Video Communication Research Articles

Using deep reinforcement learning (DRL) for minimizing power consumption in video-on-demand (VoD) storage systems

Using deep reinforcement learning (DRL) for minimizing power consumption in video-on-demand (VoD) storage systems

Feasibility of Sexual Health and Contraceptive Web Services for Adolescents and Young Adults: Retrospective Study of a Pilot Program on Reunion Island.

Sexual health indicators for adolescents and young adults (AYAs) aged between 13 and 25 years are particularly poor on Reunion Island. Access to accurate information as well as sexual health and contraceptive services are vital to maintaining sexual well-being. Teleconsultations offer a promising approach to addressing the sexual health and contraceptive needs of AYAs who are more susceptible to engaging in unprotected sexual intercourse. However, the literature on digital sexual health services for this demographic group is limited. This study aims to describe the feasibility of a pilot sexual health and contraceptive teleconsultation web service used by AYAs on Reunion Island. A descriptive, retrospective study was conducted at the Reunion Island University Hospital Center using a convenient sample. Eligible participants were informed about the program through various communication channels, including seminars for health care professionals, radio broadcasts, posters, flyers, press articles, videos, and social media posts. AYAs accessed a web-based platform named SEXTUOZE from December 15, 2021, to September 30, 2022, that offered sexual health information and teleconsultations. Data collected included participant and teleconsultation characteristics, patient satisfaction, and the quality of completeness of medical records. A total of 22 teleconsultations were scheduled and 7 were completed, all via synchronous video communication (duration: median 35 min). Overall, 4731 sessions were generated on the SEXTUOZE website. Reasons cited for accessing the web services were to seek sexual health advice (8/22, 36%), receive an initial birth control prescription (12/22, 55%), and inquire about condom prescriptions (2/22, 9%). While teleconsultation use for sexual health was initially low, it rose toward the end of the study period. Considering all elements of the implementation theory, future research should design interventions that not only are more operative and tailored but also ensure their adoption and sustainability in various health contexts.

АНАЛИЗ ПРАКТИЧЕСКИХ АСПЕКТОВ СОВЕРШЕНСТВОВАНИЯ ПРОФЕССИОНАЛЬНОЙ КОМПЕТЕНТНОСТИ ФАРМАЦЕВТИЧЕСКИХ РАБОТНИКОВ В ОБЛАСТИ ВЗАИМОДЕЙСТВИЯ С МАЛОМОБИЛЬНЫМИ ПОСЕТИТЕЛЯМИ АПТЕЧНЫХ ОРГАНИЗАЦИЙ С ОГРАНИЧЕННЫМИ ВОЗМОЖНОСТЯМИ ЗДОРОВЬЯ

Currently, pharmacies are part of the healthcare system and must comply with the requirements for providing an accessible environment for people with disabilities, including providing them with the opportunity to receive the necessary pharmaceutical services. The aim of the study is to analyze the practical aspects of improving the professional competence of pharmacists in the field of interaction with people with limited mobility and disabilities in pharmacies. The texts of regulatory legal acts of the Russian Federation and also systemic and logical methods of their interpretation have been used in this study. It has been revealed that the current federal state educational standards of higher education and secondary vocational education in the specialty «Pharmacy» do not directly provide for the need to train future pharmacists in the basics of professional interaction with people with disabilities, but they establish the possibility of introducing additional competencies and/or new academic disciplines into the curricula for more in-depth training of graduates. It has been shown that pharmacists are required to have knowledge of the anatomical and functional characteristics of various groups of people with limited mobility and disabilities, their physiological states and pathological processes that directly affect their ability to receive pharmaceutical services in pharmacies. The possibility of pharmacists of pharmacies to consult people with limited mobility and disabilities on the necessary pharmacy goods online has been analyzed, taking into account possible functional disorders in these people – in various formats: text, audio only or using video communication. It has been proposed to introduce training on relevant aspects of their professional interaction with visitors to pharmacies with disabilities into educational programs for training and professional development of pharmacists.

