Appeal Of Videos Research Articles

EXPRESSIVE SYNTAX IN PRESIDENTIAL DISCOURSE VLADIMIR ZELENSKY

The article is devoted to the analysis of figures of expressive syntax presented in public speeches of the President of Ukraine Volodymyr Zelensky. The texts of presidential rhetoric, which was transformed during the Russian invasion on February 24, 2022, are considered. The peculiarities of presidential speeches, implemented at the syntactic level, are traced. Figures of expressive syntax are analyzed: syntactic repetition, syntactic anaphora, syntactic epiphora, syntactic parallelism, period. The material of the research was the texts of presidential speeches, represented in the daily video addresses of Volodymyr Zelensky to the Ukrainian people. The object of research was the Ukrainian presidential discourse, and the subject - the syntactic features of the political speeches of V. Zelensky. The purpose of the study is to identify and qualify the main means of expressive syntax used in the presidential rhetoric of V. Zelensky, which have influential potential. The material for the analysis was the speeches and addresses of V. Zelensky, presented on the official website of the President of Ukraine, starting from February 24, 2022. Both the texts of daily video appeals to the people of Ukraine and official speeches addressed to foreign leaders and communities are considered. It is proved that during the Russian-Ukrainian war a relatively new speech genre of political discourse, presented in the presidential rhetoric of V. Zelensky, became widespread - video appeals. The dynamic nature of this genre and its interactivity, enhanced by video and audio tools, required the actualization of linguistic means of influencing the addressee, among which the priority is the means of expressive syntax. V. Zelensky’s presidential discourse mostly presents syntactic repetitions (anaphora, epiphora, epanaphora), syntactic parallelism, antithesis, period and rhetorical questions.

Does the use of Gender-Fair Language Impair the Comprehensibility of Video Lectures? – An Experiment Using an Authentic Video Lecture Manipulating Role Nouns in German

Gender-fair language makes women and other genders, their interests, and their achievements more visible and is particularly relevant to grammatical gender languages such as German, in which most nouns and personal pronouns are assigned to a specific gender. The present study tested the often repeated critical claims that gender-fair language impairs the comprehensibility and aesthetic appeal of videos. In an experiment with N = 105 students, participants watched a video on self-determination theory, either with masculine-only forms or using the glottal stop, a form of spoken gender-fair language that inserts an abrupt and sustained closure of the vocal cords in the larynx between the masculine form or the stem and the feminine ending of words (e.g. in German “Leserʔinnen”, ∼feʔmale readers). Subsequently, participants completed a questionnaire regarding the video's comprehensibility. The results show no statistically significant impairment regarding the general subjective comprehensibility (partial η2 < .01), the ease of ascribing meaning to the words (partial η2 < .01), the ease of decoding the syntax of the sentences (partial η2 = .03), or the aesthetic appeal of the videos (partial η2 = .02). The critics’ claims are therefore questioned.

The effectiveness of animal welfare-, environmental-, and health-focused video appeals on implicit and explicit wanting of meat and intentions to reduce meat consumption

ABSTRACT The production of meat and its consumption are associated with negative consequences for the environment, the animals raised and slaughtered for food, and the health of those who consume animal-based foods. We investigated whether video appeals that addressed these topics affected participants’ wanting of meat and intentions to reduce meat relative to a control video. Results indicated only the environmental video led to increased intentions to reduce meat relative to controls. Nevertheless, implicit wanting of meat was lower in all three experimental conditions compared to the control condition. Additionally, moral emotions and agreement with the video’s message mediated the relationships between condition and implicit wanting and intentions for the animal welfare and environment conditions. For the health condition, only agreement with the message served as a mediator. These results suggest that although animal welfare-, environmental-, and health-focused video appeals may be effective at shifting immediate desire to consume meat, environmental video appeals may be the most effective for increasing intentions to change future meat intake.

Video Appeals to the President of Russia: Creating a Born-Digital Primary Source Collection

ABSTRACT Video appeals to the president of Russia are a primary source of unprecedented richness for the study of various aspects of contemporary Russian life. Online videos are recorded by diverse groups and individuals in Russia as attempts to prompt President V.V. Putin to directly resolve specific social, economic, cultural, and environmental problems; and to express opinions on a variety of issues or to wish him well. The content of this material and its role as a historical source can be compared to epistolary archives and, specifically, letters to the authorities written by Soviet citizens. This paper describes an experimental project in collecting, preserving, and providing access to these videos.

