarding the questions in the checklists were obtained by conducting a pilot study with six individuals with physical impairments, two with visual impairments, and two with hearing impairments. In the second part, the accessibility was evaluated by visiting 41 museums in Istanbul using checklists consisting of 23 questions. The findings were analyzed using the content analysis method. Considering the data of the research, none of the museums met the requirements for accessibility, museums were far from providing minimum standards for individuals with physical, visual, and hearing impairments, and individuals with physical, visual, and hearing impairments were unable to visit museums due to inadequate physical conditions rather than financial constraints.

Managing Visitor Experience in Museums: Aiming Towards Satisfaction Through Edutainment and Perceived Authenticity in Arts and Culture

This paper demonstrates the value of edutainment and authenticity when managing the visitor experience and satisfaction with a service. The study concentrates on the specific type of services that are provided by museums. Drawing on the social cognitive theory, the paper explores the relationship between edutainment (defined as the combination of education and entertainment provided through interactive content) and the three components of the perceived authenticity of museum visitor experience, 1) the museum, 2) the visitor, 3) the materials. Including edutainment and hedonic expectations as antecedents, with satisfaction as an outcome, the paper proposes a new model of perceived authenticity of visitor experience. The model was tested on a sample of 313 museum visitors (in Croatia). The results revealed that edutainment (as a second-order construct) positively influences perceived authenticity. Also, hedonic expectations positively influence one out of three components of perceived authenticity of museum visitor experience, i.e. self-authenticity of the visitor, but there was no influence on the other two components – museum and materials. Finally, perceived authenticity positively influences visitor satisfaction. Our research provides useful insights to museum managers and service managers in general who should consider using edutainment as a strategic approach to managing the visitor experience and satisfaction.

The Utilization of Museums as a Contextual Learning Tool for History Education for Students of SMA Labschool Palu

The utilization of museums as a contextual learning tool has significant potential to improve the quality of history education. This research shows that museums not only serve as places for storing historical artifacts but also function as interactive and contextual learning media for history education. Through museum visits, students can engage directly with the collections, deepening their understanding of historical and cultural contexts. This study aims to explore how museums can be utilized as an effective learning resource in history education, particularly at SMA Labschool Palu. The research employs a descriptive qualitative method. The results indicate that museum visits increase students' interest and engagement. However, challenges such as lack of promotion and limited access to museums hinder the optimal utilization of museums as a learning resource

Teaching poetry using Instagram: An international, interdisciplinary study with adolescents mobilizing literacy and the arts

Young people engage daily with various social media platforms to communicate with each other across the globe. Adolescents not only share text, but also use images and sound to express themselves on platforms such as Instagram and TikTok to provide access to user-created content. The recent emergence of InstaPoetry—poetry with images on Instagram—has been part of such communication and provides a good entry point into adolescents’ engagement with literature and the arts. Limited research exists, however, on how this literate practice, paired with virtual and in-person museum visits, influences young people’s self-expression. In this article, we offer ways of integrating and involving these dynamic dimensions into research projects based on four sites of inquiry located in Canada and Australia. Funded by the Social Sciences and Humanities Research Council, this research project provides concrete avenues to investigate teachers’ methods to foster adolescents’ engagement with literature and the arts (i.e., contextual design, procedures, environment) in (post) COVID-19 times.

The Future Museum: Integrating Augmented Reality (AR) and Virtual-text with AI-enhanced Information Systems

This study examines how AR, virtual text, and AI in future museums affect visitor engagement, knowledge acquisition, emotional response, and social interaction. The study uses econometrics equations, text analysis, thematic qualitative data analysis, and agent-based modelling. The economic models show that virtual text type, depth of knowledge, personalization, accessibility options, and AR museum experiences increase visitor engagement, knowledge, emotional response, and social interaction. Thematic analysis displays visitor viewpoints such as AR curiosity, personalization, and cultural significance, while correlation matrices indicate their relationships. Bayesian econometrics, text analysis, thematic qualitative data analysis, and agent-based modelling are used to explore museum visitors' interactions with augmented reality, virtual text, and AI-enhanced information systems. These devices improve visitor engagement, social connection, emotional response, and information collection. Self-reported data biases, context biases, and rapid technological advancement limit the study. Museums can benefit from user-centric technology, AR, personalization, and cultural knowledge. The main findings reveal that these technologies significantly increase museum visitors, emphasizing that future museum administration and design must carefully adopt new technology. The findings may affect museum staff, designers, and decision-makers. Learning important technology factors improves AR, virtual text, and AI-enhanced information system design and deployment decisions. UX design prioritizes visitor choices, while immersive and integrated displays connect museum experiences. These practical implications force museums to actively and practically integrate technology to stay relevant. The project's findings, practical insights, and visitor experiences will improve future technological and cultural organisation research. The whole process contributes to the discussion on how emerging technologies affect museum experiences and innovation and decision-making in the ever-changing cultural heritage context.

