Vietnamese Youth Research Articles

The relationship between body image, eating disorders risk, and the professional help-seeking attitudes of college students in Vietnam

This study investigates the relationship between body image, eating disorder risk, and the professional help-seeking attitudes of college students in Vietnam. We conducted a study with 232 college students (166 females and 66 males). The Attitudes Towards Professional Help-Seeking (ATSPPH), the Eating Attitudes Test (EAT-26), and the Body Shape Questionnaire (BSQ) served as the foundation for the questionnaire. In order to evaluate this research, the PLS-SEM approach was utilized. The results demonstrate that (i) body image, in particular, has a strong and positive link with eating disorder risk; (ii) professional help-seeking attitudes are strongly correlated with body image; (iii) there is a positive correlation between eating disorder risk and professional help-seeking attitudes; and (iv) eating disorder risk will mediate the relationship between body image and professional help-seeking attitudes. This article highlights a relationship between body image preoccupation and professional help-seeking attitudes through mediated eating disorder risk. It is necessary to identify individuals at risk of eating disorders and then consider and devise appropriate strategies to overcome or minimize binge eating or frequent or planned skipping meals; early intervention will reduce the risk of developing an eating disorder. The paper’s rationale helps raise awareness about the negative effects of body image concerns, the risk of eating disorders, and more. The paper also highlights the professional help-seeking attitudes of Vietnamese youth.

Lifestyle education for young people in Vietnam: situation and solutions

In the context of the country's integration with the world, the success of educating young Vietnamese people about lifestyle is evident. The youth have a deep understanding of moral values, demonstrate a spirit of solidarity, actively study, train, self-improve, respect the law, and maintain a healthy lifestyle. Their patriotism, national pride, and community service spirit are also very strong. However, alongside these achievements, there are still limitations that need to be addressed. This article analyzes the current state of lifestyle education for Vietnamese youth and proposes solutions to enhance its effectiveness. By addressing these limitations, we aim to cultivate a generation of young Vietnamese people who are capable, confident, and ready to face the challenges of socio-economic development.

Educating a new generation: blending traditional and contemporary standards for Vietnamese youth

Vietnam has experienced significant societal changes in recent years due to globalization and technological advancements. Generation Z, born between 1995 and 2012, stands out for their proficiency with technology, open-mindedness, and a global outlook, which often contrasts with the traditional values of older generations. This paper investigates the balance between preserving traditional Vietnamese values and integrating modern, technologically driven standards to establish human standards for Generation Z. This study employs quantitative and qualitative research methods to collect data. A survey was conducted among 500 university students to assess their understanding and acceptance of traditional and modern values. Additionally, semi-structured interviews were held with 30 respondents to gain deeper insights into their perspectives. The data was complemented by an extensive literature review to contextualize the findings within existing research. The research concludes that while Generation Z in Vietnam values traditional principles such as patriotism, solidarity, and compassion, they also prioritize individualism and modern values like proactiveness, responsibility, and respect for diversity. Traditional educational methods are perceived as outdated, necessitating innovative approaches to convey these values effectively. The study highlights the need for a balanced integration of traditional and modern standards in educational practices to nurture Vietnam’s future leaders while preserving its cultural heritage.

Promoting sustainable consumption and circular economy: the intention of Vietnamese youth consumers to purchase products made from recycled plastics

Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability. During the global plastic crisis, plastic recycling practices have been adopted worldwide, leading to the production of various products made from recycled plastics (PRP). Nevertheless, a gap persists between consumption and demand for such products, which is primarily attributed to a lack of comprehension from the consumer perspective. Given the pivotal role consumers play in the adoption of these products, this study explores consumers’ intentions to purchase PRP. This is particularly significant in Vietnam, which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development. Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model, data from 564 Vietnamese students were gathered and analyzed using structural equation modeling. The results show that awareness of consequences is a major driver of consumer purchase intentions, followed by perceived ease of application and monetary incentives. The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side, meaning that the health-related risk is the primary concern for consumers during the decision-making process. This research holds substantial value for academics and managers, as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP.

The mediation model of social status on the link between parental attachment, aggressive behavior, and psychological well-being: Evidence from two studies in Vietnamese adolescents and young adults.

