Vlogs Research Articles

How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments

How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments

Research on the Relationship between Characteristics of Video Bloggers and Consumers’ Purchase Intentions

Video blogging channels for social media technology continue to innovate and evolve, and brands are beginning to rely on social media channels for product marketing. The factors influencing consumers’ purchase intention for products advertised by video bloggers are numerous and unclear. The main purpose of this study is to explore the mechanism by which the characteristics of video bloggers influence the formation of emotional cognition and then influences consumers’ purchase intention. Based on the SOR model, 518 questionnaires were administered to Chinese video blogging users. The AMOS 24.0 and SPSSAU 24.0 web tools were used to analyze the study data. Empirical results indicate that consumers’ perceived homogeneity, expertise, degree of emotional attachment to video bloggers, and perceived source confidence have a direct or indirect positive influence on purchase intentions. Evident advertising intention weakens the relationship between emotional attachment and purchase intention. This result is strategically important for a brand’s advertising efforts and market share and provides new research insights and frameworks for studying consumers’ advertised product purchase behaviors in the context of video blogging channels for social media.

Descriptive and content analysis of breast cancer vlogs on YouTube.

258 Background: Vlogs, or “video blogs,” are personally-created experiential videos based on wide-ranging topics, usually posted to YouTube. Many women with breast cancer (BC) document their cancer experiences in YouTube vlogs. These may have the potential to serve as peer-to-peer support and provide community. This study provides a descriptive and content analysis of vlogs by women with BC. Methods: YouTube was searched in incognito mode in 11/2023 using the search terms “breast cancer vlog.” A maximum of 10 videos/creator were included based on viewership and date created.Video characteristics collected included: title, length, number of views, likes, comments, and playlist inclusion. Videos were assessed for sponsorship, presence of explanation and discussion on BC, type of content, and themes. Creator characteristics included age, location, and engagement approaches. Descriptive and content analysis were performed to assess and analyze video content and potential areas where peer-to-peer support may be provided. Results: 90 vlogs by 13 creators were included, all originating from personal accounts. Mean video length, number of views, and number of comments were 21.4 minutes (SD 9.1), 266,780 (SD 534,465), and 1485 (SD 3422), respectively. 38.9% included hashtags. 12.2% included paid sponsorships. Most common filming location was at home (96.7%), followed by the hospital (31.1%), or in the car (21.1%). Home vlogs were most often set in the living room (44.3%), bedroom (33.0%), or kitchen (20.6%). 56.7% included visuals of treatment as well as physical findings. Creators addressed motivation for vlogging in 48.9%; the two most common reasons were wanting to build a community and helping others in a similar situation. In 46.7%, creators explicitly expressed emotion. Most common themes were treatment (85.6%), mental health (81.1%), side effects (72.2%), appearance (63.3%), and family relationships (36.7%). Subthemes included young age, finances, and the importance of online community support. Patient-directed advice was offered in 60.0%, mostly on treatment-related issues. In 56.7%,creators provided explicit treatment definitions. Chemotherapy was discussed in 70.0%; surgery in 57.8%, primarily mastectomy; radiation in 30.0%; general side effects in 71.1%. 24.4% were about a new diagnosis. When mentioned (44.4%), most common creator location was the USA. When mentioned (30.0%), most common age demographic was 20-29 years old. Conclusions: Vlogs by women with BC receive significant levels of engagement. The dedication to building community demonstrated by vlog creators, and the personal nature of their storytelling, advice, and suggestions, may make these vlogs a potential resource for peer-to-peer support.

Investigating the Content Characteristics of Short Video Bloggers and Their Impact on Female College Students' Views on Marriage and Relationships

In the era of mobile video socialization, short videos are now one of the main sources of information, especially for female college students who have limited social interaction and information access. As the emergence of influential "bloggers" on short video platforms, a new cultural phenomena have arisen. In order to explore the influence of the characteristics of short videos on the concept of marriage and love for female college students, this study focuses on the content characteristics of couple bloggers on Douyin (the Chinese version of TikTok) and its influence on users through literature review and questionnaire survey. It was found that the videos of couple bloggers mainly focus on situational interactions, and the themes tend to be humorous, dramatic, and strongly emotional. On this basis, the further investigation through surveys and interviews found that short videos primarily featuring couples would have a direct impact on the concept of marriage and love for female college students, including the impact on emotional expression, social interaction, and values.