Decoding the Influence of eHealth on Autonomy, Competence, and Relatedness in Older Adults: Qualitative Analysis of Self-Determination Through the Motivational Technology Model

Background Older adults adopt and use eHealth systems to build autonomy, competence, and relatedness and engage in healthy behaviors. The motivational technology model posits that technology features, such as those on websites, smart displays, and mobile phones, must allow for navigability, interactivity, and customizability, which spur feelings of self-determination and intrinsic motivation. We studied ElderTree, an online system for older adults that provides on-demand videos of healthy living content, self-monitoring, and weekly researcher-hosted video meetings. Objective We aimed to understand the theoretical crossover between the motivational technology model and self-determination theory using features of ElderTree to understand the usability of the technology and how it may support older adults’ autonomy, competence, and relatedness. Methods Drawing participants from a randomized controlled trial of a mobile health app for older adults with multiple chronic conditions, we conducted qualitative interviews with 22 older adults about their use of the app; the interviews were coded using qualitative thematic analysis. Results Older adults did find that features within ElderTree such as content available on demand, good navigation, and weekly researcher-led video calls supported feelings of autonomy, competence, and relatedness, respectively. Individual differences such as a background using computers also influenced participants’ experiences with the smart displays. Conclusions Participants confirmed the features that increased internal motivation, such as interactivity correlating with feelings of relatedness, but they also found other ways to support autonomous health behavior change beyond narrow views of navigability, interactivity, and customization.

Exploring the Communication Impact of New Media Platforms Based on Pet-Based Short Videos

In recent years, pet short videos have attracted a large number of viewers as a popular topic, and as a result, have raised awareness of pets and stray animals. However, to shoot eye-catching video content, some creators abuse or abandon pets. These problems not only cause harm to the animals but also trigger a social crisis of trust, accompanied by ethical and legal issues. This paper explores the reasons for the popularity of pet-based short videos and the positive and negative impacts on the public and society of this issue. The study will adopt a case study research method to analyze the overall influence of pet bloggers by collecting relevant videos from short video platforms; meanwhile, popular videos and comments involving pet abuse and other incidents will be analyzed for content and public opinion. The final results of the study show that although pet short videos can effectively raise public concern about pets and stray animals, their negative ethical and social effects cannot be ignored, such as pet abuse and blind pet ownership, which hurt society. Future research should further focus on how to improve the ecology of short-form pet content thereby mitigating the negative social and animal impacts of pet-based short-form videos, thus enabling more positive impacts of video communication.

AVATAR 2.0: next level communication systems for radiotherapy through face-to-face video, biofeedback, translation, and audiovisual immersion.

This paper discusses an advanced version of our audiovisual-assisted therapeutic ambience in radiotherapy (AVATAR) radiolucent display systems designed for pediatric radiotherapy, enabling anesthesia-free treatments, video communication, and biofeedback. The scope of the AVATAR system is expanded here in two major ways: (i) through alternative mounting systems to accommodate a broader range of radiotherapy machines (specifically to fit robotic-arm and toroidal geometry photon radiotherapy and proton radiotherapy systems) and (ii) through additional hardware to provide video-calling, optimized audio for clear communication, and combined video inputs for biofeedback, translation, and other advanced functionalities. Because robustness requires strong parts and radio-transparency requires thin, light parts, three-dimensional printing was used to rapidly prototype hollow structures and to iteratively improve robustness. Two system designs were made: one that mounts superior and another that mounts inferior to the patient's head. Radiation dose measurements and calculations were conducted to assess dose perturbations at surface and depth due to the screen. For 6-MV volumetric modulated arc therapy (VMAT) plans, with and without the screen, the mean and maximum dose differences inside the planning target volume were 0.2% and 2.6% of the 200 cGy prescription, respectively. For a single static beam through the screen, the maximum measured excess surface dose was 13.4 ± 0.5%, and the largest measured dose attenuation at 5-cm water-equivalent depth was 2.1 ± 0.2%. These percentages are relative to the dose without the screen at those locations. The radiolucent screen systems provided here are shown to give minimal dosimetric effects on megavoltage VMAT photon treatments. For static beams, however, surface dose effects should be considered when these beams pass through the thickest components of the screen. Design files are also provided.

United Voices Group-Singing Intervention to Address Loneliness and Social Isolation Among Older People With HIV During the COVID-19 Pandemic: Intervention Adaption Study.

