Experimental studies of the variation of the fluorescence yield and photochemical product yield are presented for dimethyl-s-tetrazine (DMT) at 0.6 Torr and 300 K. Results are also reported for the variation of these yields upon adding argon buffer gas. The fluorescence yield decreases with increasing excitation energy (0 to 4200 cm −1 vibrational energy excess in the first excited singlet state) but the decrease is insufficient to account for the corresponding increase in product yield. Added gas (600 Torr argon) quenches the photochemistry but not the fluorescence. The results imply that the photo-dissociation involves a bottleneck (B) in the non-radiative singlet decay. The molecules in B can be relaxed by collisions, relax to photostable DMT molecules without collisions, or undergo photodissociation.