How service design improves inclusivity within a new underground station

Progress towards social equity is slow. Few examples of sustainable, inclusive design transport buildings exist. Integrating service design and inclusive design principles led to an innovative station design. This study reviews the inclusivity and usability experience moving within that operational station serving London’s Elizabeth Line at Farringdon Station. The methodology applies innovative auto-ethnographic observation methods, using video diaries and an observer as a research instrument.

I Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioral. The study also inspects the subsequent effect of the components of engagement on visit intentions and electronic word of mouth. We adopted a mixed method approach involving two focus group discussions followed by a sample survey of 541 respondents from India to construct and validate the study hypotheses using structural equation modeling. The findings indicate a differential effect of parasocial bonding and wishful identification on the components of consumer engagement. Likewise, engagement components are observed to have differential effects on visit intentions and electronic word of mouth. This study extends the application of social learning theory to tourism by offering a novel perspective on how interactions with travel vlogs collectively shape customer decisions and travel intentions. Tourism marketers can capitalize on the impact of parasocial interactions and wishful identification with travel vloggers to enhance engagement and boost the dissemination of electronic word-of-mouth.

Using video diaries in educational ethnography: what being alone with a camera does for self-representation, trust, and affording a participant perspective

ABSTRACT Video diaries are an innovative tool for ethnographic research, contributing to the quality of fieldwork and ethnographic data by giving additional attention to participant voices. Grounded in two fieldwork periods in secondary and higher education, this paper illustrates three key qualities through which video diaries contributed to ethnographic research: (1) Building trusting relationships with participants, (2) providing a space for participant autonomy, and (3) being a medium of self-explication and truth-telling. In video diaries, participants exercised free speech, providing a widely unmediated, personal perspective on their professional identity, roles, and relationships. This personal perspective allowed participants to contribute to trusting on their own terms, which mitigated face-work – especially when talking about conflicts and challenges – and provided additional entry points for conversations, enabling deep dialogue and understanding. Ultimately, the use of video diaries significantly strengthened the researcher-participant relationship and enriched the ethnographic data and the quality of interactions.

Teachers’ Experiences of Transformational Professional Learning Through Master’s Level Study: Becoming, Being and Belonging As a Teacher and Researcher

ABSTRACT Teachers’ engagement in critical intellectual and research work in England has been challenged in recent years under hegemonic policies and practices in teacher education. Since 2019, centralisation, standardisation and accountability in teacher education have intensified, along with explicit criticism of university involvement. Some describe teaching in England as a ‘semi-profession’ where teachers are positioned as technicians and their engagement in wider ethical, moral and intellectual endeavours are discouraged. Within this challenging policy and practice context, this paper argues that there is a need to reconsider the space of professional learning over professional development for teachers, and that Master’s level qualifications can be site for potentially transformative learning experiences for teachers. An empirical research project is reported, where teachers’ lived experiences of engaging in critical intellectual and research work through part-time MA Education were systematically mapped and interrogated. Data was collected through semi-structured interviews and video diaries. Analysis of significant episodes of each teacher’s narrative unlocked an understanding of their shared journeys as ‘becoming’, ‘being’ and ‘belonging’ as a teacher and a researcher. Conclusions and recommendations are presented which challenge current reductive policies and practices along with a call to prioritise teachers’ critical and intellectual knowledge and research work.

Validity of an Exercise Log for Measuring Duration of Exercise in Older Women With Knee Osteoarthritis.

To examine the validity and usability of a paper log for evaluating exercise duration in older women. Data from 23 females (mean age = 70.4 years) who completed an 8-week pilot randomized controlled trial investigating the effects of yoga and aerobic/strength training on knee osteoarthritis were included in this secondary analysis. Participants were asked to complete a paper log and video recording of their home exercise sessions. Concurrent validity was high between minutes reported on the paper logs and video recordings during Weeks 2 to 7 (r = 0.878). Usability was high, with participants completing 79% to 91% of paper logs and 74% to 100% of video diaries weekly. Overall minutes reported on the paper exercise logs and video diaries were positively correlated to Physical Activity Scale for the Elderly scores at 8 weeks. Exercise logs are a valid and useful method in assessing adherence to prescribed exercise duration in unsupervised home programs. [Research in Gerontological Nursing, 17(5), 219-225.].