People living with HIV experience HIV stigma alongside a spectrum of aging-related health conditions that accelerate their vulnerability to the ill effects of loneliness and social isolation. Group-singing interventions are efficacious in improving psychosocial well-being among older people in the general population; however, the social curative effects of group singing have not been explored in relation to HIV stigma. By promoting group identification, bonding, and pride, group singing may reduce loneliness, social isolation, and other negative impacts of HIV stigma among older people living with HIV. Access to group-singing programs may be enhanced by technology. While group singing has been extensively studied in older adults, group-singing interventions have not been adapted for older people living with HIV to target loneliness and social isolation in the context of HIV stigma. The objective of this study was to describe the systematic development of a group-singing intervention to reduce loneliness and social isolation among older people living with HIV. In the San Francisco Bay Area between February 2019 and October 2019, we engaged older people living with HIV in a rigorous, 8-stage, community-engaged intervention adaptation process using the Assessment, Decision, Adaptation, Production, Topical Experts, Integration, Training, and Testing (ADAPT-ITT) framework. On the basis of a formative assessment of the needs and preferences of older people living with HIV, we selected an evidence-based group-singing intervention for older adults and systematically adapted the intervention components by administering them to a community advisory council (n=13). The result was United Voices, a 12-week hybrid (web-based and in-person) group-singing intervention for older people living with HIV. United Voices comprises 12 web-based (ie, via Zoom [Zoom Video Communications]) rehearsals, web-based and in-person drop-in helpdesk sessions, and a professionally produced final concert recording. Through an iterative process and in consultation with stakeholders and topic experts, we refined and manualized United Voices and finalized the design of a pilot randomized controlled trial to evaluate the feasibility and acceptability of the intervention protocol and procedures. The findings provide insights into the barriers and facilitators involved in culturally tailoring interventions for older people living with HIV, implementing intervention adaptations within web-based environments, and the promise of developing hybrid music-based interventions for older adults with HIV.

Is disinformation more likely to spread? A fuzzy-set qualitative comparative analysis of emerging infectious diseases on China’s short video platform

ObjectivesThis study aimed to develop a model for the dissemination of information on emerging infectious diseases (EIDs) by identifying the specific features of mpox (monkeypox)-related short video content that encourages...

Fast CU decision method based on texture characteristics and decision tree for depth map intra-coding

As the demand for higher quality 3D videos continues to grow, the 3D extensions of the Efficient Video Coding (3D-HEVC) standard are gradually unable to meet the needs of users. Versatile Video Coding Standard (H. 266/VVC), as an advanced video coding standard, adopts the nested Multi-Type Tree quadtree (QTMT) partitioning structure that current fast depth map coding unit (CU) partitioning methods cannot apply. Therefore, we have designed a fast intra-frame CU partitioning algorithm for VVC 3D video depth maps. Our proposed algorithm in this article consists of two steps, including two sub-algorithms. First, by analyzing the relationship between image entropy and variance and depth map CU division, we establish a bi-criterion decision algorithm to determine whether the texture complexity of the current CU is low enough to terminate its partitioning process. Then, for CUs that have been determined by the first algorithm to need further partitioning, we use a decision tree model based on Light Gradient Boosting Machine (LGBM) to predict which direction of Rate-Distortion Optimization (RDO) calculation can be skipped, which can avoid some unnecessary RDO calculations in a certain direction. The final experiment demonstrated the effect of the proposed algorithm, which can reduce 47.65% complexity of VVC 3D video intra-coding with negligible 0.23% Bjøntegaard Delta Bitrate (BDBR) increase, superior to other advanced methods.

Teledentistry in the Time of Conflict in Sudan

Background: The War in Sudan between the Sudanese armed forces and rapid support forces has left undeniable impacts on the healthcare system which is already compromised by decades of neglect. Hospitals were bombed or occupied by conflict parties. Healthcare providers were killed or assaulted, citizens were forced to displace, and access to healthcare was impaired in many cities. Teledentistry is a modern and promising way to provide dental consultations. It is an easy, safe, and affordable solution for both patients and dental personnel in times like war. This short communication aims to urge the need to implement teledentistry to facilitate access to dental services during the current conflict in Sudan. Methods: This article discusses teledentistry, which according to the American Teledentistry Association (ADA) is the use of electronic information, imaging, and communication technologies, such as audio, video, and data communications for oral care delivery, diagnosis, consultation, treatment, and education. The healthcare system in Sudan is currently facing many challenges such as a lack of healthcare providers, economic crisis, inability to access dental health centers, and political instability. The application of teledentistry will facilitate access to oral healthcare and provide optimum solutions during the current conflict in Sudan. Conclusion: Implementation of teledentistry during military conflicts is a golden solution for both patients and dental care providers as it is a time-saving, cost-effective, safe, and quick way to access oral healthcare services.

