Incels represent a subculture born on the Internet and unified by their inability to establish and maintain sexual relationships with women. When new members enter, they are placed at the beginning of a subcultural process that uses their shared experience to introduce them to increasingly radical viewpoints. In order to analyze Incel subculture, this research uses a purposive sample of on-line discussion boards of Incel culture and traces the subcultural process of radicalization. Findings suggest that Incels use a series of increasingly radical “pills” to denote their position within the subculture and move new and prospective members along an ever increasing pipeline of extremism resulting in both advocating for and approval of violence.