Descriptive and content analysis of breast cancer vlogs on YouTube.

18 Background: Vlogs, or “video blogs,” are personally-created experiential videos based on wide-ranging topics, usually posted to YouTube. Many women with breast cancer (BC) document their cancer experiences in YouTube vlogs. These may have the potential to serve as peer-to-peer support and provide community. This study provides a descriptive and content analysis of vlogs by women with BC. Methods: YouTube was searched in incognito mode in 11/2023 using the search terms “breast cancer vlog.” A maximum of 10 videos/creator were included based on viewership and date created. Video characteristics collected included: title, length, number of views, likes, comments, and playlist inclusion. Videos were assessed for sponsorship, presence of explanation and discussion on BC, type of content, and themes. Creator characteristics included age, location, and engagement approaches. Descriptive and content analysis were performed to assess and analyze video content and potential areas where peer-to-peer support may be provided. Results: 90 vlogs by 13 creators were included, all originating from personal accounts. Mean video length, number of views, and number of comments were 21.4 minutes (SD 9.1), 266,780 (SD 534,465), and 1485 (SD 3422), respectively. 38.9% included hashtags. 12.2% included paid sponsorships. Most common filming location was at home (96.7%), followed by the hospital (31.1%), or in the car (21.1%). Home vlogs were most often set in the living room (44.3%), bedroom (33.0%), or kitchen (20.6%). 56.7% included visuals of treatment as well as physical findings. Creators addressed motivation for vlogging in 48.9%; the two most common reasons were wanting to build a community and helping others in a similar situation. In 46.7%, creators explicitly expressed emotion. Most common themes were treatment (85.6%), mental health (81.1%), side effects (72.2%), appearance (63.3%), and family relationships (36.7%). Subthemes included young age, finances, and the importance of online community support. Patient-directed advice was offered in 60.0%, mostly on treatment-related issues. In 56.7%, creators provided explicit treatment definitions. Chemotherapy was discussed in 70.0%; surgery in 57.8%, primarily mastectomy; radiation in 30.0%; general side effects in 71.1%. 24.4% were about a new diagnosis. When mentioned (44.4%), most common creator location was the USA. When mentioned (30.0%), most common age demographic was 20-29 years old. Conclusions: Vlogs by women with BC receive significant levels of engagement. The dedication to building community demonstrated by vlog creators, and the personal nature of their storytelling, advice, and suggestions, may make these vlogs a potential resource for peer-to-peer support.

Unveiling women’s ventilation practices and comfort in Jordan: video diaries as method for post-occupancy evaluation

ABSTRACT Understanding occupants’ behaviour and thermal preferences is key to designing less energy-intensive buildings. However, qualitative research methods to understand behaviour can be time-consuming and limited by participants’ recall bias and interpretations. This paper introduces a participatory method of ‘video diaries’ for interrogating occupants’ post-occupancy behaviour and energy use with their own mobile phones. The method is applied to understand middleclass women’s domestic and comfort practices in Amman, Jordan, focusing on their use of windows, fans and air-conditioning (AC). The study demonstrates the method’s effectiveness in capturing interrelated domestic energy-dependent practices, adaptive comfort and the materiality of homes. In particular, the video diaries reveal: (1) overlapping and ‘messy’ practices tied to the use of domestic technologies (e.g. AC and fans) in unexpected ways (e.g. always ventilating while cooking or exercising) that challenge conventional building simulation approaches that account for only thermally motivated actions; (2) diverse perceptions of comfort negotiated through gendered bodies and practices; and (3) the usefulness of video dairies as a form of self-reflection and increased awareness that may result in behavioural change. The study argues for using video diaries to supplement methods such as surveys and field measurements, particularly in post-occupancy evaluations or simulations for domestic energy use.