Investigating the Extent and Nature of the Primate Pet Trade on TikTok

With the online wildlife trade and the demand for viral videos increasing, the trade in primates on TikTok is becoming more prevalent. Despite wildlife trading being banned on most social media platforms, the trade in primates persists. TikTok’s policies ban the sale of live animals, and specific terms related to wildlife trading are banned; however, these search-term bans are easy to get around, and sellers are still prolific on the site. This study documented primates for sale on TikTok using the search term “for sale monkey” over a four-month period (from mid-July to mid-November 2023) with the aim of determining how widespread primate trade is on TikTok, the legality of advertisements, and which countries advertise the most primates for sale. In total, 43 individual advertisements were identified, spanning six different genera of primates and five different countries. Spider monkeys, rhesus macaques, and common marmosets were found to be the most commonly advertised species on TikTok. All the spider monkeys were advertised from the USA, while the majority of the marmosets were advertised from the UK, and all of the rhesus macaques were advertised from Pakistan. The USA was the only country identified in this study that advertised a range of species, and the only species found in this study that was not advertised in the USA was the mona monkey. In total, 44% of all species recorded were classified as either Endangered or Critically Endangered, and it was found that Endangered species were more frequently sold illegally than non-Endangered species. The findings of this study underline a need for stricter primate legislation and wildlife law enforcement, especially if the UN’s sustainable development goals are to be achieved by 2030. They also show a need for TikTok to broaden their restrictions on wildlife trading on their app.

Real or virtual: a video conferencing background manipulation-detection system

AbstractIn the past few years, the popularity and wide use of video conferencing software enjoyed exponential growth in market size. This technology enables participants in different geographic regions to have a virtual face-to-face meeting. Additionally, it allows participants to utilize virtual backgrounds to hide their real environment with privacy concerns or to reduce distractions, particularly in professional settings. In scenarios where the users should not hide their actual locations, they may mislead other participants into assuming that the displayed virtual backgrounds are real. In this paper, we propose a new publicly-available dataset of virtual and real backgrounds in video conferencing software (e.g., Zoom, Google Meet, Microsoft Teams). The presented archive was evaluated by an exhaustive series of tests and scenarios using two well-known features extraction methods: CRSPAM1372 and six co-mat. The first verification scenario considers the case where the detector is unaware of manipulated frames (i.e., the forensically-edited frames are not part of the training set). A model trained on zoom frames that were tested with Google Meet frames can detect real background images from virtual ones in video conferencing software with 99.80% detection accuracy. Furthermore, it is possible to distinguish virtual from real backgrounds in videos created for videoconferencing software at a high detection rate of approximately 99.80%. According to our conclusions, the proposed method greatly enhanced the detection accuracy and resistance against diverse adversarial conditions, making it a reliable technique for classifying actual as opposed to virtual backgrounds in video communications. Given the described dataset provided and some preliminary experiments that we performed, we expect that it will lead to more future research in this domain.

Incorporating Social Needs Screening in Simulation for Family Nurse Practitioner Students.

A pilot simulation was implemented at a private university school of nursing to provide an opportunity for family nurse practitioner (FNP) students to apply their knowledge of assessing and addressing social determinants of health (SDOH). The Social Needs Screening Tool (SNST), developed by the American Academy of Family Physicians, and SDOH content were incorporated into a tele-health simulation-based learning experience. Using Zoom [Zoom Video Communications, Inc.], students encountered a standardized patient who sought care for shoulder pain and shared concerns about transportation and finances. Thirty-nine FNP students individually completed the simulation. Evaluation was conducted via an adapted Simulation Effectiveness Tool-Modified and written feedback to assess confidence and skills. Eighty-nine percent of students reported they felt more comfortable using the SNST following the simulation. Incorporating SDOH content and the SNST within simulation-based learning is an effective learning activity to enhance FNP student confidence and skills in assessing and addressing SDOH. [J Nurs Educ. 2024;63(X):XXX-XXX.].