Stebėjimo metodo ypatumai muziejų auditorijos elgsenos tyrimuose

Audience behaviour research is one of the most relevant topics in the field of museology, as visitor-oriented modern-museology-based museums inevitably need to understand how visitors learn, explore and understand museum information and communication. The article discusses the specifics of the application of observation as one of the oldest scientific research methods in the study of museum audiences. Even though observation is identified as an essential way of studying audience behaviour in real-time, the application of the method still raises questions about the way it is applied, issues of objectivity and the reliability of data. This paper aims to highlight relevant methodological issues in the application of observation and other qualitative methods of museum visitor research in assessing the relationship between the essential research question and the data needed to answer it. A literature review and the results and experiences of the empirical research conducted for the doctoral thesis are used to answer the questions. The empirical study of visitors’ free choice behaviour in the Lithuanian Museum is used to illustrate the relevant features of the monitoring method, while the detailed results of the visitor behaviour monitoring study are presented in a dedicated paper.

Game-design Workshops with Co-creation Toolkit to Support Game-based Learning for Heritage Museum

In the context of heritage museums, the integration of game-based learning and gamification has garnered significant interest from academia and educational stakeholders. However, barriers such as high costs and lengthy development cycles hinder wider adoption of game-based learning, particularly among educators who lack of software development skills. This paper introduces a series of game design workshops supported by a card-based toolkit aimed at simplifying the process of creating location-based games. These workshops serve a dual purpose: providing educators and museum stakeholders with an accessible toolkit for data collection and offering engaging game-based learning activities for young museum visitors aged 15-30. To achieve this goal, a pilot study was conducted in collaboration with the Guangzhou Maritime Museum, focusing on 48 university students aged 18-26 and 10 museum staff members visiting the Sea God Temple, a heritage site with a 1400-year history. Qualitative and quantitative data collected from this study indicated positive feedback on the value of a co-creation toolkit acting as the instructional scaffolding to support informal learning. Insights gained from this research informed the refinement of the toolkit design, while the game ideas from workshops served as a foundation for mobile game development tailored to young museum visitors.

Event communication of university museums and scientific organizations (based on the experience of the “Night of Museums – 2024” in St. Petersburg)

The article is devoted to the consideration of event communication using the example of participation in the all-Russian event “Night of Museums” by museums of universities and scientific organizations of St. Petersburg in 2024. A sociological survey of St. Petersburg residents showed sufficient awareness of the “Night of Museums” event: every second person knows both about the event and about its holding in 2024 in the Northern capital. However, those wishing to take part in it in 2024 did not exceed 20%, especially to visit museums of universities and scientific institutions (2%). Analyzing the category ‘event communication’ at the intersection of methodological approaches of political science and discourse science, the author considers it promising to study the mutual influence of three discursive constructs: museum discourse – discourse of state memory policy – discourse of national identity, considered in relation to modern political realities of Russia in the context of the implementation of the national security strategy.

Theorizing the Chair: History, Culture, and Design

In Arthur Danto’s The Seat of the Soul: Three Chairs, the chair is a source of power and authority. This paper explores the aesthetic importance of chairs and their designers and determines why people from various cultures create different designs that all perform the same function: seating. Here, the chair is examined as an artwork and design phenomenon from historical, cultural, stylistic, and aesthetic perspectives. Data were gathered through a comprehensive literature review, reports, archival materials, and museum visits. Descriptive, historical, and analytical methods were used to explore the religious, symbolic, spiritual, artistic, competitive, and academic legacies of the chair. Despite the similarity in function, the chair is more important than a sofa, bed, or bench. It displays one’s status, education, knowledge, and artistic taste. However, practicality, low-cost materials, and money have trumped aesthetics in recent years. The findings may help young chair designers highlight their competitiveness and inventiveness.

"Such pushing and shoving… and the smell! Why ever would they allow these people in to the Academy” sociability and body language of Madrid's museums visitors (19th century)

In 1828 preparations were being made for the opening of the first public museum in Spain: the Royal Prado Museum. Along with the placement of the works of art and the control of their security, visitors were an essential part of the organisation of the establishment. Although the valued role of museums as democratisers of culture has been emphasised, more recent studies have observed that the first visitors to European museums were not from all social strata. This article aims to analyse the public museum as an arena of sociability and to investigate the involvement of social elites in both the control of access and the imposition of behavioural models within these "temples of the arts.” For this reason, this paper approaches the debate around the concept of citizenship. On the one hand, it explores the gradual opening of museums to all social classes and the social debates surrounding it. On the other hand, it analyses the use of the museum as a space of symbolic battle for the appropriation of these scenarios and the creation of exclusion dynamics to limit interactions between social classes. Therefore, the text analyses, among other sources of analysis, the body language of visitors. An object of study that has been understudied but which can offer us interesting answers.

Designing museum experiences for eudaimonic or hedonic well-being: insights from interviews with museum visitors

ABSTRACT Lately, museums are trying to transform into spaces prioritizing enrichment and well-being. This paper investigates how the design of museum experiences is associated with the visitors’ well-being, drawing on psychological theories of hedonic and eudaimonic well-being. Through structured interviews conducted at a hedonicly designed museum (Museum of Chocolate, N = 10) and an eudaimonicly designed museum (Museum of Broken Relationships, N = 10), we explored the impact of different design approaches on visitors’ experiences and their hedonic and eudaimonic well-being. Thematic coding showed distinct experiences. The hedonic museum, characterized by sensory engagement and personal enjoyment, stimulated mindfulness, restoration, and positive affect associated with visitors’ hedonic well-being. In comparison, the eudaimonic museum, emphasizing personal enrichment and reflection, promoted escapism, contemplation, and mixed affect, which was associated with visitors’ eudaimonic well-being. These insights carry significant implications for museum experience design, offering guidance on creating enriching experiences that prioritize visitors’ well-being in different ways.