The Strait and the Sea Unsettling Scores

In this inquiry I build on my previous work on contemporary aesthetics to engage the media practices and bio-acoustic mappings of cetacean scientists, as well as fishers’ video diaries and sound cartographies of interactions with cetaceans. To these, I also juxtapose a contemporary composer, sound engineer, and media artist’s sonographic records of encounters with these decidedly intriguing marine mammals alas too often reduced to the moniker “charismatic”. Concretely, I zoom in on three media practices: the sound compositions of Ariel Guzik, founder of the Nature Expression and Resonance Lab, who designs and engineers instruments to communicate with grey whales, sperm whales, and bottle nose dolphins in the Sea of Cortez; the hydrophone recordings, spectrograms, drone footage, and photo-identifications by a team of cetacean ethologists and communication scientists who run a research vessel and a marine ecology lab in the Tyrrhenian Sea; and the multimedia online platforms of fishers who produce video diaries of potentially fatal interactions with orcas in the Strait of Gibraltar. These carefully selected and juxtaposed audiovisual practices are the graphic, acoustic, and musical fragments that compose the de-territorialized cartography I am calling The Strait and The Sea.

Construction of an ontology for the subject area “Educational video blogging”

Introduction. The consequences of the pandemic have increased public attention to digital online learning technologies. The latter in the formats of podcasts, forums, streams, wikis, websites and video blogs are actively distributed and saturate the content of managed education and self-education, are used instrumentally on educational platforms, and become an independent educational resource. Thanks to the digitalization of modern education, educational video blogging is developing. Purpose of the study. This purpose is the author’s interpretation of the ontology of the subject area “Educational video blogging”, which does not claim to be completely exhaustive of this topic. Materials and methods. Materials for building a system of concepts were Russian-language and Englishlanguage scientific publications selected in accordance with search queries in Science Direct, ResearchGate, Google Scholar and e-library. Results. The results of the study were an ontology that included four levels of analysis. The first is associated with web 2.0, transforming into web 3.0 and then into web 4.0. Web 2.0 provides digital online technologies to the educational process, and also creates the basis for the development of video hosting and social networks. The second level of digital online technologies includes text, visual and mixed formats for presenting information. Guided education and self-education (the third level of analysis) constitute the educational process in the online space. In both cases, digital online technologies are involved, which in managed education are integrated into educational platforms (LMS, SMC, MOOC). The fourth level of analysis focuses on educational video blogging, which dominates self-education. Educational video blogs vary in terms of authorship, recipients, and content. Related categories to E-video blogs are video podcasts and websites of online schools and teachers. Conclusion. As a result of the study, the basic concepts of the videoblogosphere in general and the educational video blog in particular were identified, and a system of their interrelations was built. In the future, the ontology can be expanded by studying different formats for presenting digital material, as well as concepts related to the digital identity of teachers.

Signifyin’ “Black in China” and Sharing Black Pathos: Libidinal Energies in Vlogs Produced by Black YouTubers in China

The subjectivity of Black individuals and communities as content producers in Sino–African/Black encounters has been underestimated in popular culture and academic discussion. By incorporating the theory of the libidinal economy, this study aims to understand the unique discursive practices in video blogs (vlogs) produced by Black YouTubers in China from the perspective of Black cyberculture. This study applies critical technocultural discourse analysis to 100 popular videos. Two levels of libidinal investments are identified: first, the libidinal energy, Black pathos, invested by Black Youtubers as the subject of video production and publication; and second, the interracial libidinal tension invested by Chinese and Black subjects, which is externalized as racialization. Two types of libidinal flows are identified: the libidinal energy flow, through various technologies, from offline encounters in China to the global video platform YouTube, supported by the discursive practices, such as signifyin’; and the libidinal flow from the narrative of mundanity to a wider domain of discursive contestation between China and the United States This study also suggests to focus on the variation of libidos, filtered by identities, invested in materiality in a cross-cultural context.