Loneliness, office space arrangement and mental well-being of Gen Z PR professionals. Falling into the trap of an agile office?

PurposeThe purpose of the study was to assess how the well-being and loneliness of public relations and communication professionals are impacted by the post-pandemic characteristics of the work environment: flexible work schemes, non-territorial office arrangements and video communication technologies. It was hypothesised that the post-pandemic workplace landscape poses several new challenges to the practice of PR – an industry which invariably relies on working with other people and demands a good level of social resilience. Loneliness and well-being both depend on the experience of having good and efficient social relationships, but the pandemic has directly and indirectly led to their deterioration.Design/methodology/approachThe project employed a correlational design and used an online survey system to collect responses from Gen Z professionals employed in the public relations and communications industry in the UK and the US via the Prolific platform. Demographical and workplace-related characteristics were assessed to investigate links with loneliness (measured using a three-item scale adopted from Russell et al., 1980 in Hughes, 2004) and well-being (using a short Warwick-Edinburgh Mental Well-being Scale scale). Causal relationships between data were tested using regression analysis for continuous variables and analysis of covariance for categorical factors. Bootstrapping was used to test mediated relationships that explain loneliness, job satisfaction and the well-being of Gen Z PR professionals.FindingsSeveral types of flexible working schemes, defined as the ability to work from home on any number of weeks, showed an impact on loneliness and job satisfaction but not on well-being. However, all remaining aspects of the post-pandemic office did manifest as important predictors. In the sample, 30% of Gen Z PR professionals showed signs of mild to clinical levels of depression, and the best protection from this state was the presence of a significant other. Lower levels of loneliness were related to non-territorial office arrangements and job satisfaction. The use of hot desks and open-plan arrangements led to a significantly lower level of job satisfaction than a traditional, cellular office. Both excessive online meetings and face-to-face only interactions led to marginally lower levels of loneliness and job satisfaction.Research limitations/implicationsThe present research is limited in several aspects. Firstly, while the project evaluated loneliness, job satisfaction and mental well-being (with each of these elements including a component of the requirement for building effective relationships), the quality of relationships built by PR professionals was not measured. Secondly, the project focused only on post-pandemic aspects of the workplace and did not cover other important components of job satisfaction. Lastly, the measure of online meetings was declarative rather than behavioural, and greater control of the number of online meetings held would be required to show more reliable links between variables.Practical implicationsThis study calls for proposing recommendations for employers to develop organisational-level measures and programmes to counteract loneliness. While traditionally intimate relationships of employees were not a direct focus of HR programmes, employers should develop elements of organisational culture that would support employees in building effective intimate relationships. Separately from this, despite immediate financial benefits, employers should avoid using open-space and hot desk policies, as they contribute negatively to job satisfaction (and indirectly to well-being). The sample of UK and US professionals was chosen for analysis because in these countries employers have more capacity to introduce changes to tangible characteristics of the workplace and work culture, which may positively impact the well-being of their employees.Social implicationsIt is expected that both employers and employees will revisit their approach to post-pandemic financial and logistic challenges related to the workplace. A lower level of job satisfaction and well-being is linked to the lack of assigned office space, but the ability to work exclusively from home leads to loneliness. Employees – when offered this possibility – should work in offices they are provided. Employers must appreciate the negative link between open and hot-desking policies and job satisfaction and well-being of their employees.Originality/valueThis study is the first to examine the post-pandemic workplace and personal characteristics of public relations and communications professionals in the UK and US and show how they impact job satisfaction and well-being. The study shows that 30% of employed in the PR industry are at risk of depression or anxiety. The connecting factor between personal and work-related characteristics that explains this problem is loneliness.

A Low-Cost, Low-Tech Virtual Mass Casualty Training Simulation for Undergraduate Medical Education.