Little is known about how insecure attachment affects aggressive behavior and well-being among Vietnamese youth. Using structural equation modeling, we investigate the mediating role of subjective social status (SSS) on the paths from insecure attachment to overt aggressive behavior (OAB) and psychological well-being (PW) in a sample of 1753 Vietnamese adolescents (Mage = 16.136, SD = 0.784) and test whether the results will be replicated in another sample of 601 Vietnamese young adults (Mage = 19.93, SD = 1.35). Participants complete a survey comprising demographic information, attachment styles, SSS, OAB, and PW questionnaires. Our main findings include: (a) anxious attachment positively related to OAB in both samples, (b) anxious attachment was only negatively associated with adolescents' PW, (c) avoidant attachment was positively correlated to OAB in adolescents but negatively correlated in young adults, and (d) avoidant attachment was negatively related to PW in both samples. In addition, (e) in adolescents, the mediation role of SSS was significant in all paths, but (f) SSS only mediated the link from avoidant attachment to PW of young adults. The present study suggests that aggressive behavior might not be associated with social status or attachment in the same way in adolescents compared to young adult Vietnamese samples.

Building A Vietnamese Youth Ecosystem That Is Both “Red” and “Expert” in the Era of Technology 4.0

Ho Chi Minh's ideology on revolutionary ethics education for the youth is considered one of the crucial and urgent contents to ensure the success of the nation's revolutionary career. The article discusses the construction of a youth ecosystem in the era of Technology 4.0; it emphasizes the importance of youth not only having “red” - a sense of patriotism and readiness to contribute, but also being “expert” - possessing knowledge, skills, and creativity to adapt to the modern technological environment. The article also highlights the role of education, public policy, and relevant agencies in creating conditions for comprehensive youth development and contributing to the nation's prosperity.

Current status of awareness and use the phenomenon of students' language code-mixing and the issue of preserving the purity of the Vietnamese language

In this article, we set out to survey the current state of awareness and use of the phenomenon of language code-mixing among young people, thereby assessing the causes and effects and providing directions in language use by contemporary Vietnamese youth. Currently, code-mixing is a very common phenomenon in young people’s communication, especially pupils and students in high schools and universities. Code-mixing is not only a purely linguistic phenomenon but also a phenomenon recognized in language-cultural contact. This phenomenon has created a lot of mixed public opinion. This phenomenon significantly contributes to maintaining the purity of the Vietnamese language in contemporary times. By using statistical methods based on questionnaires administered to over 1,000 students at Vietnamese universities, we have obtained results regarding the current status of awareness and use of code-mixing phenomenon in the language. The results obtained show that young people in Vietnam have relatively correct awareness about the use of language code mixing phenomenon, but there is still a need for measures to orient a part of young people to improve their language skills. I highly recommend the use of code-mixing phenomenon in particular and modern languages in general. The three measures proposed in the article, namely raising awareness among young people, promoting language education, and coordinating between relevant parties, will certainly contribute to the work of preserving the purity of the Vietnamese language.

YOUTHS’ WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY

Purpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology – Using an online questionnaire from 1st October 2022 to 31st December 2022, 740 valid responses were collected. Findings – The study reveals that green brand loyalty mediates the relationship between brand trust and WoM. Additionally, green promotion significantly moderates the relationship between brand trust and green brand loyalty. The study concludes that green promotion is vital in influencing consumers’ trust in the brand, subsequently increasing their loyalty. Research limitations – This study has not categorized the groups of environmentally friendly products used by young Vietnamese to see if there is a difference. Practical implications – These results provide significant implications for brand managers to enhance the effectiveness of WoM. Originality/Value – Green promotion is an effective strategy for brands to regain consumers’ loyalty and maintain a close relationship between consumers and green brands. Additionally, green brand loyalty emphasizes the significance of green promotion for developing green companies and can serve as a conduit between customers and brands.