ОСОБЕННОСТИ РЕЧЕВОГО ПОВЕДЕНИЯ ВИДЕОБЛОГЕРОВ НА ПРИМЕРЕ ОБЗОРОВ ТРАНСПОРТНЫХ СРЕДСТВ

The aim of this article is to identify the features of speech behavior of video bloggers from the point of view of pragmalinguistics, where the main object of the research is the communicant’s conscious and unconscious choice of speech means. The method of traditional content analysis is used to study the conscious choice of language means by a video blogger, while the method of modified content analysis is used to study the unconscious choice. Fragments of speech of videoblogers, whose videos are devoted to retro vehicles reviews were taken as a research material. This article defines such concepts as Internet discourse, blog and video blog, and also identifies and shows on examples the common linguistic features that are found among video bloggers in the field of retro transport. These features will allow to further form speech portraits of video bloggers and determine their personal traits. These traits show what norms of culture, behavior, communication, even the psychology of people’s thinking are formed among representatives of different generations under the influence of the World Wide Web.

An exploration of having social media influencers deliver a first-line digital intervention to improve body image among adolescent girls: A qualitative study

Social media influencers are popular among adolescents and could offer a unique way to reach young people at scale with body image interventions. This study explored girls’ and influencers’ views on having influencers deliver body image interventions through vlogs (video blogs) and to gain insight into their preferred format, content, and views on factors that encourage engagement with vlogs. Twenty-one UK based participants were recruited. Three online focus groups were conducted with adolescent girls (n = 16) aged 14–18 years and one with influencers (n = 5) aged 24–33 years, who had a collective following of over 1.5 million subscribers across social media platforms. Data were analysed using reflexive thematic analysis and four themes were generated: Choosing an influencer whose messages and core values are aligned with the topic of body image; the importance of influencer authenticity and personal experience; collaborating on content creation with mental health professionals; and the need for long-form (i.e., 10–20 min) content to address serious topics. Findings suggest having influencers deliver body image interventions to young people could be a useful approach. Results highlight the need to engage with end users from the outset of intervention development to increase the likelihood of intervention effectiveness and engagement.

Descriptive and content analysis of breast cancer vlogs on YouTube.

e21016 Background: Vlogs, or “video blogs,” are personally-created experiential videos based on wide-ranging topics, usually posted to YouTube. Many women with breast cancer (BC) document their cancer experiences in YouTube vlogs. These may have the potential to serve as peer-to-peer support and provide community. This study provides a descriptive and content analysis of vlogs by women with BC. Methods: YouTube was searched in incognito mode in 11/2023 using the search terms “breast cancer vlog.” A maximum of 10 videos/creator were included based on viewership and date created. Video characteristics collected included: title, length, number of views, likes, comments, and playlist inclusion. Videos were assessed for sponsorship, presence of explanation and discussion on BC, type of content, and themes. Creator characteristics included age, location, and engagement approaches. Descriptive and content analysis were performed to assess and analyze video content and potential areas where peer-to-peer support may be provided. Results: 90 vlogs by 13 creators were included, all originating from personal accounts. Mean video length, number of views, and number of comments were 21.4 minutes (SD 9.1), 266,780 (SD 534,465), and 1485 (SD 3422), respectively. 38.9% included hashtags. 12.2% included paid sponsorships. Most common filming location was at home (96.7%), followed by the hospital (31.1%), or in the car (21.1%). Home vlogs were most often set in the living room (44.3%), bedroom (33.0%), or kitchen (20.6%). 56.7% included visuals of treatment as well as physical findings. Creators addressed motivation for vlogging in 48.9%; the two most common reasons were wanting to build a community and helping others in a similar situation. In 46.7%, creators explicitly expressed emotion. Most common themes were treatment (85.6%), mental health (81.1%), side effects (72.2%), appearance (63.3%), and family relationships (36.7%). Subthemes included young age, finances, and the importance of online community support. Patient-directed advice was offered in 60.0%, mostly on treatment-related issues. In 56.7%, creators provided explicit treatment definitions. Chemotherapy was discussed in 70.0%; surgery in 57.8%, primarily mastectomy; radiation in 30.0%; general side effects in 71.1%. 24.4% were about a new diagnosis. When mentioned (44.4%), most common creator location was the USA. When mentioned (30.0%), most common age demographic was 20-29 years old. Conclusions: Vlogs by women with BC receive significant levels of engagement. The dedication to building community demonstrated by vlog creators, and the personal nature of their storytelling, advice, and suggestions, may make these vlogs a potential resource for peer-to-peer support.