Mass casualty incident (MCI) training effectively increases trainees' knowledge and confidence when implemented in a live, in-person setting. In-person MCI training is resource-intensive, but virtual MCI training models are an alternative with similar effectiveness at a lesser cost. However, most of these validated virtual options are based on high-tech virtual reality (VR) programs. We designed and implemented a low-tech, low-cost virtual MCI training model for third-year medical students, using Google JamboardTM (Google, Mountain View, CA) and ZoomTM(Zoom Video Communications, Inc., San Jose, CA) as the primary technological platforms. Learners were instructed on the adult simple triage and rapid treatment (START) and the pediatric JumpSTART triage algorithms over ZoomTM. In small groups, students used a gameboard on Google JamboardTM to simulate a scene at an MCI where they were tasked with triaging 25 patients in 30 minutes, followed by a debriefing session. Students were surveyed on their perceived understanding of the triage algorithms and confidence before and after the event using a 5-point Likert scale (poor, fair, good, very good, and excellent). Pre- and post-event scores were compared using paired, two-sample, and two-tailed t-tests. We considered a p value of <0.01 significant to correct for multiplicity using the Bonferroni method. Learners reported an increased understanding of the triage algorithms (adult and pediatric), scene setup, andunderstanding of emergency medical servicetraining/transportation, as well as increased confidence in participating in an MCI (all p < 0.001). Virtual MCI training can be used as an alternative or supplement to in-person MCI training. Low-tech virtual MCI training models can increase the accessibility of these valuable training activities without sacrificing the quality of learning. Areas for further investigation include low-tech virtual MCI training models' ability to effectively recreate situational and environmental distractions and other challenges better simulated by in-person and high-tech VR training events.

A Machine Vision Method for Identifying Blade Tip Clearance in Wind Turbines.

This paper introduces a machine vision method for measuring the blade tip clearance in a wind turbine. An industrial personal computer (IPC) is installed in the nacelle of the wind turbine to continuously receive video data from a digital camera mounted at the bottom of the nacelle. Using the open-source computer vision (OpenCV) digital image processing library data base, the real-time trajectory of the turbine blades is determined from the video data. Furthermore, fast Fourier transform (FFT) analysis is performed for determining the operating frequency of the blades in the images. The amplitude analysis performed at this operating frequency reveals the pixel-based blade tip clearance, which is then used to calculate the actual clearance of the wind turbine. This value is subsequently transmitted to the main controller of the wind turbine. The main controller can enhance the operational safety of the wind turbine by implementing appropriate pitch control strategies to restrict and safeguard the blade tip clearance. The results obtained by conducting experiments on a 2.0 MW wind turbine unit validate the effectiveness of the proposed identification method. In this method, the blade tip clearance can be calculated effectively in real time, and both the video sampling rate and communication speed meet the requirements for controlling the blade pitch.

Streaming Video Service Repertoire: Patterns, Drivers, and Decisions

ABSTRACT As subscription video-on-demand (SVOD) competition heats up with more newcomers beyond the quintessential Netflix, examining streaming video consumption from the perspective of an SVOD repertoire (a set of service subscriptions by a streaming user) can help the industry understand how consumers make decisions in forming their SVOD collection and their corresponding subscription patterns for marketing insights. Existing repertoire and SVOD studies still focus on users’ content selections and preferences, and the mechanisms and drivers affecting customer choices, without realizing that consumers are not seeking to pick the best SVOD out of all. Instead, consumers are attempting to curate an exquisite selection of services that satisfy their content needs for a reasonable price while avoiding streaming confusion (uncertainty about where to access the content) and fatigue (too many options). This study explored consumers’ SVOD repertoire within the U.S. context, investigating the SVOD repertoire patterns (size and composition) and differences in the SVOD repertoires regarding consumers’ demographics, media ecosystem, streaming behavior, and perceived repertoire adequacy through an online survey method. Through an analysis of responses from 1038 participants, the study demonstrated the value of the repertoire approach in examining SVOD subscriptions. Results showed the dynamic importance of certain SVOD services and configuration changes of one’s repertoire according to size. Netflix (as the likely core), Amazon Prime Video, and Hulu (as the two most likely complements) were the most subscribed SVODs. Differences were found in demographics, media ecosystem, streaming behavior, and perceived repertoire adequacy of users across different SVOD repertoire types.