Constructing the ‘Right Image’: Visibility Management and the Palestinian Village of Susiya

This article focuses on the Palestinian Bedouin village of Susiya in the West Bank of the Occupied Palestinian Territories and the multi-agency efforts to save the village after the Israeli Civil Administration issued a full demolition order to all existing structures in 2012. By analysing a range of creative visual responses to the demolition order, including social media campaigns and video appeals, the paper examines the problematic nature over who and how to produce the ‘right image’ of the village and its struggle. Based upon fieldwork and interviews undertaken between 2013–2014 with activists and community workers, I identify how in an effort to overcome the separation between audience and distant spectator, a number of Non-Governmental Organisations (NGOs) and Human Rights Organisations (HROs), acting on behalf of the village, ultimately weakened rather than strengthened the representation of the villagers.

The Reproductive Rights Counteroffensive in Mexico and Central America

This essay reviews the 2013 Human Life International (HLI) propaganda video, Central America and Mexico: Fighting for Life, Faith, and Family, which, we argue, illustrates the well-orchestrated counteroffensive against reproductive and sexual rights movements occurring in the region. First we summarize the film's key themes, including the assertion that Catholicism is fundamental to Mexican and Central American identities and that the international “pro-abortion movement” is waging war against Catholics. Second, we note the development of a new strategic alliance between Catholics and evangelicals that relies on lay religious activists working in the fields of medicine, bioethics, law, and government. Third, we show how the video appeals to HLI donors by asking them to support crisis pregnancy centres, homes for unwed mothers, adoption programs, and “natural” fertility assistance. We argue that the film conspicuously ignores the consequences of abortion bans already in place in Nicaragua, El Salvador, and Honduras, and does not consider that what it terms “international pressures” also includes treaty obligations with the United Nations and Organization of American States. This essay offers insights into the strategies used by opponents of reproductive and sexual rights movements in Mexico and Central America.

The Reproductive Rights Counteroffensive in Mexico and Central America

This essay reviews the 2013 Human Life International (HLI) propaganda video, Central America and Mexico: Fighting for Life, Faith, and Family, which, we argue, illustrates the well-orchestrated counteroffensive against reproductive and sexual rights movements occurring in the region. First we summarize the film's key themes, including the assertion that Catholicism is fundamental to Mexican and Central American identities and that the international “pro-abortion movement” is waging war against Catholics. Second, we note the development of a new strategic alliance between Catholics and evangelicals that relies on lay religious activists working in the fields of medicine, bioethics, law, and government. Third, we show how the video appeals to HLI donors by asking them to support crisis pregnancy centres, homes for unwed mothers, adoption programs, and “natural” fertility assistance. We argue that the film conspicuously ignores the consequences of abortion bans already in place in Nicaragua, El Salvador, and Honduras, and does not consider that what it terms “international pressures” also includes treaty obligations with the United Nations and Organization of American States. This essay offers insights into the strategies used by opponents of reproductive and sexual rights movements in Mexico and Central America.

Viewer comments as educational annotation in video content sharing sites

Although online video sharing sites are often viewed as contributors to a decline in students’ reading, these sites may also have the potential to enhance learning. Content sharing sites that contain viewer comments along with thought-provoking video lecture may provide a particularly rich source of instructional materials. To explore this potential, four discussion forums from the TED website were analysed at two levels. The first level provided a description of the types of comments that were prevalent in the discussion and indicated that clarifications, interpretations, and question were the most common types of substantive posts. The second level used Cognitive Flexibility Theory as a framework, and found that these forums contained open, expansive comments that could counteract common categories of oversimplification. These results suggest that freely available websites such as TED contain materials that could facilitate learning while capitalising on the intrinsic appeal of videos and social media.

Media – the Video Appeals Committee

Review of the work of the Video Appeals Committee which hears appeals from makers of videos from decisions of the British Board of Film Classification, to refuse certificates or to grant certificates in respect of videos works, with which they disagree. Article by John Wood (Solicitor with Morgan, Lewis & Bockius, London; former Director of the Serious Fraud Office and Director of Public Prosecutions, Hong Kong) published in Amicus Curiae - Journal of the Institute of Advanced Legal Studies and its Society for Advanced Legal Studies. The Journal is produced by the Society for Advanced Legal Studies at the Institute of Advanced Legal Studies, University of London.