The Media and Sexual Violence Among Adolescents: Findings from a Qualitative Study of Educators Across Vietnam

Growing access to technology and media has presented new avenues of influence on youth attitudes and norms regarding sexuality and sexual violence, as well as new technological pathways through which to perpetrate sexual violence. The aim of this research was to understand contextual influences on and needs for scale-up of sexual violence prevention programming in the media-violence context of Vietnam. We conducted 45 interviews with high school teachers (n = 15), university lecturers (n = 15), and affiliates from youth-focused community service organizations (n = 15) from across Vietnam. Additionally, we conducted four sector-specific focus groups with a sub-sample of interview participants (k = 4, n = 22). Media and technology were brought up consistently in relation to sexual violence prevention and sexual health information. Key informants noted that, in Vietnam, generational differences in acceptability of sex and lack of comprehensive sexuality education intersect with new technological opportunities for exposure to sexual information and media. This creates a complex landscape that can promote sexual violence through priming processes, instigate mimicry of violent media, and presents new opportunities for the perpetration of sexual violence though technology. Development of comprehensive sexual education, including violence prevention education, is imperative, with consideration of age-specific needs for Vietnamese youth.

Research on Factors Affecting the E-Entrepreneuship Intention of Generation Z in Vietnam

To investigate the factors influencing the entrepreneurship intention of generation Z youths in Vietnam, the research team utilized a quantitative research method which base on data from a survey of 353 Vietnamese youths, of which 311 were either currently involved in entrepreneurship, preparing for entrepreneurship, or intending to engage in entrepreneurship. Using the SMARTPLS software, the study found that, with a confidence level of 95%, “Perceived behavioral control” (PBC) had the strongest impact on the e-entrepreneurship intention of Vietnamese generationZ, with an influence level of 0.439. Following this, the “Social influence” (SIN) factor demonstrated a significant impact of 0.224. At a confidence level of 90%, the “Expectation of success” (EXSU) factor showed an influence of 0.126, while the “Attitude towards E- entrepreneurship” (ATTE) factor exhibited an influence of 0.089. Additionally, the “Entrepreneurship education” (EDED) and “Entrepreneurship competence” (ENTC) factors did not yield statistically significant results regarding their influence on the dependent variable, “E-entrepreneurship iIntention of Vietnamese generation Z” (EEINT). Based on research results, the research team proposed discussions aimed at promoting and supporting youths to enhance the effectiveness of their electronic entrepreneurship projects

Exploratory Factor Analysis of Influences on Social Integration and Religious Practice Among Catholic Students: Evidence from Hanoi- Vietnam

The study contributes to the existing knowledge by introducing how various factors determine religious commitment and practices among Catholic students in Hanoi, Vietnam, an under-studied region in academic literature. In this gap, the research study investigates the impact of social support networks, cultural identity, educational environment, and social integration on the students’ religiosity. The study method is justified, as the researcher employed a well-constructed questionnaire based on previous literature and expert consultations. Thus, the collected data from a stratified random sample of 200 university students in Hanoi over 2020-2022 was analyzed through Structural Equation Modelling (SEM). The study's findings show a positive relationship between social support networks, cultural identity, educational environment, and the dependent variable of religious commitment to the students. Moreover, there is a positive relationship between the dependent and independent variables, as noted in the first significant correlation. These results help bridge the gap and provide practical implications for educators and religious leaders in approaching Vietnamese youth. This can assist their overall spiritual health and help them engage effectively in religious and educational practices in Vietnamese society.

Influence of culture and personality factors in Vietnam: in view of theory of planned behaviour towards formation of entrepreneurial intentions

Purpose Culture plays a significant role in shaping the decision of the youths to start the new venture, and Vietnam being one of the collectivist societies in Asia, it is critical to know whether culture plays any role in the formation of entrepreneurial intentions (EI) of the Vietnamese youth. However, there are limited studies in Vietnam that investigate the effect of culture on the EI of students. Hence, this study aims to integrate the direct influence of culture and personality factors in view of mediating role theory of planned behaviour components to measure the EI of students. Design/methodology/approach The data for this study were collected from 393 undergraduate/post-graduate university students using an online survey. The data were analysed using structural equation modelling to test the designed hypotheses of the study. Findings The study results showed that attitude (PA) towards entrepreneurship and perceived behavioural control (PBC) mediated the relationship between risk-propensity (RP) and EI, subjective norms (SN) and EI and also had a direct influence on EI. Risk-propensity was found to have a direct influence on students’ entrepreneurship intentions. Further, there was no direct influence of culture and SN on EI of students, but culture had a direct influence on SN, while SN indirectly influenced EI mediated by PA and PBC. Originality/value Only a few studies have been conducted to determine the role of culture affecting entrepreneurial intentions of the students in Vietnam, where strong emphasis is put on society and culture. The study demonstrates that culture plays a significant role indirectly, as the societal culture influences the close networks and family’s approval (SN) towards encouraging the youths to become entrepreneur and further this encouragement enhances the attitude and self-belief (PA and PBC) of an individual in their capabilities which affects their intentions (EI) to become an entrepreneur. Hence, this study adds this new important dimension of culture in existing academic literature in Vietnam’s context.