The Influence Of User Experience, E-Service Quality, And E-Trust Mediated By E-Satisfaction On E-Loyalty: Customers Subscription Video On Demand (Svod)

Currently in the digital era, the internet plays a very important role in supporting and making it easier for people to carry out their daily activities through various technologies. One of the benefits of the internet in the entertainment sector is being able to watch movies or online shows and streaming subscription videos, besides that this activity is one of the most popular activities in the community that is carried out during and after the pandemic. This study aims to analyze the influence of User Experience, (E-Service Quality), E-Trust, mediated by E-Satisfaction, on E-Loyalty on Subscription Video on Demand (SVOD) customers during the Covid-19 pandemic to after the Covid-19 pandemic in the Greater Jakarta area. This study is a quantitative study by collecting 278 samples. Data collection was carried out by distributing questionnaires online and the scale used was the Likert scale. The data analysis technique used is Structural Equation Modelling (SEM) with Smartpls 3.0 software. The results of this study show that User Experience has a significant influence on E-Satisfaction and E-Loyalty, E-Service Quality has a significant influence on E-Satisfaction directly but does not have a significant influence on E-Loyalty directly, E-Trust has a significant influence on E-Satisfaction directly but does not have a significant influence on E-Loyalty directly, and E-Satisfaction has a significant influence on E-Satisfaction directly, and E-Satisfaction has a significant influence on E-Satisfaction and E-Loyalty. significant influence on E-Loyalty. E-Satisfaction has succeeded in mediating between User Experience, E-Service Quality, and E-Trust with E-Loyalty.

Pengaruh Self Congruity, Perceived Price, Brand Trust, dan Customer Engagement terhadap Willingness to Continue and Subscribe pada Disney Plus Hotstar

The advancement of online streaming media and the growing interest of the Indonesian population in Video on Demand (VoD) applications have paralleled the development of the internet in Indonesia. The presence of various video streaming platforms with local, regional, and global reach operating in Indonesia has generated significant dynamics in the digital entertainment industry. This phenomenon has rapidly transformed the landscape, fostering the adoption of technology and altering consumer behavior patterns in accessing entertainment content. This research is aimed at uncovering the relationship between self-congruity and perceived price through various variables such as customer engagement and brand trust, which have implications on willingness to continue and subscribe. The study employs a quantitative research method or survey approach. Sample selection is conducted through non-probability sampling using purposive sampling techniques, with a total sample of 146 respondents who are customers of Disney+ Hotstar Indonesia. Data analysis is performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings of the research reveal positive and significant influences, namely, self-congruity on brand trust, self-congruity on customer engagement, perceived price on customer engagement, brand trust on willingness to continue and subscribe, and customer engagement on willingness to continue and subscribe.

114 Prime Time of Life: A multimodal physical activity and health education programme for middle-aged and older adults

Abstract Prime Time of Life is inclusive of people living with clinical conditions and differing fitness and functional abilities. Health screening was conducted preprogramme, and specific clinical exercise advice and support was provided to participants by Dr Diane Cooper, Clinical Exercise Physiologist. Participants completed two 60-minute multimodal (cardiovascular fitness, strength, balance, flexibility) exercise classes per week and were also encouraged to complete additional classes in their purpose built on-demand exercise library. In all 60-minute exercise classes the exercise instructor demonstrated three different options for each exercise to cater for participants who were working at beginner, intermediate and advanced levels of fitness. Participants appreciated the adaptations and progressions that were available for all exercises as it enabled them to work to their ownability and progress and monitor progress throughout the programme. Each week a 20-minute health education workshop relevant to participants was delivered online via Zoom. The workshop was recorded, edited, and uploaded to YouTube to view on-demand. The link for each video was shared with participants weekly via email to support on-demand learning in addition to any other relevant supporting material such as a training diary. The Prime Time of Life programme increased participants upper and lower body strength, aerobic fitness and perceptions of physical and mental health (see chapter 3). This was in addition to increased confidence and feelings of positivity around the participants’ own management of healthy functional ageing (see chapter 3). Participants commented that they really enjoyed the Prime Time of Life programme. It increased their awareness on the importance of multimodal exercise for healthy ageing and that they felt empowered to continue training and improve their health in the long term. Following on from this successful programme a full train the trainer programme has been developed and piloted with 9 Local Sports Partnerships, 20 participants with further plans for upscaling.