Intelligence and mate choice: intelligent men are always appealing

What role does a man's intelligence play in women's mate preferences? Selecting a more intelligent mate often provides women with better access to resources and parental investment for offspring. But this preference may also provide indirect genetic benefits in the form of having offspring who are in better physical condition, regardless of parental provisioning. Intelligence then may serve as both a cue of a mate's provisioning abilities and his overall heritable phenotypic quality. In the current study, we examined the role of a man's intelligence in women's long- and short-term mate preferences. We used a rigorous psychometric measure (men's WAIS scores) to assess intelligence (the first study to our knowledge), in addition to women's subjective ratings to predict mate appeal. We also examined the related trait of creativity, using women's ratings as a first step, to assess whether creativity could predict mate appeal, above and beyond intelligence. Finally, we examined whether preferences for intelligent and creative short-term mates shifted according to a woman's conception risk. Multilevel modeling was used to identify predictors of mate appeal. Study participants (204 women) assessed the long- and short-term mate appeal of videos of 15 men with known measures of intelligence performing verbal and physical tasks. Findings indicate that both intelligence and creativity independently predicted mate appeal across mating contexts, but no conception-risk effects were detected. We discuss implications of these findings for the role of intelligence and creativity in women's mate choices.

Sports video summarization and adaptation for application in mobile communication

Sports video appeals to large audiences due to its high commercial potentials. Automatically extracting useful se- mantic information and generating highlight summary from sports video to facilitate users' accessing requirements is an important problem, especially in the forthcoming broadband mobile communication and the need for users to access their multimedia in- formation of interest from anywhere at anytime with their most convenient digital equipments. In this paper, a system to generate highlight summaries oriented for mobile applications is introduced, which includes highlight extraction and video adaptation. In this system, several highlight extraction techniques are provided for field sports video and racket sports video by using multi-modal information. To enhance users' viewing experience and save bandwidth, 3D animation from highlight segment is also generated. As an important procedure to make video analysis results universally applicable, video transcoding techniques are applied to adapt the video for mobile communication environment and user preference. Experimental results are encouraging and show the advantage and feasibility of the system for multimedia content personalization, enhancement and adaptation to meet different user preference and network/device requirements.

The representation of leisure in corporate publicity material: The case of a Finnish pine construction company

A common genre of corporate promotional materials in Finland is a video that introduces a company to various audiences, including customers, shareholders, and visitors to the company's offices. The video uses visuals, sounds, and text to establish the company's identity and credibility as well as informing the audience about company products. The video appeals to deep‐seated cultural values to promote its message. This study applied theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure.

A video approach tointeractive patient education

A quality improvement model presents the stages of designing and producing a preoperative videotape for improved patient satisfaction outcomes. PACU nurses formed an interdisciplinary team of providers and patients to update an existing preoperative sound/slide program into video. Improved patient outcomes were reflected in greater availability, accessibility, and consistency of preoperative instruction. A videotape program for home viewing was instituted to reach out to the surgical patient population served by the Albuquerque Veterans Affairs Medical Center in New Mexico. A quality improvement storyboard approach to videotape production met Joint Commission on Accreditation of Health Care Organization (JCAHO) standards for interactive patient education at a recent JCAHO survey. Preliminary evaluative data from patients supports a growing appeal of videos to patients and family members as an additional preoperative teaching strategy for adult surgical patients.

Television Advertising in the 1992 New Hampshire Presidential Primary Election

This study assesses the importance of paid advertising. Drawing from observations and interviews with ad creators and campaign managers, it describes, analyzes, and evaluates what the candidates did and why in the 1992 New Hampshire presidential primary election. Specifically, the study examines the importance of initial ads, consistency in ads, and the use of negative ads. It demonstrates that candidates flooded the airwaves with 30‐second ads, spending well in excess of overall spending limits on advertising alone. Ad innovations in 1992 were as follows: heavy New Hampshire and Boston time buying, an attack strategy against an incumbent president, an informercial to raise money, distributed videotapes, interactive video appeals, and half‐hour programs. Candidates who advertised early and stayed consistent in their imagery did better than candidates who advertised later and created multiple images and varied ads.