Research on Factors Affecting the Intentions to Invest in Stocks of Vietnamese Youth

Research on Factors Affecting the Intentions to Invest in Stocks of Vietnamese Youth

Impact of Hallyu (Korean Wave) on Language Acquisition and Cultural Identity Among Vietnamese Youth

The phenomenon of Hallyu, or the Korean Wave, has become a pivotal influence on cultural identities and language learning worldwide, particularly among Vietnamese youth. This study examines Hallyu’s impact on their language acquisition and cultural identity formation, employing a mixed-methods approach that includes surveys and interviews. It investigates how Korean media, including K-dramas and K-pop, motivates Vietnamese youth to learn Korean and adopt cultural traits, reflecting broader trends in cultural globalization. Key findings indicate a marked increase in Korean language interest among Vietnamese youth, driven by media consumption. This engagement not only enhances language learning attitudes but also integrates Korean cultural elements into their daily lives, fostering community building around shared cultural interests. The study underscores the significance of non-Western media’s role in shaping global cultural and linguistic landscapes, highlighting Hallyu’s contribution to diversifying language education and cultural identity among global youth. This research provides valuable insights into the dynamics of media consumption, cultural globalization, and their implications for cultural identity and language learning.

EFFECT OF SOCIAL MEDIA-TIKTOK ON GENERATION Z PURCHASE INTENTION – EVIDENCES FROM VIETNAM

The primary aim of this study is to investigate the factors influencing the purchasing intention of Vietnamese youth through the lens of social media, with a specific focus on TikTok. This research explored the effects of social media-Tiktok, innovation of selling way, electronic word-of-mouth (eWOM), influencers and personalized experiences on purchase intention of Vietnamese generation Z. The survey technique is used to gather and analyze data from a particular sample population, Gen Z consumers, that utilizes TikTok. Applying a model of multiple regressions, the hypotheses are tested. The results revealed significant positive relationships among social media usage, particularly on TikTok, and the influence of social media influencers, with the purchase intention. The findings emphasized the pivotal role of influencers and social networking platforms in forming the purchasing intention of Vietnamese Gen Z consumers. The results of the study added to the body of knowledge about how social media affects consumer behavior. Moreover, the study's results provided insights into the ways in which businesses can leverage Tiktok to reach and engage with Gen Z consumers in Vietnam.

Breast anthropometry in Vietnamese youth: a comprehensive study of 128 women

BackgroundBreast anthropometry research, evaluating the correlation between various breast anthropometric values with each other, is of great importance to the field of cosmetic and reconstructive surgery. The research aims to describe the anthropometric features of the breasts of young Vietnamese women and compare them with other women’s groups worldwide.MethodsThe study was conducted on 128 nulliparous Vietnamese women, aged 18–25, with body mass index within the range of 18.5–25 kg/m2. Nineteen research indexes were divided into 3 groups: group 1 (general anthropometric indexes—3 indexes), group 2 (indexes related to the chest and breast—7 indexes), and group 3 (purely breast indexes—9 indexes). The breast volume was calculated according to the formula of author Qiao1: V = 3.14/3 * MP2 * (LR + MR + IR − MP) (ml).ResultsThe mean age was 18.6 ± 6, and the mean BMI was 21 ± 1.6 kg/m2. The mean breast volumes on the right and left were 437.1 ± 266.8 ml and 457 ± 259.7 ml, respectively. The left breast volume was significantly larger than the right. The mean areola diameter was 3.4 ± 0.6 cm. There was a strong correlation (r > 0.5) between breast volume and 8 indexes: breast projection, medial mammary radius, nipple-inframammary fold length, lateral mammary radius, right suprasternal notch-to-nipple distance, chest circumference through the nipple, breast base width, and mid-clavicular point-to-nipple distance. There was no correlation between height and breast volume.ConclusionsThis study contributes valuable data to the breast anthropometry database of young, nulliparous Vietnamese women, which could be effectively applied in cosmetic and reconstructive breast surgery in addition to existing literature.Level of Evidence: Level III, Diagnostic; Risk/Prognostic.