AUTHENTIC VIDEO IN TEACHING UKRAINIAN AS A FOREIGN LANGUAGE

In the article, the author analyses the scientific achievements of Ukrainian linguodidactics in the field of theoretical and practical comprehension of working with authentic audiovisual materials as an additional teaching source in the study of foreign language. Numerous publications by Ukrainian scholars on this topic (from the early 2000s to the present day) are divided into 3 groups. The first group of articles focuses on the general issues of using the audiovisual method in the process of developing foreign language communicative competence. The second group of studies includes articles reviewing the most frequent “audiovisual practices” in the course of UFL. The third group of articles is in-depth research on working with certain genres of authentic video for foreign audiences. The range of genres of authentic video products that can be used for educational purposes in the process of mastering UFL is outlined. These include feature films, documentaries, animated films, informative and entertaining TV programmes (news release, video interviews, academic lectures, video presentations, virtual tours of museums and cities of Ukraine, video blogs, TV shows, stand-up comedy, etc.), video messages from public figures, advertising blocks, trailers, music videos, etc. It is emphasized that among the above, Ukrainian methodologists pay the most attention to films of various genres (primarily short films). The article highlights the key issues that Ukrainian film didactics is working on. The article analyses the scientific studies of Ukrainian methodologists on the use of other genres of authentic video for linguodidactic purposes – video interviews, song videos, commercials, virtual tours, professional videos, etc. The author presents her own comments on the stated topic and outlines issues for the future. It is emphasised that working with authentic video requires the teacher to understand the specific purpose of its use in the classroom, knowledge of the repertoire of Ukrainian authentic material and its linguistic and didactic potential, and special methodological study for presentation in a foreign language audience. Key words: authentic video, genre, listening, Ukrainian as a foreign language, linguodidactics.

Food vloggers and their content: understanding pathways to consumer impact and purchase intentions

PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the effects of attitudes toward food videos and vloggers on consumers’ behavioral intention regarding purchasing featured food ingredients.Design/methodology/approachAn integrated model informed by theories (uses and gratification and stimulus-organism-response) was developed. An online survey was administered to 339 Vietnamese social media users. The data were analyzed using partial least square structural equation modeling (PLS-SEM).FindingsThe results show that food videos’ entertainment and information value positively impact the attitude toward food videos. However, the interaction value does not have a significant impact. All three values (entertainment value, information value and interaction) impact the attitude toward food vloggers. Both attitudes significantly influence purchase intention, showing that there is a pathway to product placement. The frequency of social media use can moderate these relationships, with a negative effect on the attitude toward food videos and a positive effect on the attitude toward food vloggers.Originality/valueThese findings provide insights into vlogger success pathways, not only in terms of audience reception but also in terms of product placement. This study offers comprehensive suggestions on pathways for success that are interesting for vloggers, food business operators, restaurant managers and audiences on how to design effective food videos and potentially encourage consumer purchases. These pathways can also be valuable for other behaviors, such as food safety advice and food waste reduction.

VIDEO BLOGGING: A PEDAGOGICAL MEDIA TO IMPROVE SPEAKING SKILL

Technology is considered as a learning assistant that can be used to improve speaking skills. In this paper, the researcher tried to enhance students’ speaking skills using English video blogging. The purposes of this research were to know how students’ perception of the use of English video blogging in speaking skills and to what extent video blogging improves students’ speaking skills. This study was done in one High school at Tangerang- Banten with 25 students in Grade XI. This study is a qualitative design with descriptive analysis in interpreting data, in data collection, the researcher used an observation (participatory observation) and depth interview with the participants. The result shows that students’ perceptions of the use of English video blogging to improve speaking skills are good and successful, and it can be seen about 80 % of the participant are having a good improvement in speaking ability. And the rest of them still feel lack confidence and fluency in speaking. Finally, the use of video blogging in classroom activities gives a good impact on students’ speaking skills.