AbstractWith increasingly stringent regulations, the reduction of NOx emissions during vehicle cold start is a major challenge. Pd‐modified zeolites are considered as the most promising passive NOx adsorber (PNA) for cold start NOx control. Nevertheless, the scarcity and the high cost of Pd limit its practical application. Herein, a non‐precious metal modified Co/Na‐SSZ‐13 zeolite for low‐temperature NOx adsorption is reported. This one‐pot synthesized Co/Na‐SSZ‐13 exhibits an extraordinary NOx storage capacity (212 µmol gcat−1) under humid conditions (3% H2O v/v), which is more than double that of conventional Co or Pd‐modified SSZ‐13. This is attributed to the absence of the inert cobalt phyllosilicate commonly found in conventional Co‐SSZ‐13, as well as the highly dispersed Co and Na ions as the effective NOx adsorption sites in Co/Na‐SSZ‐13. Moreover, the presence of Na ions shields the negative charge generated by the Al center and weakens the local electric field strength of the Al and Co centers. This lowers the H2O adsorption energy and improves the zeolite hydrophobicity, which enhances the NO storage capacity of the Co/Na‐SSZ‐13 under humid conditions. This work highlights the Co/Na‐SSZ‐13, synthesize via a simple and high‐efficiency method, as a promising substitute for noble metal PNA materials.