How do live-stream channels shape impulse buying behaviour? Empirical research on Vietnamese youth

ABSTRACT The emergence of live-streaming commerce in Vietnam has brought about a transformative shift in the traditional business landscape, facilitating direct interactions between suppliers and consumers. This study introduces a novel adaptation of the stimulus-organism-response (S-O-R) framework to examine consumer behaviours and responses in the context of impulse buying triggered by specific stimuli. Based on a survey conducted among young participants from esteemed economics universities and high schools in Hanoi who possessed prior experience with online shopping on live-streaming platforms and the PLS-SEM technique for empirical analysis, the research highlights two significant results: (i) the presence of social interactions positively impacts the state of flow and consumer trust, thereby stimulating impulsive buying behaviour; and (ii) the brand equity of the application also exerts a strong influence on the mediating role of perceived usefulness and perceived ease of use in spurring impulsive buying behaviour. This study provides a comprehensive understanding of the psychological mechanisms underlying consumer impulse buying in the context of live-streaming commerce while offering practical strategies for online retailers to enhance their product sales in the near future.

Supporting Social Entrepreneurship Among Vietnamese Youth

Abstract: Social entrepreneurship is gaining increased prominence internationally as a vehicle for addressing a range of socioeconomic issues, including access to decent and inclusive work. In Vietnam, such enterprises have become a key component of the country’s sustainable development strategy, with national competitions awarding start-up prizes for a few of the many young would-be social entrepreneurs. Competitions like this risk a sense of broken promise, in which unsuccessful and thereby disappointed applicants quit the sector prematurely. Recent research in Vietnam highlights a pivotal retentive support role for mentoring these promising social entrepreneurs, based on traditional village values of cooperation. Research shows these values to be central to social entrepreneurial resilience and success in Vietnam. It further suggests an extant network of successful social entrepreneurs who could mentor young runners-up, so that their ideas, energy, and career pathways are not lost. A national network of social entrepreneurs has been formed; and its mentors have indicated their willingness to support young people. This brief thereby proposes a next step: creation of a pro bono nationwide academy, dispersed in location but united in purpose, to support social entrepreneurship among Vietnamese youth.

Cashless Vietnam: a study on intention and adoption of cashless payment

Purpose This study aims to identify factors that affect the intention and actual adoption of cashless payment (ACP) among Vietnamese youths. Extending the unified theory of acceptance and use of technology (UTAUT) model with two impelling factors (perceived trust [PTR] and lifestyle compatibility [LCM]), this study also examined the mediating effect of intention to adopt cashless payment (ICP) on the relationships of UTAUT model components with the actual ACP. Design/methodology/approach All data were collected online from 422 Vietnamese youths through online survey, and partial least squares structural equation modelling was performed to analyse the data. Findings The study’s results illustrated the positive and significant effects of performance expectancy, effort expectancy, facilitating conditions, LCM and PTR on ICP. However, social influence was found to exhibit a negative effect on ICP. Furthermore, ICP was found to contribute no mediation effects on the relationships of any of the components with the actual ACP. Practical implications This study’s findings are widely useful for marketers and managers to plot their promotional and campaigning strategies, emphasising factors that motivate consumers to adopt cashless payment. The obtained findings also benefit architects and designers in designing products and services by consolidating lifestyle standards and other requirements of consumers. Policymakers should implement policies and strategies to enforce rules and educate the public to widely adopt cashless payment across various sectors. Originality/value This study extended the UTAUT model with two new variables, i.e. PTR and LCM.

How does the social media platform TikTok influence the intention to buy snacks: An empirical study of the Vietnamese youth generation.

The study was conducted to identify the factors influencing the behaviour of buying street food through TikTok among the young generation in Ho Chi Minh City. Through surveying 459 consumers and filtering the appropriate survey samples for the study, 434 suitable samples were obtained: describing the variables of the scale, testing Cronbach's Alpha, and conducting regression analysis. The factors surveyed showed that five factors affect the behavior of buying snacks and other products through TikTok among the youth: perception of usefulness, credibility, interest, price expectations, and reference group. Therefore, the study also proposes solutions for food businesses on TikTok to attract customers better. At the same time, some solutions for TikTok users to use the application more efficiently are also suggested